《跨境電商英語（下冊）》高職全套教學(xué)課件

跨境電商英語Cross-BorderE-CommerceEnglish

全套可編輯PPT課件Unit1BusinessPlanning全套可編輯PPT課件UnitOverviewAfterstudyingthisunit,youwillbeableto…listatleastthreeadvantagesandthreestepsofe-commercebusinessplanningorally;compareSWOTandPESTLEbusinessplanningmodels;formulateaonebusinessplanaccordingtothegiventemplate;broadenthevisionofeconomicglobalization,formbasicbusinessthinkingandenhanceoverallbusinessplanningcapabilities.全套可編輯PPT課件Contents目錄Warming-up01Listening02Reading03Speaking04Writing05Workshop0601Warming-upabusinessthatisstartinganestablishedcompanythatwishestoexpandthroughthelaunchofnewproductsanestablishedcompanythatwishestoexpandthroughacquisitionofcompetitorsTask1Intheentirelifecycleofacompany,theprocessofbusinessplanningisanessentialtaskatseveralimportantstages.Thefirststagewhenbusinessplanningcomesintoplayiswhenanewcompanyisestablished,asecondstageiswhenanexistingcompanywishestoexpandoperations,andintheeventofacquisitions,businessplanningmayalsobeadvantageous.Nomatterwhatstagethecompanyisin,thebasictaskofbusinessplanningisnecessaryforeveryentrepreneur.Imagineyouaretheownerofoneofthefollowingbusinessesandshareyourideasaboutbusinessplanningforit.Suggestedreadingmaterials:startinganewbusinessThereareseveralpointsinthelifeofabusinesswhentheprocessofbusinessplanningisanessentialtask.Startingupanewcompanyinvolvesperformingatleastrudimentaryplanningtoaddresssuchfactorsasdefiningthegoalsofthecompany,obtainingoperatinglicenses,incorporatingthebusinessifappropriate,anddefiningthebasicstructureforthenewbusiness.Alongwiththesefactors,businessplanningwillalsoaddresstheissueofwhatgoodsandservicestoofferandhowtogoaboutproducingthosecoreproducts.Asecondstagewhenbusinessplanningcomesintoplayiswhenanexistingcompanywishestoexpandoperations.Thiswilldeterminewhatisneededinordertomanagetheexpansionprocess,especiallyinregardstofinancingnewfacilities,expandingsalesandmarketingefforts,ordesigninganewcommunicationsinfrastructuretomeettheneedsoftheexpansion.Itisnotunusualforconsultantstobecalledduringthistypeofplanning,astheprocessofteninvolvesadrasticoverhaulofthecompany’soperations.參考譯文Businessplanningmayalsobeadvantageousintheeventofacquisitions.Forexample,CompanyAdecidestobuyCompanyBandintegratetheiroperationsintotheoverallcompanystructure.Thiswilloftenmeandevelopingabusinessplanthataddressesissuessuchasnegotiatingnewservicecontractswithvendorstoincludetheacquiredcompany,combiningsomefunctionsorphysicallocationsinordertomaximizeefficiency,andrearrangingdepartmentalfunctionsandthepersonnelwhowillstaffthosedepartments.Aswithexpansion,itisnotunusualtocallinconsultantsthatspecializeinvariousareastohelpgivethebusinessplanningalogicalflowanddevelopaplanforcompletingthemergeroffacilitiesandotherassetsinatimelymanner.