BEC商務(wù)英語(高級)寫作模擬試卷7(共23題)_第1頁
BEC商務(wù)英語(高級)寫作模擬試卷7(共23題)_第2頁
BEC商務(wù)英語(高級)寫作模擬試卷7(共23題)_第3頁
BEC商務(wù)英語(高級)寫作模擬試卷7(共23題)_第4頁
BEC商務(wù)英語(高級)寫作模擬試卷7(共23題)_第5頁
已閱讀5頁,還剩18頁未讀 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡介

BEC商務(wù)英語(高級)寫作模擬試卷7(共9套)(共23題)BEC商務(wù)英語(高級)寫作模擬試卷第1套一、大作文(本題共4題,每題1.0分,共4分。)1、Youaredissatisfiedwiththepoorservicethattheadvertisementcompanyprovidedinmakingadvertisementforyournewproduct.Writealettertothecompany:-informingthemoftheirservicedegradation-explainingthereasonswhyyouaredissatisfied-describingthebadeffectithasonyourbusiness-suggestingthemeasurestheycantaketomakecompensations.Write200-250words.標(biāo)準(zhǔn)答案:DearManager,Iamwritingtocomplainabouttheunsatisfactoryserviceofyourcompanyinmakingadvertisementforournewproduct.Muchtoourdissatisfaction,youdidn’tfinishthedesigningworkwithinfixedtimeandthecommercialthistimeisslickwithoutanyinnovationnororiginality.Andthebackgroundsongusedinthecommercialdoesn’tadjusttothesubject.What’smore,thewholecommercialisnotwell-organizedwithmanypeoplesinginganddancing,asaresult,thethemecannotstandoutclearly.Mostoftheaudienceswatchingthatsaythattheydon’tknowwhatwewanttoconveywiththeadvertisementandthattheywouldn’tseeitforasecondtimebecauseit’snotattractive.Thatdoesn’tmeasureuptoourstandardsnorexpectations.Becauseofalltheaboveproblems,wewillhavetoputoffanumberofTVcampaignsandthatwillcostusalotofmoneyandsecondarybenefitsaswehavearrangedforaseriesofpromotionactivitiesforthenewproduct.ThesalesofthenewproductwillcertainlybeaffectedandotheractivitiessynchronizedwiththeTVcampaignswillhavetobesuspended.Therefore,Ihopeyourcompanycanrevisetheadvertisementaccordingtothespecifieddetailsinaweeksothatwecanreducethelosstotheminimum.Otherwise,wewillhavetotakesomelegalactionstothisevent.Lookingforwardtoyourearlyreply.Sincerelyyours,JackLoughleed知識點(diǎn)解析:題目要求寫一封投訴信。根據(jù)題目要求可知,這是一封投訴對方廣告公司服務(wù)質(zhì)量差的信函,要求首先通知對方其服務(wù)水平有所下降,然后解釋自己為什么不滿意,接下來描述對自己公司的不良影響。最后建議對方采取必要的補(bǔ)償措施。寫作時(shí)應(yīng)注意書信的語氣,因?yàn)槭峭对V信,措辭可以相對強(qiáng)硬,此外,應(yīng)注意語句順暢,上下文連貫,避免語法及拼寫錯(cuò)誤。2、Youcompanymainlytradesinfurniture.NowyoucompanywanttoestablishbusinessrelationswithanewcompanyandtheGeneralManagerhasaskedyoutocontactthatcompany.Writealettertothecompanytoestablishrelations:-explaininginwhichwayyouknowthecompany-introducingyourcompanybriefly-outliningyourcompany’splansforfurtherdevelopmentandwhatthecompanycangetfromtradingwithyourcompany-expressingyourwishestoestablishbusinessandsuggestingavisittoyourcompany.Write200-250words.