unit1CompanyProfiles10級市公開課一等獎省賽課微課金獎?wù)n件

八、網(wǎng)絡(luò)自主學(xué)習(xí)任務(wù)雅興達(dá)系統(tǒng)內(nèi)商務(wù)課程練習(xí)內(nèi)容。29周二6,7節(jié)班級：商務(wù)英語劉琦琦1周五3,4節(jié)班級：商務(wù)英語劉琦琦2用戶名：學(xué)號，密碼：6個8范圍：劍橋國際商務(wù)英語BEC1（主修，必做），unit1,3,4,6,7,8,9,11,12,13,16,19劍橋國際商務(wù)英語BEC2（輔修，選做）1/28公共信箱englishclassuse@163.com

code:english以后主要資料會發(fā)到信箱，自己注意查收2/28UNIT公司概況

1

CompanyProfiles3/28Whereisthefactory?Howisbusiness?Howmanydaysaweekisthefactoryworkingtomeetdemand?WhatisthebiggestmarketforMinis?WhatisthenewestmarketforMinis?WhenweretheoriginalMinisbuilt?IsBMWdevelopingnewmodelsinOxford?

Listentotheinterviewandanswerthesequestions.4/28外資企業(yè) privately-ownedenterprise合資企業(yè) alocomotive合作企業(yè) cooperativeenterprise龍頭企業(yè) qualifiedenterprise國有企業(yè) state-ownedenterprise私營企業(yè) honorableenterprise 榮譽企業(yè) classAenterprise優(yōu)質(zhì)企業(yè) jointventure一級企業(yè) foreignenterprise5/28跨國企業(yè) representativeoffices母企業(yè) subsidiarycompany子企業(yè) branchoffice總企業(yè) listedcompany分企業(yè) multinationalcompany代表處 privatelimitedcompany上市企業(yè) headoffice私人股份有限企業(yè) parentcompany6/28拳頭產(chǎn)品

product環(huán)境保護(hù)型產(chǎn)品

product專業(yè)生產(chǎn)經(jīng)營

in,

in,handle

businessincluding…占地面積

anareaof…年產(chǎn)量withan

output含有自營進(jìn)出口權(quán)be

toself-importandself-exportrightscoreenvironment-friendly

coverannualentitledspecializeengagearangeof7/28奉行堅持..標(biāo)準(zhǔn)；以..宗旨,在…方針指導(dǎo)下abidebythe

of…,

theaimsof…,with/underthe

of產(chǎn)品銷往productshavebeen

to取得獎項

thetitles經(jīng)過ISO9000質(zhì)量認(rèn)證begrantedthe

ofISO9000InternationalQualitySystemInternationalstandarizationorganizationdistributedrankCertificateprinciplesadheretoguidance8/281)ThefirstPizzaHutrestaurantwasopenedbytwoyoung_________

_______,brothersFrankandDanCarney,inWichita,Kansas,USAin_____withUS$____.2)ThefirstPizzaHutfranchisestoreopenedin_____.3)PizzaHutbecamea__________ofPepsiCo,Inc.in_____,Throughmergersandacquisitions,aswellasorganicgrowth,PizzaHuthassecuredaprominent________________.4)Franchiseesand___________partnershipsaccountformorethan____ofthePizzaHutsystem'stotalunits.collegestudents19586001959subsidiary1977positioninthemarketjointventurehalf9/285)Theredroofasthe_____________hasbecomeworldfamousasaneasilyrecognizedguaranteeofcrispypizza,deliciouspastaandfriendlyserviceinapleasantatmosphere.6)Numberofrestaurants:______intheUnitedStatesandmorethan______inover90countriesandterritories.7)Numberofemployees:________worldwide8)TherecognizedleaderintheUS$_________pizzacategoryworldwide.9)PizzaHutprovides_________pizzastomorethan_________customerseachday.companylogo8,0004,000250,00025billion1.7million4million10/28Completethefollowingfactsheet:FACTSHEET?