參考譯文參考譯文開始一項新業(yè)務(wù)在企業(yè)的生命周期中，有幾個時刻，業(yè)務(wù)規(guī)劃過程是一項必不可少的任務(wù)。創(chuàng)辦一家新公司至少需要進(jìn)行基本的規(guī)劃，以解決諸如確定公司目標(biāo)、獲得經(jīng)營許可證、在適當(dāng)?shù)那闆r下合并業(yè)務(wù)以及確定新業(yè)務(wù)的基本結(jié)構(gòu)等因素。除了這些因素，商業(yè)規(guī)劃還將解決提供什么商品和服務(wù)以及如何生產(chǎn)這些核心產(chǎn)品的問題。業(yè)務(wù)規(guī)劃發(fā)揮作用的第二個階段是現(xiàn)有公司希望擴(kuò)大業(yè)務(wù)。這將決定需要什么來管理擴(kuò)張過程，特別是在為新設(shè)施融資、擴(kuò)大銷售和營銷工作或設(shè)計新的通信基礎(chǔ)設(shè)施以滿足擴(kuò)張需求方面。在這種類型的規(guī)劃過程中，聘請顧問并不罕見，因為這一過程通常涉及對公司運營的徹底改革。在收購的情況下，商業(yè)規(guī)劃也可能是有利的。例如，A公司決定收購B公司，并將其業(yè)務(wù)整合到整個公司結(jié)構(gòu)中。這通常意味著制定一份業(yè)務(wù)計劃，解決與供應(yīng)商談判新的服務(wù)合同以包括被收購公司、合并某些職能或物理位置以最大限度地提高效率、重新安排部門職能和為這些部門配備人員等問題。與擴(kuò)張一樣，聘請專門從事各個領(lǐng)域的顧問來幫助為業(yè)務(wù)規(guī)劃提供邏輯流程，并制定及時完成設(shè)施和其他資產(chǎn)合并的計劃，這并不罕見。Task2Launchingane-commerceoronlinebusinesshasmanysimilaritiestolaunchingabrick-and-mortarbusiness.However,buildingane-commercebusinesshassomeaspectsofbusinessplanningthatdifferfrome-commerceplanningtipsforofflinebusinesses.Ifyouaretheownerofanewe-commercebusiness,doyouknowwhatyourbusinessplanshouldinclude?Doyouthinkitisnecessaryforyoutotakeacombinationofbothonlineandofflineeffortstodrivetherighttraffictothewebsite?Ifso,whatshouldyoudowhene-commerceplanning?Suggestedreadingmaterials:Thebusinessplanshouldincludeextensiveresearchonthecompetitorsofane-businessandhowtheyaresellingtheirproductsorservicestothesameorasimilaraudience.It’sofgreatsignificanceofcreatingamarketingplanthatincorporatesbothonlineandofflinewaystodrivetraffictothee-businesssite.Theamountoftrafficisnottheonlyfocusfortheownerofane-business.Itisalsoimportanttofocusontheconversionrate.Whene-businessplanning,ownerofthebusinessandwebsitemayneedtoemploysomeInternetprofessionalstohelpwiththeseefforts.Oneoftheexpertsmaybeasearchengineoptimization(SEO)specialist,whichhelpstheowneridentifytheproperkeywordstouseinthewebsitecontentwhene-businessplanning.Aprofessionalmarketingwriterisanotherprofessionalthattheownerofthesitemaywanttoincludeinthee-businessplanningprocess.Thebusinessownershouldalsomaketheproperplansforhiringandworkingwithaprofessionalwebsitedesigner.參考譯文Contents參考譯文商業(yè)計劃書應(yīng)包括對電子商務(wù)競爭對手的廣泛研究，以及他們?nèi)绾蜗蛳嗤蝾愃频氖鼙婁N售產(chǎn)品或服務(wù)。制定一個營銷計劃，結(jié)合在線和離線方式來吸引電子商務(wù)網(wǎng)站的流量，具有重要意義。流量并不是電子商務(wù)所有者的唯一關(guān)注點。關(guān)注轉(zhuǎn)化率也很重要。在規(guī)劃電子商務(wù)時，企業(yè)和網(wǎng)站的所有者可能需要雇傭一些互聯(lián)網(wǎng)專業(yè)人員來幫助這些工作。其中一位專家可能是搜索引擎優(yōu)化（SEO）專家，這有助于所有者在電子商務(wù)規(guī)劃時確定在網(wǎng)站內(nèi)容中使用的正確關(guān)鍵字。專業(yè)營銷作家是網(wǎng)站所有者可能希望在電子商務(wù)規(guī)劃過程中包括的另一位專業(yè)人士。企業(yè)主還應(yīng)該制定適當(dāng)?shù)恼衅赣媱潱⑴c專業(yè)的網(wǎng)站設(shè)計師合作。02ListeningTask1Listentothefollowingpassagesandgivetherightorderofstartingasmallbusiness.ScriptTask2A.

