商業(yè)廣場夏日狂歡節(jié)活動策劃方案

夏我們的天——XX地產(chǎn)項目繽紛夏日狂歡節(jié)時間：2024年8月地點：xx廣場繽紛夏日狂歡盛典活動亮點Atmospheretodecorate.2前期宣傳Atmospheretodecorate.3活動內(nèi)容activityprogramming14活動概況overviewoftheactivity.CONTENTS目錄MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART01活動概述MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動時間:夏季/暑期檔活動地點:項目商場/營銷中心廣場參與對象:市民活動內(nèi)容:清爽泳池、各種ins風(fēng)的游泳圈、比基尼秀、激情DJ、泳池蹦迪、水槍大戰(zhàn)、野生ktv、潮飲美食。吃喝玩樂一條龍，夏日的快樂因子已經(jīng)為你集齊！歡樂嗨不停活動調(diào)性:新潮、張揚、清涼、消暑、熱力、樂活、親子趣味、夏日計劃活動概述:MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART02活動亮點MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024夏日色彩多巴胺泳池趴熱辣的比基尼美女來襲全程陪你highfun夏日。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動亮點:夏日市集多巴胺雪糕市集｜解鎖潮流新玩法吃喝玩樂購，這么可愛的市集不來逛一逛嗎活動亮點:MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024多巴胺派對Livehouse網(wǎng)紅樂隊，超燃的音樂現(xiàn)場讓你體驗不一樣的多巴胺派對??直接嗨到原地爆炸活動亮點:MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART03活動內(nèi)容MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024在活動主入口處設(shè)置主題門頭，從入口就感受到色彩的美好，來賓穿過這座多彩門找尋多巴胺的夢。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動內(nèi)容:活動現(xiàn)場設(shè)置夏日多巴胺計劃背景板，仿佛身處海島，營造造浪氛圍感，用新玩法打敗炎炎夏日MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:比基尼美女迎賓現(xiàn)場設(shè)置活動主體門頭，比基尼美女于入口處進行迎賓。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:沐浴清涼泡泡泳池開啟一場酣暢淋漓的水槍大戰(zhàn),和小伙伴泳裝舞蹈,還可以在超大的泡沫泳池尋寶MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺瘋狂水上闖關(guān)擁有一個全民互動齊玩水的震撼大場面，在夏日感受夏日玩水帶來的快樂和激情狂熱；MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:現(xiàn)場提供各式各樣的水槍，可以選擇自己喜歡的款式，用槍瞄準一群陌生人，想打誰就打誰！想怎樣玩就怎樣玩！來一場瘋狂水槍大戰(zhàn)這個夏天的煩惱通!通!扔!掉！水槍大戰(zhàn)MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:粉色沙灘椅MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:夏日限定多巴胺派對以高明度的玫紅色為主色調(diào)，如粉色沙灘、粉色泳池、粉色電話亭等，讓人感到活力十足，夏日多巴胺派對，妥妥出片MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺陸沖滑板派對MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:海島音樂節(jié)觀眾區(qū)將“貼近自然+享受音樂”兩大大元素融合定制充氣座椅。給人沉浸式的觀看體驗。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:能量裝備領(lǐng)取規(guī)則關(guān)注項目二維碼現(xiàn)場拍照打卡發(fā)布朋友圈積攢30個，憑截圖到裝備處領(lǐng)取裝備。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺市集活動｜解鎖潮流新玩法MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:燥熱的夏天，是時候給情緒找個出口啦，壓力煩惱統(tǒng)統(tǒng)丟掉，快來一一體驗！MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺市集活動案例分享創(chuàng)意活動點燃城市熱情！美陳設(shè)計獨具匠心，市集活動豐富多彩。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:夏天誰能拒絕冰冰甜甜的雪糕啊，還是芭比粉主題的粉嫩粉嫩MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:手作提拉米蘇、文創(chuàng)手工藝品、寵物衣櫥…五花八門，看到好多年輕人和小朋友在這里玩的很開心。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:開場舞>>網(wǎng)絡(luò)舞蹈、現(xiàn)場再現(xiàn)風(fēng)靡網(wǎng)絡(luò)的舞蹈，C哩C哩、海草舞、鵝舞、嘟啦舞......MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:DJ打碟開場，一秒燃炸全場。動感的節(jié)奏，將現(xiàn)場氣氛點燃。當DJ臺按鈕的燈光亮起，炙熱的音浪，讓整個派對的氣氛達到最高點！MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:都說夏日和音樂、還有朋友不可辜負，現(xiàn)場配上爵士樂隊，為多巴胺音樂節(jié)增添色彩。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺走秀，喚醒你的快樂DNAMYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:主持人開場主持人開場，致歡迎詞，簡單介紹本次活動內(nèi)容和意義。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:PART04前期宣傳MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動前期發(fā)布活動亮點海報，以活動主題和亮點展示，設(shè)置創(chuàng)意張揚的宣傳海報，制造噱頭，提前在朋友圈進行宣傳預(yù)熱。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024前期宣傳:全民多巴胺

炫彩一夏@項目，引發(fā)多巴胺穿搭的風(fēng)潮，參與多巴胺穿搭活動互動，贏萬元現(xiàn)金紅包MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024前期宣傳:PART05執(zhí)行相關(guān)MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024安排專用停車區(qū)域，專人協(xié)調(diào)車輛進出安排禮儀引領(lǐng)客戶進入簽到，并享用茶歇從會場入口處開始至內(nèi)場，沿途擺放指示牌，并在重要場點安排禮儀進行指引工作保障措施/接待MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024執(zhí)行相關(guān):執(zhí)行人員培訓(xùn)活動執(zhí)行手冊內(nèi)容、熟悉各崗位負責(zé)人理解客戶概況、活動主旨、活動流程安排及內(nèi)容熟悉場地，培訓(xùn)后接受考核，并實景彩排明確責(zé)任與崗位重要性攝影及攝像人員熟悉活動現(xiàn)場分布、了解拍攝流程及要求根據(jù)擺臺方式確認固定位置及走場位置MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|My