韓國文化放送株式會社分析報告MBC Group-外文版培訓(xùn)課件2024.7

COMPANIES

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PRODUCTSMBCGroupCHAPTER

01OverviewMENAMarketvalueoftheentertainmentandmediaindustryintheMiddleEastandNorthAfricafrom2019to2022,withaforecastfor2027(inbillionU.S.dollars)TotalentertainmentandmediamarketvalueMENA2019-20272422.122201815.71614121013.91211.920192020202120222027*3Description:In2022,themarketvalueofthemediaandentertainmentindustryintheMiddleEastandNorthAfricawasvaluedat15.7billionU.S.dollars.By2027,thevalueofthemarketisexpectedtoincreaseto22.1billionU.S.dollars.Afterrecordingaslightdipin2020,thevalueoftheindustryhascontinuedtowitnessconsistentgrowtheachconsecutiveyear.ReadmoreNote(s):Algeria,Bahrain,Iraq,Jordan,Kuwait,Lebanon,Morocco,Oman,Qatar,SaudiArabia,UnitedArabEmirates,Egypt,MENA;2019to2022;*Forecastyear

Countries:Algeria,Bahrain,Egypt,Iraq,Jordan,KSA,Kuwait,Lebanon,Morocco,Oman,[...]

ReadmoreSource(s):CMASaudiArabia;PwC;EntertainmentandmediaadvertisingrevenuesintheMiddleEastandNorthAfricafrom2018to2022,withforecastupuntil2027(inbillionU.S.dollars)EntertainmentandmediaadvertisingrevenuesMENA2018-20271210.19.611089.068.498.057.566.555.5965.494.9742020182019202020212022202320242025202620274Description:By2027,entertainmentandmediaadvertisingrevenuesintheMiddleEastandNorthAfricaareexpectedtoreach10billionU.S.dollars.Since2018,advertisingrevenueshaveconsistentlygrowneachsubsequentyear.Thistrendisforecasttocontinueinthecomingyears.ReadmoreNote(s):MENA;2018to2022Source(s):PwCMarketvalueoftheadvertisementindustryintheMiddleEastandNorthAfricain2022,withaforecastfor2027,bysegment(inbillionU.S.dollars)MarketvalueofadvertisingMENA2022-2027,bysegmentMarketvalueinbillionU.S.dollarsInternetTVIntegratedvideogames6Digitalmusicstreaming8Other**100241214202250.840.50.02

0.92027*8.51.130.9

0.04

1.15Description:In2022,themarketvalueoftheadvertisingsegmentoftheentertainmentandmediaindustryintheMiddleEastandNorthAfricawasvaluedat7.3billionU.S.dollars.By2027,thevalueoftheindustrywasexpectedtoreach11.8billionU.S.dollars,withinternetadvertisingremainingtomakeuptheoverwhelmingshareofthemarket,forecasttogrowfromfiveto8.1billionU.S.dollars.ReadmoreNote(s):Algeria,Bahrain,Iraq,Jordan,Kuwait,Lebanon,Morocco,Oman,Qatar,SaudiArabia,UnitedArabEmirates,Egypt,MENA;2022;*Forecastyear