gettingaTaxIDB.

applyingfortheneededpermitsandlicensesC.

decidingonabusinessstructureD.

registeringyourbusinessnameTask1Listentothefollowingpassagesandgivetherightorderofstartingasmallbusiness.Scripts:Assumingyouarebeginningaprivatecompany,thereisnoshortageofadviceonthestepsyoushouldtake:registeringyourbusinessname,gettingaTaxID,decidingonabusinessstructureandapplyingfortheneededpermitsandlicenses.Whiletheseareallcrucialsteps,knowing,understandingandwritingabusinessplaniswhereyoureallystartplanning,andyou'renotpredictingthefuture,butlayingthefoundationforyourcareerbydevelopingcorecorporatestrategiesthatwillhelpyougrow.Soabusinessplaniscriticaltothewayyoudevelopandpromoteyourbusiness.Task2Listentothefollowingpassageandchoosetherightanswers.1.Thelisteningcontentismainlyabout

?A.HowtowriteabusinessplanB.DifferenttypesofbusinessplansC.WhatisabusinessplanD.The

Makeup

of

a

Business

Plan2.Abusinessplancanhelpyou

?A.ImproveyourchancesofsuccessB.IncreaseyournumberofcustomersB.FavoredbyinvestorsD.Broadenthescopeofbusiness3.Isabusinessplanjustaplanforhowthebusinesswillwork?A.TrueB.FalseC.Notmentioned4.Accordingtothepassage,ifyouhaveagoodbusinessplan,yourbusinessadjustmentprocesswillgosmoothly?A.TrueB.FalseC.Notmentioned5.Abusinessplanisnotjustadocument,itisalso

?A.managementtoolB.principleofteachingC.legaldocumentCScriptsTask3ABCATask2Listentothefollowingpassageandcompletethechoicesbelow.Scripts:Ifyou'vejotteddownabusinessideaandsometasksyouneedtoaccomplishonanapkin,you'vewrittenabusinessplan,oratleastthemostbasicpartofit.Atitscore,abusinessplanisjustaplanabouthowyourbusinesswillworkandhowtomakeitsuccessful.Moreover,abusinessplanismorethanjustadocument.Thisisaguidetohelpyoudescribeandachieveyourgoals.Itisalsoamanagementtoolthathelpsyouanalyzedataresults,makestrategicdecisions,andshowhowyourbusinesswilloperateandgrow.Inshort,ifyouarethinkingofstartingabusinessorplanningtosellyourproducttocustomers,writingabusinessplancanimproveyourchancesofsuccess.Sowithoutabusinessplanasabenchmark,itbecomesmoredifficulttotrackprogressandadjustwhendifficultdecisionsaremade.Creatingabusinessplanensuresthatyouhavearoadmapthatnotonlyoutlinesyourplan,butalsowhatyouhaveachieved.Task3Listentothefollowingpassageandfillintheblankswiththemissingwords.Inorderforyourbusinesstobesuccessful,youshouldregularlyanalyzeyourcompanyoperationstoensurethatitisoperatingasefficientlyaspossible.Whiletherearemanywaystoevaluateyourcompany,oneofthemosteffectiveistoconducta1.

analysis,whichisaplanningprocessthathelpsyourcompanyovercomechallengesandidentifynewleadstopursue.SWOTrespectivelystandsforStrengths,Weaknesses,Opportunities,andThreats.WhendraftingaSWOTanalysis,individualstypicallycreateatablesplitintofourcolumnstolisteachimpactingelementsidebysideforcomparison.Strengthsandweaknesseswon'ttypicallymatchlistedopportunitiesandthreatsverbatim,althoughtheyshouldcorrelate,sincetheyareultimatelytiedtogether.InordertoobtainareasonableandfeasibleSWOTanalysis,you’dbettertakebothinternalandexternalfactorsintoconsideration.Ingeneral,commonlyconsidered2.

factorsinvolvefinancial,physical,humanresources,accesstonaturalresources,trademarks,patentsand3.

andcurrentprocesses;4.

factorsincludemarkettrends,economictrends,funding,5.

