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BEC商務(wù)英語(中級)閱讀模擬試卷12(共9套)(共390題)BEC商務(wù)英語(中級)閱讀模擬試卷第1套一、概括文意配伍(本題共7題,每題1.0分,共7分。)?Readthesesentencesandthefollowingadvertisements.?Whichproductdoeseachsentence(1-7)describe??Foreachsentence,markoneletter(A,B,CorD)onyourAnswerSheet.?Youwillneedtousesomeoftheselettersmorethanonce.AOpenWireDesign—adewapproachtotheage-oldproblemsofStorageandorganisationinyourcomputerroom.justonewireshelvingunitcanStoreallyoucomputerhardware—monitors,CPU's,keyboards—inonereadilyaccessiblelocation.Itwillalsoreducedustcirculationandimproveair-circulation.ReinforcedShelvesprovideextrastrengthandallowitemstoslideonandoffeasily.Tough,hardsurfaceresistschipping,scratchesandotherdamage.Assemblesinminutes.Youdon'tevenneedtools—justsnaptogethersleevesandslideshelfoversleevetosecurelylockinplace.Shelvesareeasilyadjustable.Thefloorlevelersalsoadjustforsurfaceirregularitiestokeeptheunitstable.BPerfectfortransportingcomputers,audiovisualequipmentandotherofficemachinery.Non-sliptop(W71mm×D483mm×H25mm)withheavyduty25mmtubularframe.supportsequipmentweighingupto159kgs.Lowerwireshelf(W533mm×D330mm)holdsadditionalequipmentorsupplies.Cartmoveseasilyonfourswivel,ballbearing.102nunrubberwheels.WT711mm×D483mm×H737mm.14kgs.COrganizeanddistributeyourmailmoreefficientlywiththissturdycartconstructedofdurable25mmtubularsteel.Topbasket(W914mm×D406mm×H279mm)takeshangingfolders.Bottombasket(W889mm×D400mm×H279mm)isidealformovingboxesandlargepackages.Rubberwheelsinfrontandtwo203mmrigidwheelsinbackprovideeasymobility.Foldsforeasystorage.W1117mm×D559mm×11279mm.20kgs.DSafelyorganizeyourequipmentwiresandcables.Self-adhesivecabletubes,withslide-oncovers,attachtotheundersideofyourdeskoraroundyourofficewallstosafelyroutecablesandwires.Togroupmultiplewires,thekitincludesanassortmentofclampsandties.1、Itispossibletoputfilesinoneofthebaskets.標準答案:C知識點解析:暫無解析2、Thetopofthishasasurfacewhichpreventsthingssliding.標準答案:B知識點解析:暫無解析3、Thiscanbefixedtoyourofficefurnitureortothewalls.標準答案:D知識點解析:暫無解析4、Youcanputthistogetherveryquickly,usingonlyyourhands.標準答案:A知識點解析:暫無解析5、Youcanusethisproducttopreventpeoplefromfallingoverloosewiresoraccidentallypullingthemout.標準答案:D知識點解析:暫無解析6、Youcanmakeitmuchsmallerwhenyouputitaway.標準答案:C知識點解析:暫無解析7、Thisitemisusefulbecausetherewillbelessdustandmoreairmovingfreelyroundanyequipmentplacedhere.標準答案:A知識點解析:暫無解析二、段落完型(本題共5題,每題1.0分,共5分。)?eadthearticlebelowaboutapsychologist'sadvicetomanagers.?hoosethebestsentencefrombelowthepassagetofilleachofthegaps.?oreachgap(8-12),markoneletter(A-G)onyourAnswerSheet.?onotuseanylettermorethanonce.InsightintoManagementPsychologyIfoverflowingin-traysfrightenyouorsolvingproblemsmakesyousweat,there'sanewrangeofbusinessbookscalledTheManagementGuidesthatyoucanturntowithconfidence.They'reshort,pocket-sized,andveryreasonablypricedat£2.99each.Inaddition,they'rewritteninaccessiblelanguagebyKathyHarman,acharteredoccupationalpsychologistwhoheadsherownLondonconsultancybusiness.ShesaysthattheguidesareintendedforprofessionalsworkinginsmallBritishcompanies,wherethinkingaboutmanagementcanbealowprioritybecauseofendlesslistsofotherresponsibilities.