2024地產(chǎn)項目商場六一重返童年時光（復(fù)古童玩會主題）活動策劃方案

CHILDREN'SDAY復(fù)玩古童會CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY6.1重返童年時光CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY上上下下左左右右ABAB，魂斗羅、街頭霸王、超級瑪麗，曾經(jīng)那些畫質(zhì)感人的游戲，我們插上卡就能玩一整天，那種單人通關(guān)后的喜悅是無法言表的...復(fù)古童玩會CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)古童玩會那個時候，我們可以坐在電視機前看一整天動畫片而不覺得無趣?？梢砸粔K餅干一袋糖果一包辣條就開心個大半天，可以在搖桿和拍打按鍵的配合下，讓天真的童年擁有最純粹的快樂！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY所有的大人都曾經(jīng)是小孩，雖然只有少數(shù)人記得說起童年，很多人記憶最深刻的莫過于“玩”。不管是跳皮筋、拍啪嘰、跳房子、彈玻璃珠、丟沙包這些傳統(tǒng)的游戲。還是魂斗羅、超級馬里奧、冒險島，這些初代電子游戲。都給童年帶來了無限快樂！RETROCHILDREN'S

CLUBCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY對于童年似乎沒有不懷念的，越是長大，越是懷念。成年后，喜歡的童年舊時光雖然遠去，可老游戲和孩童時玩耍的場景卻總在夢中出現(xiàn)。每每提及童年游戲，也總能喚醒一大群小伙伴共同的記憶。復(fù)古童玩會CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY6.1復(fù)古童玩會RetroChildren'sClub復(fù)古童玩會6.1復(fù)古童玩會年齡從來不是行為的拘束。只要心中充滿純真和善良，你永遠還是個孩子。CHILDREN'SDAY這個六一。讓我們從成年人世界逃離片刻，釋放內(nèi)心住著的“孩子”。打開塵封的童年記憶，再次開啟童年的探尋之旅。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY01.活動概述02.前期宣傳03.活動規(guī)劃04.活動保障目錄CHILDREN'SDAY復(fù)玩古童會CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY01.活動概述CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY61復(fù)古童玩會活動時間：2024.06活動地點：商業(yè)、地產(chǎn)、文旅、景區(qū)活動內(nèi)容：01.童年時光機02.校門口小賣鋪03.街頭電玩廳04.時光雜貨鋪

CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY傳播思考用童年復(fù)古的場景營造以及活動設(shè)置，通過情感共鳴，讓目標客群形成專屬記憶點，增強項目傳播效應(yīng)。在短期內(nèi)制造大量熱點話題。吸引目標客群關(guān)注，提升熱度，聚集人氣。有效增加到訪量，促進項目銷售工作。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點1·童年時光機6.1開往童年的時光機即將啟程。在6.1兒童節(jié)這一天穿越到童年，將童年存檔過的快樂記憶重啟。在那個沒有手機沒有網(wǎng)絡(luò)的時代里，找回最質(zhì)樸純真的快樂時光！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點2·校門口小賣鋪6.1越長大越懷念小時候的零食和校門口的小賣鋪。小時候所有的小朋友都幻想在這樣的一家小賣鋪實現(xiàn)暢吃自由。大大泡泡糖、八王寺汽水、辣條、南京板鴨，在這一次性回“味”童年！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點3·街頭電玩廳6.1游戲廳曾經(jīng)是童年時許多人心中的圣地，映入眼簾的是屏幕里激烈的打斗。那時的游戲，沒有華麗的特效畫面，只有在搖桿和拍打按鍵的配合，街頭游戲廳的快樂才是童年最純粹的快樂。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點4·時光雜貨鋪6.1一秒帶你回到童年的神奇時光雜貨鋪，無論70/80/90...在這間雜貨鋪都能感受到五光十色的童年，鐵皮青蛙、萬紫千紅，琳瑯滿目的商品?？傆幸粯涌梢哉一赝甑挠洃洝HILDREN'SDAY復(fù)玩古童會CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY02.