澳大利亞快速消費品行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.5零食很忙趙一鳴

INDUSTRIES

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MARKETSFMCGinAustraliaCHAPTER

01OverviewGrossvalueadded(GVA)bytheretailtradeindustryinAustraliafrom2013to2022(inmillionAustraliandollars)RetailtradeindustrygrossvalueaddedAustralia2013-2022120,000100,00095,26291,21988,00085,86786,11384,21482,28380,68577,52875,98280,00060,00040,00020,000020132014201520162017201820192020202120223Description:AsofDecember2022,thegrossvalueadded(GVA)bytheretailtradeindustryinAustraliaamountedataround95billionAustraliandollars.Thisfollowedasteadyyear-on-yearupwardtrendfortheindustryspanningoveradecade.

ReadmoreNote(s):Australia;2013to2022;seasonallyadjustedSource(s):AustralianBureauofStatisticsGrossvalueadded(GVA)bythefood,beverage,andtobaccoproductsmanufacturingindustryinAustraliafrom2013to2022(inmillionAustraliandollars)Food,beverage,andtobaccoindustrygrossvalueaddedAustralia2013-202235,00029,42230,00025,00020,00015,00010,0005,000028,14626,85826,44926,28626,53226,20825,56225,48425,37820132014201520162017201820192020202120224Description:AsofDecember2022,thegrossvalueadded(GVA)bythefood,beverage,andtobaccoproductsindustryinAustraliaamountedtoaround29billionAustraliandollars.Between2013and2022,theGVAoftheindustryremainedrelativelyconsistentatabove25billionAustraliandollarsannually.ReadmoreNote(s):Australia;2013to2022;seasonallyadjustedSource(s):AustralianBureauofStatisticsGrossoperatingprofitoftheretailtradeindustryinAustraliafrom2017to2023(inbillionAustraliandollars)GrossoperatingprofitoftheretailtradeindustryAustralia2017-202313.512.511.510.59.512.410.959.928.868.188.57.617.48

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20235Description:InthequarterendingJune2023,thegrossoperatingprofitofbusinessesintheretailtradeindustryinAustraliaamountedtoapproximately8.18billionAustraliandollars.ThehighestgrossoperatingprofitofretailtradebusinesseswasrecordedinDecember2020.ReadmoreNote(s):Australia;September2017toJune2023Source(s):AustralianBureauofStatisticsConsumerConfidenceIndex(CCI)inAustraliafromMay2018toOctober2023MonthlyConsumerConfidenceIndex(CCI)Australia2018-2023102.0101.5101.0100.5100.099.599.098.598.097.597.0May

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'236Description:InOctober2023,theConsumerConfidenceIndex(CCI)inAustraliaroseto97.89incomparisontothepreviousmonthwhenitstoodat97.81.BetweenMay2018andOctober2023,theCCIhasfluctuatedbetweenaround97.7and101.5.Duringthegivenperiod,consumerconfidencewashighestinApril2021.ReadmoreNote(s):Australia;May2018toOctober2023;*Amplitudeadjusted,long-termaverage=100.

Valueshavebeenrounded.

Theconsumerconfidenceindex(CCI)isbasedonhouseholds'plansformajorpurchasesandtheireconomicsituation,both[...]

