2024年家電行業(yè)消費(fèi)趨勢(shì)分析報(bào)告：踔厲奮發(fā)龍行龘龘

??????????àP?¨C;??h???

?

?oB????????}???ō???<ò??μ??n?????ofM??By???ū??H?ū???B?ǔú?????h??????????ń??B;???<ǚ??????MI?ō?????;???fμ<?y??x?????÷???Be??????÷????f?????ê???m???H???B???¨]???????????ō??ēX???f?????oG???ěV??w??E???????w?P?°B??????êB?k?ì???m??ǜ??;?d???m<B???′Bhp?ē????????ǚ????VBhp??üa???ǜB?????e?}????e????B??·????q??B??????}??????1??ǚ????a????????????ěS;??<I;ü?<B???í??????3?GB???????B???????????Bù???????}????B??????????????Bü?????r?Bü????ū???????????????????BPò??ê??????w@?%?????A?F??ò???P?U?????%?n;????B?g??<ST?B??????????????????tMB???ǔˇ°??Dń?ɑB??{??h????3???I???????fM?ō?????ū?B?P??????ě±??÷????????????ǒnê???????????????????????????ēX????????¨???????BS????ɡ]?????????????????ǜk?????÷???ü??????B????ń???}?H???B????Q?B????ū?B?????÷?ǔ?????S??üa?????????I??????B???????????????%?U?3?B??????????I?%?????Fu???f???ō????B???????G?Pò???M???oüB???°???M??????nT????%???3B????????]??e??????????Bù?B??%???????????]?OtM??f????o?????àn;??<???S¨??B??hI???hIf??hI??????B????????????ˊǎ??η????????????7??8?$?f????????Pò??????????????О????ěΥ????????η????sì??????$?B?y?f??????<??\sC??????=????

??

?????????￡?????????????ň??I??????

?????????????

?

?

?

?

?

?

?

?

?

?????S]??ī?????????a?}ê????Y?H???BHi??????H????????N???I????

?????????????ǘ??О?????e?<??ju???????<?M????[????s7?8Qà??[<ò?_????C??Τ?D???<ju?_??????\?????<ū?7@????8?s?Π?????<?<????????Xǔ??_·??Τ?Π??ɑ?б??ì?????<?X??\3????f???7??8B???η?вΨ?

???[υ?Ψ?

?í3????????Ψ?á?P???ǖ??????????????????????ǖ???R?G???\????????????????￠?????????????????????????????-?;?a<???????a??????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

;￠<¨???B??f??;???????<??$??????{M<yL???3?Α?·??ǎ?B???<???????????·???<????I?·?ǎ?Ч?<???????D?ɑ??é?????<D???????·??????·???<s?è?????Μ?в??????????????ī????????????|?????????í???????μ??3?????μ??3?????ˉ????o?é??:<?è\?З???<3???D???З<????ɑ<??D??в?s?ǚ???????<????б????<????èω??B??<X???üè7???8в?????7??8??X?￡?ê????à?бà?в???:?З?·?<?·???б?????ü<?s????3??<??3?????З???<???????????б??б??вE???<???ψ·?Эˊǎ???D??б???М??<Q?????Э???????в?!?????<????υ??????<???????????<???М??ɑ?????<??é?????в????????????ó?<?????ǚ????é????<????è??ó????<?η??????éв???

???????ǎ?B?????;D????<?σé?б1?б???б?r?ɑ????????￠è????3?ˉ<|?3?????μ??XμP???<???C??3?Α????????ǎ???<?<??????<??ōY????<pu???3??Q????????<?????<QD???????????vвΨ?

?7??8ǔ????ˉ?Ψ?

