西非英語電影市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

INDUSTRIES

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MARKETSFilmindustryinEnglish-speakingWest-AfricaCHAPTER

01GlobaloverviewGlobalboxofficerevenuefrom2005to2021(inbillionU.S.dollars)Globalboxofficerevenue2005-20214542.341.840.939.139.340353025201510536.435.934.732.631.629.427.726.225.523.121.311.80200520062007200820092010201120122013201420152016201720182019202020213Description:In2021,theglobalboxofficerevenueaddedupto21.3billionU.S.dollars,upfrom11.8billiondollarsayearearlier-anannualgrowthof80.5percent.Still,the2021figureamountedtolittlemorethanhalfofthe42.3-billion-dollarrevenuerecordedin2019,beforetheCOVID-19outbreak.ReadmoreNote(s):Worldwide;2005to2021Source(s):MPAA;VarioussourcesGlobalboxofficerevenuefrom2014to2021,byformat(inbillionU.S.dollars)Globalboxofficerevenue2014-2021,byformat2D3D45406.56.88.435302520151058.38.86.81.435.83532.530.830.529.60.719.911.10201420152016201720182019202020214Description:In2021,theglobalboxofficerevenueaddeduptoapproximately21.3billionU.S.dollars,upfrom11.8billiondollarsayearearlier-anannualincreaseof80.5percent.Still,the2021resultamountedtoonlylittlemorethanhalfofthe42.3-billion-dollarboxofficerevenuerecordedin2019,beforetheCOVID-19outbreak.Furthermore,theshareof3Dfilmsintheglobalrevenuewentfromsixpercentin2020to6.6percentin2021.

ReadmoreNote(s):Worldwide;2014to2021Source(s):MPAA;OmdiaGlobalboxofficerevenueofthemostsuccessfulmoviesofalltimeasofMarch2024(inbillionU.S.dollars)Mostsuccessfulmoviesofalltimeattheinternationalboxofficeasof2024RevenueinbillionU.S.dollars0.5

1.00.01.52.02.53.03.5Avatar(2009)Avengers:Endgame(2019)Avatar:TheWayofWater(2022)Titanic(1997)2.922.82.322.26StarWars:EpisodeVII-TheForceAwakens(2015)Avengers:InfinityWar(2018)Spider-Man:NoWayHome(2021)JurassicWorld(2015)2.072.051.921.671.66TheLionKing(2019)TheAvengers(2012)1.52Furious7(2015)TopGun:Maverick(2022)FrozenII(2019)1.521.51.455Description:AsofMarch2024,"Avatar"(2009)wasthemostcommerciallysuccessfulmovieofalltime,grossingabout2.92billionU.S.dollarsatboxofficesacrosstheglobe."Avengers:Endgame"(2019)and"Avatar:TheWayofWater"(2022)followed,withrevenuesofaround2.8billionand2.32billiondollars,respectively.ReadmoreNote(s):Worldwide;asofMarch21,2024;notadjustedforinflationSource(s):BoxOfficeMojoCinemaadvertisingspendingasapercentageoftotaladspendworldwidefrom2014to2023Shareofcinemaintotaladspendworldwide2014-20230.6%0.6%0.6%0.5%0.5%0.5%0.5%0.5%0.4%0.3%0.2%0.1%0.0%0.4%0.4%0.3%0.3%2014201520162017201820192020202120222023*6Description:In2023,cinemaadvertisingspendingaccountedforanestimated0.4percentofglobaladrevenues.Beforethepandemic,in2019,thesharestoodat0.6percent.

ReadmoreNote(s):Worldwide;2014to2023;atcurrentprices;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):DentsuCHAPTER

02RevenueBoxofficerevenuegeneratedbymovietheatersinEnglish-speakingWestAfricafrom2015to2022(inbillionNaira)BoxofficerevenueofcinemasinanglophoneWestAfrica2015-202286.976.45.965432104.84.33.22.52.1201520162017201820192020202120228Description:In2022,theboxofficerevenueinEnglish-speakingWestAfricaamountedtoaround6.9billionNaira,whichisequivalenttoalmost8.7millionU.S.dollars.Comparedto2021,therevenueincreasedbysome44percent.Inthesameyear,Hollywoodmoviesaccountedforthelargestshareofrevenuegeneratedbythisindustry.Duetothecoronaviruspandemic,cinemasclosed.InNigeria,theyreopenedinSeptember2020.OverallinanglophoneWest-Africa,Nigeriaaccountedforthelargest[...]

ReadmoreNote(s):Africa;2015to2022Source(s):FilmOneEntertainment;WarnerMediaDistributionofboxofficerevenuegeneratedinLiberia,Ghana,andNigeriafrom2019to2022RevenueofmoviesinanglophoneWestAfrica2019-2022,bycountry2019202020212022120%100%80%60%40%20%99%97%96.54%89.8%10%3%3.46%1%0.2%0%0%0%0%LiberiaGhanaNigeria9Description:NigeriageneratedthelargestshareofboxofficerevenueinanglophoneWestAfrica(GhanaandLiberia).In2022,thecountryheldsome96.5percentofboxofficerevenueofmoviesintheregion,whereasin2021itaccountedfor97percentofrevenue.Duetothecoronaviruspandemic,movietheaterswereclosedinLiberia,Ghana,andNigeria.TheyreopenedonlyinNigeriainSeptember2020.

ReadmoreNote(s):Ghana,Liberia,Nigeria;2019to2022Source(s):FilmOneEntertainment;WarnerMediaBoxofficerevenueinGhana,Liberia,andNigeriafromJanuary2019toDecember2022(in1,000Nigeriannaira)MonthlyboxofficerevenueinEnglish-speakingWest-Africa2019-2022January1,200,000FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember1,000,000800,000600,000400,000200,0000201920202021202210Description:In2022,theboxofficerevenuegainedinLiberia,Ghana,andNigeriaamountedtonearlysevenbillionNaira,asignificantincreasecomparedto2020,whentherevenuereachedaround2.1billionNaira.However,in2020,cinemaswereclosedduetothecoronaviruspandemic.TheyreopenedonlyinNigeriainSeptember2020.InEnglish-speakingWestAfrica,Nigeriaaccountedforthelargestshareofrevenuegeneratedbythisindustry.

ReadmoreNote(s):Ghana,Liberia,Nigeria;January2019toDecember2022Source(s):FilmOneEntertainment;WarnerMediaDistributionofrevenuegeneratedbythemainfilmindustriesinGhanaandNigeriaasof2022Nollywood,Bollywood,andHollywoodrevenueinWest-Africa2022Ghollywood1%Nollywood30%Hollywood69%11/statistics/1185627/nollywood-bollywood-and-hollywood-revenues-in-anglophone-west-africaIn2022,HollywoodmoviesaccountedforthelargestshareofrevenuegeneratedbythefilmindustryinGhanaandNigeria.Hollywoodproductionsheld69percentofthetotalshare.Nollywood,ontheotherhand,accountedfor30percentoftherevenue.ReadmoreNote(s):Ghana,Liberia,Nigeria;2022Source(s):FilmOneEntertainment;WarnerMediaAveragemovieticketpriceinLiberia,Ghana,andNigeriafrom2015to2022(inNaira)AveragemovieticketpriceinEnglish-speakingWest-Africa2015-20222,5002,0001,5002,1771,4501,2251,2381,2431,0801,0899501,00050002015201620172018201920202021202212Description:In2022,theaverageticketpriceformoviesacrossLiberia,Ghana,andNigeriawas2,177Naira(some2.75U.S.dollars),50.1percentmorethanin2021.Between2015and2022,theaverageticketpriceinthisregionincreased.InAnglophoneWest-Africa,Nigeriaaccountedforthelargestshareofrevenuegeneratedbythisindustry.ReadmoreNote(s):Ghana,Liberia,Nigeria;2015to2022Source(s):FilmOneEntertainment;WarnerMediaImpactofthecoronavirus(COVID-19)pandemicontheboxofficerevenuegeneratedinNigeriaandSouthAfricain2020(comparedtothepreviousyear)PercentagechangeinboxofficerevenueinNigeriaandSouthAfrica20200%-10%-20%-30%-40%-50%-60%-70%-73%-80%-90%-82%SouthAfricaNigeria13Description:In2020,theboxofficerevenuegeneratedinNigeriadecreasedby73percentcomparedto2019.Similarly,SouthAfrica'sboxofficedroppedby82percent.Duetothecoronavirus(COVID-19)pandemic,cinemashadtoclose.InNigeria,theyreopenedinSeptember2020.Similarly,inSouthAfricamovietheaterswereclosedforfivemonths,afterthecountryintroducedahardlockdowninMarch2020.ReadmoreNote(s):Nigeria,SouthAfrica;2020Source(s):FilmOneEntertainment;WarnerMediaCHAPTER

03CinemasTotaladmissionsincinemasinLiberia,Ghana,andNigeriafrom2015to2022CinemaattendanceinEnglish-speakingWestAfrica2015-2022Numberofadmissions3,000,00001,000,0002,000,0004,000,0005,000,0006,000,000201520162017201820192020202120222,459,7783,234,0613,983,1415,432,5375,146,6281,718,1423,417,2143,190,24915Description:Between2015and2022,thenumberofcinemaadmissionsacrossNigeria,Liberia,andGhanaexperiencedaconsiderableincrease.In2019,movietheatersinanglophoneWestAfricarecordedoverfivemillionvisits,morethandoublecomparedto2015.However,duetothecoronaviruspandemiccinemaswereclosed.TheyreopenedonlyinNigeriainSeptember2020.Thus,admissionsconsiderablydroppedin2020,reachingonly1.7million,about67percentlesscomparedto2019.[...]

ReadmoreNote(s):Ghana,Liberia,Nigeria;2015to2022Source(s):FilmOneEntertainment;WarnerMediaNumberofcinemasitesinGhanaandNigeriafrom2015to2022NumberofcinemasitesinanglophoneWestAfrica2015-2022Numberofcinemasites010203029405060708090201520162017201820192020202120222533486377688116Description:In2022,therewereintotal81movietheatersacrossNigeriaandGhana.Despitethecoronaviruspandemic,11newmovietheatersopenedinNigeriain2020.From2015,thenumberofcinemasitesacrossthethreecountriesexperiencedaconsiderableincrease.InanglophoneWestAfrica,theNigeriancompanyFilmhouseisthemajormoviechain.ReadmoreNote(s):Ghana,Liberia,Nigeria;2015to2022Source(s):FilmOneEntertainment;WarnerMediaNumberofcinemascreensinLiberia,Ghana,andNigeriafrom2015to2022NumberofcinemascreensinanglophoneWestAfrica2015-2022Numberofcinemascreens1500501002002503002015201620172018201920202021202210313414019421823725328417Description:In2022,therewereintotal284moviescreensinNigeriaandGhana,anincreaseof31screenscomparedtothepreviousyear.Moreover,from2015,thenumberofcinemascreensacrossthetwocountriesexperiencedaconsiderableincrease.InanglophoneWestAfrica,theNigeriancompanyFilmhouseisthemajormoviechain.ReadmoreNote(s):Ghana,Nigeria;2015to2022Source(s):FilmOneEntertainment;WarnerMediaLargestcinemasinGhanaandNigeriaasof2022,bynumberofseatsLargestcinemasinanglophoneWestAfrica2022,bynumberofseatsNumberofseats02004006008001,0001,2001,4001,6001,8002,0001,9762,200Abuja,Nigeria(SilverbirdCinema)Accra,Ghana(SilverbirdCinema)WestHills,Ghana(SilverbirdCinema)Surulere,Nigeria*(FilmhouseCinemas)SaboYaba,Nigeria(OzoneCinema)Galleria,Nigeria(SilverbirdCinema)Ikeja,Nigeria(SilverbirdCinema)Festac,Nigeria(GenesisCinema)Benin,Nigeria(KadaCinema)1,2241,2111,011941806686680651606Uyo,Nigeria(SilverbirdCinema)18Description:ThelargestcinemasinanglophoneWestAfricaaremostlylocatedinNigeriaandGhana.Asof2022,thebiggestmovietheatersweresituatedinthecapitalcitiesofeachmentionedcountry.AbujaandAccra,thetwolocationsofSilverbirdCinemas,counted1,976and1,224seats,respectively.Infact,manyofthecinemaswiththehighestnumberofseatsbelongedtothechainofSilverbirdCinemas.Lastly,therewasnomovietheaterwithmorethan500seatsinLiberia.

