歐洲電子商務(wù)市場前景及投資研究報告-培訓課件外文版2024.4

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TRENDSE-commerceintheEuropeanUnionCHAPTER

01OverviewRevenueofthee-commercemarketinEuropefrom2019to2028(inbillionU.S.dollars)Revenueofthee-commerceindustryinEurope2019-20281,000900881.44836.32789.81800754.05700660.71593.04581.546005004003002001000520.59507.88383.4220192020202120222023202420252026202720284Description:TherevenueintheE-commercemarketinEuropewasforecasttocontinuouslyincreasebetween2023and2028byintotal299.9billionU.S.dollars(+51.57percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach881.44billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2019to2028Source(s):E-commercespendingaspercentageoftotalGDPinWesternandCentralEuropeasof2022,bycountryE-commerceasshareoftotalGDPinEurope2022,bycountryShareoftotalGDP0%1%2%3%4%5%6%7%8%9%10%UnitedKingdomDenmarkGreece9.3%7.3%5.9%5.8%SwedenSpain5.7%FranceFinland5.2%5.2%PortugalCzechRepublicNorway4.8%4.7%4.6%4.4%PolandNetherlandsGermany3.6%3%5Description:AsofJanuary2022,e-commerceaccountedfor9.3percentoftheUnitedKingdom'sgrossdomesticproduct.OftheWesternandCentralEuropeancountriesincludedinthestudy,DenmarkandGreecefollowed,with5.9and5.8percentoftheirGDP,respectively.ReadmoreNote(s):Europe;January2022Source(s):PPROCross-bordere-commerceasshareoftotalonlineretailinEuropein2022,bycountryCross-bordershareofonlineretailinEurope2022,bycountryCross-bordermarketshare40%

50%0%10%20%30%60%70%80%90%LuxembourgIreland80%68.6%AustriaSweden49.7%49.4%Norway45.3%45.3%45.1%SwitzerlandPortugalDenmarkBelgiumItaly42.9%39.5%39.2%38.5%FinlandSpainEU-16average29.3%27.3%6Description:In2022,cross-bordere-commerceaccountedfor80percentofonlineretailmarketinLuxembourg.ApartfromthesmallEuropeanstate,Irelandfollowedwithamarketshareof68.6percent.Lastintheranking,Dutchconsumersseemedtomostlyprefernationale-retailers,asonly15.2percentofTheNetherlands'onlineretailrevenuewasgeneratedbye-commercebusinessesabroad.

ReadmoreNote(s):EU;2022;excludingtravelSource(s):CBCommerceEuropePercentageofconsumersthatshoponlineandofflineonaweeklybasisinselectedcountriesinEuropein2023ShareofEuropeanconsumersthatshoponlinevs.offlineeachweek2023OnlineOffline90%85%82%82%80%77%80%75%75%74%74%72%72%71%69%69%70%60%50%

45%40%37%34%32%32%32%30%30%27%27%26%26%30%24%20%20%10%0%7Description:AlthoughconsumersinEuropestillshopinphysicalstoresmorefrequently,thenumberofpeoplethatshoponlineeachweekisnottobediscredited:inGermany,forexample,closetohalfofconsumersshoppedonlineeachweekin2023.JustoverfourinfiveGermanshopperssaidtheyvisitedphysicalstoresatleastonceaweek.Ofthecountriesanalyzed,FinlandandNorwayhadthelowestshareofweeklyonlineshoppers.

ReadmoreNote(s):Europe;ApriltoJune,2023;19,293*;*Thesamplesizeincludesaminimumof1,000respondentsineachofthe18markets(theUS,UK,Australia,Germany,Austria,theNetherlands,Belgium,France,Sweden,Norway,Finland,New[...]

ReadmoreSource(s):Klarna;NepaCHAPTER

02GermanyandAustriaB2C-e-commercerevenueinGermanyfrom1999to2023(inbillioneuros)E-commercerevenueinGermany1999-202310089.486.7908070605040302010084.572.859.253.348.944.239.935.6322824.420.215.612.610.48.46.44.432.21.1

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2023*9Description:In2022,theGermanB2Ce-commercesectorgeneratedaround84.5billioneurosinrevenue.For2023,forecastspredict89.4billioneuros.Asisevidentinthetimeline,figureshaveonlybeenincreasingyearafteryear.

ReadmoreNote(s):Germany;1999to2021(asofMarch2023);Netrevenuefigures;withoutVAT;*Forecast.Olderfigureswerepartiallyretrievedfromolderreports.