?í3????????￡a??àū??????????????????????????????????????????????????????˙???????????ǒHù???????ō?∥qHùB??Hw?????????????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

;???????<?????????ǒūS??????ü??$??????{M<3???????ǚ??????ǎ??e<?????????E????<ǚ???￡??б￡?Τ????????в$??;?????<???G??????????ī??E?y?????????????????ˉ????б??@?τ?FI???<?ì3???б??????μв?s???￠3????<?Θ?????<?????Β<Qā????Ц?C??в?Τ????????????????<Q????￡??????????<?s??D???бD???<Q????D??????в???μ??3?????μ??3????????ǎ???????ǎ?<?????????????Зˉ???ó??<??q???<?è????????<?y?ɑ?б?fì??ˉ??З<?ò?Мì?????<?ǚ????в???￡??б￡?Τб￡????Iτ??μ??в??7￡?????Z8?К￡???3?<???D????????в???????ǎ?<?s??D????????3?oˉ??<?РS?XD{ó??ɑ??б????<?Γ??????R??Γ????????в???

??Hi???B????????7???￠3?āū??\????8??C????????<??Й?ā?C3?????С<Dk??????XQ3??C?￡??<?О????e?<????{?3????C3?ˉ??????<??????2C?[???<?ì?Δ????<????D??α???<????????ηa?Lj??б??????????вΨ?

?í3????????Ψ?

Q?????F???????????????????\ě???????????????sH?Bù]????????????????????????H]?Bù]H??????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

u?f?e?

;?<?????????}???$??????{M<3?ˉ??|???????μ????????Η?ǎ?<?????????????????<?G???б???ǎ???ǚC<??????\?<??\??????????в???*?14*??B?????a?????????????ō?????"??????????????????\???????3?<???\??????<???|??3?Ρ??Q???<????s??\???è3?ˉ????<??????3?ˉ?????в??<????????????˙??s???3?ˉ???????<???\?3??????в???μ??3?????μ??3????ˉ?(?/1(|??<?????????????ó?<???????????í????e???σ?<?ó1?<???М?????<???Π????в???3????ˉ?????<???ξēΔ??????7?z?z8<?3??????ǖ???3?ˉ???ˉ?б?????б?????Θ?в??^?

?

?

?

?

?

?

?

?

?

??￡????????2˙?????????ˋY?o???f?BH?????ě?????????÷????????????e????????????????Τˉ?????????Q????????<??????????1?б?М??η?X?D?ü?<??ū??Ю??бj????Α??\?_???????η?<?à??1????f?<~V??D???????????βφ<ju??????????tìТt????????f?вΨ?

??Ψ?

?í??M??ǔ??ΣφP??????????????????????????????????????????????????H??ǜ÷?G???ā?????H????￡>???>???>????????????????????????e???@??ōń???aA??????????????>????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в??????ō?????o????ǒ?ˉ????$??????{M<y???Α??τ?????ǎ?<s7j8???QM?<Тt???<???ń???=nà?????t<??????????<??￡??ó??μ??в?????

????-????d??ū?????d??????ǒ?G???????????μ??3?????μ??3??????*?????????t`?ǎ?<???MyL?????????é??E????ú??Ró?ò?ù?Q??в????ú??Η?\7sjQM?7????<????`??????Ξ??<???ō??б??б??б?1б?κ??в??\7?б?б1бκб?8??o??<úΒD???бD??ΤбD??????￡?????в???ō<??Α????ψ??<D??X???вψв??????é???M??????T???<???Β??????ˉ??<???ˉ??б??б??Θбɡ1?б?ξб???????<??·???б????б?????????вΕ????;ǎ?<?М???бǐé???в???

Hù?;???<÷??;?<?????????????M??1ɑ?????ì<?<ju??ɑ???η?m???<Dk?1????<?ɑM?А??бШГ??D????????????????<ǘ??ń????в1ɑ?????X?D?ǖ?=Lj?ɡб?Юб????б????б?????вΨ?

???ɑ?η?Ψ?

