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外貿(mào)英語函電主講教師:王英1/49Unit3LettersofInquiryandReply2/49Objectives經(jīng)過本章學(xué)習(xí),幫助學(xué)生掌握:
詢盤定義及種類詢盤信函撰寫詢盤信函中慣用專業(yè)詞匯及句型3/49ManyStepsinBusinessNegotiation
inquiryoffercounter-offeracceptanceBusinessKnowledge4/491.Whatisaninquiry?Firstrealstepinbusinessnegotiation.Aninquiryisarequestforthetermsandconditionsastothetargetgoods.2.Whendoesabuyermakeaninquiry?Whenanimporterintendstobuy.Readandanswer5/493.Whataretheadvantagesofmakinginquiriestoseveralparties?Theinquirercanmakeacomparisonbetweenthetermsandconditionsoftheincomingoffersanddecidewhichofferisthemostfavourable.4.Howmanykindsofinquiriesalltogether?Twocategories:Ageneralinquiry(普通詢盤)andaspecificinquiry(詳細(xì)詢盤)5.Whatisageneralinquiry?Howaboutaspecificinquiry?Readandanswer6/496.What’sthedifferencebetweeninquiriesmadebyoldcustomersandtheonesmadebynewcustomers?Oldcustomers---simpleincontents;Newcustomers---complicated,e.g.:termsofprice,specificationsoftheitem,packingmethod,deliverydate,etc.7/491.說明信息起源2.直截了當(dāng)說明要買貨物pattern1:take(have,feel)interestin
Wetakeinterestinyourcannedgoodsandwishtohavethecatalogues.Pattern2:beinterestedin/beofinteresttosb.
Weareinterestedinbicyclesinvarioussizesandpleasesendusacopyofyourillustratedcataloguewithdetailsofthepricesandtermsofpayment.Usefulexpressionsforenquiries8/491.說明信息起源2.直截了當(dāng)說明要買貨物Pattern3:beinthemarketforsth.Weareinthemarketforthemechanicaltoysillustratedinyourcatalogue.Pattern4:bedesirousofsth.
Wearedesirousofyourlowestquotationsforfrozenrabbit.Usefulexpressionsforenquiries9/493.請(qǐng)求對(duì)方寄送目錄,價(jià)格表和樣品Willyoupleasesendusyourillustrated/latestcatalogueandpricelist?Kindlyletushaveadescriptionofyour….Weshouldliketoreceiveacopyofyourlatestcatalogueandfulldetailsofyourexportpricesandtermsofpayment,togetherwithsamples.10/494.強(qiáng)調(diào)假如對(duì)方報(bào)價(jià)合理,…Providedpricesareright,…Ifyourquotationisreallycompetitive,….Ifyourproductsandtermsarefavorablecomparedwiththoseofothersuppliers,weshallsendyouanorder.11/495.問詢對(duì)方所能提供折扣。寫清所能接收支付條件和期望交貨時(shí)間Weshouldliketoknowifyouallowdiscounts.PleaseletusknowyourlowestFOBprices,togetherwithyourtermsofbusiness,andstateyourbestdeliverydate.Werequirethegoodsdeliverywouldbeeffectedwithinsixweeksoforder.12/496.表示訂購(gòu)貨物可能性Willyoupleaseletusknowby4Aprilsothatwecanplaceourorderpromptly?13/49NewWords&Expressions1. inquiry(enquiry)n.詢盤,詢價(jià)
make(or:send,give)sb.aninquiryforsth.
向某人詢購(gòu)某種商品
Wethankyouforyourinquiryforsunflowerseeds.
我們感激你方相關(guān)向日葵籽詢盤。(sunflowerseeds)
Uponreceiptofyourspecificinquiry,weshall sendyouourquotationsandsamples.