標(biāo)準(zhǔn)答案:DearManager,WehavebeenintouchwithyourChamberofCommerce,whorecommendedyouasapossibleagentforourproductsinyourcountry.Wemanufacturedifferentkindsoffurniture,andwishtoextendoursalesoverthewholeofEurope.Establishedin1980,ourcompanyhasbeendevotedtothemanufactureandinnovationoffurnitureforaboutthirtyyearsandhasearnedgreatfameforthequalityandspecialstyleofourproducts.Ourfurniturehasprovedhighlysuccessfulwherevertheyhavebeenintroduced,andwehavebeenseekingtodevelopoverseasmarketeversince2005,whichhaswonagreatsuccessinNorthAmerica.Europewillbeournewmarketthisyearandweareconfidentthatyouwillbeabletobuildupagoodmarketinashorttimewithourassistance.Thefullrangeofourproductsisenclosedinourcatalogueandasyourcannotice,weofferacommissionof10%onallorders.TobeginwithwewillsupplyyouwithsufficientstockonadraftatsightunderL/C.Andyouwillbethesoleagencyforyourcountryifyouareinterested.Wereallyhopethatyoucanestablishbusinessrelationswithusforadoublewinsituation.WewillarrangeameetingforthemarketexpansioninEurope,soifyouareinterested,IhopeyoucanmakeitnextMondayinourcompany.Sincerelyyours,JerrySmith知識點(diǎn)解析:題目要求寫一封建立商業(yè)關(guān)系的信函。根據(jù)題目要求,這是根據(jù)銷售經(jīng)理的要求,寫給一家新公司希望建立商業(yè)關(guān)系的信函,要求首先說明自己如何知道這家公司,然后簡單介紹自己的公司,接下來說明自己公司將來的計(jì)劃及對方公司與自己合作將會(huì)獲得哪些利益,最后表達(dá)希望與對方公司建立合作關(guān)系并邀請對方來訪。3、Youarelookingforajobasanassistant.RecentlyyoufoundanAssistantWantedAdfromacompanyontheinternet.WriteacoverlettertotheHumanResourceManagerofthecompany:-explaininghowyouknowtherecruitmentinformation-introducingyourselfbriefly-describingyouradvantagesandexperiencesinthisline-askingforaninterview.Write200-250words.標(biāo)準(zhǔn)答案:DearManager,Ireadyourwantedadforassistantonthewebandmydesiretolocatearesponsiblepositionlikethathaspromptedmetoforwardtheattachedresumeforyourconsideration.IgraduatedfromAAAUniversityin2007,majoringinBusinessManagement.IhavebeenworkingasanassistantinCCCcompanyforthelastthreeyearsandisveryexperiencedinthatposition.Ihavebeeninapositionoftrustinthatcompanyandwonlotsofachievementsthere.Iwasinthehonourrollofthecompanythreeyearsinarow.However,IhavetoquitthepreviousjobsinceIhavetomovetothiscityforsomepersonalreasons.Threeyearsofexperienceasanassistantenablesmetomasteralltheadministrativeskillsandhandletheassistantjobwithease.Myqualitieslikeindependence,honesty,diligenceandadaptabilityhasearnedmemanygreatsuccesspreviouslyandwillbesuretoensuremysuccessinanewjob.However,asanewcomertothiscity,Iwillhavealottolearninthefuture.ButIbelievethatwon’tbeanyobstacletomyjobs.IhopethatyouwillbekindenoughtoconsidermyapplicationfavourablyandIwouldsparenotroubletoacquitmyselftoyoursatisfactionifIcanbeacceptedbyyourcompany.Sincerelyyours,VivianWang知識點(diǎn)解析:題目要求寫一封自薦信,說明希望應(yīng)聘助理一職。根據(jù)題目要求,這是作者本人寫給人力資源經(jīng)理的信函,要求首先說明自己寫信的目的,然后簡單介紹自己的情況,并說明是在何處獲得招聘信息的。最后表達(dá)希望參加面試、并在對方公司工作的意愿。4、Mr.JohnSmithwaspromotedtothedirectorofthehospitalheworksin.Youarethedirectorofanotherhospitalandhavedeepfriendshipwithhim.Writealettertocongratulatehimonhispromotion:-tellinghimhowyouknowtheinformation-identifyinghisabilityinsomeaspects-outliningyourfutureplansandthehelpyouwillneedfromhim-congratulatinghimonhispromotionandsuggestingacelebrationpartysomeday.Write200-250words.