跨境電商客戶服務(wù)英語 課件 Task 4 關(guān)于價格、折扣、促銷、付款方式、運(yùn)費(fèi)和關(guān)稅咨詢；Task 5 如何書寫催促付款電郵

跨境電商客戶服務(wù)英語（第一版）內(nèi)容提要Usefulnoteswhilewritinganinquiryresponse

2.HandlingInquiryforPrice,Discounts,Promotion,PaymentMethod,ShippingRateandDutiesTemplatesTask4:HowtoHandlewithInquiryforPrice,Discounts,Promotion,PaymentMethod,ShippingRateandDuties任務(wù)四:關(guān)于價格、折扣、促銷、付款方式、運(yùn)費(fèi)和關(guān)稅等咨詢【內(nèi)容提要】雖然實(shí)際咨詢的內(nèi)容千差萬別，但只要充分利用好模版，結(jié)合公司和產(chǎn)品的具體情況，便可以從容應(yīng)對現(xiàn)實(shí)中的各種狀況。知識目標(biāo)：理解回應(yīng)客戶咨詢的四大建議，掌握跨境電商非產(chǎn)品信息咨詢的模版形式和必要英語表述。能力目標(biāo)：通過相關(guān)的模版學(xué)習(xí)，能夠高效、高質(zhì)地回復(fù)客戶的相關(guān)咨詢。Usefulnoteswhilewritinganinquiryresponse

Besidesthebasicformat,therearesomecrucialnotesyoushouldrememberwhilereplyingtoanonlineinquiryemailoraninboxmessage（站內(nèi)信）:Inboxmessage:

站內(nèi)信

1.1UnderstandtherequestpreciselyAfterall,itdoesn’treallymatterwhatyouwriteinyourinquiryresponse.Themostimportantthingisthatyouareabletoprovideyourcustomerwiththeinformationtheyneed.Thatisthefirstandmostvitalpriority（首要關(guān)鍵）forthisemailtype.Youmustsendthemtheexactinformation.Wrong,insufficientanduselessdatawillcompletelyshutdownyourchanceofdoingbusinesswiththem.vitalpriority（光顧）1.3.KnowwhatyouaresendingWhilereplyingtoaninquiry,makesureyouknowfirst-handwhatinformationisinthere.Ifthecustomerexplainedindetailthethingtheywant,yourresponseshouldassuretosatisfyalltheirrequests.Manypeopletendtojustattachthecompany’sbrochure

（宣傳手冊）totheemailandthenclick‘Send’.However,thatissocareless.Thebrochuresimplydoesn’thaveeverything.That’swhycheckingtheitemsyousendisso,socrucial.Youneedtoknownotonlywhichinformationthebrochurehas,butalsowhichinformationitdoesn’thave.Ifthebrochuredidn’tmentionthedatayourcustomerneed,youcaninsertitsomewhere.Ifyoudon’thavetheitem,behonestandtellthemyouwillsenditlater.(Inthiscase,setanexpecteddeadline.Don’tmakethemwait.)

1.4.Don’t

overdowithaddeddata

（添加信息）Youtendtowanttogiveyourcustomerasmuchinformationaspossible.It’seasytounderstand.However,thesecretthatcreatinganeffectiveinquiryresponseisnothingmorethan（無非是）beingrightandenough.Toomuchofinformationwilljustmakethembecome

excessive（過而不當(dāng)）.Mostofthetime,itwilljustleaveyourcustomerconfusedaswellasirritated（惱羞成怒）.Ifyoureallywanttoaddmore,makesureyoureallyunderstandthecustomer’srequest.Thinkcarefullyaboutwhatwouldtrulybeusefultothem,andattachtheseonly.Nothingmore,nothingless!

UnderstandMainIdeas:

Whatcrucialnotesshouldyourememberwhilereplyingtoanonlineinquiryemailoraninboxmessage?Answer:Whenwritinganinquiryresponse,besidesthebasicformat,youshouldalsounderstandtherequestprecisely,replyassoonaspossible,knowwhatyou’resending,don’toverdowithaddeddata.Whichaspectsdocustomersalwaysinquirefor?Answer:Price,discounts,promotion,paymentmethod,shippingrateandduties.B.UnderstandDetails:

1.What’sthefirstandmostvitalpriorityforwritinganinquiryresponse?A.providingyourcustomerwiththeinformationB.sendingyourcustomertheexactinformationC.givingthemsufficientandusefuldataD.alltheaboveKey:D2.The__________yourespond,themoreprofessionalandthebetterimpressiontheyhaveforyou.soonerquickerfasteralltheaboveKey:D

3.It’s______tojustattachthecompany’sbrochuretotheemailandthenclick“send”.carefulcarelesshelplesshelpfulKey:B4.Toomuchofinformationwilljustmakeyourcustomerbecome______.excessiveconfusedirritatedalltheaboveKey:D

2.