ReadmoreSource(s):OECDValueofnon-durableconsumergoodsimportstoAustraliafrom2015to2022(inbillionAustraliandollars)Valueofnon-durableconsumergoodsimportstoAustralia2015-202230252024.5820.4119.8919.0517.9317.4117.1216.9151050201520162017201820192020202120227Description:Thetotalvalueofimportednon-durableconsumergoodstoAustraliareachedapproximately24.6billionAustraliandollarsin2022.Thismarkedarisefromthepreviousyear,inwhichthevalueofimportsamountedtoaround19.9billionAustraliandollars.ReadmoreNote(s):Australia;2015to2022Source(s):AustralianBureauofStatisticsValueofnon-durableconsumergoodsexportsfromAustraliafrom2015to2022(inbillionAustraliandollars)Valueofnon-durableconsumergoodsexportsfromAustralia2015-202265.1154.64.484.234.124.073.88432103.17201520162017201820192020202120228Description:Thetotalvalueofnon-durableconsumergoodsexportsfromAustraliawasapproximately4.2billionAustraliandollarsin2022.Thevalueofnon-durableconsumergoodsexportsfromAustraliaincreasedsteadilybetween2015and2019,reachingapeakofapproximately5.11billionAustraliandollarsin2019beforefallingin2020.ReadmoreNote(s):Australia;2015to2022Source(s):AustralianBureauofStatisticsCHAPTER

02FoodMonthlyfoodretailrevenueinAustraliafromAugust2019to2023(inmillionAustraliandollars)MonthlyfoodretailrevenueAustralia2019-202314,50014,00013,50013,00012,50012,00011,50011,00010,50010Description:AsofAugust2023,themonthlyfoodretailrevenuegeneratedinAustraliaamountedtoaround13.9billionAustraliandollars.Thehighestvalueofmonthlyfoodretailrevenuegeneratedduringthesurveyperiodwasover14billionAustraliandollarsinMarch2020.ReadmoreNote(s):Australia;August2019toAugust2023Source(s):AustralianBureauofStatisticsAnnualrevenueofthefoodretailindustryinAustraliafrom2004to2022(inbillionAustraliandollars)AnnualrevenueoffoodretailAustralia2004-2022180160140120160.56152.55151.34135.24130.55125.83122.34118.74114.96109.04104.67100.5596.4594.5710080604020087.8782.6376.1170.9468.5200420052006200720082009201020112012201320142015201620172018201920202021202211Description:In2022,theannualrevenueofthefoodretailindustryinAustraliaamountedtoover160billionAustraliandollars.Since2004,foodretailrevenuehaswitnessedsteadyyear-on-yeargrowth

ReadmoreNote(s):Australia;2004to2022Source(s):AustralianBureauofStatisticsAnnualrevenueofsupermarketsandgrocerystoresinAustraliafrom2013to2022(inbillionAustraliandollars)AnnualrevenueofsupermarketandgrocerystoresAustralia2013-2022140120132.75125.27125.85113.49109.15105.23102.3299.3695.8610080604020090.34201320142015201620172018201920202021202212Description:AnnualrevenueofthesupermarketandgrocerystoreretailindustryinAustraliagrewyear-on-yearbetween2013and2022,withanotablejumprecordedfrom2021to2022.In2022,revenuereachedover132billionAustraliandollars,over40billionAustraliandollarsmorethanthevaluerecordedfortheindustryin2013.ReadmoreNote(s):Australia;2013to2022Source(s):AustralianBureauofStatisticsGroceryretailsalesvalueofsupermarketsinAustraliafrom2013to2022(inbillionAustraliandollars)GroceryretailsalesvalueofsupermarketsAustralia2013-2022120100.96100.3196.9910092.6289.9386.8984.5682.7980.0378.62806040200201320142015201620172018201920202021202213Description:In2022,thevalueofgroceryretailsalesfromsupermarketsinAustraliatotaledaround100billionAustraliandollars.Thismarkedanincreasefromthepreviousyear,inwhichgroceryretailsaleswerevaluedatover96billionAustraliandollars.

ReadmoreNote(s):Australia;2013to2022Source(s):Euromonitor;USDAForeignAgriculturalServiceShareoffoodandliquorretailturnoverinAustraliain2022,byretailingformatFoodandliquorretailturnovershareAustralia2022,byretailingformatOtherspecializedfoodretailing5%Liquorretailing8%Cafés,restaurants&takeawayfood27%Supermarkets&grocerystores60%14/statistics/1263358/australia-food-and-liquor-sales-share-by-retail-formatIn2022,supermarketsandgrocerystoresrepresented61percentofthetotalretailturnoverinthefoodandliquormarketsegment.Bycomparison,pre-preparedfoodfromcafésandrestaurantsaccountedforaround27percentofthemarket.