前期宣傳CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY結(jié)合6.1兒童節(jié)節(jié)日特色，融入活動主題【復(fù)古童玩會】元素定制預(yù)熱主題海報。在海報上搭配活動主題相關(guān)文案，引發(fā)群體共鳴。投放于微博、小紅書、微信朋友圈等平臺，在活動前期預(yù)熱發(fā)酵。預(yù)熱海報發(fā)布CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)古童玩會定制活動主題H5定制[復(fù)古童玩會]互動小游戲，通過活動場景設(shè)置四大區(qū)域小游戲。通關(guān)即可獲得校門口小賣鋪的代金券一張。為活動實現(xiàn)引流的效果。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY對于80/90的人來說小時候的夏天在沈陽的大街小巷里總會出現(xiàn)一個熟悉的身影，一輛二八自行車和一個雪糕箱以及那一句句叫賣聲“雪糕、雪糕、皇姑雪糕”如今在2024年的兒童節(jié)在沈陽街頭重現(xiàn)這一場景必將活動話題度拉滿！#一萬支皇姑雪糕陪你過兒童節(jié)#皇姑雪糕免費派送CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY官方公眾號互動根據(jù)活動內(nèi)容，發(fā)布活動宣傳公眾號文章。邀請客戶進行互動評論。小編將在評論區(qū)隨機回復(fù)客戶贈送復(fù)古紅白機+游戲卡一套。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY+在社交平臺發(fā)布帶有#復(fù)古童玩會#話題的原創(chuàng)圖文/視頻并附有活動信息@官方賬號即算參與成功。各平臺點贊量前五的用戶將獲得童玩禮盒一份。發(fā)起互動話題CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY定制倒計時海報定制倒計時海報在活動宣傳后期發(fā)布。提升受眾對于活動的期待感，保持活動熱度。CHILDREN'SDAY復(fù)玩古童會CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY03.活動規(guī)劃皇姑雪糕派送車馬里奧迎賓童年電視機互動DP老式爆米花童年時光墻互動DP二八自行車童年時光禮街頭游戲廳區(qū)域設(shè)計游戲機主題點電玩互動DP點電玩自由區(qū)街頭游戲爭霸區(qū)校門口小賣鋪小賣鋪室內(nèi)裝飾校門口小攤位童年小食光童年快樂水時光雜貨鋪雜貨鋪的售賣柜路口的西瓜攤DP點雜貨鋪童玩雜貨鋪好物01童年時光機02校門口小賣鋪03街頭游戲廳04時光雜貨鋪CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會童年時光機CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY營銷中心前廣場還原兒時雪糕箱售賣場景?？蛻魭叽a關(guān)注項目官方公眾號即可獲得老式雪糕一支?；使醚└馀伤虲HILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY馬里奧迎賓安排項目工作人員穿著馬里奧玩偶服在項目入口處進行迎賓工作?？煽蓯蹛鄣耐媾夹蜗髱Э蛻裘牖赝辏硎芡陼r光！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY大鬧天空、寶蓮燈、葫蘆娃、黑貓警長，童年坐在電視機前看一整天的動畫片都在這里。電視機打卡點CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYDP·老式爆米花“響了、響了”隨著一聲吆喝，小朋友們總是圍著爆米花的叔叔又害怕又興奮的期待著小小的玉米粒變成了一朵朵玉米花。來現(xiàn)場試著“崩”一鍋老式爆米花必將滿含童年的味道。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY打開時光機的按鈕，那一幀幀的畫面，一幕幕的影片，和那些依舊能引發(fā)我們共鳴的歌詞匯聚成為童年時光墻。駐足回味一下童年美好時光，一整個走進那個年代了！童年時光墻CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY小時候誰家還沒有一個“二八大杠”？那時還沒長大的我們腿不夠長還總想要試一試，那一輛車載著那個年代真實的滿足感！互動二八自行車CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY童年時光禮用膠卷的形式記錄城市發(fā)展，作為伴手禮贈予到場客戶。這樣一份蘊含城市發(fā)展脈搏，有年代感的禮物是帶有時代的溫度的。