一收到你方詳細(xì)詢盤,我方馬上給你方寄出我方報(bào)價(jià)及樣品。(upon)
14/49NewWords&Expressionsinquirev.詢價(jià),詢購(gòu),問詢inquireforsth.詢購(gòu)某種商品ThankyouforyourletterofSeptember1inquiringfor3,000m/tsNortheastRice.感激你方九月一日詢購(gòu)三千公噸東北大米來信。(metricton)Theladies’pyjamasyouareinquiringforarenowoutofstock.你方現(xiàn)詢價(jià)女士睡衣沒貨。(ladies’pyjamas)Weareinquiringaboutthesupplyofsugarandcoffee.我方正在詢購(gòu)糖和咖啡貨源。15/49NewWords&Expressions2. beinterestedin…對(duì)(某商品)有興趣,
慣用以表示有意購(gòu)置某種商品,是打算購(gòu)置 某種商品初步表示。
WeareinterestedintheimportofChinese silkneckties.
我們對(duì)進(jìn)口中國(guó)絲綢領(lǐng)帶感興趣。(silknecktie)
16/49NewWords&Expressions3.quotev.報(bào)價(jià)
quotesb.apricefor(or:on)sth.
報(bào)給某人某種商品價(jià)格
Pleasequoteusyourlowestpricesforpersonalcomputers.請(qǐng)報(bào)個(gè)人電腦最低價(jià)。
WequotedthisarticleatUS$278percase.
這種商品每箱報(bào)價(jià)二百七十八美元。
WouldyoupleasequoteusyourbestpriceFOBDalianfor(or:on)1,000piecesofleatherjacket.
請(qǐng)報(bào)一千件皮夾克最好大連船上交貨價(jià)。(leatherjacket,FOBDalian)
17/49
請(qǐng)報(bào)最低價(jià)。(quote)
請(qǐng)報(bào)上海船上交貨最低價(jià)。(FOBShanghai)Pleasequotethelowestprice.Pleasequotethelowestprice,F.O.BShanghai.NewWords&Expressions18/49
Pleasequoteusthelowestprice,C.I.F.Lagos,including5%commission,statingtheearliestdateofshipment.
請(qǐng)報(bào)最低價(jià),包含3%傭金。(commission)
請(qǐng)報(bào)最低價(jià),說明最早裝運(yùn)期。Pleasequotethelowestprice,including3%commission.Pleasequotethelowestprice,statingtheearliestdateofshipment.19/49NewWords&Expressions4. market market n.市場(chǎng),行市
cometothemarket 上市
findamarket 找銷路
agood(poor)market 暢銷(滯銷) inthemarketfor 要購(gòu)置
anadvancingmarket 市場(chǎng)上漲
abriskmarket 市場(chǎng)活躍
astrongmarket 市場(chǎng)堅(jiān)挺20/49NewWords&Expressions Theyareinthemarketfortable-clothandpillowcases.
他們要購(gòu)置桌布和枕頭套。
Themarketisstrengthening.
行情在上漲。(strengthen)
marketv.推銷,銷售,在市場(chǎng)上出售
Thereisnodifficultyinmarketingthese traditionalproductsintheSoutheastAsian market.
在東南亞市場(chǎng)推銷這些傳統(tǒng)產(chǎn)品不會(huì)有困難。21/495.regardingcovering關(guān)于請(qǐng)寄給我們一個(gè)關(guān)于你方新產(chǎn)品商品目錄.我們將寄關(guān)于這些產(chǎn)品價(jià)格單供你方參考。Pleasesendusacatalogueregardingyournewproducts.Weshallsendthepricelistregardingtheseproductsforyourreference.NewWords&Expressions22/497.discountn.折扣慣用作:give/make/granta…%discountoff/onthepricesofgoods按貨價(jià)給予…….%折扣cashdiscount現(xiàn)金折扣quantitydiscount數(shù)量折扣specialdiscount尤其折扣現(xiàn)金付款,我們給予九折優(yōu)惠。Wegivea10%discountforcashpayment.NewWords&Expressions23/49這種商品我們所能給最高折扣是10%。Thehighestdiscountwecangrantyouonthisarticleis10%.