(8)Afterthisinitialmessagetothereader,thefollowingpagescontainsectionsoneveryaspectofbusiness,frommanagingyourowntimeandselectingemployeestoplanningaheadforthefuture.OneofthereasonsHarmanwrotetheseguideswasthatsheknowsnoteverybusinessisabletoinvestintraining.Thedifficulty,especiallyforsmallbusinesses,isthat,"Peopleareprofessionalsfirstandforemostandsomehowtheyarejustexpectedtopickupmanagementskillsastheygoalong."(9)Andbecomingone.sherecognizes,isespeciallydifficultifyou'renotusedlocommunicatingeffectivelyordelegatingwork.Sheadds."It'sallverywellmanagingareasthatyouhavecontroloverandyoucandoalltheplanningyoufeelisnecessary,buttherearealwaysgoingtobeotherpeopleouttherewhodothemostunexpectedthings."(10)Suchachoiceofapproachesisessentialtoanybusiness:thiscanonlybeachievedbymanagershavinggood,friendlyrelationshipswithalltheirstaffandbusinesscontacts."Theimportantthinginmanagement,"saysHarman."isthehumanelement."Heradvicetomanagerseverywhereistomaintainprofessionalismatalltimes."Ifyou'veevermanagedanyone."shesays,"you'llknowthatyou'renotallowedtobefedupbecausewhenthestaffcometoyou,theydon'twanttoknowaboutyourproblems,theywanttheirproblemssolved."Harmanfeelsconfidentaboutmakingsuchananalysisbecauseofheryearsoftrainingasanoccupationalpsychologist.(11)"Whatyoufindthereisthatmostseniormanagershavehadstonekindofpsychologicaltraining,whileinthiscountry'mommanagersgettheirmanagementpsychologysecond-handbylisteningtoothermanagers."TheoverallmessagefromHarmanisasimpleone.andit'sgotnothingmdowithtechnologyordatabases.(12)"Moreandmoremanagers,"sitesays,"arerealizingthisandbeginningtoappreciatethatwithouttherightstaffatalllevels,youreallyhaven'tgotabusiness.Peopleareyourprincipalresource."A.Andwhentheydo,managersneedavarietyofstrategiestofallbackon.B.This,ofcourse,isunlikelytobeeasy,becausebeinganexpertinyourfielddoesn'tnecessarilymakeyouagoodmanager.C.Thisquestionthatmostofthemaskis,"Canweactuallyaffordamanagementtrainingcourse'?"D.Althoughthisareaofstudyisbecomingmoreacceptableinthebusinessworld,BritainisalongwaybehindtherestofEurope.E.It'saboutcreatingaworkingenvironmentthatpromotesthewell-beingofeveryone,fromthepostroomtotheboardroom.F.Thisisillustratedatthebeginningofeachguidewiththequotes,"Thisbookisforthosewhowouldliketomanagebetterbutarctoobusytobegin."G.They'reshort,pocket-sized,andveryreasonablypricedat£2.99each.8、標準答案:E知識點解析:暫無解析9、標準答案:B知識點解析:暫無解析10、標準答案:A知識點解析:暫無解析11、標準答案:D知識點解析:暫無解析12、標準答案:E知識點解析:暫無解析三、常規(guī)閱讀理解(本題共6題,每題1.0分,共6分。)