Parentcompany:

MainstayTradingCo.in______.?Product:__________________.?Exportingdestinations:_________the_________,Japanand_______.?Numberoffactories:__________________________________.?Numberofemployees:___________.?Headoffice:_________________.?Mainbranches:inMontreal,________________________.?Electronicssubsidiary:in____________.SeattleportabletelephonesAustraliaUSEurope5factories,3inHongKongand2inSingapore800workersTorontoinCanadaVancouverandHongKongLosAngeles11/28A:Couldyoutellussomethingaboutyourcompany?B：本企業(yè)創(chuàng)建于1978年，現(xiàn)已成為我國主要廚房用具出口商之一。A：企業(yè)總部在哪里？B:OurheadofficeisinHongKong.B:Ourcompany,establishedin1978,hasnowbecomeoneoftheleadingexportersofkitchenappliancesinourcountry.A.Whereareyourheadquarters/headoffice?/Whereisthecompanybased?12/28A:你們企業(yè)主要產(chǎn)品是什么？B:Ourcompanymakes/manufactures/turnsoutkitchenappliances.A:Whataboutthesizeofyourcompany?我們在國內(nèi)有十家專業(yè)子企業(yè)，在國外有六家常駐辦事處。我們在國內(nèi)還建立了二十多家合資企業(yè)。A:Whatareyourmainproducts?/Whatlineofbusinessareyouin?B:Wehave10specialistsubsidiariesathomeand6permanentrepresentativeofficesabroad.We’vealsosetupmorethan20jointventuresinthehomemarket.13/28A:That’sunbelievable.Thenhowmanyemployeesworkinyourcompany?B：員工總數(shù)快要3，500人。A：你們企業(yè)年銷售量是多少？B:Totalsaleslastyearwerearound$600,500,000.B:Thetotalnumberofemployeesisaround3,500.

A:Whatarethecompany’sannualturnover?14/28Thefollowingarelogosofsomefamouscompaniesintheworld.15/2816/28Workinsmallgroupsandmakeapresentationofoneofthefollowingcompanies.Trytomakeuseoftheinformationfromtheirwebsites.Thereststudentsarerequiredtofillinthefollowingchartwiththeinformationfromthespeaker.HomeworkCompanyFounderTimeMainactivityNationality(headoffice)Others17/28sharepriceworkforceprofitturnoversubsidiarymarketshareheadoffice1)Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits_________2)Themoneyacompanymakesaftertakingawayitscostsisits_____.3)Acompanywhichismorethan50%ownedbyaparentcompanycalleda_____.4)Theemployeesinaparticularcountryorbusinessarecalledthe____________5)Thepercentageofsalesacompanyhasinaparticularmarketisits________.6)Themainbuildingorlocationofalargeorganizationisits_____.7)Thecostofacompany’ssharesisits______.turnoverprofitsubsidiaryworkforcemarketshareheadofficesharepriceTrytocompletethesentencesbelowwithwordsandphrasesfromthebox..18/281)Whenitwasstartedandwhoitsfounderis2）thecompany’slineofbusiness3）itsproducts4）Itssalesfigures5）thetotalnumberofemployees6）itsheadquarters

7）Whetheritdoesbusinessoverseas.8）Whereitsplantsarelocated9）Howmanybranchesorretailoutlets10）Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.Somethingyoumaytalkaboutwhendescribingacompany

