韓國電影工業(yè)市場前景及投資研究報告-外文版培訓課件熔爐首爾

INDUSTRIES

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MARKETSFilmindustryinSouthKoreaCHAPTER

01OverviewLeadingboxofficemarketsworldwidein2021,byrevenue(inbillionU.S.dollars)Leadingboxofficemarketsworldwide2021,byrevenueBoxofficerevenueinbillionU.S.dollars012345678China*U.S./CanadaJapan7.34.51.5UnitedKingdomFrance0.80.8RussiaSouthKoreaIndia0.60.50.50.5AustraliaGermanyMexico0.40.40.30.2SpainItaly3Description:In2021,Chinareportedthehighestboxofficerevenueworldwide,atapproximately7.3billionU.S.dollars.ThisismorethantherevenuesoftheUnitedStates,Canada,Japan,andtheUnitedKingdomcombined.FrancerankedfourthalongsidetheUK,eachgrossingaround800milliondollarsattheboxoffices.ReadmoreNote(s):Worldwide;2021;*Thesourceaddsthefollowinginformation:"Chinaboxofficetotalincludesonlineticketingfees.TheChinaboxofficetotalexcludingticketingfeesisnolongermadeavailable."Numbershavebeenrounded.ReadmoreSource(s):MPAA;VarioussourcesLeadingfilmmarketsworldwidein2022,bynumberofticketssold(inmillions)Leadingfilmmarketsworldwide2022,bynumberofticketssoldNumberofticketssoldinmillions400

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60001002003007008009001,0001,100IndiaChina981709699UnitedStatesMexico182Japan153148FranceSouthKoreaUnitedKingdomBrazindonesia4Description:Throughout2022,boxofficesinIndiasoldover981millionmovietickets.ThefiguresurpassesthoseofChina,theUnitedStates,Mexico,andJapanaltogether.Between2021and2022,theboxofficerevenueintheU.S.andCanadagrewby64.4percent,whereastheChineseboxofficerevenuedecreasedsignificantly.ReadmoreNote(s):Worldwide;2022Source(s):Canacine;IHSScreenDigestSalesrevenueofthefilmindustryinSouthKoreafrom2014to2023(intrillionSouthKoreanwon)MovieindustrysalesrevenueinSouthKorea2014-20232.52.01.911.811.761.741.721.661.51.00.50.01.261.160.580.5120142015201620172018201920202021202220235Description:In2023,themovieindustry'ssalesrevenueinSouthKoreaamountedtoapproximately1.3trillionSouthKoreanwon.Thatyear,movieproductioninSouthKorearesultedinatotalof787releasedmovies.

ReadmoreNote(s):SouthKorea;2014to2023;boxofficerevenueandvalueaddedincludedSource(s):KOFICOverseassalesrevenueoftheSouthKoreanfilmindustryfrom2013to2023(inmillionU.S.dollars)FilmindustryoverseassalesrevenueinSouthKorea2013-2023140120118.79101.0910088.2283.6180.3679.228073.7863.0859.4655.5604020051.15202120132014201520162017201820192020202220236Description:In2023,thevalueofmoviesandrelatedservicesexportedfromSouthKoreaamountedtoapproximately79.2millionU.S.dollars.Thisrepresentsadecreasefromthepreviousyear.Overseassaleshadpreviouslypeakedin2017ataround118.8milliondollars.ReadmoreNote(s):SouthKorea;2013to2023Source(s):KOFICExportvalueofSouthKoreanfilmsfrom2013to2023(inmillionU.S.dollars)MovieexportvalueinSouthKorea2013-20238070605071.4462.1654.1643.8943.0341.6140.7337.8840302010037.0729.37201526.3820142013201620172018201920202021202220237/statistics/859817/south-korea-movie-export-valueIn2023,thevalueofcompletedmoviesexportedfromSouthKoreaamountedtoaround62.2millionU.S.dollars.Thisrepresentsadecreasefromthepreviousyear,whichsawthehighestexportfigureforKoreanfilmsrecordedoverthepastdecade.ReadmoreNote(s):SouthKorea;2013to2023Source(s):KOFICCHAPTER