**Othersincludes:e-sports,radio,podcasts,magazines,newspapers,cinema,out-of-home,[...]

ReadmoreSource(s):CMASaudiArabia;PwCMarketvalueofTVadvertisingintheMiddleEastandNorthAfricafrom2019to2022,withforecaststo2027(inmillionU.S.dollars)MarketValueofTVadvertisingMENA2019-20271,2001,1321,0671,0291,0229751,000800600400200091484182576920192020202120222023*2024*2025*2026*2027*6Description:In2022,themarketvalueoftelevisionadvertisingintheMiddleEastandNorthAfricastoodat841millionU.S.dollars.Thiswasanincreasecomparedtotheprevioustwoyears.Inthecomingyears,thevalueofthemarketisexpectedtocontinuegrowing,reaching1.13billionU.S.dollarsby2027.ReadmoreNote(s):MENA;2019to2022Source(s):CMASaudiArabia;PwCMarketvalueofpaidvideointheMiddleEastandNorthAfricain2022andaforecastfor2027,bysegment(inbillionU.S.dollars)MarketvalueofpaidvideoMENA2022-2027,bysegmentOTTvideoCinemaTV&homevideo6.05.04.03.02.01.00.0111.81.12.41.720222027*7Description:In2022,themarketvalueofpaidvideointheMiddleEastandNorthAfricastoodat3.7billionU.S.dollars.By2027,thevalueoftheindustrywasexpectedtoincreaseto5.1billionU.S.dollars.In2022,over-the-top(OTT)serviceshadthehighestmarketvalueintheregionat1.7billionU.S.dollars,bypassingtraditionalmediaoutlets.Thiswasexpectedtoreach2.4billionby2027.ReadmoreNote(s):Algeria,Bahrain,Iraq,Jordan,Kuwait,Lebanon,Morocco,Oman,Qatar,SaudiArabia,UnitedArabEmirates,Egypt,MENA;2022;*Forecastyear

Countries:Algeria,Bahrain,Egypt,Iraq,Jordan,SaudiArabia,Kuwait,Lebanon,Morocco,[...]

ReadmoreSource(s):CMASaudiArabia;PwCNumberofpayTVsubscribersintheMiddleEastandNorthAfricaregionin2022withaforecastfor2028,bytechnology(in1,000s)PayTVsubscribersMENA2022-2028,bytechnologyNumberofsubscribersinthousands2028202201,0002,0003,0004,0005,0006,0007,0008,0007,6919,000IPTVPaySatelliteDCable6,1775,9726,0564,8924,489645534PayDTT0ACable688Description:In2022,thenumberofpayTVsubscriberswasthehighestforIPTVintheMiddleEastandNorthAfricaregion,valuingtomorethansixmillionsubscribers.ThesourcepredictedthatsubscribersofIPTVplatformswereforecastedtoreacharound7.7millionby2028.ReadmoreNote(s):MENA;2022Source(s):DigitalTVEuropeCHAPTER

02OTTinMENADistributionofover-the-top(OTT)AVODrevenueintheMiddleEastandNorthAfricain2022,bykeyplayersDistributionofOTTAVODrevenuesMENA2022,bykeyplayersAlphabetIncMetaGroupMBCGroupPCCWgroupAlNaharCBCGroupOthers1.2%1%7%12%2%6%9%12%1%5%15%13%2%1%1%3%2%5%1%15%1%2%13%0.8%0.6%0.4%0.2%0%15%4%14%4%72%69%66%63%63%2018201920202021202210Description:Asof2022,AlphabetInc.hadthelargestshareofover-the-top(OTT)ad-supportedvideo-on-demand(AVOD)revenueintheMiddleEastandNorthAfrica,holding63percentofthemarket.Althoughthiswasadropovertheprevioustwoyears,ithadthegreatestshareofrevenueinthemarket.MetaandMBCGroupweretheonlytwocorporationstoseeanincreaseintheshareofrevenueintheperiodbetween2018and2022.