ReadmoreSource(s):HDE(HDE-Berechnungen)Numberofe-commerceusersinGermanyfrom2018to2027(inmillions)OnlineretailusersinGermany2018-20278069.6669.1668.1768.467.9367.2270605040302010064.5962.3859.9558.46201820192020202120222023202420252026202710/statistics/786557/e-commerce-forecasted-users-germanyThisstatisticshowsthenumberofusersinthee-commercesectorinGermanyin2018to2023,withaforecastuntil2027.In2023,thenumberofe-commerceusersamountedto67.93million.By2027,thisfigureisforecasttoincreaseto69.7million.ReadmoreNote(s):Germany;2018to2027;*Forecast.Thee-commercemarketincludessaleofphysicalgoodsviaadigitalsaleschanneltoprivateconsumers(B2C).Thestudyincludesdataonpurchasesviadesktopcomputer(incl.notebooks;laptops)and[...]

ReadmoreSource(s):DigitalMarketInsightsProductgroupsrankedbyonlineretailrevenueinGermanyfrom2019to2022(inmillioneuros)OnlineretailrevenuefromselectedproductgroupsinGermany2019-2022Revenueinmillioneuros20225,00020212020010,00015,00020,00025,000ClothingConsumerelectronicsandtelecommunicationComputers/equipment/games/software*HouseholditemsandhomeappliancesFurniture,lampsanddecorationsShoesBooks,ebooks,audiobooks*HobbyandleisureproductsFoodDrugstoreVideo/audio,musicfilesDIY/flowers11Description:ClothingrankedfirstamongproductsboughtonlineinGermanyin2022,generatingalmost16.8billioneurosinrevenue.Consumerelectronicsandtelecommunicationproductswerethenextmostpopularchoiceforonlineshoppers.

ReadmoreNote(s):Germany;2019to2022;*Incl.downloads.ReadmoreSource(s):bevh;BeyondataCross-bordere-commercepurchasesinGermanyin2022,byproductcategoryCross-borderonlinepurchasesinGermanyin2022,bycategory60%54%50%40%30%20%10%0%27%24%14%12%ClothingandfootwearSport,leisureandhobbiesConsumerelectronicsCosmeticsFurnitureandhomeware12Description:Inasurveyconductedin2022,approximately54percentofonlineshoppersinGermanyreportedbuyingclothingandfootwearfromabroad,themostpopularcross-bordere-commercecategoryinthecountry.

ReadmoreNote(s):Germany;2022Source(s):DHLGroupRevenueofthee-commerceindustryinAustriafrom2017to2028(inbillionU.S.dollars)Revenueofthee-commerceindustryinAustria2017-2028201816141217.716.6515.5914.8112.6510.8710.569.671089.177.176.716.38642020172018201920202021202220232024202520262027202813Description:TherevenueintheE-commercemarketinAustriawasforecasttocontinuouslyincreasebetween2023and2028byintotal6.8billionU.S.dollars(+62.44percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach17.7billionU.S.dollarsin2028.ReadmoreNote(s):Austria;2017to2028Source(s):DigitalMarketInsightsOnlineshoppingpenetrationrateinAustriafrom2003to2022ShareofonlineshoppersinAustria2003-202260%56.8%55.6%54.4%54.2%53.2%52.7%50%40%30%20%10%0%47.7%46.3%31.7%18.6%20057.8%200320102015201620172018201920202021202214Description:Between2003and2022,theonlineshoppingpenetrationratehasgraduallyincreasedinAustria.In2022,approximately56.8percentoftheAustrianpopulationusedtheinternetforonlineshopping,upfromthepreviousyear.

ReadmoreNote(s):Austria;2003to2022;16-74years;Onlineshoppersinthelasttwelve-monthperiodtillthedateofthesurveySource(s):StatistikAustriaTopcategoriespurchasedmostlyonlineinAustriain2ndquarter2023LeadingproductcategoriespurchasedmostlyonlineinAustria202340%35%34%35%30%25%20%15%10%5%30%29%23%21%16%16%15%14%13%8%0%15Description:Inasurveyconductedinthethirdquarterof2022,approximately44percentofrespondentsinAustriareportedbuyingclothingandshoesviadigitalchannels.Electronicswasalsoapopularonlineshoppingcategoryaccordingtosome30percentofAustrianshoppers.ReadmoreNote(s):Austria;Q22023;1,000*Source(s):Klarna;NepaCross-bordere-commercepurchasesinAustriain2022,byproductcategoryCross-borderonlinepurchasesinAustriain2022,bycategory60%50%40%30%20%10%0%57%29%28%16%15%ClothingandfootwearConsumerelectronicsSport,leisureandhobbiesCosmeticsFurnitureandhomeware16Description:Inasurveyconductedin2022,approximately57percentofonlineshoppersinAustriareportedbuyingclothingandfootwearfromabroad,themostpopularcross-bordere-commercecategoryinthecountry.Incomparison,only15percentofAustriane-shoppersboughtfurnitureandhomewareproductsonlinefromcross-borderretailers.ReadmoreNote(s):Austria;2022Source(s):DHLGroupCHAPTER