標(biāo)準(zhǔn)答案:DearJohn,Congratulationsonyourpromotiontothedirectorofyourhospital!Itsreallyagreatnewsandyoucan’timaginehowexcitedIamwhenIseethenewsinourintegratedmedicalinformationweb.Asweallknow,youhavealwaysbeenveryhard-workinganddiligenttoyourjobandhavedevotedallyoutimeandenergytothewell-beingofthepatientsandtheinnovationofmedicalscience.Yourresearchesinhumanhealthhaveachievedgreatsuccessandyourprofessionalexpertiseenablesyoutosolvemanydifficultandcomplicatedillnessestheseyears.Therefore,youreallydeservetobepromotedtothedirector.Ihopethiscanbeanothergoodbeginningforourfuturecooperationasyouknowthecurrentfrontlinesubjectcanonlybeaccomplishedbyourjointefforts.Someadvancedequipmentshavebeenpurchasedandparticipationofyouandotherexpertsinyourhospitalwillenableustofulfillthecomplicatedsubjectearliertohelpthepatients.What’smore,someoftheresearcheswillhavetobecarriedbyyouasyouaretheleaderofthoseaspects.Anintimateconversationwillbenecessarytodiscussfurthercorporations.Also,IwouldliketothrowapartytocelebrateyourpromotionnextFridayevening,pleaseletmeknowifyoucancomethatday.Againcongratulationsonyourpromotion.Sincerelyyours,JackHouse知識點(diǎn)解析:題目要求寫一封祝賀信,祝賀對方升職。根據(jù)題目要求,這是寫給另一家醫(yī)院主任的信函,要求首先說明自己寫信的目的,然后簡單告知是在何處獲得消息的,并介紹將來的合作規(guī)劃,最后進(jìn)行總結(jié),并邀請對方參加慶功會(huì)。BEC商務(wù)英語(高級)寫作模擬試卷第2套一、小作文(本題共1題,每題1.0分,共1分。)1、?YouworkforBodycare,anupmarketsportswearshop.YouhaveconductedanevaluationofBodycareagainsttwoofitsmajorcompetitors,AdexandClimbersonthevariety,pricingandqualityofmerchandise.Theresultsofyourevaluationhavebeenconvertedtoascaleof10points。Onthescale,10meansexcellentandbelow5meansbad.?Usingtheinformationinthechart,writeareportcomparingthegoodsofthethreeshops.?Write120-140words.標(biāo)準(zhǔn)答案:Thisreportcomparesthreedimensionsofthemerchandisebetweenourcompanyanditstwochiefcompetitors.Theevaluationresultsformerchandisevariety,pricingandqualityhavebeenconvertedtoascaleof10points.Intermsofvariety,weholdamiddlepositionintheranking(7points),withAdexgetting5pointsandtheClimbers,9.WeareneckandneckforpricingwithAdex,bothofUSscoring9points,whileClimbersseemtoberunningahigh-pricepolicyat6pointsonly.ThequalityofourmerchandiseisnotsohighasAdex,whoareawarded9points,butisapointbetterthanClimbers’scoreof7.Itissuggestedthatweimproveboththevarietyofourmerchandiseanditsqualitytowinovercustomersinthesportswearmarket.知識點(diǎn)解析:暫無解析二、大作文(本題共1題,每題1.0分,共1分。)2、?YouhavereceivedaletterfromJoansonCompany,inquiringaboutyourlatestmodelofDVDs.Youhavedecidedtoanswertheletterimmediately.?Writeryourlettertotellthecustomerthatyouhavesufficientgoodstosupply,includingthefollowinginformation:?youhavesufficientstocktomeetthecustomer’sneeds;?youhaveawiderangeofgoodstomeetthecustomer’sspecificationsandrecommendsomesimilarnewproducts;?youagreetouseconfirmedirrevocableletterofcredit;?youpromisetosendsomesamplesbyexpress.?Write200-250wordsonaseparatesheet.2.Question3?Thecompanyyouareworkingformeetssomefinancialproblems.TheCEOhasaskedyoutosuggestwaysofdealingwiththeproblems.?WriteaproposalfortheCEO,includingthefollowinginformation:?whatcausedtheproblems;?waystosolvetheproblems;?thepossibleconsequencesofthisbadsituation;?thewaystopreventthelikelyconsequences.?Write200-250wordsonaseparatesheet.3.Question4?Yourcompanyisconsideringlaunchinganadvertisingcampaign.Youhavebeenaskedtowriteareportabouttheproject.?Writethereport,outliningsomeofyourproblemsconcerningthemarketingofyourproducts.Youshouldrefertoatleasttwoofthefollowingareas:?thepresentmarketingsituationoftheproducts;?thefeasibilityoftheadvertisingcampaign;?theadvantagesoftheadvertisingcampaign;?thebudgetfortheadvertisingcampaign.?Write200-250wordsonaseparatesheet.Listening標(biāo)準(zhǔn)答案:Nov.25,2004DearMr.North,YourinquiryaboutourDVDsThankyouverymuchforyourletterdatedNov.3rd,2004inquiringaboutourDVDswhichwerejustlaunchedintothemarketthreemonthsago.Iamverypleasedtoinformyouthatwehavesufficientgoodstomeetyourneeds.Theyareavailablefromstock.Besides,wehaveallkindsofspecificationforyoutochoosefrom.Enclosedpleasefindourlatestpricelistandproductcatalogue,inwhichyouwillfindfullrangeofthespecificationsoftheproductsandthedetailsoftheCIFprices,whichareverycompetitive.Shipmentiswithin30daysafterreceiptofL/C.Besides,weagreethatpaymentistobemadeinyourcurrencybyconfirmedirrevocableL/C.Wehavesentyousomesamplestogetherwithourreportofthetestoftheproducts,which,wethink,willreachyouwithin3days.Icanassureyouthatthesampleswillsatisfyyou.What’smore,theproductstobedeliveredafterwehavesignedthecontractwillbeexactlyinagreementwiththesamples.Inaddition,I’dliketotellyouthatbesidesthenewDVDS,wehavesomeotherrecently-developedhouseholdelectricappliances.Wealsoencloseherewiththepricelistandtheproductcatalogue.Ifyoufindourgoodsaremarketable,wemayconsidersigninganagreementofexclusiveagencywithyou.Thenyouwillbethesoleagentinyourcountry.Ifyouwantanyfurtherinformation,pleasedonothesitatetocontactme.Bestwishes.Yourssincerely,JacquesRoget知識點(diǎn)解析:暫無解析BEC商務(wù)英語(高級)寫作模擬試卷第3套一、小作文(本題共1題,每題1.0分,共1分。)1、.Thegraphbelowshowspassengerrevenue(in£m)andthepercentageoftrainsarrivingontimeforatraincompany,Cruiseline,foreachquarterofatwo-yearperiod,2005-2006..Usingtheinformationfromthegraph,writeashortreportdescribingthepassengerrevenueandthepercentageoftrainsarrivingontimeduringthetwo-yearperiod..Write120-140words.標(biāo)準(zhǔn)答案:ReportofCruiselinetraincompanyThisgraphpresentsthepassengerrevenueandpercentageoftrainsarrivingontimeintheyearof2005and2006.Asisshowninthebarchart,passengerrevenuesawasteadyincreaseinthefirstthreequartersin2005,fromover275millionto300millionpounds.Theninthelastquarter,thisnumbercametonearly290millionpoundsafterexperiencingaslightdecrease.Ontheotherhand,passengerrevenuein2006experiencedamarkedfluctuationfromaround300millionpoundsinthefirstquartertothebottomwith225millionpoundsintheend,reachingthepeakinthe2ndquarterwitharound330millionpoundsandexperiencingasharpdeclineduringthe3rdquarter.Concerningthepercentageoftrainsarrivingontime,itremainednearly88%duringthefirsttwoquartersintheyearof2005.Thenthisfiguredeclinedto85%inthe3rdquarter,followedbyaslightincreaseto87%moreorless.In2006,bycontrast,thepercentageoftrainsarrivingontimestartedtodropinthefirstthreequarters,andeventuallyincreasedto75%,afterarrivingatthebottominthe3rdquarterwitharound68%.Insummary,somethingshouldbedonebyCruiselinetraincompanytorespondtothedramaticchangeinthepercentageoftrainsarrivingontime.知識點(diǎn)解析:暫無解析二、大作文(本題共3題,每題1.0分,共3分。)2、.TheManagingDirectorofthecompanyyouworkforhasdecidedtoreviewtraininginthecompany.Youhavebeenaskedtosubmitareportaboutthetrainingprovided..WriteyourreportfortheManagingDirector.summarisingthecontentofthecurrenttraining.describingthestrengthsofthetrainingprovided.explainingtheweaknessesofthetrainingprovided.suggestinghowthecompany’strainingcouldbeimproved.標(biāo)準(zhǔn)答案:ReportonprovidedtraininginthecompanyIntroductionThisreportaimstogiveabriefoverviewofcurrenttrainingprovidedbyourcompany,andaftertheanalysisofstrengthsandweaknessesoftraining,somerecommendationsarearranged.FindingsSinceweareasmallcompanyspecialisinginmaterialtranslation,weregularlyprovidetrainingforouremployeesnow.Andthedetailsareasfollowing:Weinvitesomeexpertswhoplayaleadingroleininterpretationtohavelecturesinthecompany.Employees’professionalknowledgeandtechniquesrelatedtotranslationaredramaticallyimproved.Theyhaveabetterunderstandingofhowtotranslatespecialwords,complicatedgrammarsaswellaslongpassages.Also,weprovideoutdoortrainingforouremployees.Someofthemareoftendispatchedtoparticipateinprofessionseminarsforfocusedstudying.Theycommunicatewithothersandshareexperiencetogether.Consequently,ourstaffaccumulatesexperienceanddeepenstheirunderstandingoftranslation.Inaddition,ourstaffisencouragedtoworkinateam.Manyactivities,suchasclimbingandballgames,areheldtoboosttheirspiritincooperation.Fortunately,employeesarecapableofcompletingthetaskmoreeffectivelyandefficientlyaftergettingfamiliarwithoneanother.However,someshortcomingscanalsobefoundinourtraining.Muchofworkingtimewillbeoccupied,whichmeansouremployeeshavetofinishworkbysacrificingsparetime.Asaresult,familybondsorpersonalrelaxationmaybeinfluenced.Moreover,wefailtoestablishthetrainingschemeaccordingtoemployees’ownneeds.Mostofthemonlypassivelyparticipateintraining.Whattheyreallywouldliketoknowisuncertain.RecommendationsTherefore,inordertoofferamoreeffectivetrainingforouremployees,itiswell-advisedtoinquireemployees’requirementsinadvance,andprovidetrainingaccordingly.Also,thetimefortrainingcannotbetoolong.Employeesneedenoughtimeandspacetosummarize,comprehendandpreparefortrainingofthenextstageaswell.ConclusionGiventheimportanceoftraining,itisimperativeforourcompanytoconstantlyenhancethequalityandeffectivenessoftraining.Weneedrealizeourdisadvantagesandcorrectthempromptly.