HandlingInquiryforPrice,Discounts,Promotion,PaymentMethod,ShippingRateandDutiesTemplatesTemplate#1:HandleInquiryforPriceDear[CustomerName客戶姓名],Thankyousomuchforyourqueryregardingour[Product品名].Inresponsetoyourquestion,theretailpricefor[Product品名]withtheinformationyouprovidedis**$價格/piece.Inadditiontothis,Ihaveattachedthelinktothedetailedproductdescription:[Linktothedescriptionpage描述頁面鏈接]Asyouknow,wewillneedmoreinformation,suchaswayofshippinganddestination,totellyouthefinalcost.Anyway,youwillfindouttheshippingratesandcustomsdutyatthecheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.Warmestregards,

[YourName客服代表姓名][YourCompany公司名稱]Template#2:HandleInquiryforDiscount模版二：折扣咨詢回復(fù)模版Dear[CustomerName客戶姓名],Wereceivedyourenquiryaboutthenewdiscountsweofferonour[Product品名].Thankyousomuchforyourinterest!Weareofferingthediscountasarewardforloyalcustomerslikeyou.Pleasefindattachedtothisemaildetailsonthevariousdiscountsavailable.Thediscountsarebasedonthetotalamountofthe[Product品名]purchased.Welookforwardtohearingfromyousoonsothatyoucanenjoythisnewoffer.Please,docontactusifyouhaveadditionalqueries.Thanksagain!Bestregards,

[YourName客服代表姓名][YourCompany公司名稱]Template#3:HandleInquiryforSalesPromotion模版三：促銷資訊回復(fù)模版Dear[CustomerName客戶姓名],Thankyouforyourquestionaboutournewpromos.

Theoneyouhavespecificallymade

inquiries

aboutisthe

“[Product品名]sales–buyonegetonefree

（買一送一）”

Weofferjustone[Product品名]

toeachcustomerthatpurchasesa

[Product品名]

inourstore.Thisoffercontinues

to

theendof[DeadlineoftheSales促銷截止日期],by[Time日期]noontobeprecise.The[CompanyName公司名稱]willnotbeextendingthepromointothemonthbecausewehaveotherspecialofferswhicharequiteattractiveandcustomerscanbenefitfromthoseaswell.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.Yourssincerely,[YourName客服代表姓名][YourCompany公司名稱]buyonegetonefree

（買一送一）MoreexpressionsaboutsalespromotionTemplate#4:HandleInquiryforPaymentMethodDear[CustomerName客戶姓名],Firstofall,wewouldliketoexpressourthanksforyourinterestinour[Product品名].Regardingyourinquiryaboutthepaymentmethod,wearehappytotellyouthatyoucanpayforyourbillsbyusing

debit（借記卡）oravalid

creditcardfrom[UnionPay,Mastercard,Visa,orAmericanExpress….銀聯(lián)/萬事達(dá)/維薩卡/美國運(yùn)通等]Weadditionallyoffersupportfor[PayPal,AmazonPay,ApplePay,andGooglePay….貝寶/亞馬遜支付/蘋果支付/谷歌支付等]

Youcanchoosethesepaymentmethodsatcheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.Warmestregards,

[YourName客服代表姓名][YourCompany公司名稱]Template#5:HandleInquiryforShippingRateDear[CustomerName客戶姓名],Wereceivedyourenquiryabouttheshippingrateatourstore.Thankyousomuchforyourinterest!Standardshipping,forwhichweuse[

ePacketofChinaPost

中國郵政E郵寶],areusuallyforfree.

Wealsoofferfastshippingonaselectnumberofcountries;dependingontheshippingdestination,theshippingratemayvary.Youcanfindouttheshippingratesatthecheck-out

（結(jié)算頁面）afterhavingenteredyourdeliverylocation.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.Yourssincerely,[YourName客服代表姓名][YourCompany公司名稱]Template#6:HandleInquiryforCustomsDutyDear[CustomerName客戶姓名],Firstofall,wewouldliketoappreciateyourinterestinour[Product品名].Intermsofthetaxforinternationalshipping,deliveries[outsideofChina離開中國

]

willhavetopaycustomtaxes.Dependingontheshippingdestination,customsmayapply.Inmostcountriesandregions,however,personalitemsandlow-costarticlesarefreeofVATandcustomsduty.Formoreinformation,pleaserefertothewebsiteofthelocalcustomshouse.Inthecasethattheclearanceisneeded,[ourdeliverypartner快遞合作方名稱]willhandlethejobandwill

invoice

（開局發(fā)票）

youinlocalcurrencyforthedutiesandtaxeslinkedtoyourorder.Pleasedonothesitatetocontactusatanytime.Verysincerely,[YourName客服代表姓名][YourCompany公司名稱]C.BuildYourVocabularyFillouttheblanketswiththewordsandphrasesbelow.checklist,readitthoroughly,accuracy,brochure,irritated,giveproperpriorityto,vitalpriority,excessive

1.Thatisthefirstandmostvitalpriorityforthisemailtype.

2.So,wheneveryoureceiveaninquiry,takeyourtimeandreaditthoroughly.Afterthat,respondwiththesamecarefulness.Understandwhattheywant,howtheywantitandsendittothem.3.Youcanalsomakeachecklistoftherequesteditems.Itwillhelpyoupreparethestuffaswellaschecktheaccuracyofyourrespondlater.

4.

Youshouldgiveproperpriority

toyourcustomer’sinquiry.Ifpossible,trytoreplythemrightafteryoureadtheirmessage.

5.

Manypeopletendtojustattachthecompany’sbrochuretotheemailandthenclick‘Send’.However,thatissocareless.

6.

Toomuchofinformationwilljustmakethembecomeexcessive.Mostofthetime,itwilljustleaveyourcustomerconfusedaswellasirritated.D.BuildYourSentencePutthefollowingsentencesintoEnglish.1.最重要的是你能夠給客戶提供他們所需要的信息。(provide…with…)Themostimportantthingisthatyouareabletoprovideyourcustomerwiththeinformationtheyneed.

2.你不僅需要清楚產(chǎn)品手冊上哪些信息有，還需要知道哪些信息沒有。

(brochure)Youneedtoknownotonlywhichinformationthebrochurehas,butalsowhichinformationitdoesn’thave.3.有效咨詢回饋的秘訣是言之鑿鑿、要言不煩。(nothingmorethan)Thesecretthatcreatinganeffectiveinquiryresponseisnothingmorethanbeingrightandenough.4.誠如您所知，為了計算最終費(fèi)用，我們還需要了解更多的信息，如運(yùn)輸方式和目的地。當(dāng)然，您在結(jié)算頁面就會知道運(yùn)費(fèi)和關(guān)稅。(checkout)Asyouknow,wewillneedmoreinformation,suchaswayofshippinganddestination,totellyouthefinalcost.Anyway,youwillfindouttheshippingratesandcustomsdutyatthecheckout.5.您關(guān)于支付方式的咨詢，我們很高興地告訴您，您可以使用UnionPay,Mastercard,Visa,或AmericanExpress的借記卡或有效信用卡進(jìn)行支付。此外，我們也支持PayPal,AmazonPay,ApplePay,和GooglePay等支付方式。(payforyourbills)Regardingyourinquiryaboutthepaymentmethod,wearehappytotellyouthatyoucanpayforyourbillsbyusing

debitoravalidcreditcardfromUnionPay,Mastercard,Visa,orAmericanExpress.WeadditionallyoffersupportforPayPal,AmazonPay,ApplePay,andGooglePay.E.BuildYourReplytoInquiryMakearesponsetohandleinquiryforpricebasedontheinformationbelow.Customer:LisaLowe;Inquiry:forthetotalprice;Product:

Plaindress;Price:21$;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisa,Thankyousomuchforyourqueryregardingourplaindress.Inresponsetoyourquestion,theretailpriceforthedresswiththeinformationyouprovidedis21/piece.Inadditiontothis,Ihaveattachedthelinktothedetailedproductdescription:https://www.missguided.co.uk/blue-chiffon-tiered-smock-dress-10199604Asyouknow,wewillneedmoreinformation,suchaswayofshippinganddestination,totellyouthefinalcost.Anyway,youwillfindouttheshippingratesandcustomsdutyatthecheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.

Warmestregards,

NinaWestwoodMissguided

2.Makearesponsetohandleinquiryforsalespromotionbasedontheinformationbelow.Customer:LisaLowe;Inquiry:forthesalespromotion;Product:

KhakiBasicT-ShitDress;OriginalPrice:12.00￡;SalePrice:10.8￡;Sales:10%off;DeadlineoftheSales:October15th,12:00pm.;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisa,Thankyouforyourquestionaboutournewpromos.

Theoneyouhavespecificallymade

inquiries

aboutisthe

“KhakiBasicT-ShitDresssales–10%off”.Thisoffercontinues

to

theendofOctober15th,by12:00noontobeprecise.TheMissguidedwillnotbeextendingthepromointotheNovemberbecausewehaveotherspecialofferswhicharequiteattractiveandcustomerscanbenefitfromthoseaswell.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.

Yourssincerely,NinaWestwoodMissguided3.MakearesponsetohandleinquiryforPaymentMethodbasedontheinformationbelow.Customer:LisaLowe;Inquiry:forthetotalprice;Product:

BlueChiffonTieredSmockDress;PaymentMethods:PayPal,ApplePay,Alipay,Visa,Mastercard,UnionPay;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisaLowe,Firstofall,wewouldliketoexpressourthanksforyourinterestinourBlueChiffonTieredSmockDress.Regardingyourinquiryaboutthepaymentmethod,wearehappytotellyouthatyoucanpayforyourbillsbyusing

debitoravalidcreditcardfromUnionPay,Mastercard,orVisa.WeadditionallyoffersupportforPayPal,ApplePayandAlipay,

Youcanchoosethesepaymentmethodsatcheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.

Warmestregards,

NinaWestwoodMissguided4.Makearesponsetohandleinquiryforshippingratebasedontheinformationbelow.Customer:LisaLowe;Inquiry:fortheshippingrate;ShippingCarrier:freeePacket;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisaLowe,Wereceivedyourenquiryabouttheshippingrateatourstore.Thankyousomuchforyourinterest!Standardshipping,forwhichweuseePacketofChinaPost,areusuallyforfree.

Wealsoofferfastshippingonaselectnumberofcountries;dependingontheshippingdestination,theshippingratemayvary.Youcanfindouttheshippingratesatthecheck-outafterhavingenteredyourdeliverylocation.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.

Yourssincerely,NinaWestwoodMissguided

跨境電商客戶服務(wù)英語（第一版）WhatisanAbandonedCart?2.HandlingThePurposeofAbandonedCartEmails3.TheStructureofAbandonedCartEmails4.TheWorkflowofAbandonedCartEmails5.AbandonedCartEmailSubjectLines6.AbandonedCartEmailTemplatesTask5:HowtoAskCustomerCompletetheCheckoutThroughSendingAbandonedCartEmails

待付款提醒郵件書寫【內(nèi)容提要】通過介紹催促付款電郵的概念、目的、結(jié)構(gòu)、工作流程、標(biāo)題欄設(shè)計，并提供多個模版，從而協(xié)助學(xué)習(xí)者順利解決這一棘手工作任務(wù)。

知識目標(biāo)：理解催促付款電郵的概念和目的，掌握其七大組成部分，以及購物車提醒、后續(xù)跟進(jìn)、促銷折扣等三個工作流程。能力目標(biāo)：通過相關(guān)理論學(xué)習(xí)，能夠?qū)嵤┐叽俑犊畹淖顑?yōu)操作，設(shè)計標(biāo)題欄和書寫兩種版式的付款電郵。WhatisanAbandonedCart

（待付款/未付款購物車）？An“abandonedcart”isascenario

（情形）wheresomeonecomestoyourwebsite,looksaround,fillsupashoppingcartandgetspartwaythroughthecheckoutprocessandleaves.Thisshoppingcartiscalledanabandonedcart.Abandonedcartemailsoracartabandonmentemailsystemisasystemwhereby

（憑此，借此）thewebsiteCMS

（ContentManagementSystem內(nèi)容管理系統(tǒng)）willautomaticallyemailpeoplewho’veabandonedthecartremindingthemaboutthecartandaskingthemiftheyneedhelporiftherewasareasontheydidn’tcompletethecheckoutprocess

（付款流程）.Anabandonedcartemailsystemcanprovideahugeamountofvaluetothebusinessownerinuncovering（發(fā)現(xiàn)）problemswiththewebsiteandreasonswhypeopledon’tbuy.Thisallowsthebusinesstoimprovethewebsitesothatfuturevisitorsdon’thavethisproblemorobjection.AbandonedCart

（待付款/未付款）CMS

(

ContentManagementSystem):內(nèi)容管理系統(tǒng)Acontentmanagementsystem,oftenabbreviatedas

CMS,issoftwarethathelpsuserscreate,manage,andmodifycontentonawebsitewithouttheneedforspecializedtechnicalknowledge.Insimplerlanguage,acontentmanagementsystemisatoolthathelpsyoubuildawebsitewithoutneedingtowriteallthecodefromscratch(orevenknowhowtocodeatall).checkoutprocess

（付款流程）:

Thecheckoutprocessisaseriesofstepsthataconsumermustgothroughwhenpurchasingitemsonanonlineshoppingplatform.Itconsistsofseveralphases,includingapplyingpromotionsandcouponcodes,calculatingtaxes,selectingshippingandpaymentmethods,andsoon.

2.ThePurposeofAbandonedCartEmailsTheprimary

goal

（首要目標(biāo)）istofindoutwhattheobjectiontobuyingorreasonwhytheydidn’tbuy,fixthatproblem,updatethewebsitecontentordowhateveryouneedtodotomakesureitdoesn’thappenagain.Thesecondarygoal（次要目標(biāo)）istoseeifyoucananswertheirquery

（詢問、疑慮）,objectionorfixwhateverproblemitwastheyhadthatstoppedthemfrombuying.Doingitthiswaymeansyouboostyourwebsiteconversionrate

（轉(zhuǎn)化率）longtermandatthesametimereduceyourcustomerserviceoverhead–inotherwords,focusonthebig,easylongtermwinfirst,thentheshorttermwin.primary

goal

（首要目標(biāo)）

Conversionrate

（轉(zhuǎn)化率）:

Conversionratesareapercentagetypicallyusedindigitalmarketingtoevaluateperformanceofwebsitetraffic,marketingcampaignsand

conversions.Tocalculateaconversionrate,takethenumberofconversionsdividedbythetotalnumberofvisitors.Forexample,ifan

ecommercesite

receives200visitorsinamonthandhas50sales,theconversionratewouldbe50dividedby200,or25%.

3.TheStructureofAbandonedCartEmailsThemessaginginabandonedcartemailsisfairlysimple.Belowisanoutlineofthebasicstructure:Snappy

（簡潔活潑）subjectlineIntroductiontextItemsleftinthecartOfferordiscountCheckoutbuttonorcalltoaction

(CTA)ReviewsorsocialproofClosingtextWhilethisoutlineishelpfulifyou'resendingoneabandonedcartemail,youmightconsideradripcampaignforyourcartrecoveryemails.Adripcampaignisaseriesofemailsautomaticallysenttoaspecificcustomeraftertheytakeaspecificaction.

4.TheWorkflowofAbandonedCartEmailsForanabandonedcartworkflow,theemailscouldbestructuredlikethis:Email1:

Cartreminder(sentafewhoursaftercartabandonment)Email2:

Followup(sentafewdayslater)Email3:

Promotionaldiscount(sentafewdaysafteremailtwo)Whetheryousendoneemailorimplementafulldripcampaign,thereareafewbestpracticestokeepinmindwhenplanninganabandonedcartemail.Forexample:Timing

（時機(jī)選擇）

:

Sendyourabandonedcartemailswithinafewhoursafteracustomerabandonstheircart.Personalization（定制化）

:

Abandonedcartemailsshouldbepersonalizedtothecustomeryou'resendingthemtobyincludingtheitemsthatwereleftintheircartandaddressingthembyname.CTA:

Yourabandonedcartemailshouldencouragecustomerstocompletetheirpurchase.Forexample,theCTAmightbesomethinglike

"BuyNow"

or

"ResumeYourOrder."Copywriting:

Thecopyshouldbesnappy,concise,andcompelling.Greatcopywritingisinterestingenoughtoenticesomeonetocompletetheirpurchase.Subjectline:

Yoursubjectline

shouldbeinterestingenoughtogetpeopletoopentheemail.Forexample,usingsomethinglikediscounts,humor,orquestionscouldintrigue

（引起興趣）

thecustomerenoughtoclick.Ifyouwantedtoincludeapromotionaloffer,yoursubjectlinecouldbesomethinglike

"20%offallpurchases."Socialproof（社交認(rèn)證）

:

Youcanusereviewsandtestimonials（推薦）tostrengthenyourbrandingandcreateFOMO

(fearofmissingout錯失恐懼癥)amongcustomerswhoabandonedtheircart.Forexample,includingreviewsinyourabandonedcartemails

forspecificproductscantemptsomeonetopurchase.Socialproof（社交認(rèn)證）

Socialproofisatermthatwascoinedbackin1984byauthorRobertCialdiniinhisbook

Influence.Thisphenomenonisalsocalled

informationalsocialinfluence,andessentiallyit’stheideathatpeoplecopytheactionsofothersinanattempttoemulatebehaviorincertainsituations.

Forexample,ifsomeoneisn’tsurehowtoactinasocialsituationtheymaynothaveencounteredbefore,theytakecluesfromthepeoplearoundthem.

Inmarketing,

socialproof

coversasimilaridea–whenpeopleshop,theylookforreviews,recommendationsandwaysthatothershaveusedaproductbeforemakingtheirdecision.

A.UnderstandMainIdeas:1.WhatisanAbandonedCart?Answer:An“abandonedcart”isascenariowheresomeonecomestoyourwebsite,looksaround,fillsupashoppingcartandgetspartwaythroughthecheckoutprocessandleaves.Thisshoppingcartiscalledanabandonedcart.2.WhatarethepurposesofAbandonedCartEmails?Answer:Theprimarygoalistofindoutwhattheobjectiontobuyingorreasonwhytheydidn’tbuy,fixthatproblem,updatethewebsitecontentordowhateveryouneedtodotomakesureitdoesn’thappenagain.Thesecondarygoalistoseeifyoucananswertheirquery,objectionorfixwhateverproblemitwastheyhadthatstoppedthemfrombuying.3.PleaseoutlinethebasicstructureofAbandonedCartEmails.Answer:Snappysubjectline,introductiontext,itemsleftinthecart,offerordiscount,checkoutbuttonorcalltoaction

(CTA),reviewsorsocialproof,closingtext.

4.What’stheworkflowofAbandonedCartEmails?Answer:Sendingemail1:cartreminder(sentafewhoursaftercartabandonment)Sendingemail2:followup(sentafewdayslater)Sendingemail3:promotionaldiscount(sentafewdaysafteremailtwo)

B.UnderstandDetails:1.Whyanabandonedcartemailsystemcanprovideahugeamountofvaluetothebusinessowner？ChoosetheWRONGoneamongthefollowing.A.allowthebusinesstoimprovethewebsiteB.uncoverproblemswiththewebsiteC.savemuchmoretimetodealwithothercustomersD.findoutreasonswhypeopledon’tbuyKey:C

2.WhichisNOTtheprimarygoalofwritinganabandonedCartEmail？A.tofindoutwhattheobjectiontobuyingB.toshowagoodbusinessmannerC.tofixthatproblemsD.toupdatethewebsitecontentKey:B

3.WhichisNOTincludedintheworkflowofAbandonedCartEmails?A.cartreminderB.follow-upC.promotionaldiscountD.enclosedsalesleafletsKey:D

4.Followingtheworkflowofabandonedcartemails,whichemailshouldbesentafewhoursaftercartabandonment?A.cartreminderemailB.follow-upemailC.promotionaldiscountD.specialofferemailKey:A

5.Copywritingshouldbe_____.A.snappyB.conciseC.compellingD.alltheaboveKey:D5.

AbandonedCartEmailSubjectLinesAbandonedcartemailsarethenumberonewaytoencourageshopperstocompletepurchases.

Butfortheseemailstowork,theyneedtobeopened.

Herearesomeinspiringabandonedcartsubjectlinestoensureyouremailsareopened.

??Youforgotsomethinginyourcart??Headingoutwithoutcheckingout?

Stillthinkingitover,[CustomerName]?Hey[CustomerName],completeyourpurchaseintwoclicksYouleftsomethingbehind.

Freeshipping,justforyou[CustomerName]Thepricedroppedforsomethinginyourcart.

Wehave[$X]justforyou!Almostsoldout!Don’tmissout:Only[Number][Product]leftinstock

6.

AbandonedCartEmailTemplatesThisemailshouldgetstraighttothepoint.Justaddresscustomers'mostfrequentconcernaboutyourproduct,andgivethemawaytocompletetheirpurchase.

Whentosend:

Between1hourand1dayafterthevisitorstartsthecheckoutprocess.Givepeoplesometimetocompletetheirpurchase,so

don’t

sendthisemailimmediatelyaftertheyjoinyourlist.

Readytocreateandlaunchyourcartabandonmentemail?Below,you’llfindanabandonedcartemailtemplatesyoucansimplytakeandadjusttothespecificsofyouronlinestoreandyourpreferences.

Template#1

Subjectlineoption#1:

Ithinkyouforgotsomething

Hey

[CustomerName客戶姓名],Inoticedyouwerethinkingaboutpurchasing

[nameofyourproduct品名]

butleftbeforecompletingyourorder.Manypotentialcustomersmention

[mostcommonconcernaboutyourproduct關(guān)于產(chǎn)品最普遍的顧慮].Iwantedtoreachoutpersonally,justincaseyoufeltthatwaytoo,toletyouknow

[answertothemostcommonconcern對顧慮的解答].Ifyouwanttocompleteyourpurchaseand

[productvalueproposition產(chǎn)品價值主張]

justclickthelinkbelow.Clickheretoget

[nameofyourproduct品名]Ifyouhaveotherdoubtsorquestions,I’dbehappytoanswerthem—justreplytothisemailandI’llgetbacktoyou.Lookingforwardtoseeingyouaround![YourName客服代表姓名][YourCompany公司名稱]Template#2Subjectlineoption:

Didyouforgetsomething?

Hithere,[YourName]herefrom[Yourcompany]Inoticedyouputtogetherashoppingcartonoursitebutdidn’tsubmityourorder,wonderingifyouneedanyhelporifyouhaveanyquestionsabouttheorderbeforeyousubmitit?Ifthere’sanythingIcando,justhitthereplybuttonanddropmealine

（給我寫郵件）,alternativelyyoucanemailuson***@***.comwithanyproductororderqueries.Yourshoppingcart:

I’veincludedalistofyourshoppingcartcontentsbelow.Youcanclickthislink(insertlinkhere)toloaduptheshoppingcartagain.(PRODUCT1LINK)(PRODUCT2LINK)I’dalsolovetohearifyouhaveanysuggestionsonhowwecanimproveourwebsite,againjusthitthereplybuttonandletmeknow.Ifyouneedtodiscussyourorderinmoredetail,feelfreetocallmeduringbusinesshourson(phonenumber)Cheers![YourName]herefrom[Yourcompany]E:

help@YOURDOMAIN.COM

W:www.YOURDOMAIN.comTemplate#3Subjectline(selectoneofthefollowing):WesavedyourcartforyouYouleftsomethinginyourcartCompleteyour[shopname]ordertodayWesavedyourcart+[discount]%offHi[customername],thanksforcheckingusout!Wenoticedyouleftyourcartbeforecompletingyourpurchase.Herearetheproductsyouleftinyourcart:[ProductOne][ProductTwo]Whenyou'rereadytocomebackandfinishyourshopping,usethislinktorestoreyourcartandcheckout.

Youritemsaren'treservedandwe'dhateforthemtosellout!

OR

We'llkeeptheseitemsinyourcartforthenext[Xhours],somakesureyoucheckoutbythen.Thanksagainforshoppingat[shopname]!Ifyouhaveanyquestions,youcanreachusdirectlyat[phonenumber]or[emailaddress].Best,[Yourname]C.BuildYourVocabularyFillouttheblanketswiththewordsandphrasesbelow.uncovering,intrigue,dripcampaign,secondary,query,checkoutprocess,CMS,FOMO,testimonials,whereby

1.AbandonedcartemailsoracartabandonmentemailsystemisasystemwherebythewebsiteCMSwillautomaticallyemailpeoplewho’veabandonedthecartremindingthemaboutthecartandaskingthemiftheyneedhelporifthere