,relationshipswithsuppliersandpartners,andpolitical,environmentalandeconomicregulations.SWOTinternalcopyrightsexternaldemographicsContentsTask3Listentothefollowingpassageandfillintheblankswiththemissingwords.Script:Inorderforyourbusinesstobesuccessful,youshouldregularlyanalyzeyourcompanyoperationstoensurethatitisoperatingasefficientlyaspossible.Whiletherearemanywaystoevaluateyourcompany,oneofthemosteffectiveistoconductaSWOTanalysis,whichisaplanningprocessthathelpsyourcompanyovercomechallengesandidentifynewleadstopursue.SWOTrespectivelystandsforStrengths,Weaknesses,Opportunities,andThreats.WhendraftingaSWOTanalysis,individualstypicallycreateatablesplitintofourcolumnstolisteachimpactingelementsidebysideforcomparison.Strengthsandweaknesseswon'ttypicallymatchlistedopportunitiesandthreatsverbatim,althoughtheyshouldcorrelate,sincetheyareultimatelytiedtogether.InordertoobtainareasonableandfeasibleSWOTanalysis,you’dbettertakebothinternalandexternalfactorsintoconsideration.Ingeneral,commonlyconsideredinternalfactorsinvolvefinancial,physical,humanresources,accesstonaturalresources,trademarks,patentsandcopyrightsandcurrentprocesses;externalfactorsincludemarkettrends,economictrends,funding,demographics,relationshipswithsuppliersandpartners,andpolitical,environmentalandeconomicregulations.03ReadingSetting:

Asanentrepreneur,it’slikelythatyoucanpredicthowyourproductsorserviceswillresonatewiththepublic.However,youmaysometimesfindthattherestillalwaysbefactorsoutsideofyourcontrolaffectinghowyourbusinessoperateseventhoughyouhaveprofessionallyconductedaSWOTanalysis,whosefocusisonanalyzingthecompany’sinternalstrengthsandweaknesses.OnemethodfordiscoveringandquantifyingthosefactorsisthePESTLEanalysis,whichofferscomprehensiveandthoroughdetailsaboutthecompany’sexternalenvironment.StartingtaskWhetheryourcompanyisawell-establishedcompanyorayoungstartup,PESTLEanalysisallowsbusinessownerstorecognizethepotentialchangebothininternalfactorsandexternalfactors.Particularly,atypicalcasestudyofPESTLEanalysiswillbeconducivetoyoursuccessofbusiness.DoyouknowwhatPESTLEstandsfor?political,economic,social/sociocultural,technological,ecological/environmental,andlegal/legislativePESTLEAnalysisofAmazonThePESTLEanalysis,whichisalsoreferredasPESTanalysis,isaconceptinmarketingprinciplesandusedasastrategicmanagementtoolbycompaniestotracktheenvironmenttheyareoperatinginorareplanningtolaunchanewprojectorproduct,thatistosay,itcanhelpdecision-makersidentifytheexternalfactors(political,economic,social,technological,ecological,andlegal)thatshapetheconditionsoftheremoteormacroenvironment.Today,we’lldiscussthePESTLEanalysisofAmazonthathowmacroenvironmentalfactorsareimpactingitsperformanceastheworld’slargeste-commerceretailcompany.參考譯文Politicalfactorsaretypicallyexternaltothecompany’soperations,suchasgovernmentregulationsorindividualpoliticianswhocancontrolhowacompanyoperates,includingtaxpolicies,fiscalpolicy,tradetariffsetc.thatagovernmentmaylevyaroundthefiscalyearanditmayaffecttheeconomicenvironmenttoagreatextent.InAmazon’scase,themainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustryarepoliticalstabilityofdevelopedcountries,governmentalsupportfore-commerceandincreasinggovernmentaleffortsoncybersecurity.Economicfactorsincludeinflationrate,interestrates,foreignexchangerates,consumerincomeandspendingrates,currentmoneysupplylevels,economicgrowthpatterns,unemployment,grossdomesticproduct,creditavailability,riseandfallofthemiddleclass,etc.AmongitemsthatshouldbeexaminedinAmazonoperationsareeconomicstabilityofdevelopedmarkets,increasingdisposableincomesindevelopingcountries,criticismondownsizing,uncertainstockmarket,