19/28A)BrunoTagliaferriisUKSalesManageratTriumph,theBritishmotorcyclemanufacturer.Listentothefirstpartoftheinterview.WhatthreereasonsdoeshegiveforTriumph’ssuccess?B)CompletethisextractWehavefocusedon________andalsoonthe_________ofourproduct.It’stakenabitoftimetobuildup_________,butwe’vedonewellinthefirstnineyears,andwearenowa__________alternative___________.Listening1.Triumphhasaverystrongbrandname.stylingqualitysalesseriousmanufacturer2.Ithasdevelopedandinvestedinnewmodels.3.Ithasgiventhebikeaveryup-to-datelook:ithasfocusedonstylingandonthequalityoftheproduct.20/28C)Listentothesecondpartoftheinterview.Whichofthefollowingstatementsaretrue?1)Thekeymarketsarethoseinwhichthemostmotorcyclesaresold.2)InFrance,Triumphhasitsownsubsidiary.3)Triumphhasitsownstaffinallitsoverseasmarkets.4)Triumphhasapoordealernetworkwhichneedstobeimproved.5)Buyersofmotorcyclesareenthusiastic,buttheydonotknowalotaboutmotorcycles.6)Morethan80%ofTriumph’sproductionissoldabroad.7)FranceisTriumph’slargestmarketinEurope.truetruefalsefalsefalsetruefalse21/28C)Listentothesecondpartoftheinterviewagainandcompleteblanks.Tocreateinterestabroad,firstlyinourkeymarkets,thosearethemarketswith

,we’vegotsubsidiaries,sothey’recompanieswewhollyown;America,GermanyandFrancearekeymotorcyclemarkets.Fromdayone,we’vehadour

insubsidiaries.Inothermarketswe’vegotverygood

.Sothroughthosetworoutes,subsidiariesanddistributors,wehaveastrongdealernetwork.Thedealersareveryprofessionalatmarketing,sowecan

alloftheirnewmodelswithaverystrongPR

andsupportthedealers’localmarketing.

volumesalesownstaffandlocalstaffdistributorslaunchcampaign銷售額經(jīng)銷商投放市場營銷活動22/28C)Listentothesecondpartoftheinterviewagainandcompleteblanks.2)Wewantthedealerstostronglypromotemotorcycling.Theymusthaveasubnetworkofdealerswhoare

aboutourcompany.Whenyou’resellingmotorcycles,you’resellingaproducttopeoplewhoarevery

.Soyouneedpeopleata

levelwhoareknowledgeableandenthusiasticabouttheproductandabletosellitinthefaceof

.positiveandenthusiasticknowledgeableretailingstrongcompetition23/28C)Listentothesecondpartoftheinterviewagainandcompleteblanks.3)we’vebeensuccessfulincreatinginterestabroad.Infact,todayover

ofwhatwemanufactureheregoesto

.Theykeymarkets,themarketswiththegreatest

,asIsaidbefore,areAmerica,whereTriumphMeridentraditionallysoldthe

ofitsproducts;

,whichisourlargestmarketinEurope;andFrance.80%exportmarketspotentialmajorityGermany24/28Completethedatasheetbelow:

CulturalStudyTours

DataSheetLocation:Headoffice:1)_________

Branchoffice:2)___________Companystructure:Status:3)_______

liabilitycompanyNumberofdirectors:.4)__Responsibilities:Allan:5)__________

Peter:6)________Numberofstaff:7)

__

tourleaders8)6_______________staffTourleaders’responsibilities:9)___________,TheRussianFederation,_______________,_____________________Administrativestaff’sresponsibilities:10)_______________________Company’sactivities11)__________________________________GlasgowEdinburghlimitedmarketingfinance25administrativeGreatBritainEasternEuropeChinaandMediterraneanday-to-dayclericalworkorganizetoursofprofessional/culturalinterest25/28Listentoitagainandcompleteblanks.NowifIcouldgiveyousomebackgroundonthecompany.Weweretwo

workinginGlasgowUniversitywhowereaskedtoorganizeatourofScotlandforagroupof

.Thatwasthreeyearsago.Sincethenwe’vedevelopedacompanywhichorganizes

.letmegiveyouanexampleofatourthatweorganizedlastyearonthe

ofHungary.Well,firstly,wesetupaseriesof

andvisitsinBudapest