知識點(diǎn)解析:暫無解析3、.Yourcompanyemploysanofficecleaningservicetocleanitsofficeseveryevening.Yourcompanyisdissatisfiedwiththeservice,andyouhavebeenaskedtowritealettertotheofficecleaningservice..Writeyourlettertotheofficecleaningservice.explainingwhyyouarewriting.describingwaysinwhichthecleaningserviceisunsatisfactory.sayingwhateffectthishasonclientsvisitingtheoffice.outliningwhatactionyouintendtotakeiftheservicedoesnotimprove.標(biāo)準(zhǔn)答案:DearSir/MadamIamonbehalfofPappyPaulcompany,andamwritingtoshowmyconcernaboutthecleaningserviceprovidedbyyouroffice.Actually,wearenotsatisfiedwithyourserviceduetoseveraleventshappeningbefore.Moredetailscanbefoundinthefollowingpart:Therubbishineveryofficeisnotcleanedpromptly.Stafffromyourcompanycollectsrubbishonlyonceaweek,whichindicatestheremaininglittlerwillmakeworkingenvironmentmessyandsmelly.Moreover,thefloorofourofficeisonlysweptonceamonth.Theworsethingisthatthemoptheyutiliseisverydirty.Fewofthemcleanthemopbeforesweepingthefloor.Itisunacceptabletous.Additionally,workersinyourcompanyspeakloudlywhendoingcleaningwork,whichdisturbsus,toalargeextent.Theinferiorservicehasdramaticallyaffectedourroutinework.Manyclientswhovisitourcompanyleavebadimpressionsonourdirtyworkingenvironment.Consequently,ourreputationhasbeendestroyedinthelineofbusiness.Therefore,Iwouldliketowarnyouaboutthissituationinadvance.Ifnoenhancementisseeninthreedays,wehavetoterminatethecontracttostopcooperation.Wearelookingforwardtoyourreply.Faithfullyyours,(Signature)知識點(diǎn)解析:暫無解析4、.Yourorganisationhasrecentlyhadsomebadpublicity,andtheChiefExecutivehasaskedyoutoproposewaystoimprovetheorganisation’spublicimage..WriteaproposalforyourChiefExecutive,includingthefollowinginformation.whatthebadpublicitywas.whatproblemsitpresentsforyourorganisation.ideasforimprovingtheorganisation’simage.anypossibledisadvantagesoftheseideas.標(biāo)準(zhǔn)答案:IntroductionThisproposalaimstoenhanceourorganization’spublicimage.Problemsafterthisbadpublicityareemphasized,followedbythemethodsforimprovementandpotentialdisadvantagesofit.OverviewofBadPublicityOnewhistle-blowersaidthatourproductsfor0-14agedchildrenarenotsafeenough.Heindicatedthatourcompanyliedabouthigh-endqualityanditssafetyforsensitivechildren.Hischildbecameallergicafterutilizationofourclothing.ExistingProblemsThereputationofourcompanyhadbeendramaticallyinfluenced.Priceinthesharemarketexperiencedasharpdecline,sodidthesalesandprofits.MethodsforImprovementWithanaimtosolvethisproblemassoonaspossible,itishighlyrecommendedtoinviteseveralprofessionexpertsinourfieldtomakeatest.Pressconferencescanalsobeintroducedtorefutethisrumor.Also,thetroublemakeriswell-advisedtobefoundandapologizetoourcompany.PotentialDisadvantagesIndisputably,thisproposalforenhancementmaycontainseveralshortcomings.Someunpredictablefactorsmaybeembededinthisprocess.Mucheffort,timeandmoneyhavetobeallocated.ConclusionInspiteofthepotentialshortcomingsofthisproposal,itisstillhighlysuggestedtocarryoutitassoonaspossible,especiallyconsideringthenumerousadvantagesbehindthisenhancement.知識點(diǎn)解析:暫無解析BEC商務(wù)英語(高級)寫作模擬試卷第4套一、小作文(本題共1題,每題1.0分,共1分。)