02ProductionanddistributionAverageproductioncostsofSouthKoreanfilmsfrom2008to2023(inbillionSouthKoreanwon)AveragemovieproductionbudgetsinSouthKorea2008-20233.53.013.02.992.92.682.682.632.42.52.312.272.162.142.032.011.991.922.01.51.01.21200820092010201120122013201420152016*2017*2018*2019*2020*2021*2022*2023*9Description:In2023,theaveragemovieproductionbudgetinSouthKoreaamountedtonearlythreebillionSouthKoreanwon.Thisrepresentsanincreasefromthepreviousyear,andthesecond-highestfigurewithinthepast15years.

ReadmoreNote(s):SouthKorea;2008to2023;*Limitedto'actuallyreleasedmovies'thathavebeenshownonatleastonescreenmorethan40times.1,000SouthKoreanwonequals0.75U.S.dollarsor0.69euroasofMarch2024.

ReadmoreSource(s):KOFICNumberofmoviesproducedinSouthKoreain2023,byageratingNumberoffilmsproducedinSouthKorea2023,byageratingNumberofmovies010084200300400500600700800900Generalaudiences12+years15+years18+yearsTotal1199548978710Description:In2023,outof787domesticallyproducedmoviesinSouthKorea,atotalof489filmswereratedassuitableforpeopleaged18yearsandolder.Theamountofmoviesproducedbyageratingdeclinedwitheachstepdown,withonly84filmsbeingratedforgeneralaudiences.ReadmoreNote(s):SouthKorea;2023Source(s):KOFICMarketshareofthefilmdistributorsbasedonaudiencenumberinSouthKoreain2023FilmdistributormarketshareinSouthKorea2023Marketshare6%0%2%4%8%10%12%14%16%18%20%MegaboxPlusMOthers17.2%16.4%TheWaltDisneyCompanyKoreaLotteEntertainment15.4%11.9%NextEntertainmentWorld(NEW)UniversalPicturesInternationalKorea(UPI)CJE&M9.7%7.9%6.5%5.7%ShowboxABOEntertainment4.3%MindMark3.1%WarnerBrothersKorea2.1%11Description:In2023,moviesbyMegaboxPlusMaccountedforaround17percentofthecinemaaudienceinSouthKorea.Thatyear,moviessuchas"12.12:TheDay"and"TheRoundup:NoWayOut"wereamongthemost-watchedmoviesinSouthKorea.

ReadmoreNote(s):SouthKorea;2023Source(s):KOFICLeadingfilmdistributorsinSouthKoreain2023,bysalesrevenue(inbillionSouthKoreanwon)MajorfilmdistributorsinSouthKorea2023,bysalesrevenueSalesrevenueinbillionSouthKoreanwon100050150200250PlusMEntertainmentTheWaltDisneyCompanyKoreaLotteEntertainmentNextEntertainmentWorld(NEW)UniversalPicturesKoreaCJENM210.7206.5145.2120.799.779.5Showbox72.252.3ABOEntertainmentMindMake37.2WarnerBros.Korea27.112Description:In2023,PlusMEntertainmentwasthelargestfilmdistributorinSouthKoreabasedonasalesrevenueofaround210.7billionSouthKoreanwon.ThiswasfollowedbyDisney'sKoreanbranchandKoreanconglomerate-ownedLotteEntertainment,withabout206.5billionand145.2billionwoninrevenuerespectively.ReadmoreNote(s):SouthKorea;2023Source(s):KOFIC;KoreaCreativeContentAgencyCHAPTER

03MoviereleasesNumberofdomesticmoviereleasesinSouthKoreafrom2004to2023NumberofdomesticmoviereleasesinSouthKorea2004-2023900817782772800700600500400300200100069766166349533725721718317615214211911011111082742004

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202314Description:In2023,thenumberofdomesticmoviesreleasedinSouthKoreafellto663.Thisrepresentsadecreasefromthepreviousyear.Despitethecoronavirus(COVID-19)pandemicimpactingtheentertainmentsectorandlimitingtheabilitytovisitentertainmentvenues,thenumberofdomesticmovieshadincreasedthroughout2020and2021.Comparedto2004,thenumberofmovieshasincreaseddramatically.Koreancinemahasstartedtogaininternationalrecognitioninrecentyears,[...]