03FranceandItalyE-commercesalesrevenueinFrancefrom2005to2022(inbillioneuros)E-commercesalesrevenueinFrance2005-2022160146.914012010080129.1112.2103.492.681.771.562.9556049.543.636.5403024.219.415.12011.28.4020052006200720082009201020112012201320142015201620172018201920202021202218Description:In2022,e-commercesalesinFranceamountedtoapproximately146.9billioneuros.Thisrepresentsanincreaseofnearly14percentcomparedtothepreviousyearwhenonlinesaleswerejustabove129billioneuros.

ReadmoreNote(s):France;2005to2022Source(s):FEVADShareofthepopulationandinternetuserspurchasingonlineinFrancefrom2003to2022E-commerceuserpenetrationinFrance2003-2022AmongpopulationAmonginternetusers90%80%70%84%77%82%76%71%62%69%60%69%61%68%61%66%55%66%54%65%55%62%61%49%60%44%58%38%57%41%60%50%40%30%20%10%0%54%33%48%47%27%39%21%32%17%27%11%200320042005200620072008200920102011201220132014201520162017201820192020202219Description:In2022,morethaneightoutofteninternetusersinFranceboughtsomethingonlinein2022.Outofthetotalpopulation,thisfigurestoodat77percent.Thissharpgrowthinonlineshoppingadoptionoverthepreviousyearsislargelyduetothecoronaviruspandemic,whichledmanyFrenchpeopletoresorttoe-commercetodotheirpurchases.ReadmoreNote(s):2003to2022;4,184respondents;12yearsandolder;onlinepurchaseinthelast12months/residinginmetropolitanFranceSource(s):Agencedunumérique;ARCEP;ConseilGénéraldel’Economie,del’Industrie,del'EnergieetdesTechnologies;CRéDOCProductandservicecategoriesmostpurchasedonlineinFranceasofJanuary2023ProductandservicecategoriesmostpurchasedonlineinFrance2023Shareofonlineshoppers20%0%10%30%40%50%60%FashionAccommodation56%43%Shoes41%40%39%Beauty,hygieneTransportticketingCulturalproducts36%36%Toys,gamesTextile,householdlinenCulturaleventstickets(theater,museum)Electronics,applicancesFurniture,decorationFinancialservices32%30%30%29%28%FoodandbeveragesDIYandgarden26%26%20Description:AsofJanuary2023,fashionwastheleadinge-commercecategoryinFrance,purchasedbynearly56percentofonlineshoppers.Accommodationrankedsecond,with43percent.Amazon,LeboncoinandAliexpresswerethemostpopulare-commercewebsitesinFranceasofApril2023.ReadmoreNote(s):France;January2023Source(s):FEVAD;MédiamétrieTopsellingcountriesfore-commercesitesinFrancein2023Topsellingcountriesfore-commercesitesinFrance2023100%90%80%70%60%50%40%30%20%10%0%86%68%65%61%49%BelgiumSpainGermanyItalyOthercountriesinnorthernEurope21Description:In2023,BelgiumtoppedtherankingofthemainEuropeancountrieswhereFrenche-retailerssoldtheirproductsorservices.Nearlynineintenofe-commercemerchantsthatsoldinternationallyrecordedorderstowardBelgiumthatyear.Spainfollowedwithalmost70percentofFrenche-commercebusinesses.ReadmoreNote(s):France;March2023;amongfirmsmemberoftheFEVADSource(s):FEVAD;LSA;OpinionWayE-commercerevenueinItalyfrom2009to2022(inbillioneuros)E-commercerevenueinItaly2009-202280706075.964.148.548.25040302010041.535.131.728.824.222.321.11914.4102009201020112012201320142015201620172018201920202021202222Description:In2022,therevenueofthee-commercesectorinItalyhitnearly76billioneuros,asignificantincreasefromayearearlier,whenitamountedtoroughly64billioneuros.Accordingtothedata,e-commercerevenueincreasedsteadilyandmorethanfourfoldthroughouttheperiodconsidered.Whenlookingatthemostpopularcategories,e-commerceusersprefertoshoponlineforproductsandservicesrelatedtoleisureactivities.