?Mɑ??f??[??Ψ???????·??@??????ōA??Hù?????????????????????????????????Hù÷???????@?????????A?????????????????f?::??f??c?????I?????????????????????￡?????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

?M;￡?<??！?H???B??¨??÷??f???$??????{M<??1ɑ??ǎ??ü?<?ó???ɑЧ?7А??8?q<?ɑM???????ń???<sì??ɑ??ɑ?tè￡??1ɑ?μ?????M?ˉ<QD?????????ɑ?μ???Qy????Η?в????}C?????￡??bɑ??;??<￡?????ò????￡????μ??3?????μ??3???I??????б?ɑ???<????ɑ???ɑ???ɑ<??7?8E7?8???η?в???Β?\"#?????М<?ó?G?М???<??￡??Мв??Β?????ǎ?<????\?1??в???????ǎ???????А????<n?1ɑèА??ɑ<???ˉА???<???БШ<Ь??E??А?ɑ??в????D????А??η?<?óā?????б?ЛЛ????в?????????M??ó1ɑ?бП??б?В?<??Θ1ɑ??П????В?в1ɑ????￠????<????A?б￡?????1ɑв??A?

?

?

?

?

?

?

?

?

?

??ň????H???????B??????????S?}??ǚB;?ū<?;??B??]?????Bˋ????????¨]???????????????????????ň?B??????ěV??I?????????????η?????<ˉ????f??ˋ<f????????Τ?eǘ?<????Τ?????Qju?Η??φв??e?<????_?Юб?ɡ??δ???f??ò???<???μ????Τ???<sì??f?????вΨ?

7δ?8????[??Ψ?

?7δ??8???????????????ū???????f??}???????P???÷?????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в?????e?÷????ūB??f?????ū?m??$??????{M<7δ?8ǎ?nδ??Юf?D?????<????y?I?t????????η?<????Юδ?б??δ?б?ɡδ?<???yπF?ǎ??????ju?????в??h?ū????hC????????ǒμ???????????P??ōǐ????:?????&??????????j????f?D??t<Q??????êб??êб???ó??êб?ê??ˉ???Βv<°?j??ō??O??Λ<?????ɡ?μn?μǖ??}?????<Q????ɡβφ??\????μ??в???μ??3?????μ??3??7??????8δ???<????б???б???бП?б??б?Ю??jб??????D?δQ??<????бɑ?é?б????б????é??￡????вDkδé·é?б???ψб???ζ???б"#??Мб?ɡ?D?_??<??￡????????z?>??s?Q??????M?<?δ??M?б??d`б???ξбňW(wǎng)??Q??<?s?????????????￡???<?????ˉ??в???

hp????????????r??f?D??????η?????<??χ??\?????<?nà??????è????Τˉ<??????E????<E??б??б????Тtв???<????????ψ?òè????<??j???ǘ?￠????f?б?????????Τ???????????вΨ?

?7?￠?8?????êǖń?B???H?¨B??????????êǖ??B???????f?????????????Hêǖ??B???????????????êǖ?}???o??f?B???÷??????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

k??°??B??????????$??????{M<???3??Qé?????τ<??e?\￡??Lé?г???3?д?o<??é???3?????E????M?<?ó?I?7?8e?è???<Q???????D?E???ō?f???в????????;ń?ā<?????e?????I????????????????ǎ????μ??3?????μ??3???ù???é???3???????<?ù3??μ????D???бD???в?????3?Q?˙????????????é??<?????б?§???ˉ??ì??<?Β??б????ˉ???<??D????L?????ōη?в??E??Τ?????è???<??J????Тt<???ɡ??вτ??I?????ā<??ε???????eǐ￠<?ì????бЪΛб??б?????μ??????<X??è???????t??<?????ρ?в??б??бП????бī????<Α?èń???￠??Mв???ê<??????Dè?????<?Τ??????<???Τ?????в???

????Oh??Z????I????????ń??C<??j?????s??Qà?á?<????L7?8<ě?<ju?[f??????nà?f???????Β??<?????t????Y????в??<?????`?б????D???Σφm??C??????D?вΨ?

?C?M??????Ψ?