?Readthefollowingarticleaboutpartnershipandthequestionsbelowthepassage.?Foreachquestion(13—18),markoneletter(A,B,CorD)miyourAnswerSheetfortheansweryouchoose.UnderstandingPartnershipTheUniformPartnershipActdefinesapartnershipas"anassociationoftwoormorepersonstocarryonasco-ownersofabusinessforaprofit."Thepartnershipcameintobeingusanevolutionaryoutgrowthoftheproprietorshipbycorrectingstoneoftiledisadvantagesofthatownershipform.Theformationofapartnershipisrelativelysimple,butbecauseitinvolvestwoormorepeople,itmustbebaseduponanunderstandingbetweenthepartners.Inotherwords,acontractisrequired.Althoughthecontractcanbeoral.itiswisertohavesoimportantadocumentdrawnupbyanattorney.AcontractofthissortiscalledtheArticlesofCo-partnership.Partnershiphasninnyadvantages.Firstly,itisrelativelysimpletoorganizeanddissolve.AlthoughnotassimpletoorganizeasasoleproprietorshipbecauseArticlesofCo-partnershiparerequired,partnershipsaresimplerandlessexpensivetoformthancorporations.Second[y,itissubjecttolessgovernmentcontrol.Asisthecasewithsoleproprietorships,partnershipsarenotcontrolledbythesamefederalandstatelawsasarecorporations.Thirdly,itcankeeplargertaxsavings.Unlikecorporations,partnershipsarenotlegalentities.Partnerships,therefore,donothavespecialtaxesleviedonthem.Finally,itmayprovideahighpersonalincentive.Becausethepartnershipbusinessiscarriedonbyworkingowners,thisformofbusinessownershipretainsthehighincentiveofthesoleproprietorship.Thepartnersareworkingforthemselves,andconsequentlyarerewardedforextraeffort.Althoughmanyoftheadvantagesofasoleproprietorshiparecarriedoverintopartnership,manyofitsdisadvantagesareaswell.Likethesoleproprietorship,partnershipshavethedisadvantagesofunlimitedliability.Thismeansthatinthecaseofbankruptcyofthebusiness,bothpartners'personalassetsmustbeusedtosettlepartnershipdebts.Whenonepartner'sinvestmentplushispersonalassetsareinsufficienttomeethisshareofthecreditor'sclaims,thesedebtsmustbesettledbytheremainingpartnerorpartners.Furthermore,itisdifficulttoraisemoneyforpartnershipandthedisagreementsamongpartnersmayeasilyresultinthefailureofthepartnership.Theformofpartnershippreviouslydiscussedisthatofageneralpartnership.Thereareotherformsofpartnershipavailabletobusinessmenwhichhavespecificadvantagesorovercomespecificdisadvantagesofthegeneralpartnership.Alimitedpartnershipisoneinwhichtheliabilityofoneormoreofthepartnersislimitedtotheamountinvestedbyhim.Alimitedpartnershipmusthaveatleastonegeneralpartnerwhoseliabilitiesareunlimited.Limitedpartnershipstakeadvantageofthetaxsavingsavailabletopartnershipswhilemaintainingsomeofthecapital-raisingresourcesavailabletocorporations.However.theyarelegallycomplicatedandexpensivetosetup;further,anyactivitybyalimitedpartnermayresultinthelossofhislimitedstatus(andhislimitedliability);andtheyarenotpermittedtodobusinessinallstates.Ajointventureisapartnershipthathasbeensetupforonespecificundertaking.Uponcompletionoftheundertaking,thejointventureisdissolved.Unlikeageneralpartnership,thejointventureisnotacontinuingbusiness.However,thisneednotbethecase.Theprimecharacteristicisitslimitationtoonespecificventure.13、Accordingtothetext,partnershipisderivedfromA、corporation.B、sole-proprietorship.C、co-operative.D、jointventure.