ReadmoreNote(s):MENA;2018to2022Source(s):CMASaudiArabia;DataxisMarketvalueofover-the-topsubscriptionbasedvideo-on-demand(SVOD)intheMiddleEastandNorthAfricafrom2019to2022,withforecaststo2027,byselectcountry(inmillionU.S.dollars)MarketvalueofOTTSVODMENA2019-2027,byselectcountrySaudiArabiaUAEEgypt1.21.00.80.60.40.20.01.040.970.980.910.940.870.90.830.850.770.770.690.670.590.510.420.320.240.110.10.090.080.070.060.050.030.0220192020202120222023*2024*2025*2026*2027*11Description:In2022,themarketvalueofover-the-top(OTT)subscriptionbasedvideo-on-demand(SVOD)intheUnitedArabEmirateswas770millionU.S.dollars,whichwasthehighestamongthesurveyedMENAcountries.UAE,SaudiArabia,andEgyptareexpectedtowitnessconsistentOTTSVODgrowthintheupcomingyears.ReadmoreNote(s):SaudiArabia,UnitedArabEmirates,Egypt,MENA;2019to2022Source(s):CMASaudiArabia;Dataxis;PwCAdvertisingbasedvideoondemand(AVOD)revenueintheMiddleEastandNorthAfricafrom2019to2023(inbillionU.S.dollars)Revenuesfromadvertisingbasedvideoondemand(AVOD)MENA2019-20231.00.90.80.90.670.70.60.50.40.30.20.10.00.420.220.1520192020202120222023*12Description:Advertisingbasedvideoondemand(AVOD)revenueintheMiddleEastandNorthAfrica(MENA)wasforecastedtoincreaseto0.9billionU.S.dollarsby2023.PlatformsasShahid,StarzPlayeitherexpandedthereexistingAVODchannelsorlaunchednewones.ReadmoreNote(s):Africa,MENA;2019to2023;*Forecast.ReadmoreSource(s):DataxisSubscriptionvideoondemand(SVOD)revenueintheMiddleEastandNorthAfricafrom2019to2023(inbillionU.S.dollars)Revenuesfromsubscriptionvideoondemand(SVOD)MENA2019-20232.01.81.61.771.381.41.21.00.80.60.40.20.00.920.690.2820192020202120222023*13Description:Subscriptionvideoondemand(SVOD)revenueintheMiddleEastandNorthAfrica(MENA)wasforecastedtoincreaseto1.77billionU.S.dollarsby2023.Shahid,TheleaderinSVODoverthepastyearsannouncedtheextensionofthecontentdistributionpartnershipbetweenMBCandWarnerBros.ThisisinadditiontoDiscoverytheallowsshahidtomaintainitsleadershipwithmorekidscontentontheplatform.ReadmoreNote(s):Africa,MENA;2019to2023;*Forecast.ReadmoreSource(s):DataxisMarketvalueofover-the-topsubscriptionbasedvideo-on-demand(SVOD)inSaudiArabiafrom2019to2022,withforecaststo2027(inmillionU.S.dollars)MarketvalueofOTTSVODSaudiArabia2019-20271.10.971.00.90.80.70.60.50.40.30.20.910.870.830.770.690.590.420.2420192020202120222023*2024*2025*2026*2027*14Description:In2022,themarketvalueofover-the-top(OTT)subscriptionbasedvideo-on-demand(SVOD)inSaudiArabiawas690millionU.S.dollars.Inthecomingyears,themarketvalueofOTTSVODinthecountryisexpectedtocontinuegrowing,reaching970millionU.S.dollarsinby2027.ReadmoreNote(s):SaudiArabia;2019to2022Source(s):CMASaudiArabia;Dataxis;PwCCHAPTER

03MediagroupsMENAMarketshareofpayingTVandvideodistributorsintheMiddleEastandNorthAfricaregionin2022,bycompanyMarketshareofpayingTVandvideodistributorsMENA2022,bycompany0.35%0.3%30.6%0.25%0.2%0.15%12.2%12.1%MBC12%11.9%OSN0.1%0.05%0%7.8%2.8%2.2%2.2%1.6%1.6%e&beINMediaNetflixSaudiTelecomADQ/E-Vision/LionsOoredooEmiratesintegratedOrangeOthers16Description:In2022,e&GroupalsoknownasEtisalathadthehighestmarketshareamongotherpayingTVandvideodistributorsintheMiddleEastandNorthAfrica(MENA)regionvaluingto12.2percent.Despiteexperiencingslowersubscribergrowththrough2022,Netflixstillmaintainsastablepositionintheregion.ReadmoreNote(s):MENA;2022Source(s):Dataxis;PrensarioInternacionalShareofsubscribersoftopSVODservicesintheMiddleEastandNorthAfricain2022,byplatformShareofsubscribersoftopSVODplatformsMENA2022,bycountryShahidSVODNetflixStarzPlayOSN+iWatchiTOtherplatforms1.2%1%20%20%26%31%5%0.8%0.6%0.4%0.2%0%2%11%6%11%5%7%17%20%19%18%32%29%23%MENASaudiArabiaEgypt17Description:Asof2022,MBCGroups'digitalplatform,Shahid,heldthehighestshareofsubscriptionbasedvideo-on-demand(SVOD)usersintheMiddleEastandNorthAfricaat23percent.Shahid'sshareofusersinitslargesttwomarkets,SaudiArabiaandEgypt,amountedto32and29percentrespectively.Netflixwasthesecondmostpopularplatformintheregion,holding18percentofthemarketshare.ReadmoreNote(s):Algeria,Bahrain,Iraq,Jordan,Kuwait,Lebanon,Morocco,Oman,Qatar,SaudiArabia,Sudan,UnitedArabEmirates,Tunisia,Egypt,MENA,Palestinianterritories;2022;*Subscriptionbasedvideo-on-demand,orSVODiswhenplatformsoffer[...]