ReadmoreNote(s):SouthKorea;2004to2023Source(s):KOFICNumberofforeignmoviereleasesinSouthKoreafrom2004to2023NumberofforeignmoviereleasesinSouthKorea2004-20231,4001,2721,2461,2371,2101,2001,00080060040020001,1151,0391,0029468788767244652822882902702412432242062004

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202315Description:In2023,thenumberofforeignfilmsreleasedinSouthKoreafellto876movies.Thisrepresentsadecreasefromthepreviousyearandcontinuesatrendofdeclinethatbeganafterhittingapeakin2017.Despitethis,thenumberofforeignfilmsreleasedinSouthKoreayearlyisstillfarhigherthanitwasatthebeginningofthemillennium,whenonlyafewhundredmovieswouldbereleasedforKoreanaudiencesperyear.ReadmoreNote(s):SouthKorea;2004to2023Source(s):KOFICNumberofindependentandartfilmsreleasedinSouthKoreafrom2013to2023IndiefilmreleasenumberinSouthKorea2013-202360050040049949645043440936735635734933329730020010002013201420152016201720182019202020212022202316Description:In2023,therewere297independentandartmoviesreleasedinSouthKorea.Thisrepresentsadecreasecomparedtothepreviousyear.Theamountofindiefilmsreleasedinoneyearpeakedin2017at499films.

ReadmoreNote(s):SouthKorea;2013to2023Source(s):KOFICNumberofmoviereleasesinSouthKoreain2023,byformatNumberofmoviesreleasedinSouthKorea2023,byformatNumberofmoviereleases02004006008001,0001,2001,4001,6001,8002D4D1,6234135IMAXOther3D25917Description:In2023,themostcommontypeofmoviereleasedinSouthKoreawasthe2Dformat,with1,623moviesofthattypereleasedoutofatotalof1,733movies.Witharound94percentofmoviesreleasedthatyearhavingbeenin2D,allotherformatswerefarbehind.Oftheremainingformats,4DandIMAXwerethemostpopular,with41and35moviesreleasedrespectively.ReadmoreNote(s):SouthKorea;2023Source(s):KOFICDistributionofmoviescreeningsinSouthKoreain2023,bycountryoforiginMoviescreeningsinSouthKorea2023,bycountryShareofmoviescreenings20%0%5%10%15%25%30%35%40%45%SouthKoreaJapan41.8%27.5%UnitedStatesFrance13.8%4.2%UnitedKingdomItaly2.4%1.1%GermanySpain1%0.9%0.8%0.8%ChinaCanada18Description:In2023,around42percentofmoviescreeningsinSouthKoreaweredomesticmovies.OtherpopularcountriesoforiginformovieswereJapanandtheUnitedStates.Together,thesethreecountriesmadeupabout83percentofallmoviesscreenedinthecountrythatyear.ReadmoreNote(s):SouthKorea;2023Source(s):KOFICCHAPTER

04BoxofficefiguresBoxofficerevenueinSouthKoreafrom2004to2023(intrillionSouthKoreanwon)BoxofficerevenueinSouthKorea2004-20232.52.01.51.911.811.761.741.721.661.551.461.261.241.161.161.080.970.960.891.00.50.00.780.580.510.442004