ReadmoreNote(s):Ghana,Nigeria;2022;*Twolocations.Onlycinemaswithmorethan600seatsareshown.ReadmoreSource(s):FilmOneEntertainment;WarnerMediaNumberofsitesofmajorcinemachainsinGhanaandNigeriaasof2022SitesofmajorcinemachainsinanglophoneWestAfrica2022Numberofcinemasites0510151420253035404550FilmhouseGenesisSilverbirdViva1075Kada2Other4319Description:FilmhouseCinemashad14cinematheatersacrossNigeriaandGhanaasof2022.TheentertainmentcompanyfromNigeriaisthelargestcinemachaininanglophoneWestAfricaandoneofthebiggestinAfrica.Genesisisanotherleadingcompanyintheregion,counting10cinemasacrossthetwocountries.ReadmoreNote(s):Ghana,Liberia,Nigeria;2022Source(s):FilmOneEntertainment;WarnerMediaNumberofscreensofmajorcinemachainsinGhanaandNigeriaasof2022ScreensofmajorcinemachainsinanglophoneWestAfrica2022Numberofcinemascreens01020304050607080FilmhouseGenesis6739SilverbirdViva3022Kada13GrandCinemasOzone86EbonyLifeLighthouse5520Description:FilmhouseCinemashad67cinemascreensacrossNigeriaandGhanaasof2022.TheNigerianentertainmentcompanyisthelargestcinemachaininanglophoneWestAfricaandoneofthebiggestinAfrica.Alsoaleadingcompanyintheregion,Genesiscounted39screensacrossthetwocountries.ReadmoreNote(s):Ghana,Nigeria;2022Source(s):FilmOneEntertainment;WarnerMediaCHAPTER

04TitlesNumberoftitlesreleasedincinemasinLiberia,Ghana,andNigeriafrom2015to2022NumberoftitlesreleasedinanglophoneWest-Africa2015-20223503003082502152101951882001501005018116513202015201620172018201920202021202222Description:In2022,215movietitleswerereleasedincinemasacrossLiberia,Ghana,andNigeria.Between2015and2022,thelargestnumberofmovieswasreleasedin2019.Duetothecoronaviruspandemic,cinemasclosedin2020.InSeptember2020,theywerereopenedonlyinNigeria.InanglophoneWest-Africa,Nigeriaaccountedforthelargestshareofrevenuegeneratedbytheboxofficeinthesethreecountries.ReadmoreNote(s):Ghana,Liberia,Nigeria;2015to2022Source(s):FilmOneEntertainment;WarnerMediaNumberoftitlesreleasedbythemainfilmindustriesinGhana,Liberia,andNigeriain2021Nollywood,Bollywood,andHollywoodtitlesinanglophoneWest-Africa202112010310080656040200863NollywoodHollywoodBollywoodGhollywoodOthers23Description:In2021,103titlesreleasedinmoviesacrossLiberia,Ghana,andNigeriawereproducedbyNollywood,themainNigerianfilmindustry.Hollywoodproductionsaddedupto65,whileBollywoodrankedthird.Moreover,Ghollywood,Ghana'smainfilmindustry,releasedsixmovies.NollywoodmoviesaccountedforthelargestshareofrevenuegeneratedbyfilmindustriesinLiberia,Ghana,andNigeria,with45percentoftherevenue.

ReadmoreNote(s):Ghana,Liberia,Nigeria;2022Source(s):FilmOneEntertainment;WarnerMediaLeading10HollywoodmoviesreleasedinNigeriaasof2022(GBOinmillionNaira)LeadingHollywoodmoviesinNigeria2022GrossBoxOfficeinmillionNaira200

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40001005006007008009001,000BlackPanther:WakandaForeverTheWomanKingDoctorStrangeInTheMultiverseOfMadnessThor:LoveAndThunderBlackAdamAvatar:TheWayOfWaterUnchartedTheBatmanSonicTheHedgehog2Morbius24Description:In2022,themostsuccessfulHollywoodmovieinNigeriawasBlackPanther:WakandaForever.ThisHollywoodproductionrecordedagrossboxofficerevenueofaround934millionNigerianNaira,whichisequivalentto1.18millionU.S.dollars.HollywoodmoviesaccountedforthelargestshareofrevenuegeneratedbythemovieindustryacrossLiberia,Ghana,andNigeria.Nollywoodproductionheld30percentofthetotalshare.