ReadmoreSource(s):CMASaudiArabiaNumberofglobalviewersonsocialmediapostsoftopmediagroupsintheMiddleEastandNorthAfricain2022,bygroup(inmillions)NumberofglobalviewersonsocialmediapostsMENA2022,bymediagroupNumberofviewersinmillions05001,0001,5002,0002,5003,000EgyptianMediaGroupMBCGroup2,8142,752AlArabiyaNetworkRotanaMediaGroupADMediaInv.Со.2,0121,4621,38518Description:In2022,EgyptianMediaGrouphadroughly2.8billionviewsofitssocialmediaposts,whichwasthelargestamongstmediagroupsintheMiddleEastandNorthAfrica.MBCGroupfollowedinclosesecondwith2.75billion.ReadmoreNote(s):MENA;2022Source(s):CMASaudiArabia;MBCGroup;TubularLabsShareofglobalviewersonsocialmediaoftopmediagroupsintheMiddleEastandNorthAfricain2022,byselectplatformShareofviewersonsocialmediaoftopmediagroupsMENA2022,byselectplatformShareofviewersFacebook40%Youtube50%0%10%20%30%60%70%80%90%100%110%EgyptianMediaGroupADMediaInv.Со.RotanaMediaGroupAlArabiyaNetworkMBCGroup84%14%74%17%61%36%54%34%53%29%19Description:In2022,over50percentofsocialmediausersaccessedonlinepostsfrommediagroupsintheMiddleEastandNorthAfricaviaFacebook.EgyptianMediaGroupandADMediahadbyfarthegreatestshareofuserswhoviewedtheironlinepostsviaFacebookat84and74percentrespectively.ReadmoreNote(s):MENA;2022Source(s):CMASaudiArabia;MBCGroup;TubularLabsNumberofsocialmediaviewsofover-the-top(OTT)*platformsintheMiddleEastandNorthAfricain2022,byplatform(inmillions)NumberofviewersonsocialmediapostsofOTTplatformsMENA2022,byplatform5004504003503002502001501005047340830321160ShahidNetflixMENAWatchItViuMENAStarzplay20Description:In2022,MBCGroups'digitalplatform,Shahid,hadthelargestnumberofglobalviewersonitssocialmediapostsamongover-the-top(OTT)platformsintheMiddleEastandNorthAfricaatabout470million.NetflixMENAfollowedataround400millionviewers.ReadmoreNote(s):MENA;2022;*Over-the-top(OTT)areserviceswhichbypasstraditionalmediaoutletssuchascabletelevision,satellite,andoffercontentdirecttoconsumersovertheinternet.``

ReadmoreSource(s):CMASaudiArabia;TubularLabsCHAPTER

04MBCGroupfinancialsGrossprofitofMBCGroupfrom2020tothe1sthalfof2023*(inthousandSaudiriyals)GrossprofitofMBCGroup2020-H12023800,000700,000600,000500,000717,458641,136455,576448,266400,000300,000200,000100,00002020202120222023H1*22Description:Inthefirsthalfof2023,thegrossprofitforMBCGroupstoodatapproximately450millionSaudiriyals.In2021,theSaudibasedmediaandbroadcastinggrouprecordedagrossprofitofaround717millionSaudiriyals.