capitaliststructure,strongcompetition,droppedretailstock,etc.參考譯文Socialaspectsscrutinizethesocialenvironmentofthemarketandgaugedeterminantslikeculturaltrends,demographics,populationanalyticsinalocaleconomy,agedistribution,attitudestowardworkandjobmarkettrends,etc.Consideringsuchtrendsintheremoteormacroenvironment,Amazonfacesthefollowingsocioculturalexternalfactors:increasingwealthdisparity,increasingconsumerismindevelopingcountriesandincreasingonlinebuyinghabits.Technologicalitemspertaintoinnovationsintechnologythatmayaffecttheoperationsoftheindustryandthemarketfavorablyorunfavorably.Thisreferstoautomation,governmentspendingontechnologicalresearchanddevelopment,thelifecycleofcurrenttechnology,theroleoftheinternetandhowanychangestoitmayplayout,theimpactofpotentialinformationtechnologychanges,etc.Inadditiontotechnologicalexternalfactorssuchasrapidtechnologicalobsolescence,increasingefficienciesofITresourcesandincreasingratesofcybercrime,specificitemsthatareimpactingAmazoninclude,butarenotlimitedto,latesttechnologiesoflogisticsorinventorymanagement,researchanddevelopment,newmethodsofshipment(likemakingthedronestodelivertheproducts),digitalwaystobuildanddeveloprelationshipwithcustomers,24hourslivechatcustomerservice,etc.參考譯文Legalanalysistakesintoaccountbothexternalandinternalfactors,typicallyrelatingtofuturechangesinlawsandregulations.Companiesworkinginmultipleinternationalmarketswillhavetofocusonthelegislativefactorsfromeachcountryandthenchartoutthestrategiesinthelightoftheselegislations.InAmazon’scase,thefollowinglegalexternalfactorsaresignificant:risingproductregulation,changingimportandexportregulations,risingenvironmentalprotectionregulationsonbusinesses,federalinvestigation,falseandmisleadingclaims,etc.Environmentalfactorsrefertoallthoseenvironmentalevolutionandregulationsthatinfluenceoraredeterminedbythesurroundingenvironment.ThisaspectofthePESTLEiscrucialforcertainindustries,particularlytourism,farming,agriculture,etc.Theconcerningfactorsincludebutarenotlimitedtowildlife,timber,minerals,waterways,climate,weather,geographicallocation,globalchangesinclimate,environmentaloffsetsandsimilaritems.Amazonconsidersthefollowingecologicalexternalfactorsinitsstrategicformulation:risinginterestinenvironmentalprograms,risingemphasisonbusinesssustainability,increasingpopularityoflow-carbonlifestyles.ThisPESTLEanalysisofAmazonidentifieskeyissuesthatarecriticaltothecompany’slong-termsuccess.ItisrecommendedthatAmazonexpandthecompany’soperationsintodevelopingmarkets,addressITsecurityissues,andboostitsbrandstrengththroughacorporatesocialresponsibilitystrategythataddressescurrentissuesthatlinkthebusinesstothenaturalenvironment.參考譯文Exercise參考譯文亞馬遜PESTLE分析

PESTLE/PESTEL分析，又稱PEST分析，是市場營銷原理中的一個概念，是企業(yè)用來跟蹤其經(jīng)營環(huán)境或計劃推出一個新項目/產(chǎn)品/服務(wù)等的戰(zhàn)略管理工具，也就是說，它可以幫助決策者鑒定形成遠(yuǎn)程或宏觀環(huán)境條件的外部因素(政治、經(jīng)濟(jì)、社會/社會文化、技術(shù)、生態(tài)/環(huán)境和法律)。今天，我們將討論亞馬遜的PESTLE分析中，宏觀環(huán)境因素如何影響其作為世界上最大的電子商務(wù)零售公司的業(yè)績。

