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Unit6CompaniesandProducts

Part1ConversationListeningConversation1WordTipsStarbucks星巴克acoffeebranddime/da?m/n.一角硬幣aUnitedStatescoinworthonetenthofadollardepression/d?'pre??n/n.(經(jīng)濟(jì))蕭條aperiodofeconomicinactivitygetawaywith蒙混過去todosth.wrongwithoutbeingpunishedblend/blend/n.混合物amixtureluxury/'l?k??r?/n.奢侈品;奢華expensivelifedownturn/'da?nt??n/n.下跌;衰退anegativechangeineconomyindulge/?n'd?ld?/v.縱情享受toenjoywhatonelikes

Part1ConversationListeningConversation1A.Watchthevideoclipandchoosethebestanswertoeachquestionyouhear.1.A)Itisfartooexpensive.B)Itisalittletooexpensive.C)Itisreasonablypriced.D)Itisfartoocheap.2.A)Hedoesnotagreewithher.B)Heagreeswithher.C)Hefailstounderstandhermeaning.D)Heasksthewomantorepeatwhatshehassaid.

Part1ConversationListeningConversation1A.Watchthevideoclipandchoosethebestanswertoeachquestionyouhear.3.A)Itismadeofluxurymaterialonly.B)Itisaspecialblend.C)Itismoredeliciousthanotherbrandsofcoffee.D)Itscostofproductionisespeciallyhigh.4.A)Themanthinksitisexpensiveandthewomanthinksotherwise.B)Thewomanthinksitisexpensiveandthemanthinksotherwise.C)Boththemanandthewomanthinkitisexpensive.D)Boththemanandthewomanthinkitisinexpensive.

Part1ConversationListeningConversation1B.Watchthevideoclipagainandcompletethetablewiththeinformationyouhear.EvidenceoftheSuccessofStarbucksCoffee1.ThereisaStarbuckscoffeeshopon________________.2.Todayonehastopay_____________foracupofcoffeethoughduringtheDepressionitsold__________.3.Starbucks________somuchbecausetheyareselling________ofquality:noordinarycoffeehere,________coffeesonly,_____________andall.4.Sothetwospeakersbelievetheyarebuyinga________________foronly$5.Itseemslike__________,andtheyfeellike_______.5.SalesofStarbuckscoffeehaveactually________duringperiodsof____________________.everycornermorethan$5foradimechargesanimagespecialtyspecialblendsluxuryexperienceabargainkingsincreasedeconomicdownturn

Part1ConversationListeningConversation1C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation1D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation1Wouldyouliketogoforacupofcoffee?Doyouwanttogogetacupofcoffee?Shallwegoforacoffee?Whatdoyousaywegoforacoffee?

there’soneateverystreetcornereverycornerhasonethere’soneoneverycorner

Part1ConversationListeningConversation1Whocouldhaveimaginedit?Whocouldhaveguessedit?Whocouldhavethoughtit?Atonetimeacupofcoffeesoldforadime.Inthepastacupofcoffeecostjusttencents.Acupofcoffeeusedtosellforameretencents.

Part1ConversationListeningConversation1HowcanStarbuckschargesomuchforacoffee?HowdoesStarbucksgetawaywithchargingsomuchforacupofcoffee?WhatmakesStarbucksthinktheycanchargethatmuchforcoffee?theyknowwhattheirmarketistheyknowtheirmarketwellthey’vereadthemarketcarefully

Part1ConversationListeningConversation1I’mafraidIdon’tagree.Ibegtodiffer.Sorry,butIdisagree....andallsuchthings...andallthatsortofthing...andall

Part1ConversationListeningConversation1StarbuckscoffeesalesroseduringtheeconomicslumpsalesofStarbuckscoffeehaveactuallyincreasedduringperiodsofeconomicdownturninbadeconomictimes,Starbuckssaleshaveincreasedlet’streatourselvestoacoffeelet’senjoytheluxuryofStarbuckscoffeelet’sindulgeourselvesandfeellikekings

Part1ConversationListeningConversation1E.Pair/Groupwork:Workwithyourpartner(s)todiscussthequestions.1.Whenyoubuyaproduct,whichdoyoucareaboutmost:thebrandname,theprice,orthequality?Giveyourreasons.2.Doyoubelievethatproductsthatcostmorearenecessarilybetter?3.Doyoubuyproductssoldatareducedprice?Aretheyasgoodasproductsofthenormalprice?

Part1ConversationListeningConversation2WordTipsplasma/'pl?zm?/n.等離子agasthatcontainsapproximatelyequalnumbersofpositiveand negativeelectricchargesHDTV高清晰度電視HighDefinitionTVvibrant/'va?br?nt/adj.充滿生機(jī)的;顏色鮮艷的fullofenergy;verybrightLCD液晶顯示器liquidcrystaldisplay

Part1ConversationListeningConversation2A.WatchthevideoclipandmarkthestatementsyouhearT(true)orF(false).1.2.3.4.5.

FTTTF

Part1ConversationListeningConversation2B.Watchthevideoclipagainandidentifythemainideaoftheconversationbyfillingintheblanks.SincethemanwantstoputhisnewTVin________________,thewomansuggeststhathebuy________________plasmaHDTV,whichmeansHighDefinitionTVandgivesasharperand________________,more________________,andmakesyoufeelasthoughyou’re________________.Thewomanfurtherexplainsthedifferencebetween________________andplasma.ThemanworriesthatwhenyouwatchtheLCD________________,thepicture________________alittlebit.ButthewomanexplainsthattheLCDis________________andisagoodchoiceforareally________________.Then,knowingthattheman’ssittingroomisactually________________,sherecommendstheplasmaforthemantobuy.42-inchwiderpicturevibrantcolorswatchingamovieLCDfromthesidedegradesbrighterwell-litroomalittledarkthesittingroom

Part1ConversationListeningConversation2C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation2D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation2Itseemsthatyouknowalotaboutelectronics.Yougivetheimpressionofunderstandingelectronicsverywell.Youseemtoknowalotaboutelectronics.WhatdoyoumeanbyHDTV?HDTV,what’sthat?HDTV,whatdoyoumean?

Part1ConversationListeningConversation2you’llfeelasthoughyou’rewatchingamovieyoufeelasifyouwerewatchingafilmit’llseemlikeyouarewatchingamovieHowisLCDdifferentfromplasma?What’sthedifferencebetweenLCDandplasma?InwhatwaysdoesLCDdifferfromplasma?

Part1ConversationListeningConversation2LCDmeansliquidcrystaldisplay.LCDistheabbreviationforliquidcrystaldisplay.LCDstandsforliquidcrystaldisplay.Isthattrue?Isthatright?

Part1ConversationListeningConversation2ifyouhaveareallywell-litroom,anLCDwillbeagoodchoice.ifyoursittingroomiswell-lit,youshouldchooseanLCD.ifthere’salotoflightinyourroom,anLCDispreferred/abetterchoice.

meetsallmyrequirementsmeetsallmyneedssuitsmejustfine

Part1ConversationListeningConversation2E.Pairwork:Workwithyourpartnertodiscussthequestions.1.WhydopeoplestillgotothecinemafromtimetotimethoughtheyhaveTVathome?2.Supposeyouhave15,000yuanandyouwanttobuythreethings:aTV,arefrigeratorandacellphone.Wouldyouliketobuya9000-yuan75-inchTVora5000-yuan65-inchTV?Justifyyourchoice.

Part1ConversationListeningConversation3:AdditionalListeningandSpeakingWordTipsapproximately/?'pr?ks?m?tl?/adv.大約about,roughlyinorporated/?n'k??p?re?t?d/adj.組成公司的formedintoabusinesscompanywithlegalstatusfoundation/fa?n'de??n/n.基礎(chǔ)basesubjectto受……支配undertheauthorityof,affectedbyregulation/reɡj?'le???n/n.規(guī)則ruleentitle/?n'ta?tl/v.使享有權(quán)利togive(sb.)alegalrightdosth.multinational/m?lt?'n???n(?)l/adj.跨國的(ofabusinessorganization)operatinginseveral countries;transnationalsubsidiary/s?b's?dj?r?/n.子公司(ofacompany)controlledbyaholdingorparentcompany

Part1ConversationListeningConversation3:AdditionalListeningandSpeakingWordTipsbranch/brɑ?nt?/n.分部;分公司representativeoffice代表辦事處fiscal/'f?sk?l/adj.財政的relatingtofinancialmattersexceed/?k'si?d/v.超過tosurpass,gobeyondexpenditure/?k'spend?t??/n.支出spendingglobalization/ɡl??b?la?'ze???n/n.全球化operatingallaroundtheworldinternationalism/?nt?'n???n?l?z?m/n.國際性thestateofbeinginternational

Part1ConversationListeningConversation3A.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.1.A)Manager—client.B)Shopassistant—customer.C)Twofriends.D)Twocolleagues.2.A)Envious.B)Afraid.C)Confident.D)Proud.3.A)Itisregulatedbytherulesandlawsthere.B)Itisprotectedbythelawsthere.C)BothA)andB).D)NeitherA)norB).

Part1ConversationListeningConversation3A.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.4.A)Ithassubsidiaries,branches,andrepresentativeofficesinallstatesoftheUS.B)Itoperatesinmorethan50countries.C)Itemploysmorethan100,000people.D)Alloftheabove.5.A)30%.B)40%.C)50%.D)75%.1.Sheisthereto________theman’scomplaintabout________________.

Part1ConversationListeningConversation3B.Listentotheconversationagainandanswerthequestionsbyfillingintheblanks.verymuch1.Hesaysthattheyare____________aglobalcompanywith_________inmanycountries.2.Hiscompanyhas_____________,branches,andrepresentativeofficesinmorethan20countries,wheretheyhaveover_________employees.Theirlatest_________wasthebestyet;profitsfar_________expenditure.3.Nationsarenow_________eachotherthroughbusinessandnobodycandeny______________isthefutureofbusiness.operationssubsidiaries100,000fiscalyearexceededtiedtointernationalism

Part1ConversationListeningConversation3C.Pairwork:Workwithyourpartnertodiscussthequestions.1.Whyisthereanincreasingtrendtowardeconomicglobalization?SearchtheInternetfortherelevantinformation.2.WhatadvantagesanddisadvantagesdoesChinahaveinthefaceofeconomicglobalization?3.Wouldyouliketoworkatamultinationalcorporationasanordinaryemployeeorataverysmallcompanyasanassistantmanager?Explain.

Part2PassageListeningPassage1WordTipsshowroom/'???r?m/n.樣品間aroomforthedisplayofgoodsinnovation/?n??'ve???n/n.創(chuàng)新creationofsth.newmicrowaveoven微波爐anoveninwhichfoodiscookedbymicrowavesKitchenMaster大廚神abrandofmicrowaveovensmart/smɑ?t/adj.智能的intelligent;withsophisticatedcomputercontrolsproperly/'pr?p?l?/adv.適當(dāng)?shù)豠ppropriately

Part2PassageListeningPassage1A.ListentothepassageandanswerthequestionsyouhearwithY(Yes)orN(No).1.2.3.4.NYNY

Part2PassageListeningPassage1B.Listentothepassageagainandanswerthequestionsorally.1.Whatdoesthespeakersayinthebeginning?2.WhatisthemainfeatureoftheKitchenMaster?3.Whatisthespeaker’scompanyconvincedof?

Part2PassageListeningPassage1C.CommunicationTask:Workwithyourpartnertodiscussthetopicbelow.smartcooker(電飯煲)smartvacuumcleaner(智能吸塵器)ICcard(forpublictransport)(智能交通卡)accesscard(門禁卡)homealarmsystem(家居報警器)caralarm(汽車防盜報警器)motorcyclealarm(摩托車報警器)Describethefunctionsandadvantagesofasmartproducttoyourpartner.Youmayrefertothefollowingproductsthoughyouarenotlimitedtothem.

Part2PassageListeningPassage2NewsReportWordTipsMitsubishiHeavyIndustries(日本公司)三菱重工display/d?'sple?/v.展示toshow,showcasechore/t???/n.家庭雜務(wù)homehelp(家務(wù))傭人,女傭aladyhelp,aservantcute/kju?t/adj.可愛的;漂亮的prettyandattractiveaffordable/?'f??d?bl/adj.負(fù)擔(dān)得起的;經(jīng)濟(jì)適用的cheapenoughthatpeoplecanaffordtobuyit

Part2PassageListeningPassage2NewsReportA.Listentothepassageandchoosethebestanswertoeachquestionyouhear.1.A)Itis1.5meterstall.B)ItislinkedtotheInternet.C)Itsellsfor$150.D)Nowthereare100,000oftheserobots.2.A)Ithasitsownpersonality.B)Ithasaprettyfacialexpression.C)Itoffersfriendlycomplimentstoeveryone.D)Alloftheabove.3.A)Itcansaygoodbyewhenguestsleave.B)Ithasavocabularyof10,000words.C)Itcantakephonecalls.D)Itcanrecognizetenindividualsbyname.

Part2PassageListeningPassage2NewsReportB.Pairwork:Workwithyourpartnertodiscussthequestions.Whichofthefollowingfunctionsofarobotareespeciallyimportanttoyou?Why?—Sweepingthefloorandcleaningthewindows—Liftingheavyobjects—Cookingameal—SpeakingsimpleEnglish—Greetingarrivingguests—Sayinggoodbyetoleavingguests—Makingcalculations—Playingchesswithyou—Otherfunctionsyouthinkof

Part2PassageListeningPassage3WordTipsvalley/'v?l?/n.山谷;流域SiliconValley硅谷Berkeley/'b??kl?/柏克萊UniversityofCalifornia,BerkeleyStanford/'st?nf?d/斯坦福StanfordUniversityhot-bed,hotbed/'h?tbed/n.溫床aplaceforpromotingthegrowthofsth.Ford/f??d/福特(汽車公司)Exxon/'eksan/艾克森(石油公司)Intel/'?ntel/英特爾(美國生產(chǎn)CPU芯片的公司)found/fa?nd/v.建立tosetup,establishmousen.鼠標(biāo)Xerox/'z??r?ks/施樂(美國辦公設(shè)備制造公司)

Part2PassageListeningPassage3WordTipsHewlettPackard(HP)惠普(公司)Fairchild仙童(半導(dǎo)體公司)semiconductor/sem?k?n'd?kt?(r)/n.半導(dǎo)體SteveJobs史蒂夫·喬布斯Apple/'?pl/蘋果(公司)primitive/'pr?m?t?v/adj.原始的Microsoft微軟(美國計算機(jī)軟件公司)

Part2PassageListeningPassage3A.Listentothepassageandchoosethebestanswertoeachquestion.1.A)Theyproducedalotofsilicon.B)Theyproducednewideasandnewtechnology.C)Theywerehot-bedsformanufacturingmachines.D)Theywerehot-bedsforgrowingflowers.2.A)Intel.B)Thefirstcomputermouse.C)IntelandXerox.D)Intelandthefirstcomputermouse.3.A)ItsetuparesearchcenterinSiliconValley.B)Itwasestablishedin1968.C)Itwastheworld’sfirstsemiconductorcompany.D)Itwastheworld’sfirstcomputercompany.

Part2PassageListeningPassage3A.Listentothepassageandchoosethebestanswertoeachquestion.4.A)ItconnectedmanycompaniesinSiliconValley.B)ItconnectedSiliconValleycompanieswithSanFrancisco.C)ItconnectedSiliconValleycompanieswithcitiesthroughoutthecountry.D)ItfailedtoconnectthecompaniesinSiliconValley.5.A)InSiliconValley.B)InSeattle.C)NearSeattle.D)InSanFrancisco.

Part2PassageListeningPassage3B.Listentothepassageagainandanswerthequestionsbyfillingintheblanks.1.Theywerenot________injobswith________companieslikeFordorExxon.Insteadtheywantedto________theirown________companies.2.In1976SteveJobsstartedasmall________________inhis________.Todaythatcompanyis________.3.SiliconValleystillhasthe________concentrationof________companiesand______________.interestedbigrunstartupcomputercompanysubsidiariesgaragelargesthigh-techresearchcenters

Part2PassageListeningPassage3C.CommunicationTask:Workingroupstodiscussthefollowings.Brainstormatleastsixexamplesofhigh-technologies.Whyarehightechnologiesmoreimportantthantraditionalindustries?WhathasChinadonetopromotethedevelopmentofhightechnologies?

Part3InterpretingA.ReadthefollowingChinesesentencesandtheirEnglishtranslationscontainingkeywordsinthisunit.1.雖然產(chǎn)量上升了,但銷售額卻下降了。(downturn)Althoughtherewasanupturn/increaseinproduction,therewasadownturn/fall/decreaseinsales(saleshaved

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