?ǘ7???8????ΨH?????????f???????????B?÷??????????????ù???Hù?????????????????????f????????????????????H?ěB?ǐ??????ě??????????Hù??Hù???±????Bc?????????êǖ???????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

??SHùh???ě±??????÷????ǒ??$??????{M<??????e?\D????f?<?ΒD?j????Y??????<?????ψ?<????Τ?????ɡ<????????μ???<?????бˉ?`??????<??????????в????????īL???ǒμ?????????μ??3?????μ??3??×???L??<??πé???б??πé???<Т_?????Τ<δt\?????ˊǎ??ō????=????3?????M????I?L???*???Ι?<??Q??????￡??ΤC???Тt??????вs??QR????Τ<??????<δ??Юб?????￡?????<?Я?????ˇ?A?U?в??????ψ?<??????????В???Θ??t??<??????????j<???à?Ю????ɡ??j??в????

?

?

?

?

?

?

?

?

?

??????????????ňB?????Ba?B?????????r?????IJM???ü????????í???B????2a?˙?????gí?????M<÷?Dè???????????￡D?a?<?????j??????<???????????вs?ó???Qq????ī?Ю????<?èń????????????ó???<?ū??M??????в?G<????v]??n??Δ??D????????gò?ó<????????FI??é?Αó???K?вΨ?

???Юυ?Ψ?

??7?ó???8????w?|WH??B????BzHwgí??????B????gí????????¨????B???°????????????????????¤??B???????a??°??êǖ??a???????????????????????????o?????@??????¨????A???????????á????nFBêǖK????????á?????ǖB????Bz?????ǜ???????B????×???????????????????????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???????f?ü?F??v?CJM???o???g???$??????{M<?Юб?ɑ????????????<????f?é??????<??D???qü?бD??δ?<???????ó?<??????в???D????????o????h???????????Dà?o????????μ??3?????μ??3??Q?q??j?????Ю￡Λ???????<??μC??????????βφ<?????pun??M7??8??<??gò?Ю??в????ǐ?б????б??б????Τ?Θ<?￡??ξ??вn???Ы???Ы?D???<???4ó??ψ??ǎ?????ó?<????ˉ?Ю??в?Β???Κ<?o??ˉ???<???ó?Ю??<D{???X???`??Ξ??в????χ?<???7???8??в??Н?????<??&%0?П??è???Н???<Ы??s???ɑ??ɑ<????Н?è?<????????ψ?в??D?????<?????t????è?<?????Щ?вFI????<????П?Θ<????èFI?????в???

k??°Y?B???????}??{????<è?б??9ju??????????è???<??è??M<???H?????>e???ξW×Уб????9yˉ???ňW(wǎng)?????D?ü?<??M??M???D???<?D????ü??è?ń???вΨ?

??????[??Ψ?

?[?????}???}?????????????????????????JM???ǔ????????????????è??÷???????o?????????????o????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

??????Y?????????&??$??????{M<s?????Q?e?<???ID???ξ?б??бχ?б??????ǎ?<￡??????б?????????<sìē??бξ??f??????{??<Qju???????????f?<?g?è??в?*')*3????????B??h?????E??64-(??3'/*????????$*(,0-(4????è?????μ??3?????μ??3?????????o??<???*.*

??????????<????????μ???N?б?????б?????L??в????????<???????|?б???|???б????????<???gò???????ǎ??<gò7????8??P??U?в???ξ??Β?μ????θ?ξWE?????????<?t??????<????Т￠?ˉ??ψ?<??????<????Lj??вξWe?í?￠Ρ?ē??в????ǎ???\??ǚS????????éó???<??\ē???????<???-??????ξ<??????????ξWв????ξ???é?<s??????ǖξWgò<??ξ???в??a?

?

?

?

?

?

?

?

?

?

???????H??ě????????;h<???????B????BS??o??????????????????¨?B????}?f??????????j????????Τ???ī?<????б????D??_???Τ<pu??7??ó8<pu??7??ê8<?_?t?j?Θ?f?η???б?_?????б?ó???????<???D?Χ?ǚ???????<??L??CΑ??ò????ˇ?вΨ?

??μˋ??Ψ?

?U???ê?????Ψ?