政治因素通常是公司運營外部的一個因素，如可以控制公司如何運營的政府法規(guī)或個別政客，包括稅收政策，財政政策，貿(mào)易關(guān)稅等，政府可能在財政年度前后進(jìn)行征稅且它可能在很大程度上影響經(jīng)濟(jì)環(huán)境。在亞馬遜的案例中，影響電子商務(wù)行業(yè)發(fā)展的主要外部政治因素是發(fā)達(dá)國家的政治穩(wěn)定性、政府對電子商務(wù)的支持以及政府在網(wǎng)絡(luò)安全方面不斷加大的支持力度。經(jīng)濟(jì)因素包括通貨膨脹率、利率、外匯匯率、消費者收入和支出率、當(dāng)前的貨幣供應(yīng)水平、經(jīng)濟(jì)增長模式、失業(yè)、國內(nèi)生產(chǎn)總值、信貸投放和中產(chǎn)階級的興衰等。在亞馬遜的運營中，需要考察的因素包括發(fā)達(dá)市場的經(jīng)濟(jì)穩(wěn)定性，發(fā)展中國家可支配收入的增加，對公司裁員的批判，不確定的股票市場，資本結(jié)構(gòu)，激烈的競爭，下降的零售庫存等。社會因素考察市場的社會環(huán)境，并衡量決定因素，如文化趨勢、人口統(tǒng)計、當(dāng)?shù)亟?jīng)濟(jì)中的人口分析、年齡分布、對工作的態(tài)度和就業(yè)市場趨勢等。在遠(yuǎn)程或宏觀的環(huán)境下考慮到這些趨勢，亞馬遜面臨著以下社會文化的外部因素：貧富差距的擴(kuò)大，發(fā)展中國家消費主義理念的提升以及網(wǎng)絡(luò)購物習(xí)慣的增長。技術(shù)因素是指可能對行業(yè)和市場的運行產(chǎn)生有利或不利影響的技術(shù)創(chuàng)新。它涉及到自動化、政府在技術(shù)研發(fā)上的支出、當(dāng)前技術(shù)的生命周期、互聯(lián)網(wǎng)扮演的角色及其可能發(fā)生的任何變化，以及潛在的信息技術(shù)變化的影響等。除了技術(shù)上的外部因素，如技術(shù)的迅速過時、IT資源不斷提高的效率和不斷增長的網(wǎng)絡(luò)犯罪率，影響亞馬遜的具體因素包括但不限于，最新的物流或庫存管理技術(shù)、研發(fā)、新的運輸方式(如采用無人機(jī)運送產(chǎn)品)，建立與發(fā)展客戶關(guān)系的數(shù)字化方式，24小時實時客服，等等。法律分析考慮到外部和內(nèi)部因素，通常與法律法規(guī)的未來變化有關(guān)。在多個國際市場開展業(yè)務(wù)的公司必須關(guān)注各個國家的法律/立法因素，然后根據(jù)這些法律制定戰(zhàn)略。在亞馬遜的案例中，以下法律外部因素是重要的：產(chǎn)品監(jiān)管的增加、進(jìn)出口規(guī)章制度的改變、對企業(yè)環(huán)境保護(hù)規(guī)章制度的增加、聯(lián)邦調(diào)查、虛假和誤導(dǎo)性消費的索賠等。環(huán)境因素是指影響周圍環(huán)境或由周圍環(huán)境決定的所有環(huán)境演變和關(guān)于環(huán)境監(jiān)管的規(guī)則。PESTLE分析中，這一點對于某些行業(yè)是至關(guān)重要的，特別是旅游業(yè)、種植業(yè)和農(nóng)業(yè)等。有關(guān)因素包括但不限于野生動物、木材、礦產(chǎn)、水道、氣候、天氣、地理位置、全球氣候變化、環(huán)境補償和類似因素。亞馬遜在其戰(zhàn)略制定中考慮了以下生態(tài)外部因素：對環(huán)保項目的興趣日益濃厚，對公司可持續(xù)性的重視程度不斷提高，低碳生活方式的普及程度不斷提高。這份亞馬遜的PESTEL/PESTLE分析確定了對公司長期成功至關(guān)重要的關(guān)鍵問題。它建議亞馬遜將業(yè)務(wù)擴(kuò)展到發(fā)展中國家市場，解決IT安全問題，并通企業(yè)社會責(zé)任戰(zhàn)略來提升品牌實力，而這個戰(zhàn)略能夠解決當(dāng)前業(yè)務(wù)與自然環(huán)境之間的問題。Task1Completetheformthatsummarizesthetext.UnderstandingthetextPESTLEanalysisUniversallyapplicablefactorsThemainmacro-environmentalfactorsimportanttoAmazonPoliticalfactorsEconomicfactorsSocialfactorsTechnologicalfactorsEcologicalfactorsLegalfactors