ReadmoreNote(s):SaudiArabia,MENA;2020toH1of2023Source(s):CMASaudiArabia;MBCGroupTotalequityofMBCGroupfrom2020tothe1sthalfof2023*(inthousandSaudiriyals)TotalequityofMBCGroup2020-H120233,500,0003,000,0003,006,4232,960,6092,876,0472,500,0002,121,7492,000,0001,500,0001,000,000500,00002020202120222023H1*23Description:Asofthefirsthalfof2023,thetotalequityoftheMBCGroupstoodatroughlythreebillionSaudiriyals.?Since2020,thetotalequityoftheMBCGrouphasconsistentlyincreasedeachsubsequentyear.Thebiggestincreasewasseenin2021,jumpingbyapproximately750millionSaudiriyalcomparedtothepreviousyear.ReadmoreNote(s):SaudiArabia,MENA;2020toH1of2023Source(s):CMASaudiArabia;MBCGroupTotalassetsoftheMBCGroupfrom2020tothe1sthalfof2023*(inthousandSaudiriyals)TotalassetsoftheMBCGroup2020-H120238,000,0007,000,0006,000,0005,000,0004,000,0007,186,6376,349,0935,216,7983,464,5863,000,0002,000,0001,000,00002020202120222023H1*24Description:Asofthefirsthalfof2023,thetotalassetsoftheMBCGroupinSaudiArabiastoodatapproximately7.2billionSaudiriyals.Thiswasthelargestincreaseintotalassetscomparedtothepreviousyearduringtheexaminedtimeperiod,increasingbyover800millionSAR.Overall,totalassetshavecontinuedtoincreaseeachsubsequentyearsince2020.ReadmoreNote(s):SaudiArabia,MENA;2020toH12023Source(s):CMASaudiArabia;MBCGroupTotalliabilitiesofMBCGroupfrom2020tothe1sthalfof2023*(inthousandSaudiriyals)TotalliabilitiesoftheMBCGroup2020-H120234,500,0004,000,0003,500,0003,000,0002,500,0002,000,0004,180,2143,388,4842,340,7511,342,8371,500,0001,000,000500,00002020202120222023H1*25Description:Asofthefirsthalfof2023,thetotalliabilitiesoftheMBCGroupstoodatapproximately4.2billionSaudiriyals.Since2020,thetotalliabilitiesoftheMBCGrouphaveconsistentlyincreasedbyroughlyonebillionSAReachyear,andbyroughly800millionSARinthefirstsixmonthsof2023.ReadmoreNote(s):SaudiArabia,MENA;2020toH1of2023Source(s):CMASaudiArabia;MBCGroupCHAPTER

05MBCGroupperformanceNetadvertisingrevenueofMBCGroupfrom2020tothe1sthalfof2023*(inthousandSaudiriyals)NetadvertisingrevenueofMBCGroup2020-H120231,400,0001,319,5481,305,1871,249,6071,200,0001,000,000800,000600,000400,000200,0000665,2592020202120222023H127Description:Inthefirsthalfof2023,thenetadvertisingrevenueoftheMBCGroupstoodatroughly665millionSaudiriyals.Since2020,thenetadvertisingrevenueoftheMBCGroupconsistentlydecreasedeachsubsequentyear.Thelargestdecreasewasseenin2022,reaching1.25billionSaudiriyalfromabout1.32billionSaudiriyalinthepreviousyear.ReadmoreNote(s):SaudiArabia,MENA;2020toH12023Source(s):CMASaudiArabia;MBCGroupNumberofadvertisingspotssoldbyMBCGroupfrom2021tothe1sthalfof2023*NumberofadvertisingspotssoldMBCGroup2021-H12023350,000300,009300,000250,000200,000150,000100,00050,0000265,67192,810202120222023H128Description:Inthefirsthalfof2023,MBCGroupsoldnearly93thousandadvertisingspots.Therewasaconsiderabledecreaseduringtheprevioustwoyears.In2021,advertisingspotssoldbytheMBCgroupexceeded300thousand.