坦率地說,4%折扣意義不大。(helpmuch)Tobefrankwithyou,adiscountof4%wouldn’thelpverymuch.NewWords&Expressions24/49Case1我方是哥本哈根東部一家紡織品經(jīng)銷商,有著多年從業(yè)經(jīng)驗(yàn)。從我駐外使館商務(wù)參贊處了解到對(duì)方是全棉床罩和枕套主要出口商之后,寫信給對(duì)方以建立業(yè)務(wù)關(guān)系并索要對(duì)方商品目錄和價(jià)目單。KeyPoints
1.從事紡織品進(jìn)口2.求購(gòu)高質(zhì)量全棉床罩和枕套3.進(jìn)行詢盤4.簡(jiǎn)單介紹市場(chǎng)需求5.表示下訂單可能性25/49UsefulWordsembassy['emb?si]leading['li:di?]textiles['tekstails]promising['pr?misi?]pillowcase['pil??keis]Copenhagen[.k?up?n'heig?n]dealer['di:l?]allcottonbedspreadn.大使館a.第一位,最主要n.紡織品a.有前途n.枕套n.哥本哈根7.n.經(jīng)銷商,商人8.全棉床罩26/49Case1GeneralInquiryDearSirs,WelearnfromtheCommercialCounselor’sOfficeofourEmbassyinyourcountrythatyouarealeadingexporterofallcottonbedspreadsandpillowcasesinyourcountry.Wetakethisopportunitytoapproachyouinthehopeofestablishingbusinessrelationswithyou.Wearelargedealersintextiles,locatedattheeastofCopenhagen,havingmanyyearsofexperienceinthislineandthereisapromisingmarketinourcountryforyourproducts.We
shallappreciateitifyousendusyourcatalogueandpricelistatyourearliestconvenience.Weshallplacelargeordersifyourpricesarereasonable.Yoursfaithfully,MarkMatthewsMarkMatthews27/49Howtowriteareplyexpressyourgratitudeforhisinquiry,repeattheinquirytoavoidmisunderstanding.Giveafullanswertotheinquiry.Ifyoucannotdoasrequested,trytoofferasubstitute.Youmayendyourletterbyhopingthattheinformationyouprovidedishelpfulandbyofferingfurtherhelp.
Youmayexpressyourexpectationfororder.28/49Case2出口商在收到詢盤信后,給予回復(fù)。隨信寄了幾本帶有插圖商品目錄和一份價(jià)目單,另外為了證實(shí)產(chǎn)品質(zhì)量及工藝,單獨(dú)郵寄了一些樣品。信中還提出對(duì)成批購(gòu)置給予3%優(yōu)惠,憑不可撤消即期信用證付款。KeyPoints
1.給予回復(fù)2.寄出目錄、價(jià)目單和樣品3.對(duì)付款方式和折扣優(yōu)惠進(jìn)行回答29/49UsefulWordsandExpressionscraftsmanship['krɑ:ftsm?n?ip]enclose[in'kl?uz]illustratedcataloguebyseparatepost=underseparatecoverirrevocableL/Catsightbulkpurchasen.技能,技術(shù)vt.隨信附寄帶有插圖目錄單獨(dú)郵寄不可撤消即期信用證批量采購(gòu)30/49WearepleasedtoreceiveyourinquiryofSeptember10andareenclosingourillustratedcatalogueandpricelistasrequested.Wearepleasedtoknowthatwehavebeenrecommendedby….Wehopetheaboveinformationwillturnouttobeusefultoyou.Pleasefeelfreetocontactusifyouhaveanyfurtherquestions.UsefulSentences31/49LetterTwo
ReplytoaGeneralInquiryDearMr.Matthews,WewelcomeyourinquiryofMay16andthankyourinterestinourexportcommodities.Weareenclosingsomecopiesofourillustratedcataloguesandapricelistgivingthedetailsyourequested.Alsobyseparatepost,wearesendingyousomesampleswhichwillshowyouclearlythequalityandcraftsmanship.You’llfindthatourproductsarebothexcellentinqualityandreasonableinprice.Weoffera3%discountforbulkpurchase.PaymentistobemadebyirrevocableL/Cpayableatsight.Thankyouagainforyourinterestinourproducts.Ifyouwouldliketohavemoreinformation,pleaseletusknowassoonaspossible.We’llbegladtoassistyouinanywaywecan.Yoursfaithfully,JaneStottJaneStott32/49irrevocableL/C=irrevocableletterofcredit