ReadmoreNote(s):ItalySource(s):CasaleggioAssociatiNumberofusersofe-commerceinItalyfrom2019to2028(inmillions)Numberofusersofe-commerceinItaly2019-20284035.5233.9353025201532.2330.4328.8427.2125.3722.920.76202018.0520192021202220232024202520262027202823Description:ThenumberofusersintheE-commercemarketinItalywasforecasttocontinuouslyincreasebetween2023and2028byintotal8.3millionusers(+30.5percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach35.52millionusersandthereforeanewpeakin2028.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Italy;2019to2028Source(s):E-commercerevenueinItalyin2022,bycategory(inbillioneuros)E-commercerevenueinItaly2022,bycategoryRevenueinbillioneuros0510152025303540LeisureOnlineshoppingmallsTourism3814.210Food3.83.12.5InsuranceConsumerelectronicsFashion1.51.3PublishingHealth&beautyHome&furnishings0.830.6524Description:Italiane-commerceuserspreferbyfarpurchasingproductsorservicesrelatedtoleisureactivitieswhenshoppingonline.Infact,leisureproducts/serviceswereworth38billioneuros,onlineshoppingcentersfollowedwith14.2billioneuros.

ReadmoreNote(s):Italy;2022Source(s):CasaleggioAssociatiShareofenterprisesactiveine-commerceinItalyin2022,byindustryShareoffirmsactiveine-commerceinItaly2022,byindustryShareofenterprises0%10%20%30%40%50%60%70%80%90%PublishingAccommodationandfoodservices84.5%38.8%36.7%33.7%32.9%30.8%29.4%28.1%TelecommunicationsManufactureoffoodproducts,beveragesandtobaccoproductsPostalandcourierservicesMotionpicture,videoandtelevisionprogrammeproduction,soundrecordingRetailtrade,exceptofmotorvehiclesandmotorcyclesWholesaleandretailtraderepairofmotorvehiclesandmotorcyclesInformationandcommunicationservicesManufacturing17.3%15.7%15.2%IctsectorTransportationandstorage8.5%7.4%Electricityandotherutilities*25Description:In2022,almost84percentofItalianbusinessesoperatinginthepublishingsectorwereactiveine-commercesalesactivities,downfromthepreviousyear.Thisrepresentsthehighestshareamongthecategoriesconsidered.Accommodationandfoodservicesfollowedintherankingwithabout39percentofenterprisesinthissectorsellingtheirproductsorservicesonline.ReadmoreNote(s):Italy;2022Source(s):IstatCHAPTER

04NetherlandsandBelgiumTotalrevenueofe-commercesalesintheNetherlandsfrom2005to2022(inbillioneuros)Marketsizeofe-commerceintheNetherlands2005-2022353025201533.330.626.625.823.722.520.1616.0713.9610.69.88.981058.217.426.334.973.62.82020052006200720082009201020112012201320142015201620172018201920202021202227Description:In2022,theDutche-commercemarketwasvaluedataround33billioneuros.TheNetherlands`e-commercemarketgrewroughlyninepercentin2022whencomparedto2021.Thatyear,Dutchconsumersspentroughly30.6billioneurosononlinepurchasesandorders.Thismakesthecountrytheseventh-largeste-commercemarketinEuropeinabsolutetermsandonlineshoppingmadeupmorethanthreepercentoftheirGDP.Consequently,around347milliononlinepurchaseswere[...]

ReadmoreNote(s):Netherlands;2005to2022Source(s):PostNL;TE-commerceshareofretailspendingintheNetherlandsin2022andspendingintentionfor2027,byproductcategoryE-commercepenetrationintheNetherlands2022-2027,byproductcategoryShareoftotalspending2027**30%Q12022*40%0%10%20%50%60%70%80%57%Computer&accessoriesMedia&entertainmentTelecom72%70%54%65%60%60%41%Footwear&lifestyleToys47%49%51%50%ConsumerelectronicsClothing46%47%45%HouseholdelectronicsDIY/garden39%25%33%33%30%30%Sport&recreationHome&living24%24%Health&beautyFood/nearfood16%26%9%28Description:Howbigisthee-commerceshareoftotalonlineretailspendingintheNetherlandsandhowwillitlooklikeby2027?AconsumersurveygainedinsightsonhowtheDutchuseonlineshoppingandhowtheywoulddothisinthenextfiveyears.Inthefirstquarterof2022,forexample,approximately70percentofallspendingmadeincomputerandaccessoriessalescamefromonlinesales.Consumersexpectthistodecreasetoroughly60percentinthecomingyears.