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202320Description:In2023,theboxofficerevenueinSouthKoreaamountedtoaround1.3trillionSouthKoreanwon.Thisrepresentsacontinuedrecoveryfromtherecordlowsof2020and2021,whenthecoronavirus(COVID-19)pandemicfirstbegantoslowdownticketsalesandboxofficerevenue.Cinemaadmissionshaveshownasimilartrend.ReadmoreNote(s):SouthKorea;2004to2023Source(s):KOFICNumberofdomesticfilmaudienceinSouthKoreafrom2008to2023(inmillions)DomesticfilmaudiencenumberinSouthKorea2008-2023140127.29116.55115.62114.61113.9120100806040200112.93110.15107.782.8776.4169.463.5562.7960.7540.46202018.2220212008200920102011201220132014201520162017201820192022202321Description:In2023,around60.8millionpeoplewatcheddomesticmoviesinSouthKorea.Thisrepresentsaslightdecreasecomparedtothepreviousyear.Whilethemovieandcinemaindustrieshavebeenseverelyimpactedbythecoronavirus(COVID-19)pandemic,themarkethasbeguntorecover.ReadmoreNote(s):SouthKorea;2008to2023Source(s):KOFICNumberofforeignfilmaudienceinSouthKoreafrom2008to2023(inmillions)ForeignfilmaudiencenumberinSouthKorea2008-2023111.06107.36105.97106.24104.36100.4787.2886.0680.5580.2879.7876.8564.3850.0142.31202119.0620202008200920102011201220132014201520162017201820192022202322Description:In2023,foreignmoviesinSouthKoreahadanaudienceofaround64.4millionpeople.Thisrepresentsanincreasefromthepreviousyear.Whilefiguresarestilllowerthanpre-pandemicnumbers,therehasbeensomerecovery.

ReadmoreNote(s):SouthKorea;2008to2023Source(s):KOFICMostwatchedmoviesinSouthKoreain2023(inmillions)MostviewedmoviesSouthKorea2023Numberofviewersinmillions02468101214"12.12:TheDay""TheRoundup:NoWayOut""Elemental"11.8510.687.24"Suzume"5.57"Smugglers"5.144.79"TheFirstSlamDunk""GuardiansoftheGalaxyVolume3""Mission:Impossible-DeadReckoningPartOne""ConcreteUtopia"4.214.023.853.49"Avatar:TheWayofWater"23Description:In2023,themostviewedmovieinSouthKoreawastheKoreanhistoricalactionfilm"12.12:TheDay",whichisbasedontheDecember12,1979militarycoupthattookplaceintheaftermathoftheassassinationofformerpresidentanddictatorParkChungHee.DespitebeingreleasedinlateNovember2023,almost12millionpeoplewenttoseethemovieintheaters.Thesequeltothepreviousyear'smostwatchedmovie,"TheRoundup:NoWayOut"followedwitharound10.7millionviewers.[...]

ReadmoreNote(s):SouthKorea;2023Source(s):KOFICBoxofficerevenueinSouthKoreain2023,byfilm'scountryoforigin(inbillionSouthKoreanwon)BoxofficerevenueinSouthKorea2023,byfilmoriginRevenueinmillionSouthKoreanwon300

4000100200500600598.43700SouthKoreaUnitedStatesJapan456.81179.3China4.974.274.062.96TaiwanUnitedKingdomGermanyFrance

2.19Australia

2.17Belgium

0.9724Description:In2023,domesticmoviesgeneratedaround598.4billionSouthKoreanwoninrevenueatSouthKoreanboxoffices.Thiswasabout47percentofthetotalboxofficerevenueinSouthKoreathatyear.AmericanandJapanesemoviesmadeupthebulkoftheremainingrevenue,withroughly36percentand14percentrespectively.ReadmoreNote(s):SouthKorea;2023Source(s):KOFICBoxofficerevenueofthehighest-grossingdomesticmoviesinSouthKoreaasofFebruary2024(inbillionSouthKoreanwon)Highest-grossingdomesticmoviesinSouthKorea2024BoxofficerevenueinbillionSouthKoreanwon020406080100120140139.66135.76131.3160ExtremeJob(2019)RoaringCurrents(2014)TheRoundup(2022)AlongwiththeGods:TheTwoWorlds(2017)OdetoMyFather(2014)115.73110.95105.17Veteran(2015)TheRoundup:NoWayOut(2023)AlongwiththeGods:TheLast49Days(2018)Assassination(2015)104.69102.6998.4795.87ATaxiDriver(2017)25Description:AsofFebruary2024,"ExtremeJob"wasthehighestgrossingdomesticmoviewithaboxofficerevenueofaround139.7billionSouthKoreanwon.Thecomedyovertook"Avatar",thehighest-grossingforeignmovieinthecountry.