標準答案:B知識點解析:暫無解析14、AllofthefollowingareadvantagesofpartnershipexceptA、itisrelativelyeasytoorganizeanddissolve.B、thepartnersaresubjecttolessregulations.C、thepartnershaveunlimitedliability.D、thepartnerscanidentifythemselveswiththeassociation.標準答案:C知識點解析:暫無解析15、PartnershipsarefreefromsomespecialtaxesbecauseA、thereislegaldistinctionbetweenthepartnersandpartnerships.B、partnershipsarenotlegalentities.C、partnershipsarekeepinglargetaxsavings.D、partnershipsownsomespecialprivileges.標準答案:B知識點解析:暫無解析16、Accordingtothetext,ifthebusinessfails,A、itwillbedifficulttoraisefundsforpartnership.B、therewillbedisagreementsamongpartners.C、thepartners’personalpropertywillbeimplicated.D、thepartners’personalassetswillnot’besufficienttopaydebts.標準答案:C知識點解析:暫無解析17、Accordingtothetext,allofthefollowingamdisadvantagesoflimitedpartnershipsexceptA、theyarelegallycomplexandcostlytoform.B、theytakeadvantageoflaxsavingsavailabletopartnerships.C、anyactivitybyalimitedpartnermayleadtothelossofhislimitedstatus.D、theareasofbusinessareconfined.標準答案:B知識點解析:暫無解析18、ThemainfeatureofjointventuresisA、theyarenotcontinuingbusiness.B、rileyareofshortduration.C、theyareusuallylimitedtoonespecificventure.D、theyaredissolvedupontheimplementationoftheundertaking.標準答案:C知識點解析:暫無解析四、完形填空(本題共15題,每題1.0分,共15分。)?Readthepassageaboutthejobofstoreassistants.?ChoosethecorrectwordA,B,CorDfrombelowthepassagetofilleachgap.?Foreachquestion(19-33),markoneletter(A,B,CorD)onyourAnswerSheet.Themovetoself-servicehasmeantthatinmanyshops,fewertasksarenowperformedbystoreassistants.Typicaltaskswhichremainaremakingsurethatshelvesandcountersarefully(19),takingthecustomer'spayment,and(20)thepurchases.However,insomeshops,themoretraditionalsellingskillsarestillimportant.Inlargerstores,itisnormalforarangeof(21)toberotatedamongstaff,givinggreaterworkvariety.Everycustomerhasdifferent(22).anddifferentreasonsforcomingintothestore.Someknow(23)whattheywant,askforitandbuyit.Many,however,arenotsure,andiftheyarenot(24)correctlytheymaygosomewhereelsetoboy.Thestoreassistantmust(25)whenandhowtoofferhelp,andgainthecustomer'sconfidencewiththe(26)amountofquestioningaboutwhattheyarelookingfor.Theycanthengiveinformationandadviceabouttheproductswhichmight(27)thecustomer'srequirements.Thisdemandsbothcommunicationskillsandknowledgeoftheproduct.Finally,theyhavetopersuadethecustomertomakethe(28)tobuy,and'closethedeal'.Ifthecustomerisjust(29),thestoreassistantneedstoofferefficientandfriendlyservice,hopingthatthecustomerwillreturnwhenheorsiteisreadytobuy.Itisworthrememberingthatmanystoresdependontheir(30)customersforalargepartoftheir(31)Theactualtasksofastoreassistantvarywiththetypeofgoodssold.Inamen'soutfittersthesecouldinclude(32)acustomerforasuit.Inanelectronicsstore,itisvitaltobeableto(33)howacomputerorhi-fiunitworksandtoensurethatthecustomerbasanyaccessoriestheymightneed.19、A、storedB、providedC、stockedD、packed標