ReadmoreNote(s):Australia;2022Source(s):AustralianBureauofStatistics;USDAForeignAgriculturalServiceMostcommongroceryfooditemspurchasedweeklyinAustraliaasatAugust2023MostcommonweeklygroceryfooditempurchasesAustralia202370%65%59%60%50%40%30%20%10%0%55%53%52%49%44%Freshfruits&vegetablesDairy&eggsBakeryitemsMeat,seafood&deli

Pantryitems(e.g.,items

rice,pasta,oil)Beverages(e.g.,coffee,softdrinks)Frozenfoods15Description:InasurveyconductedinAugust2023,themostcommongroceryfooditemspurchasedweeklybyrespondentswerefreshfruitsandvegetables,witharound65percentofrespondentsindicatingthis.Dairyproductsandeggswerethenextmostcommongroceryitemsstockeduponduringconsumers'weeklyshop,followedbybakedgoods,suchasbread.ReadmoreNote(s):Australia;August2023;1,000respondents;1,000householdsofallsizesSource(s):CanstarBlueCHAPTER

03Non-foodAnnualrevenueofthehouseholdgoodsretailindustryinAustraliafrom2004to2022(inbillionAustraliandollars)AnnualrevenueofhouseholdgoodsretailAustralia2004-20228070605072.1767.4364.9655.06

55.2854.1753.2651.4547.5744.4442.92

43.2843.4842.1142.541.4938.2740302010036.3634.79200420052006200720082009201020112012201320142015201620172018201920202021202217Description:In2022,theannualrevenueofthehouseholdgoodsretailindustryinAustraliaamountedtoover72billionAustraliandollars.Between2004and2022,thehouseholdgoodsretailrevenuehasbeensteadilygrowingyear-on-year.

ReadmoreNote(s):Australia;2004to2022Source(s):AustralianBureauofStatisticsAnnualrevenueoftheclothing,footwear,andpersonalaccessoryretailindustryinAustraliafrom2004to2022(inbillionAustraliandollars)Annualrevenueofclothing,footwear,andaccessoriesretailAustralia2004-2022403534.733025201510528.126.0125.0824.2424.1923.9822.5721.3320.6719.7819.55

19.4919.1218.3217.8216.6215.915.380200420052006200720082009201020112012201320142015201620172018201920202021202218Description:In2022,theannualrevenueoftheclothing,footwear,andpersonalaccessoryretailindustryinAustraliaamountedtoover34billionAustraliandollars.Thismarkedarisefromthepreviousyearandarecoveryinclothingretailrevenueafteradeclinein2020duringthepandemic.ReadmoreNote(s):Australia;2004to2022Source(s):AustralianBureauofStatisticsAnnualrevenueofthepharmaceutical,cosmetic,andtoiletrygoodsretailindustryinAustraliafrom2013to2022(inbillionAustraliandollars)Annualrevenueofpharmaceutical,cosmetic,andtoiletryretailAustralia2013-2022302524.1121.3519.91201510518.817.8517.2416.515.7615.1515.30201320142015201620172018201920202021202219Description:In2022,theannualrevenueofthepharmaceutical,cosmetic,andtoiletrygoodsretailindustryinAustraliaamountedtoover24billionAustraliandollars.Between2013and2022,theretailrevenueofthepharmaceutical,cosmetic,andtoiletrygoodsindustryhasbeensteadilygrowingyear-on-year.ReadmoreNote(s):Australia;2013to2022Source(s):AustralianBureauofStatisticsAnnualturnoverofdepartmentstoresinAustraliafrom2013to2022(inbillionAustraliandollars)AnnualturnoverofdepartmentstoresAustralia2013-20222521.95201510519.0418.9218.7318.8118.6518.6918.8318.1718.160201320142015201620172018201920202021202220/statistics/653846/australia-department-stores-retail-turnoverIn2022,theannualturnoverofdepartmentstoresinAustraliaamountedtoapproximately22billionAustraliandollars.Thismarkedanincreasefromthepreviousyear,inwhichaturnoverofaround18.9billionAustraliandollarswasrecorded.

ReadmoreNote(s):Australia;2013to2022Source(s):AustralianBureauofStatisticsCHAPTER

04LeadingFMCGcompanies&brandsLeadingconsumerstaplecompanieslistedontheAustralianSecuritiesExchange(ASX)inAustraliaasofSeptember2023,bymarketcap(inbillionAustraliandollars)LeadingconsumerstaplecompanieslistedonASXAustralia2023MarketcapinbillionAustraliandollars05101520253035404550WoolworthsGroupLimitedColesGroupLimited46.2121.29EndeavourGroupLimitedTreasuryWineEstatesLimitedMetcashLimited9.768.533.623.24TheA2MilkCompanyLimitedGrainCorpLimited1.581.471.371.24UnitedMaltGroupLimitedCostaGroupHoldingsLimitedInghamsGroupLimited22Description:TheWoolworthsGroupwastheleadingconsumerstaplescompanylistedontheAustralianSecuritiesExchange(ASX)inAustraliaasofSeptember2023,withamarketcapitalizationof46.21billionAustraliandollars.Trailingbehindwithamarketcapofjustover21billionAustraliandollarswassupermarketrival,theColesGroup.ReadmoreNote(s):Australia;asofSeptember2023Source(s):ASX;ListcorpLeadingfoodandbeveragecompaniesbasedonrevenueinAustraliain2022(inmillionAustraliandollars)RevenueofleadingfoodandbeveragecompaniesAustralia2022RevenueinmillionAustraliandollars10,00005,00015,00020,00025,000FonterraCo-operativeGroupJBSAustralia21,1096,779AsahiHoldings4,490Coca-ColaEuropacificPartnersBegaCheese3,3953,0272,764SaputoDairyAustraliaIngham'sTreasuryWineEstatesThomasFoodsInternationalTeysAustralia2,7142,5992,4822,4392,3742,3692,245GeorgeWestonFoodsNestleLion23Description:Asof2022,theleadingfoodandbeveragecompanyinAustraliawasFonterra,witharevenueofover21billionAustraliandollars.FonterraisaNewZealand-basedmultinationaldairycompany.It'srevenuewasoverthreetimesthatofJBSAustralia,thesecondleadingcompanyintermsofrevenueinthatreportingyear.ReadmoreNote(s):Australia;2022Source(s):Food&DrinkBusiness;IBISWorldLeadingfast-movingconsumergoodsbrandsinthefoodcategoryinAustraliain2023,byindexscoreLeadingFMCGfoodbrandsAustralia2023,byindexscore6050.95039.938.540302010037.53733.331.229.925.924.9CadburyVegemiteBegaWeet-BixBirdsEyeBullaMiloMcCainStegglesMars24Description:In2023,Cadburywasrankedasthenumberonefast-movingconsumergoods(FMCG)brandinthefoodcategoryinAustraliaintermsofitsbrandindexscore,withascoreof50.9.VegemiteandBegatooksecondandthirdplace,withscoresof39.9and38.5,respectively.Australia'sFMCGfoodbrandswererankedbasedontheirYouGovBrandIndexConsiderationscore.ReadmoreNote(s):Australia;January1,2022andDecember31,2022;18yearsandolder;scoresarerepresentativeofthegeneralpopulationofadultsSource(s):AdNews;YouGovLeadingfast-movingconsumergoodsbrandsinthebeveragescategoryinAustraliain2023,byindexscoreLeadingFMCGbeveragebrandsAustralia2023,byindexscore4539.640353025201510526.626.326.124.621.620.916.915150Coca-ColaNescaféPepsiSchweppesLiptonMocconaBundabergSpriteSoloNespresso25Description:In2023,Coca-Colawasrankedasthenumberonefast-movingconsumergoods(FMCG)brandinthebeveragescategoryinAustraliaintermsofitsbrandindexscore,withascoreof39.6.NescaféandPepsitooksecondandthirdplace,withscoresof26.6and26.3,respectively.Australia'sFMCGbeveragebrandswererankedbasedontheirYouGovBrandIndexConsiderationscore.

ReadmoreNote(s):Australia;January1,2022andDecember31,2022;18yearsandolder;scoresarerepresentativeofthegeneralpopulationofadultsSource(s):AdNews;YouGovCHAPTER

05ConsumerbehaviorGroceryshoppingbystoretypeinAustraliaasofJune2023GroceryshoppingbystoretypeinAustralia2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%SupermarketBakeryordeli85%37%DelicounterinsupermarketsDrugstore34%26%25%Specialiststore(e.g.,butchershop)Farmer`smarket21%19%Onlinestore/onlineretailOrganicfoodstore12%Mealkitproviders9%8%DiscountstoreHypermarket8%Conveniencestore/kioskIdonotbuyfoodorproductsforeverydayuseOther6%0%2%27Description:"Supermarket"and"Bakeryordeli"arethetoptwoanswersamongAustralianconsumersinoursurveyonthesubjectof"Groceryshoppingbystoretype".ReadmoreNote(s):Australia;July2022toJune2023;1649respondents;18-64yearsSource(s):ConsumerInsightsGroceryshoppingbystorebrandinAustraliaasofJune2023GroceryshoppingbystorebrandinAustralia2023Shareofrespondents0%10%20%30%40%50%60%70%80%Woolworths75%Coles70%Aldi43%IGA28%7-ElevenCostco16%14%FoodWorks8%8%FoodlandDrakesHarrisFarmMarkets6%6%FriendlyGrocerSPARTheSourceBulkFoods4%3%2%IdonotbuyfoodorproductsofeverydayuseOther0%4%28Description:WeaskedAustralianconsumersabout"Groceryshoppingbystorebrand"andfoundthat"Woolworths"takesthetopspot,while"TheSourceBulkFoods"isattheotherendoftheranking.ReadmoreNote(s):Australia;July2022toJune2023;1649respondents;18-64yearsSource(s):ConsumerInsightsRegularlyconsumedgroceriesinAustraliaasofJune2023RegularlyconsumedgroceriesinAustralia2023Shareofrespondents0%10%20%30%40%50%60%70%80%Fruitandvegetables76%EggsDairyproducts(milk,yogurt,cheese,etc.)BreadandbakeryproductsMeatandsausagesPotatoes68%67%63%63%60%59%58%PastaRiceSnacksandpotatochipsCandyandchocolateBreakfastcereals51%49%48%Fishandseafood41%39%Icecream29Description:"Fruitandvegetables"and"Eggs"arethetoptwoanswersamongAustralianconsumersinoursurveyonthesubjectof"Regularlyconsumedgroceries".ReadmoreNote(s):Australia;July2022toJune2023;1649respondents;18-64yearsSource(s):ConsumerInsightsRegularlyconsumedbeveragesinAustraliaasofMarch2023RegularlyconsumedbeveragesAustralia2023Shareofrespondents0%10%20%30%40%50%60%70%CoffeeSoftdrinks64%49%BottledwaterTea47%47%Juice44%Wine*29%Beer*27%EnergydrinksSpirits*24%24%Sparklingwine*Cider,perry&ricewine*Hardseltzer*Non-alcoholicbeer*14%12%12%7%30Description:CoffeecameoutontopasthemostregularlyconsumedbeverageamongrespondentsinAustraliaasofMarch2023,withover60percentofthosesurveyedstatingthattheyregularlydrinkcoffee.Softdrinks,suchascola,lemonade,andicedtea,aswellasbottledwaterandteawerealsopopularbeveragesamongAustralianconsumers.ReadmoreNote(s):Australia;April20,2022toMarch,202023;9886respondents;18-64years;surveyofresidentialonlinepopulation;*Onlyshowntorespondentsoflegaldrinkingage.

Surveyquestion:Whichofthesebeverageproductsdoyouconsume[...]

ReadmoreSource(s):ConsumerInsightsShareofhouseholdscitinggroceryexpensesasasourceofstressinAustraliafromMarch2021toMarch2023ShareofhouseholdscitinggroceryexpensesasasourceofstressAustralia2021-202350%45%40%43%35%29%30%25%20%15%10%5%23%0%March2021March2022March202331Description:AsofMarch2023,around43percentofAustralianhouseholdsreportedthatgroceryexpenseswereasourceofstress,markingasignificantincreasefrom2021and2022.Incomparison,inMarch2021,lessthanaquarterofhouseholdsacrossAustraliafeltunderpressureduetogroceryexpenses.Withfoodpricesontherise,manyAustraliansarelookingtodecreasetheirhouseholdexpenditureongroceries.

ReadmoreNote(s):Australia;March2021toMarch2023;1,000respondents;nationallyrepresentativesamplebyage,gender,location,andincomeSource(s):;QualtricsCHAPTER

06OnlineFMCGretailMonthlyonlinefoodretailrevenueinAustraliafromAugust2019toAugust2023(inmillionAustraliandollars)MonthlyonlinefoodretailrevenueAustralia2019-20231,2501,1501,05095085075065055045035033Description:InAugust2023,themonthlyonlinefoodretailrevenuegeneratedinAustraliaamountedtooveronebillionAustraliandollars.ThehighestvalueofmonthlyonlinefoodretailrevenuegeneratedduringthesurveyperiodwasinAugust2021,withover1.1billionAustraliandollarsinrevenuegenerated.ReadmoreNote(s):Australia;August2019toAugust2023Source(s):AustralianBureauofStatisticsMonthlyonlinenon-foodretailrevenueinAustraliafromAugust2019toAugust2023(inmillionAustraliandollars)Monthlyonlinenon-foodretailrevenueAustralia2019-20233,5003,0002,5002,0001,5001,00034Description:InAugust2023,themonthlyonlinenon-foodretailrevenuegeneratedinAustraliaamountedtoover2.4billionAustraliandollars.Thehighestvalueofmonthlyonlinenon-foodretailrevenuegeneratedduringthesurveyperiodwasjustover3.2billionAustraliandollarsinSeptember2021.ReadmoreNote(s):Australia;August2019toAugust2023Source(s):AustralianBureauofStatisticsOnlinegroceryretailspendshareofselectretailersinAustraliaasatthirdquarterof2023OnlinegroceryretailspendshareofselectretailersAustraliaQ32023Other8.3%Kogan1.3%IGA3.3%Catch4.1%Woolworths44.7%Amazon10.0%Coles28.8%35Description:Asofthethirdquarterof2023,groceryretailerWoolworthsheldthelargestshareofAustralia'sonlinegroceryretailspend,withashareofalmost45percent.Supermarketrival,theColesGroup,cameinsecond,withashareofapproximately29percent.OnlinemarketplaceAmazonheldalargersharethansupermarketchainIGA,despitespecializingmoreinothersegmentssuchaselectronics,homeandkitchenproducts,andleisureandentertainment.ReadmoreNote(s):Australia;Q32023Source(s):ABC;UBSMarketshareofonlinealcoholretailersinAustraliainfinancialyear2022OnlinealcoholretailermarketshareAustraliaFY2022Other*38.0%EndeavourGroup46.4%ColesGroup16.2%36Description:Infinancialyear2022,theEndeavourGroupaccountedforover45per