ReadmoreNote(s):SouthKorea;February2024Source(s):KOFICCHAPTER

05ConsumerbehaviorPopularityofSouthKoreanmoviesworldwideasofNovember2023Koreanmoviepopularityworldwide202350%45%40%35%30%25%20%15%10%5%43%28.8%20.7%7.5%0%VerypopularModeratelypopularPopulartosomeenthusiastsNotmanypeopleconsumeit27Description:Accordingtoasurveyconductedacross26countriesworldwidein2023,around43percentofrespondentsstatedthatKoreanmovieswereverypopularintheircountries.Ingeneral,Koreanmoviesarewidelyknownandlikedbythegeneralpublicworldwide.ReadmoreNote(s):Worldwide,SouthKorea;November10to30,2023;25,000respondentsworldwide*;15-59yearsold;peoplewhoexperiencedSouthKoreanculturalcontentSource(s):KoreanFoundationforInternationalCulturalExchange;MCST(SouthKorea);ResearchLabMonthlyboxofficerevenueinSouthKoreafromJanuary2020toJanuary2023(inbillionSouthKoreanwon)MonthlyticketsalesrevenuecinemasSouthKorea2020-2023250200150100500Jan

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202328Description:InDecemberof2023,monthlyboxofficerevenueinSouthKoreastoodataround164.3billionSouthKoreanwon.Ticketsalesandrevenuedroppedin2020duetotheCOVID-19outbreak,andslowlybegantorecoverin2021.AsofMayof2022,revenuehasbeguntoincreaserapidly,matchingorevensurpassingpre-pandemicnumbers.ReadmoreNote(s):SouthKorea;January2020toJanuary2023Source(s):KOFICMonthlynumberofsoldmovietheaterticketsinSouthKoreafromJanuary2020toDecember2023(inmillions)MonthlynumberofsoldcinematicketsSouthKorea2020-202318161412108642029Description:InDecemberof2023,around16.7millionmovieticketsweresoldinSouthKorea.Duetothecoronavirus(COVID-19)outbreakinthebeginningof2020,ticketsalesinSouthKoreahavebeendropping.InJanuary2021,thenumberofsoldticketswasataround1.79million,whilearound16.84millionticketsweresoldinthesameperiodinthepreviousyear.January2022sawsomerecoverycomparedtoJanuary2021,butsaleswerestillfarbelowpre-pandemiclevels.AsofMay2022,ticketsales[...]

ReadmoreNote(s):SouthKorea;January2020toDecember2023Source(s):KOFICPopularOTT(overthetop)mediaservicesforaccessingSouthKoreanmoviesworldwidein2022VideostreamingservicesforaccessingKoreanmoviesworldwide2022Shareofrespondents30%

40%0%10%20%50%60%70%70%80%NetflixYouTube60%AmazonPrimeDisney+30.3%21.3%YouTubePremiumiQiyi18.7%12.8%30Description:ThisstatisticpresentstheresultofasurveyaboutthemostpopularOTT(overthetop)mediaservicesforaccessingSouthKoreanmoviesworldwidein2022.Thatyear,around70percentofsurveyedOTTstreamersstatedthattheyusedNetflixtoaccessKoreanmovies.FollowinginsecondplacewasYouTube,witharesponserateof60percent.ReadmoreNote(s):Worldwide,SouthKorea;November11

toDecember7,2022;11,006respondentsworldwide*;15-59yearsold;peoplewhouseOTTservicesto