ReadmoreNote(s):Nigeria;2022Source(s):FilmOneEntertainment;WarnerMediaLeading10NollywoodmoviesreleasedinNigeriaasof2022(GBOinmillionNaira)LeadingNollywoodmoviesinNigeria2022GrossBoxOfficeinmillionNaira1500Brotherhood50100200250300292350329321KingOfThievesBattleOnBukaStreetIjakumo104Passport86DinnerAtMyPlaceTheBloodCovenant554341TheWildFlowerHeyYou3635IleOwo25Description:In2022,themostsuccessfulNollywoodmoviewasBrotherhood.ThisNigerianproductionrecordedagrossboxofficerevenueofsome329millionNigerianNaira,whichisequivalenttoaround416,000U.S.dollars.HollywoodmoviesaccountedforthelargestshareofrevenuegeneratedbythemovieindustryacrossLiberia,Ghana,andNigeria.Nollywoodproductionheld30percentofthetotalshare.

ReadmoreNote(s):Ghana,Liberia,Nigeria;2022Source(s):FilmOneEntertainment;WarnerMediaCHAPTER

05MarketvalueinNigeriaandGhanaContributionofthearts,entertainmentandrecreationsectortoGDPinNigeriafromthe3rdquarterof2019tothe2ndquarter2022Arts,entertainmentandrecreationsectorcontributiontoGDPinNigeria2019-20220.4%0.31%0.3%0.3%0.3%0.3%0.2%0.2%0.1%0.1%0.0%0.22%0.21%0.21%0.2%0.2%0.2%0.19%0.19%0.18%Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q2202227Description:Inthesecondquarterof2022,thesectorofarts,entertainment,andrecreationaccountedfor0.21percentofNigeria'sGDP.Theindustry'sparticipationdeclinedcomparedtothesecondquarterof2021,whenitreached0.3percent.

ReadmoreNote(s):Nigeria;Q32019toQ22022;realGDPSource(s):NBS(Nigeria)FinancialsupportfromtheNigeriangovernmenttotheNollywoodfilmindustryfrom2011to2017(inmillionU.S.dollars)FinancialsupportfromNigeria'sgovernmenttoNollywood2011-20172502002001501005018.91.26020112013201728Description:ThelargestNigerianfilmindustry,Nollywood,hasreceivedsomefinancialsupportsbythegovernment.In2011,aloanofsome200millionU.S.dollarswasapproved,whereasin2013and2017theindustrywasgivengrantsofseveralmillionU.S.dollars.Thegrantsweresupportedbythegovernment's"ProjectActNollywood",aninvestmentaimingtogainbetterproductions,distributionnetwork,andcapacitybuilding.ReadmoreNote(s):Nigeria;2011to2017Source(s):IjaarPublishingNumberofemployeesworkinginthearts,entertainmentandrecreationsectorinGhanaasof2018,bybusinesssizeEmployeesintheartsandentertainmentsectorinGhana2018,bybusinesssizeNumberofemployees05001,0001,5002,0002,5003,0003,5004,0004,500Large-sizedbusinessMedium-sizedbusinessSmall-sizedbusinessMicro-sizedbusiness3,1971,1952,7774,20429/statistics/1187799/employees-in-arts-and-entertainment-sector-in-ghanaThearts,entertainmentandrecreationsectorinGhanaemployedover11thousandpeoplein2018.Micro-sizedbusinessescountedthelargestnumberofpeopleworkinginthesector,overfourthousandemployees(some37percentofthetotal).

ReadmoreNote(s):Ghana;2018Source(s):GhanaStatisticalServiceEmployeedistributioninthearts,entertainmentandrecreationindustryinGhanaasof2018,bysectorEmployeesintheartsandentertainmentindustryinGhana2018,bysectorShareofemployees10%

20%0%30%40%50%60%Creativ