Task1Completetheformthatsummarizesthetext.UnderstandingthetextPESTLEanalysisUniversallyapplicablefactorsThemainmacro-environmentalfactorsimportanttoAmazonPoliticalfactorsEconomicfactorsSocialfactorsgovernmentregulations;individualpoliticians；taxpolicies；fiscalpolicy；tradetariffspoliticalstabilityofdevelopedcountries；governmentalsupportfore-commerce；increasinggovernmentaleffortsoncybersecurityinflationrate;interestrates;foreignexchangerates;consumerincomeandspendingrates;currentmoneysupplylevels;economicgrowthpatterns;unemployment;grossdomesticproduct;creditavailability;riseandfallofthemiddleclasseconomicstabilityofdevelopedmarkets;increasingdisposableincomesindevelopingcountries;criticismondownsizing;uncertainstockmarket;capitaliststructure;strongcompetition;dropped

retailstockculturaltrends;Demographics;populationanalyticsinalocaleconomy;agedistribution;attitudestowardwork;jobmarkettrendsincreasingwealthdisparity;increasingconsumerismindevelopingcountries;increasingonlinebuyinghabitsTask1Completetheformthatsummarizesthetext.UnderstandingthetextPESTLEanalysisUniversallyapplicablefactorsThemainmacro-environmentalfactorsimportanttoAmazonTechnologicalfactorsEcologicalfactorsLegalfactors

Automation;governmentspendingontechnologicalresearchanddevelopment;thelifecycleofcurrenttechnology;theroleoftheinternetandhowanychangestoitmayplayout;theimpactofpotentialinformationtechnologychanges;rapidtechnologicalobsolescence;increasingefficienciesofITresources;increasingratesofcybercrimelatesttechnologiesoflogisticsorinventorymanagement;research&development;newmethodsofshipment(likemakingthedronestodelivertheproducts);digitalwaystobuildanddeveloprelationship

withcustomers;24hourslivechatcustomerservicewildlife,timber,minerals,waterways,climate,weather;geographicallocation;globalchangesinclimate;risinginterestinenvironmentalprograms;risingemphasisonbusinesssustainability;increasingpopularityoflow-carbonlifestylesthelegal/legislativefactorsfromeachcountry;thestrategiesinlightoftheselegislationsrisingproductregulation;changingimportandexportregulations;risingenvironmentalprotectionregulationsonbusinesses;federalinvestigation;falseandmisleadingclaimsTask2Answerthequestionswiththeinformationyoufindinthetext.1.WhyisthePESTLEanalysisimportanttoane-commerceenterprise?

answer：_______________________________________________________

2.WhataretheusesofthePESTLEanalysis?answer：_______________________________________________________

3.Whatarethemainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustry?Doyouthinktheyareopportunitiesorthreats?answer：_______________________________________________________

4.HowdotechnologicalexternalfactorsaffectAmazon’se-commerceperformance?answer：_______________________________________________________

5.WhatrecommendationsdoesthePESTLEanalysisgivetoAmazon?answer：_______________________________________________________