ReadmoreNote(s):Netherlands;May31toJune2,2022;1,000respondentsSource(s):GfK;ShoppingTomorrow;TNumberofonlinestoresandmailordercompaniesintheNetherlandsfrom2014to2023,bybranchNumberofonlinestoresintheNetherlands2014-2023,bybranchFoodElectronicsBooks,CD,DVDFashionHomeandgardenLeisurearticlesOthernon-foodGeneralproductrange25,00020,00015,00010,0005,0000201420152016201720182019202020212022*2023*29Description:In2023,thereweremorethan19,000onlineshopsandmailordercompaniesinclothingintheNetherlands.Thisnumbersteadilyincreasedovertheyears,makingonlinefashionthebiggestbranchofwebshopsinthecountry.Thisnumbersteadilyincreasedovertheyears,makingonlinefashionthebiggestbranchofe-commerceinthecountry.Thefigurealignswiththemarketsharesofe-commercecategories.In2022,fashionaccountedfor31percentoftheentiree-commercemarket,[...]

ReadmoreNote(s):Netherlands;2014to2023;*Thefiguresprovidedareprovisional.ReadmoreSource(s):CentraalBureauvoordeStatistiekTotalrevenueofe-commercesalesinBelgiumfrom2015to2022(inbillioneuros)Marketsizeofe-commerceinBelgium2015-20221614121014.712.111.4610.6710.2610.059.088.24864202015201620172018201920202021202230Description:TheBelgiane-commercemarkethasexperiencedsteadygrowthinrecentyears,fromgeneratingaroundeightbillioneurosin2015,tomorethan14billionin2022.Inthesamevein,Belgiumhasseenasignificantincreaseininternetshoppersoverthelastdecade,usedbynearlytwo-thirdsofthepopulationin2022.AsmoreandmoreBelgiansturnedtoonlineshopping,thee-commerceshareofretailsalesinBelgiumalsopickeduppaceovertheperiod.

ReadmoreNote(s):Belgium;2015to2022Source(s):BeCommerceShareofthepopulationbuyinggoodsandservicesonlineinBelgiumfrom2010to2022E-commerceuserpenetrationinBelgium2010-202270%60%50%40%66%65%63%55%49%49%46%42%41%36%33%31%30%20%10%0%27%201020112012201320142015201620172018201920202021202231Description:HowmanyBelgianswereusinge-commercein2022?Thatyear,approximately63percentoftheBelgianpopulationreportedlyboughtsomethingonlinewithinthethreemonthsprecedingthesurvey,adecreaseofthreepercentagepointscomparedtothepreviousyear.Alongwithpenetration,theshareofe-commerceintotalretailsalesalsoincreasedconsiderablyduringthisperiod.Between2012and2021,e-commercesawitsparticipationinretailsalesinBelgiumdouble.

ReadmoreNote(s):Belgium;2010to2022;16-74years;lastonlinepurchasemadeinthepreviousthreemonthsSource(s):StatbelShareofenterprisesreceivingordersviawebsitesorappsinBelgiumin2022,byindustryShareofenterprisesreceivingonlineordersinBelgium2022,byindustryShareofenterprises0%

5%10%15%20%25%30%35%40%39.9%45%AccommodationandfoodserviceactivitiesInformationandcommunication32%30%28.5%RepairofcomputersandcommunicationequipmentWholesaleandretailtrade;repairofmotorvehiclesandmotorcyclesTransportationandstorage21.3%AdministrativeandsupportserviceactivitiesManufacturing18.5%18.4%Realestateactivities14.2%Electricity,gas,steam,airconditioningsupply,watersupply,sewerage,wastemanagementandremediationactivities6.8%5.2%5.2%ConstructionProfessional,scientificandtechnicalactivities32Description:In2022,approximately40percentofcompaniesoperatingintheaccommodationandfoodserviceindustriesinBelgiumreceivedordersviawebsitesorapps.Thatfigurestoodataround28.5percentinthewholesaleandretailtradesector.Thatyear,theshareofcompaniesactiveine-commercewashigherinthoseoflargersize.ReadmoreNote(s):Belgium;MaytoSeptember2022;154,968respondents;2ormorepersonsemployedSource(s):StatbelCHAPTER