1、ThetablechartsbelowshowtheperformanceofanEuropeancountry’sindustryandforestryintermsofimportsforeachquarterof2007and2010.Usingtheinformationfromthegraphs,writeashortreportdescribingthegeneralsituationinimportsandtheresultsoftrade.Write120-140words.標(biāo)準(zhǔn)答案:Report:PerformanceofanEuropeancountry’sindustryandforestryThetablechartsshowtheperformanceofanEuropeancountry’sindustryandforestryintermsofimportsforeachquarterof2007and2010.Importofindustryin2007wasrelativelysmallandstable,rangingfrom29millionto31milliontons.Ithadalowbeginningatthefirstquarterof2010,followedbyasharpincreaseinthefollowingquarters,upto80millioninthefourthquarter.Asforforestry,itshowedadeclineinthesecondquarterof2007androseto60millioninthethirdand70intheforth.Afterreachingthehighestof80millionsatthesecondquarterof2010,itbegantodropandreaches60millionattheend.Lookingatthegeneralchangesofindustryandforestryimportswecanseeclearlythatdemandsforindustryandforestryhaverisenfrom2007.知識點(diǎn)解析:上面一組細(xì)目表描述了歐洲某國家在2007和2010年工業(yè)和林業(yè)的進(jìn)口情況。根據(jù)該組細(xì)目表可以清晰地看到,該公司工業(yè)進(jìn)口在2007年相對較低,波動(dòng)也不大,在2900萬至3100萬噸之間徘徊,在2010年四個(gè)季度有顯著增長;而林業(yè)進(jìn)口在2007年第二季度呈下降趨勢,之后有所增長,2010年總體上升,但在第二季度上升到8000萬噸后開始下降。寫作時(shí),可以對同一年工業(yè)和林業(yè)的情況進(jìn)行比較,也可以對工業(yè)和林業(yè)在兩年間的情況分別比較。二、大作文(本題共1題,每題1.0分,共1分。)2、Answeroneofthequestions2,3,or4below.Question2Aforeignbusinessassociateisvisitingyourcompanyforthreedays.Youhavebeenaskedtoorganizethevisitandplanappropriateentertainment.Writealettertothevisitoroutliningatimetableforthevisitanddescribingtheactivitiesyouhaveplanned.Write200-250wordsonyourAnswerSheet.Question3TheMarketingManagerinyourcompanyislookingforasuitablemediumforadvertisinganewproduct.Youhavebeenaskedtomakeasurveyinadvertisingthroughnewspaperandtelevisionandtoprepareareportonthesuitabilityofthemedia.WriteyourreportfortheMarketingManager:describingeachmedium;assessingthepositiveandnegativeaspectsofeachmedium;makingarecommendationastothesuitabilityforyourproduct.Write200—250wordsontheseparateanswerpaperprovided.Question4ThesupermarketyouworkforisconsideringinstallingaTVsysteminitsdepartmentstogivecustomersinformationonproductsandserviceswhiletheyshop.Youhaveseenanadvertisementforacompanywhichprovidesthistypeofsystem.WritealettertotheManagerofthecompany,Mr.Goodson:givedetailsofyoursupermarket;whatinformationyouwantcustomerstosee:thenumberofTVscreensyouwanttoinstall;whenyouwanttohaveitdoneandwhy.Write200—250wordsontheseparateanswerpaperprovided.標(biāo)準(zhǔn)答案:Question2DearRichard,Furthertoourdiscussionof6April,I’mwritingtodescribethescheduledprogrammeduringyourvisittoourcompany(12-15April).I’llbewaitingattheairportforyourflightonTuesdaymorning.Assumingtheairlinerarrivesontime,I’lltakeyourighttoyourhotelsothatyoucantakearestandfreshenup.AsMr.Cooperwishestoseeyoubeforethemeeting,aprivatetalkhasbeenarranged.We’llthentraveltothecompanysiteforthemeetingwhichissettorunfrom15:30to17:00.Aftersuchabusyday,Isuggestacompleterelaxationatanearbyentertainmentcentre.Wednesday’smeetingisduetostartat10:00.Alimousinehasbeenarrangedtopickyouupatthehotelat9:40.Sincethemeetinglastsforawholeday,ourcompanywillprovideaworkinglunch.Afterworkyou’llhavesomefreetimeatyourdisposalbeforeattendingawelcomebanquetheldatTheSheratonHotelat19:00.YournamehasbeenenteredfortheTennisTournament(9:30onThursdaymorning).Mr.Cooperwillcollectyoufromyourhotelat9:00.Afterthecompetitionthereisacocktailpartywithsomeimportantlocalgovernmentofficialsat12:30.Asedanwillpickyouupfromyourhotelat9:50onFridaymorningtotakeyoutotheairportintimeforyour11:50returnflight.Ilookforwardtoseeingyouonthe12th.Inthemeantime,pleasedonothesitatetocallmeat01082253922ifyouhaveanyquestions.YourssincerelyAliceYoungPersonalAssistanttoMr.CooperQuestion3Mr.Manager,Recently,Imadeathoroughsurveyonadvertisingthroughnewspaperandtelevisioninordertofindouttheirrespectiveadvantagesanddisadvantages.Theresultisasfollows.Amongthefourtraditionalmedia,newspaperisundoubtedlytheonewiththelargestcirculation,mostpopularityandbiggestinfluence.Andnewspaperadvertisinghasthefollowingadvantages.First,ithasaverylargeamountofinformation.Sincenewspapercommunicatesinformationmainlythroughwords,thusitcandescribeproductsveryclearly.Third,asnewspaperisveryconvenienttocarryalong,readerscankeepthemforquitealongtimeandrereadthematanytimetheylike.Moreover,advertisingthroughnewspaperisthecheapestwayofadvertising,whichcansavealotofmoneythanadvertisingthroughothermedia.However,newspaperadvertisinghasalsoitsowndisadvantages.Tobeginwith,newspaperusuallyhasaverylargecontentcontaininglotsofthings,whichmaydistractreaders’sattentionfromasmagazine,whichmaydiscouragereaderfromreadingit.ThemostobviousadvantagesofTVadvertisingareasfollows.First,TVadsaredesignedthroughsoundsandpictures,whichmayleavetheaudienceaverydeepimpression.Thus,TVadvertisinghasaverystrongeffectiveness.Second,TVadvertisinghasaveryfastspreadingspeed,freefromtemporalandspecialconstraints.ThedisadvantagesofTVadvertisingareasfollows.First,theamountofinformationisverysmallforadsonTVarefleeting.Second,itisheavilyconstrainedbytheaudiencerating.Lastbutnottheleast,TVadvertisingisextremelyexpensive.AsfarasIamconcerned,newspaperadvertisingismoresuitableforourproductsatpresent,forourcompanynowisatitsdevelopingstageandthebudgetforadvertisingislimited.Newspaperadvertisingcandothejobwellforourproducts,atthesametimeitcansavemuchmoneyforourcompany.YoursTruelyRockJan5th,2010Question4DearMr.Goodson,IwaswonderingifyoucouldconsideringinstallingaTVsystemforoursupermarket.Duetoexcellentleadershipandouroutstandingservice,oursupermarkethasgrownbiggerinscale,anditenjoysaverygoodreputationinourcity.However,wealsohaveaproblem:therearemoreandmorecustomersatweekendandwecanhardlymeettheneedsofeveryclient.Thereisnostoptoimproveourserviceanddrawmorecustomersforus.Recently,Ihap-penedtoreadsuchanadvertisementforacom

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論