UnderstandingthetextTask3Task2Answerthequestionswiththeinformationyoufindinthetext.1.WhyisthePESTLEanalysisimportanttoane-commerceenterprise?Itplaysasignificantroleinthegrowthanddevelopmentofthebusiness,itcouldbethelaunchingofthenewproductorexpansionoftheexistingone.Itallowsbusinessownerstorecognizethepotentialchangeinthepolitical,economical,social,technological,legal,andenvironmentalfactors,whetherit’sawell-establishedcompanyorayoungstartup.UnderstandingthetextTask2Task2Answerthequestionswiththeinformationyoufindinthetext.2.WhataretheusesofthePESTLEanalysis?Itcanhelpyou:(1)seethepotentialthreatsandavailableopportunitiesintheenvironmentoforganizationalchangelikecapabilitiesoftheworkforce,shortageofskill,andchangeinlabor;(2)managetheproductdevelopmentlikedecidingwhethertolaunchanewproduct,modifyorupgradetheexistingproduct,orleavethecurrentproductline;(3)offeryouauniqueinsightintothemarkettrendsandformulateahighefficientmarketingplanbyprioritizingitsvariousoperationalactivitiesthroughanalyzingthelargeamountofinformationaboutthecompany;(4)recognizetheupcomingchangeintheworkforcemarketthatwouldimpactthecompanyandmakeareasonableworkforceplanning;(5)makeacomprehensivestrategicbusinessplanningincludingmanagingdecliningproductivity,meetinggrowthtargets,positioningthebrand,andchangingthecompany’sdirection,etc.UnderstandingthetextTask2Task2Answerthequestionswiththeinformationyoufindinthetext.3.Whatarethemainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustry?Doyouthinktheyareopportunitiesorthreats?Themainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustryarepoliticalstabilityofdevelopedcountries,governmentalsupportfore-commerce(opportunity&threat)andincreasinggovernmentaleffortsoncybersecurity(opportunity).Politicalstabilitycreatesanopportunityforthecompanytoexpandordiversifyitsbusinessindevelopedcountries;GovernmentalsupportfacilitatesAmazon’scontinuingexpansioninrelevantmarkets,butalsothreatensthecompanybecauseofrisingcompetition;ThisaspectofthePESTEL/PESTLEanalysisofAmazonincreasinggovernmentaleffortsshowsmajoropportunitiesthatthecompanycanexploittoincreaseitsresilienceintheremoteormacro-environmentoftheinformationtechnologyservicesande-commerceindustry.UnderstandingthetextTask2Task2Answerthequestionswiththeinformationyoufindinthetext.4.HowdotechnologicalexternalfactorsaffectAmazon’se-commerceperformance?Ononehand,rapidtechnologicalobsolescenceimposespressureonAInc.tocontinuouslydevelopitstechnologicalassets,ontheotherhand,thecorporation’scontinuedheavyinvestmentininformationtechnologycanboostitscompetitiveadvantageandprotectthebusinessfromnewentrantsinthee-commerceindustry.5.WhatrecommendationsdoesthePESTLEanalysisgivetoAmazon?ThisPESTEL/PESTLEanalysisofAmazonidentifieskeyissuesthatarecriticaltothecompany’slong-termsuccess.ItisrecommendedthatAmazonexpandthecompany’soperationsintodevelopingmarkets,addressITsecurityissues,andboostitsbrandstrengththroughacorporatesocialresponsibilitystrategythataddressescurrentissuesthatlinkthebusinesstothenaturalenvironment.UnderstandingthetextTask2DealingwithlanguageTask3Completethewordsthatmatchthemeaningsontheright.Thefirstlettersarealreadygiven.1.d_________alackofequalityorsimilarity,especiallyinawaythatisnotfair2.i_________(theuseof)anewideaormethod3.r_________anofficialruleortheactofcontrollingsomething4.g_________tojudgeorshowsomething,especiallyhowsuccessfulorpopularsomethingis5.e_________relatingtoecologyortheenvironment6.s_________toexaminesomethingverycarefullyinordertodiscoverinformation7.o_________somethingusedtobalanceoneinfluenceagainstanopposinginfluence,sothatthereisnogreatdifferenceasaresult8.l_________relatingtolawsorthemakingoflaws9.s_____________

thepropertyofbeingsustainable10.c_________oforrelatingtocapital,capitalistsorcapitalismisparitynnovationegulationaugecologicalcrutinizeffsetegislativeustainabilityapitalistTask4CompletethesentenceswiththecorrectformofthewordsinTask3.1.Nowwithmultipleobjectivestomanagement,forestershavetodealwithaggregating____