05SpainandPortugalRevenueofB2Ce-commerceinSpainfrom2018to2028(inbillionU.S.dollars)B2Ce-commercemarketrevenueinSpain2018-20285045403547.4644.6941.8439.4934.3230.1330.023026.4424.2525201510516.213.6420180201920202021202220232024202520262027202834Description:TherevenueintheE-commercemarketinSpainwasforecasttocontinuouslyincreasebetween2023and2028byintotal17.4billionU.S.dollars(+57.96percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach47.46billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Spain;2018to2028;estimatesSource(s):DigitalMarketInsightsNumberofusersofe-commerceinSpainfrom2018to2028(inmillions)Numberofe-commerceusersinSpain2018-20283530.5329.493025201510528.427.2126.0925.0123.7622.220.0718.5916.8202018201920202021202220232024202520262027202835Description:ThenumberofusersintheE-commercemarketinSpainwasforecasttocontinuouslyincreasebetween2023and2028byintotal5.5millionusers(+21.99percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach30.53millionusersandthereforeanewpeakin2028.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Spain;2018to2028;estimatesSource(s):DigitalMarketInsightsLeadingproductandservicecategoriespurchasedonlineinSpainin2022LeadingproductsandservicesboughtonlineinSpain2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%FashionLeisure(tickets,books,music...)Travel(airlinetickets,hotels,bus...)FootwearandaccessoriesHealthandbeauty78%77%72%71%66%Telecommunications(smartphone,tablet,accessories...)Food63%61%59%Homeappliances/IT/consumerelectronicsSports(Textile,fitnessmachines...)FurnishinganddecorationToys53%50%50%Gaming44%Education38%36Description:Asurveyconductedinlate2022foundthatthemostpopularcategoryofproductsandservicespurchasedonlineinSpainwasfashion.Ofthosewhomadeaninternetpurchaseinthe12monthsbeforethestudy,almosteightoutoftensaidtheyhadpurchasedclothingandapparel.Leisureproductsrankedsecond,followedbytravel,with77and72percentofrespondents,respectively.

ReadmoreNote(s):October20toNovember8,2022;2,200respondents;18-65years;amongthosewhopurchasedonlineinthelast12monthsSource(s):CanalSondeo;ElObservatorioCetelemRevenueofthee-commercemarketinPortugalfrom2019to2028(inbillionU.S.dollars)Revenueofthee-commerceindustryinPortugal2019-202887657.4676.546.185.314.594.464.053.85432102.93201920202021202220232024202520262027202837Description:TherevenueintheE-commercemarketinPortugalwasforecasttocontinuouslyincreasebetween2023and2028byintotal2.9billionU.S.dollars(+63.18percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach7.46billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Portugal;2019to2028Source(s):DigitalMarketInsightsPenetrationrateofthee-commercemarketinPortugalfrom2019to2028Penetrationrateofe-commerceinPortugal2019-202865%62%60.25%60%55%50%45%40%58.46%56.5%54.95%53.42%51.43%48.45%45.42%202043.01%20192021202220232024202520262027202838Description:ThepenetrationrateintheE-commercemarketinPortugalwasforecasttocontinuouslyincreasebetween2023and2028byintotal8.6percentagepoints.Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach62percentandthereforeanewpeakin2028.Notably,thepenetrationrateoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Portugal;2019to2028Source(s):DigitalMarketInsightsToponlinestoresinPortugalin2022,bye-commercenetsales(inmillionU.S.dollars)LeadingonlinestoresinPortugalin2022E-commercerevenueinmillionU.S.dollars100

1500amazon.escontinente.pt50200250234.2214.6165.5154.4150.5worten.pt131.2117.7112.4elcorteingles.pt91.687.739Description:In2022,wastheleadingonlinestoreinPortugalwithe-commercenetsalesreachinganestimated234.2millionU.S.dollars.Amazon.esrankedinsecond,withapproximately215milliondollarsinonlinesalesthatyear.

ReadmoreNote(s):2022Source(s):ecommerceDB.comCHAPTER

06NordiccountriesValueofe-commercerevenueintheNordiccountriesin2022,bycountry(inbillionU.S.dollars)E-commercerevenueintheNordiccountries2022,bycountryE-commercerevenueinbillionU.S.dollars0246810121416SwedenNorwayDenmarkFinland13.388.688.096.7841Description:SwedishonlineshoppersweretheNordiccitizenswhospentmostone-commercepurchasesin2022.Thee-comm