不可撤消信用證irrevocabledocumentaryletterofcredit不可撤消跟單信用證NotestoLetterTwo33/49HowtowriteaspecificinquiryGreetingTellthenamesanddescribethegoodsinquiredfor,includingspecifications,quantity,etc.requirements(Askwhetherthereisapossibilityofgivingaspecialdiscountandwhattermsofpaymentandtimeofdeliveryyouwouldexpect)Statethepossibilityofplacinganorder34/49Case3
我方是韓國(guó)一家毛衣主要進(jìn)口商。在一次廣交會(huì)上看到對(duì)方毛衣后,就有意購(gòu)置對(duì)方商品號(hào)為GE-0756毛衣。所以寫信給對(duì)方,問詢CIF到釜山Pusan最低價(jià)(包含5%傭金)、每款產(chǎn)品最低訂單數(shù)量、最早裝船日期及付款方式,同時(shí)要對(duì)方提供不一樣顏色毛衣樣品。KeyPoints
1.有意購(gòu)置毛衣2.對(duì)CIF、裝船日期和付款方式等進(jìn)行詳細(xì)詢價(jià)35/49UsefulWordsandExpressionscommission[k?'mi??n]inthemarketfor=beinterestedinbuyingsth.quotesb.apriceforsth.placeanorderwithsb.forsth.theminimumquantity(MOQ)n.傭金有意買某物向某人就某物報(bào)價(jià)向某人就某物下訂單最低訂單量36/49UsefulSentencesPleasequoteusyourlowestprices/rockbottompriceforthisproduct,CIF…,inclusiveof5%commission.Wemayplaceregularordersforlargequantitiesifyourqualityisexcellentandthepricesarecompetitive.Ifthequalityof…issatisfactoryandthepricesareacceptable,weshallbeabletogiveyouconsiderableorders.37/49UsefulSentencesHowmuchdiscountcouldyouofferonanorderofthissize?Wefinditthemosthelpfulifyoucansupplysamplesofyourproducts.Wewouldalsoliketoknowtheminimumquantity(MOQ)
percolorandperdesign.Yourpromptattentiontothismatterwillbemuchappreciated.38/49LetterThree
SpecificInquiryDearSir,WeareoneoftheleadingimportersofsweatersinKorea.WehaveseenyourproductsdisplayedattheCantonFair.Atpresent,weareinthemarketforyoursweater,ItemNo.GE-0756.Willyoupleasequotethelowestprice
CIFPusan,inclusiveofour5%commission,statingtheearliestdateofshipmentandtermsofpayment?Wewouldfinditthemosthelpfulifyoucouldprovideuswiththesamplesofdifferentcolors.Andhowabout
theminimumquantity(MOQ)percolorandperdesign?39/49Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplacealargeorderwithyou.Yourpromptattentiontothismatterwillbemuchappreciated.Yoursfaithfully,LetterThree
SpecificInquiry40/49Case4
在收到上述詢盤信后,對(duì)商品號(hào)為GE-0756女式毛衣可供貨尺寸、最低訂單量、價(jià)格、裝船日期和付款方式給予回復(fù)。(referringtocase4)KeyPoints可供貨及時(shí)給予回復(fù)41/49UsefulWordsandExpressions
assorted[?'s?:tid]anticipate[?n'tisipeit]await[?'weit]takeadvantageofwithkeeninteresta.多樣混合,各色俱備vt.預(yù)期,期望vt.等候,準(zhǔn)備...以待利用殷切地42/49Letter4ReplytoaSpecificInquiryDearSir,
Re:inquiryofWomen’sSweaterGE-0756ThankyouforyourinquiryofSept.23andwearepleasedtosendyouourquotationasfollows:Commodity:Women’ssweaterinassortedcolors,ItemNo.GE-0756Size:Large(L),Medium(M),Small(S)MinimumOrderQuantity:100dozenpercolorpersize43/49ReplytoaSpecificInquiryPrice:US$40.00perdozen,CIFC5%PusanShipment:within25daysafterreceiptofL/CPayment:byirrevocableL/
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