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會校門口小賣鋪CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY校門口小賣鋪小時候的愿望很簡單，我相信所有小朋友都有過一個共同的夢想“長大了我想開一家小賣鋪”！在活動現(xiàn)場有這樣一家小賣鋪，有吃不完的零食和喝不完的飲料，快帶上你兒時的玩伴一起來逛逛吧。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY還原兒時小賣鋪售賣場景，小燈泡、木質(zhì)貨架、玻璃柜臺、滿墻標識和懸掛的動漫海報。每樣裝飾都是滿滿的童年回憶！小賣鋪室內(nèi)裝飾CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY校門口小攤位還記得你每天放學(xué)都要光顧的校門口攤位么？每天都要盤算著那幾塊錢零花錢到底買點什么好？活動現(xiàn)場的小攤位不止販賣零食還販賣回憶。

CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY童年小食光近百種特色小零食，都是小時候自己最愛吃的“垃圾食品”現(xiàn)在終于不被爸媽管著了。辣條、麥麗素、小當家、無花果、華華丹、大大卷、話梅陳皮，解鎖“5毛”一包的快樂，隨便挑一挑就能裝滿一籮筐。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY很多人的童年，就是一場打嗝的回憶。吹著風(fēng)扇、抱著西瓜、喝著冰鎮(zhèn)的北冰洋、大白梨、八王寺，這就是童年超幸福的事。童年快樂水CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會街頭游戲廳CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY紅白機、游戲盤、游戲機、PS還有每到周二就沒有節(jié)目的彩色電視，在這里你可以全都要！CHILDREN'SDAY復(fù)古童玩會61&復(fù)古童玩會61CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY放大版的游戲機配上可按動的按鍵。組成了游戲機主題打卡點。瞬間回到小時候，滿滿的兒時回憶，無論是打游戲還是打卡拍照！一定會是80.90GAMEBOY的最愛！游戲機主題點CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY小時候總想變成屏幕里的馬里奧，替他跳過障礙，完成通關(guān)。定制真實版游戲場景，一起來通關(guān)吧！電動互動DP點CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY電玩自由區(qū)各種版本的游戲機，不同類型的游戲盤?？爝x一款你的童年游戲。拿上游戲手柄，快約上三兩好友一決高下吧！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY還記得那個放學(xué)就泡在游戲廳不回家的你么？有沒有覺得小時候制霸游戲廳的絕技無處施展？快來找回小時候的快樂！街頭游戲爭霸區(qū)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會時光雜貨鋪CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY時光雜貨鋪穿越時光，在這家雜貨鋪里找回童年。不管是童年潮玩還是好物，每一個小時候超想擁有的小物件都能在這里找到！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY還記得以前一間小小的雜貨鋪為了擺放更多商品都是一層一層的玻璃柜臺售賣商品，五顏六色的看起來超級想買！所以雜貨鋪怎么能少得了[玻璃柜臺]的精髓呢？雜貨鋪的售賣柜CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY路口的西瓜攤DP點這瓜保熟么？保甜么？小時候看著大人們認真的在路口的西瓜攤拍打著西瓜挑最好的那一個的畫面還仿佛就在不久之前的夏天。這次，要不要換你來挑？CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY雜貨鋪童玩鐵皮的青蛙、五顏六色的水槍、泡泡膠、手鏈編繩，這里就像一個穿越時空的兒時雜貨鋪，提著籃子隨意挑選那些童年樂趣。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY小時候那些便宜又好用的國貨慢慢的淡出我們的視野。但是依然不影響我們還記得他們的味道和樣子。那就不妨來這件雜貨鋪逛一逛！雜貨鋪好物CHILDREN'SDAY復(fù)玩古童會CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY04.活動保障CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDR