【金秋好柿節(jié)】國(guó)慶十一中秋暖場(chǎng)

秋里有好柿Mid-AutumnFestival金秋城市美好生活節(jié)目錄CONTENTS01.思路闡釋THEIDEAS02.活動(dòng)內(nèi)容ACTIVITIES03.主題包裝ARRAGMENTMid-AutumnFestival2024Mid-AutumnFestival2024思路闡釋THEIDEASMid-AutumnFestival2024PART01Mid-AutumnFestival2024Mid-AutumnFestival2024以一種充滿儀式感的方式躍入秋天Mid-AutumnFestival

MEETTHECITYLIFEBACKGROUND活動(dòng)背景MEETCITYLIFE秋日城市更好玩202409-10更適合城市青年的活動(dòng)更具有傳播度的場(chǎng)景CUSTOMERS客群分析柿秋天溫暖的色彩時(shí)令美味時(shí)尚打卡THEICON核心概念好柿生活節(jié)THEFESTIVALTHETHEME以【好柿】諧音，賦予秋天美好祝福且點(diǎn)明柿子的元素，凸顯秋日氛圍感，和生活的輕松愜意主題解析超級(jí)秋天新打卡地HIGHLIGHT①大型柿子造型裝置藝術(shù)，更適合秋天的城市歡樂游樂場(chǎng)。潮新打卡圣地，讓項(xiàng)目C位出圈。亮點(diǎn)汲取Mid-AutumnFestival2024Mid-AutumnFestival2024共創(chuàng)·生活·增長(zhǎng)HIGHLIGHT②與市民共創(chuàng)式美好生活現(xiàn)場(chǎng)，集合互動(dòng)與展示。引領(lǐng)城市新生活方式，促進(jìn)品牌銷售增長(zhǎng)。亮點(diǎn)汲取Mid-AutumnFestival2024Mid-AutumnFestival2024限定舞臺(tái)好戲登場(chǎng)HIGHLIGHT③全天候歡樂舞臺(tái)，多維展演內(nèi)容，潮聚而來。覆蓋城市青年、親子家庭、高校學(xué)生。亮點(diǎn)汲取Mid-AutumnFestival2024Mid-AutumnFestival2024活動(dòng)內(nèi)容ACTIVITIESMid-AutumnFestival2024PART02Mid-AutumnFestival2024Mid-AutumnFestival2024秋有好柿主題展陳萬柿樂園（主dp）OUTDOOR柿不可擋（主舞臺(tái)）發(fā)現(xiàn)好柿集INDOOR好柿生活集秋咖好味生活周邊好柿發(fā)生挑戰(zhàn)活動(dòng)概覽歡樂聚場(chǎng)闔家喜樂好柿歌會(huì)金秋劇場(chǎng)摩登舞會(huì)次元狂想前期宣傳前期宣傳Mid-AutumnFestival【好柿將近】倒計(jì)時(shí)海報(bào)Mid-AutumnFestival2024Mid-AutumnFestival2024以項(xiàng)目建筑+柿子IP形象，構(gòu)成倒計(jì)時(shí)海報(bào)。在活動(dòng)開始前，釋放信息，吸引市民前往。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024【柿心動(dòng)啊】主題快閃車Mid-AutumnFestival2024Mid-AutumnFestival2024打造柿子主題快閃車，在項(xiàng)目、寫字樓、居民區(qū)等巡游。拍照打卡上傳社交平臺(tái)，可獲得限定【好柿禮】。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024演藝現(xiàn)場(chǎng)演藝現(xiàn)場(chǎng)Mid-AutumnFestivalMid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024好柿歌會(huì)每周五、六下午到夜間，在舞臺(tái)區(qū)開放金秋歌會(huì)。邀約城市樂隊(duì)，為來賓帶來耳熟能詳?shù)母枨?。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024摩登舞會(huì)特別打造公共空間互動(dòng)環(huán)節(jié)。邀請(qǐng)搖擺舞團(tuán)到場(chǎng)，帶領(lǐng)到場(chǎng)青年男女，共同進(jìn)行復(fù)古搖擺舞體驗(yàn)。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024金秋劇場(chǎng)為親子家庭特別設(shè)置舞臺(tái)劇演藝。邀約巨型木偶團(tuán)，上演寓教于樂的親子劇。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024次元狂想特別為二次元朋友，帶來次元大咖秀。邀約漫圈知名COSER，到現(xiàn)場(chǎng)開展見面會(huì)，并帶來精彩表演。主題互動(dòng)主題互動(dòng)Mid-AutumnFestivalMid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024發(fā)現(xiàn)好柿集在內(nèi)場(chǎng)搭建主題市集。包含文創(chuàng)周邊、手工藝品、秋季特色小吃。打造一站式購(gòu)物體驗(yàn)。每個(gè)攤位以柿子元素裝飾，增加節(jié)日氛圍。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024秋咖好味活動(dòng)檔期內(nèi)，周六、周日，設(shè)置城市秋日咖啡主題市集。打造早C晚A的，松弛周末現(xiàn)場(chǎng)。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024咖啡市集玩法①早鳥票暢飲：提前購(gòu)買早鳥票，可獲得市集周邊及暢飲品茗杯1只②打卡強(qiáng)周邊：帶話題發(fā)抖音/小紅書，可領(lǐng)取限量版帆布袋+貼紙一套Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024好柿發(fā)生挑戰(zhàn)賽現(xiàn)場(chǎng)設(shè)置互動(dòng)游戲挑戰(zhàn)點(diǎn)。消費(fèi)滿額可參與游戲集章，持集章卡，可兌換秋日好禮。（禮包或商戶代金券）Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024互動(dòng)游戲參考主題布置ARRANGMENTPART03Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024DP示意Mid-AutumnFestival

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