準答案:C知識點解析:暫無解析20、A、wrappingB、surroundingC、enclosingD、covering標準答案:A知識點解析:暫無解析21、A、actsB、dutiesC、requirementsD、actions標準答案:B知識點解析:暫無解析22、A、needsB、necessitiesC、targetsD、incentives標準答案:A知識點解析:暫無解析23、A、obviouslyB、surelyC、carefullyD、exactly標準答案:D知識點解析:暫無解析24、A、conductedB、treatedC、servicedD、controlled標準答案:B知識點解析:暫無解析25、A、assessB、validateC、testD、question標準答案:A知識點解析:暫無解析26、A、adequateB、calculateC、rightD、just標準答案:C知識點解析:暫無解析27、A、balanceB、suitC、equalD、reach標準答案:B知識點解析:暫無解析28、A、decisionB、conclusionC、contractD、engagement標準答案:A知識點解析:暫無解析29、A、reviewingB、observingC、lookingD、watching標準答案:C知識點解析:暫無解析30、A、regularB、constantC、continuousD、fixed標準答案:A知識點解析:暫無解析31、A、proceedsB、businessC、assetsD、dealings標準答案:B知識點解析:暫無解析32、A、gradingB、ratingC、estimatingD、measuring標準答案:D知識點解析:暫無解析33、A、presentB、proveC、demonstrateD、acknowledge標準答案:C知識點解析:暫無解析五、改錯(本題共12題,每題1.0分,共12分。)?Readtheletterbelow.?Inmostofthelines34-45thereisoneextraword.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Somelines,however,arecorrect.?Ifalineiscorrect,writeCORRECTonyourAnswerSheet.?Ifthereisanextrawordintheline,writetheextrawordinCAPITALLE'I-I'ERSonyourAnswerSheet.?Theexercisebeginswithtwoexamples,(0)and(00).I'mSorryDearCustomer(0)OverthelasttwoyearsMilairhasbeenexperiencedunprecedentedgrowth.(00)Whilstwearedelightedattheincreasingpopularityofourproducts,thissuc-(34)cesshasbroughtwithitsomeproblems.Eventhoughwith(35)over450trainedcustomerservicestaff,ourtelephoneansweringstandards(36)havefallendownonanumberofoccasions,particularlyCaringJulyandAu-(37)gust.Thevastmajorityofourcustomershavecontinuedsotoreceiveagood(38)qualityofservice,butsomehaveexperiencedbyaservicewellshortof(39)their,andour,expectations.Asaresult,wearespeedingupourrecruitment(40)programtohavethemorepeopleavailabletotakeyourcalls.Wearealso(41)makingmuchgreateruseofautomatedtelephonetechnology.AstoManaging(42)DirectorofMilair,Iwanttotakeupthisopportunitytocontactthoseofyou(43)whohavebeenaffectedandforassureyouthatmycolleaguesandIareded-(44)icatedtodeliveringthehighestpossiblestandardofservice.Iamconfidentinthat(45)thestepswearetakingonwillhelpuptodothisandapologizeforanyinconveniencecaused.Yourssincerely34、標準答案:THOUGH知識點解析:暫無解析35、標準答案:CORRECT知識點解析:暫無解析36、標準答案:DOWN知識點解析:暫無解析37、標準答案:SO知識點解析:暫無解析38、標準答案:BY知識點解析:暫無解析39、標準答案:CORRECT知識點解析:暫無解析40、標準答案:THE知識點解析:暫無解析41、標準答案:TO知識點解析:暫無解析42、標準答案:UP知識點解析:暫無解析43、標準答案:FOR知識點解析:暫無解析44、標準答案:IN知識點解析:暫無解析45、標準答案:ON知識點解析:暫無解析BEC商務(wù)英語(中級)閱讀模擬試卷第2套一、概括文意配伍(本題共7題,每題1.0分,共7分。)?Lookatthestatementandthecompanybook'sdescriptionbelow.?Whichdiscription(A,B,CorD)doeseachstatement1—7referto??Foreachsentence1—7,markoneletter(A,B,CorD)onyourAnswerSheet.?Youwillneedtousesomeofthelettersmorethanonce.ATeachingPitman'sShorthandThisbookprovideseverythingtheteacherintraining,andintheclassroom,needstoknowaboutthepresentknowledgeoftheprinciplesoflearningandtheirtheoreticalandpracticalapplicationtotheteachingofPitman'sShorthand.ItcoversthesyllabusesfortheRoyalSocietyofArts'Teachers'CertificateinShorthandandtheJointExaminingBoards'Teachers'DiplomainShorthand.BObjectiveTestsinEconomicsTheobjectiveformoftestingisbeingusedincreasinglyinpublicexaminations.Byemployingthefollowingobjectivemethodsthebookwillassisttheteacherintestingstudents'knowledge:multiplechoice;multiplecompletion;matching;andassertionreason.ThequestionsmaybeusedwithanytextbookcoveringtheexaminationsineconomicsOlevel,RSA(Stage1)andLCC(Intermediate).CTypingPersoncanlearntotypeaccuratelyandquicklyinonlyafewhours.Typeit!presentsaspeedymethodofkeyboardmasteryfollowedbystraightcopymaterialwhichshowshowto'touch'typeforpersonalusewithoutlookingatthekeyboard.Suitableforanyonewhowishestolearnto'touch'type,theonlyprerequisiteisintenseconcentration!DDescriptiveEconomicsC.D.Harbury,ProfessorofEconomicsandHeadofDepartmentofSocialScienceandHumanities.CityUniversityOffersacomprehensivedescriptionoftheBritisheconomy.ThebooksummarizesthetheoryunderlyingeconomicsandthefactualandinstitutionalframeworkoftheBritisheconomicsystem.Graphs,maps,chartsandexerciseshelptoillustrateandextendthetext.1、Collegestudentsstudyinghowtobeagoodteacher.標準答案:A知識點解析:“學(xué)習(xí)如何做合格老師的大學(xué)生”。A項是一本關(guān)于教學(xué)方面的書,選A。2、Astudenttrainedtobeateacherofsecretarialsubjects.標準答案:A知識點解析:“一位通過培養(yǎng)當文秘課程老師的學(xué)生”。從A段第一句話可知選A。3、Companystypist.標準答案:C知識點解析:“公司金融部門的人員及會計”。顯然對他們來說,BusinessFinance較合適。4、Collegestudentsofeconomics.標準答案:D知識點解析:“學(xué)經(jīng)濟的大學(xué)生”,他們應(yīng)該讀有關(guān)經(jīng)濟方面的書,所以D對。5、SchoolstudentstakingeconomicsforSchoolCertificate.標準答案:B知識點解析:“要拿經(jīng)濟學(xué)的證書的學(xué)生”,他們應(yīng)該讀有關(guān)經(jīng)濟課考試方面的書,所以B對。6、Thecompany’ssecretary.標準答案:C知識點解析:“公司經(jīng)理人員”,一般讀BusinessFinance較合適。7、Theteacherwhoteachingeconomicsincollege.標準答案:D知識點解析:“在大學(xué)教經(jīng)濟學(xué)的老師”,他們當然要看一些經(jīng)濟學(xué)的書而不是為了考試,所以選D而不選B。二、段落完型(本題共5題,每題1.0分,共5分。)?Readthearticleaboutcorporationmerger.?Choosethebestsentencetofilleachoftheblanks.?Foreachblank8—12markoneletter(A—G)onyourAnswerSheet.?Donotuseanylettermorethanonce.?ThereisanexampleatthebeginningCorporationMergerThemostcommonkindofconsolidationtodayisthemerger.AmergeroccurswhentwoormorecompaniesgettogethertofromonecompanyWiththederegulationofnaturalgas,thenation's20interstatepipelinecompaniesbecamefearfulofcutthroatcompetition.Somefeltthattheycouldincreasetheirefficiencyandimprovetheirmarketflexibilitybymerging.In1985InternorthofOmahapaid$2,3billionforHoustonNaturalGasCorporation,(8).Thesystemconnectedmarketsfromcoasttocoastandraisedsalesto$10billion.Onoccasion,mergershaveoccurredbetweensmallercompaniesinanindustrydominatedbyafewgiantfirms.Thesesmallercompaniesclaimthat(9).Theymaintainthatsuchactionincreasescompetitioninsteadofreducingit.TheAntitrustDivisionoftheJusticeDepartmenthasnotalwaysagreedwiththem.Fourmajorwavesofmergershavetakenplaceinthiscountry.Thefirststartedin1887,justpriortothepassageoftheShermanAntitrustAct,andendedin1904.ItinvolvedsuchgiantsasUnitedStatesSteelandStandardOiltryingtocreatemonopoliesintheirindustries.FromtheendofWorldWarIuntilthe1930s,largefirmsswallowedsmallerfirmstocreateoligopolies.Themonopolyhasnochanceandtheoligopolylittlechanceofsucceedingtodayunderpresentantitrustpolicy.Thethirdmajormergermovementbeganinthe1960s,reachedapeakin1969,(10).Manyoftheacquisitionsinvolvedgiantfirmsinoneindustrybuyinguplargecompaniesintotallyunrelatedindustries.Suchmergersarecalledconglomeratemergers.AclassicexampleisMobilOilCorporation'spurchaseofthehugeretailchainMontgomeryWard&Company.Mergersinthelasttenyearswereinthethousands.Moreimportantisthevalueofthetransactions,whichhasrisensharply.Thenumberofmergersandacquisitionsapply(11).Thepetroleumindustryhadmergersandacquisitionsvaluedatclosedto$80billionbetween1981and1984.Otherindustries(12)werebankingandfinance,insurance,miningandmineral,andprocessedfoods.Atherebygainingcontroloftheworld'slongestPipelineBandthengraduallydeclinedCexperiencinglargetakeoversDresultingincombinationsofsmallfirmsEonlytothosevaluedat$100millionormoreFwhentwoormorecompaniesgettogethertoformonecompanyGtheyneedtomergetobecomemoreefficientandeffective8、標準答案:A知識點解析:thereby的意思是bymeansofwhich/bydoingso,后面跟動詞的-ing形式表示結(jié)果。9、標準答案:G知識點解析:claim后跟賓語從句。如Sheclaims(that)sheisrelatedtotheQueen.她聲稱和女王有親屬關(guān)系。10、標準答案:B知識點解析:填入的是句中三個并列的謂語動詞中的最后一個。11、標準答案:E知識點解析:動詞apply后面可加上介詞to,解釋為“適用于”。如Whatlsaidappliestoonlysomeofyou。我所說的只適用于你們當中的一些人。12、標準答案:C知識點解析:這個動詞的-ing短語起的是定語的作用,修飾主語otherindustries。三、常規(guī)閱讀理解(本題共6題,每題1.0分,共6分。)?Readthearticlebelowaboutmarketingmanagement.?Forquestions18—20,markoneletter(A,B,C,D)onyouranswersheatfortheansueryouchoose.MarketingManagementPlayboy'sprincipaldistritutionchanneluntil1979wasanetworkofapproximately450nonproprietaryretailoutletsthroughouttheUnitedStates,manyofwhichalsosoldotherbrandsofmen'spremiumshoes.Playboy'sshoesweresoldwholesaletoretailersatapproximately50percentofthesuggestedretailprice.PriceincreasesusuallywereannouncedinFebruaryorAugust.Thecompanydidnotofferitsretailaccountsquantitydiscounts.Becauseproducinghigh-qualitymen'sdressshoesdemandedhighlyskilledlaborandspecializedfacilities,Playboy'sentireproductlifehadbeenmanufacturedatthecompany'sfacilityinLynn,Massachusetts,throughourmostofthecompany'shistory.Asconsumerpreferenceschangedandfashionbecamemoreimportantinmen'sshoesduringthe1970s,PlayboybegancontractingwithoutsidemanufacturerstoproducecasualshoesthatmatchedPlayboy'squalityandfeaturespecificationsyetcouldextendthebrand'sfranchisetoayoungeragegroup.Playboy'sexecutiveslabeledthesestyles"outside"shoes,whilethosemanufacturedattheLynnplantwerecalled"inside"shoes,in1985,theaveragepricestheretailerpaidPlayboyforpairofinsideshoeswas$52and,forapairofoutsideshoes,$34.Variablemanufacturingcostsperpairofinsideshoeswere$40.TheaveragecostofapairofoutsideshoestoPlayboywas$28.Playboysoldapproximately160insideshoestylesand56stylesmadebyoutsidemahufacturers,Sincetherewere80sizestoeachstyle,Playboy'totalSKUsnumberedaround17,280,anditcarriedaninventoryinstockofover64,000pairs,Bothinternalandexternalproductionschedulesforeachstyleweresetinadvance,basedonsalesprojections.Playboyrarelydid"makeup"(stylesnotincludedinitsregularproductline,manufacturedtothespecificationofaretailer)foraparticularretailaccount.EachofPlayboy's16salespeoplewasassignedageographicterritoryandwasresponsibleforretailersalesandservicewiththearea.Salespeoplealsowereexpectedtoperform"previews"atthebeginningoffailandspringseasonsasamethodofincreasingbothconsumerandtradesales,Previewsconsistedofasalespresentationatretailstore,wherethePlayboysalespersonwoulddisplayandexplainthecompany'sentirelinetostorecustomers.Duringthepreview,thecustomerwasofferedapricepromotionof$10offanypairofPlayboyshoes.Theretailerwasresponsibleforabsorbingthecostofthepromotion,whilethecostofadvertisingplacedtostimulateretailtrafficduringthepreviewwassharedbetweenPlayboyandtheretailer.ThePlayboysalespersonwouldspendtimewiththeretailer'ssalespeopleandcustomersdescribingthequalityandcomfortofPlayboyshoes.Companymanagementbelievedthatconsumerswerelikelyto"tradeup"toahigher-pricedbrandiftheyunderstoodthefeaturesandbenefitsofpremiumshoes.Themanagersbelievedthatretailsalespeopleoftenmissedsalesopportunitiesbyassumingthatcasuallydressedcustomerswouldnotbuyexpensivehigh-qualityshoes,andoneofPlayboy'sgoalswastohaveretailsalespeopletryapairofPlayboyshoesoneverycustomer.ForsomePlayboyretailaccounts,closeto30percentofannualsalesweremadeduringthefallandspringpreviews.Playboymanagementtrackedthesalesofeveryshoestyle.Ifsalesofaparticularstyleslowed,managementmightelecttoreplaceonlythemiddlesizes,ensuringthatPlayboywouldendupwiththemostpopularsizesofastylebeforethestylewasterminatedor"closedout".Establishedretailaccountshadtheoptionofpurchasingclose-outsata30percentdiscountfromtheregularwholesaleprice.Alistofclose-outswassenttoretailaccountstwiceeachyear.Retailerswouldoftentrytosellthesestylesatfullretailpricetoincreasetheirunitmargins,thenmarkthemdown,asnecessary.Close-outsaccountedforunitsalesof5,500to6,500pairsofPlayboyshoesperyear..13、Playboy’sinternalSKUsnumbered______.A、128,000B、4,480C、17,280D、68,000標準答案:A知識點解析:關(guān)鍵在于審清題干,問的是內(nèi)部SKU的數(shù),答案是第三段。insideshoestyles160×80(sizestoeachstyle)得12,800。14、thedutyofthe16salespeoplesentbyPlayboywastobe______.A、retailersalesandservicewiththeareaB、retailersalesandservicewiththeareaandperforming"preview"C、displayingandexplainingthecompany’sentirelinetostorecustomersD、absorbingthecostofthepromotion標準答案:B知識點解析:此文章每篇都對應(yīng)一個問題。對于本題來說,從文章第四段前兩句可看出銷售人員的職責應(yīng)為B選項的三項責任。15、WhichoftheflolwingisNOTtrue?A、customerspaidahigherpriceforapairofshoesduringthe"preview".B、Thecostofadvertisingtoexciteretailtradeduringthe"preview"wasspaidforbybothPlayboyandtheretailet.C、Consum
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