???·?ǔ?B???÷????????????????????ú|?@?a???ńA·?????JM}??B????f??????????????????????????????????????????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в????????f?e?;??}??·????o<????????$??????{M<???????ДД??????????vб????ɑ?б?D???Ы?f?<???Θ??б???б??ó???<?????????q????7D?ū8?????в?*')*3????f??y????????????B?????????Dk?s?ɑ<??????Ж????<???s???Лб???<????\7????8в?????ǘ<n??4?è???4?<???′???бЛ????<Α??è?t????вDk?t??￥???<?λ??t??б?????в???μ??3?????μ??3???óǐ?t?ι????????????<?ó???ψ?s7????8<??ψ?????é·??в?×ǚ???ó??б???бǒ?Ыб?D????ι????<??????????W?в??Ы?????<Gǎ??ǒ?<?_????в??????<??Q??Ыб?????в?Β?ˉ????<??D??_????в??|?

?

?

?

?

?

?

?

?

?

?????h????????÷???B?????}?Bˊ??????ù????Q??????????ū??????????????hp???????f??μ?;??<?О?????e?<????à????ju???M?ì??<????????б??????????в??_M?бξ??Σ???é<?ˉì????????j????<G??????d`?μ?Σφ<???D??б???Ν??<ě?<???η??????????????j????r????R??вΨ?

?C?M????????Ψ?

??????ˉ??????????????????????????!!?±????f?????????????????>????????????????????±???????????>?????˙?\?

??????????????f?????????˙?????????To???To??Bh???±????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в????;?????<To????o??BSh???}???7?????8??$??????{M?R??<??f??????ǚC?é???BEj???????<?????j???<????Ю???б?????б?????????Α?￠è???????в??"?-????-?bɑ???????#2'(*?&??????????m??8????????????C?????бEj???б???ˉ?<????????в???￡??????<?￡??????б???б??????????L??<Α?7ū????Ζ???8<???x???CΑ???7????8в???μ??3?????μ??3?????Ю??<s????????ЦQ??<??ǜ?????T???<?ü???Ю????<?????ЮΡ?>????7??б??б?gб?é8<?éńü???M??<?????ЮW?<?e???Ю??в??\?í∥???F???e??7??￡?ψ8???<BC???μΑ??ψ<??μà?????Σφв????<?ˉ???Dó<??_j???7′?8ū{????<???????è???ψ????<????????±????в???

?????????kf?ü÷?}???níju??????w?????????ü?????<??б?q7?8??]?в??l<?????￠??<ju???????ü?<?????????????w?<??è??M???μμ<Q?????????<????j?ó????qвΨ?

???????w??????????????????÷?}?O???ě±?}??mh?B????????=?О??????????????Κ?ùhбB?б??б??б?Αб??б?éбáhб??б?????L??????????????????<??????в???

????ü;???<?;???<??B}????$??????Qy????7????8?7??????8Ч???ǎ?<n??￡Λ??μ??бè??￡????R?q<°èǖ??A?Τ`?`?<?7?8?7j8¨???￡???????в????????}???ǒ??é?ī????,1/*?!$?????ōáS??c??????μ??3?????μ??3??????X??C????Φi?=×ǚ?˙????б￡?ο?????б???RT??ā?бμ????????б??????????''1б?˙M????????<??D??????<??D??????η?<￡?μ?￠????τ?<Q7?Ю￡Λ????μ??8??\???ǚв????????A?????=???б???б???в???????????ī?/-(??!<?????<d`???>??<???I????????Ró?ò<????Ró<??òˉ??M>?A<????????????????<???D?ü?б?????qб???òǚ?ǖ?в??????а???B??éM?<?????M??????<?а????????jб????б??1??б???б?????<??￡??`?в??<7?Я??8б7????8????Ξ<?????s???é?7????8???B???????<gò??`??￡?Τ????в????

?

?

?

?

?

?

?

?

?

?I?????Hi?????B???????B????I???????BI?????ǖecB˙????????????????ūS????????????f???ω?e???C<ju?f??η????????????в?7??8???????y???<?è????<?è????б??f?б?vΑ?Qjj?M?D????????<??<?????j?????f??<X??Q?ā??????f?ì?????[à<???M??????????вΨ?

?[??f???Η?c?μ??????[????????f???????????????úǘ?????????????????f??????è??????