ReadmoreNote(s):SaudiArabia,MENA;2021toH12023Source(s):CMASaudiArabia;MBCGroupSpotsadvertisingrevenueofMBCGroupfrom2021tothe1sthalfof2023*(inthousandSaudiriyals)SpotsadvertisingrevenueofMBCGroup2021-H120231,000,000878,116900,000800,000700,000600,000500,000400,000300,000200,000100,0000792,430386,106202120222023H129Description:Inthefirsthalfof2023,spotsadvertisingrevenueofMBCGroupwasroughly386millionSaudiriyals.Afterreachingapeakof878millionSARin2021,revenuefromadvertisingspotshascontinuedtodecreaseeachsubsequentyear.

ReadmoreNote(s):SaudiArabia,MENA;2021toH12023Source(s):CMASaudiArabia;MBCGroupAdvertising-basedvideoondemand(AVOD)revenueofMBCGroupfrom2021tothe1sthalfof2023*(inthousandSaudiriyals)AVODrevenueoftheMBCGroup2021-H1202370,00060,00050,00060,39546,06544,71340,00030,00020,00010,0000202120222023H130/statistics/1469068/mbc-group-avod-advertising-revenueInthefirsthalfof2023,theadvertising-basedvideo-on-demand(AVOD)revenueofMBCGroupwasroughly60.4millionSaudiriyals.?TheAVODrevenueforthefirstsixmonthsof2023surpassedthetotalrevenueofeachoftheprevioustwoyears.

ReadmoreNote(s):SaudiArabia,MENA;2021toH12023Source(s):CMASaudiArabia;MBCGroupAveragemonthlyadvertising-basedvideoondemand(AVOD)usersofMBCGroupfrom2021tothe1sthalfof2023(inmillions)AveragemonthlyAVODusersoftheMBCGroup2021-H12023181616.641411.551210810.636420202120222023H131/statistics/1469096/mbc-group-average-monthly-avod-advertising-usersBythefirsthalfof2023,theaveragemonthlynumberofusersofadvertisingvideo-on-demand(AVOD)servicesofMBCGroupapproximately16.64million.Inthepreviousyear,themonthlyaveragenumberofusersamountedtoabout11.6million.

ReadmoreNote(s):SaudiArabia,MENA;2021toH12023Source(s):CMASaudiArabia;MBCGroupCHAPTER

06Spotlight:ShahidTotaldigitalrevenueofShahidMBCGroupinSaudiArabiafrom2020tothe1sthalfof2023(inmillionSaudiriyals)TotaldigitalrevenueofShahidMBCGroup2020-H12023600,000500,000400,000502,888365,427332,195300,000200,000100,0000132,3592020202120222023H133Description:Inthefirsthalfof2023,thetotaldigitalrevenueofMBCGroup'sShahidplatformwas332.2millionSaudiriyals.Thisexceededthedigitalrevenuefortheentireyearof2020,andapproximatelyonparwiththetotaldigitalrevenuein2021.ReadmoreNote(s):SaudiArabia,MENA;2020toH12023Source(s):CMASaudiArabia;MBCGroupSubscriptionbasedvideo-on-demand(SVOD)revenueofMBCGroup'sShahidplatformfrom2020tothe1sthalfof2023(inmillionSaudiriyals)SVODrevenueoftheMBCGroup'sShahidSaudiArabia2020-H12023600,000486,764500,000400,000300,000200,000100,0000360,445322,607132,3502020202120222023H134Description:Inthefirsthalfof2023,thetotalsubscriptionbasedvideo-on-demand(SVOD)revenueofMBCGroup'sShahidplatformwasabout332.6millionSaudiriyals.?ThisexceededtheSVODrevenuefortheentireyearof2020,andnearlyonparwiththetotaldigitalrevenuein2021.Readmo