KANS韓束VI手冊(cè)參考

KANSBRANDVISUALDESIGNSHAPINGTHEGLOBALUNIFIEDBRANDIMAGETHECONTENTCOVERSBRANDCONCEPT\

BRANDSTORYBRANDPOSITIONING\

DESIGNGUIDANCE\

BRANDSPECIFI-CATIONSANDOTHERRELATEDINFORMATIONOFKANSINTRODUCTION本品

牌手

冊(cè)旨在

為塑

造KA

N

S韓束的全

球

統(tǒng)一

品牌形象提

供全

面指導(dǎo)內(nèi)容

涵蓋

品牌理

念、

品牌故事、

品牌

定位創(chuàng)意圈

片、

設(shè)計(jì)指導(dǎo)品牌

規(guī)范

等所有

必備

及相關(guān)信息THISBRANDMANUALAIMSTOPROVIDECOMPREHENSIVEGUIDANCEFORSHAPINGKANSGLOBALLYUNIFIEDBRANDIMAGECOVERINGALLNECESSARYANDRELATEDINFORMATIONINCLUDINGBRANDPHILOSOPHY,BRANDSTORY,BRANDPOSITIONINGCREATIVEIMAGES,DESIGNGUIDANCE,BRANDSTANDARDSANDOTHERRELEVANTDETAILSSECTIONASECTIONBSECTIONC品牌理念品牌標(biāo)志品牌色板BRANDPOSITIONING品牌定位BRANDATTITUDE品牌態(tài)度LOCALIZATION產(chǎn)品/視覺定位TPUTINTOUSE標(biāo)志應(yīng)用LOGOCOLOR標(biāo)志色彩CO-BRANDING品牌聯(lián)名BRANDCOLOR品牌色AUXILIARYCOLOR輔助色SECTIONDSECTIONESECTIONF品牌字體品牌版式天貓規(guī)范BRANDFONT品牌字體BRANDFORMAT品牌版式PAGEDISPLAY頁面展示PAGEVISION頁面KV規(guī)范PAGEVISION主圖規(guī)范PAGEDISPLAY頁面展示SECTIONGSECTIONH品牌圖標(biāo)品牌周邊CONTENTSSCIENCEANDTECHNOLOGY科技成分OFFICESUPPLIES辦公用品BRANDGIFTS品牌禮品BRANDMANUAL品牌手冊(cè)FULLDISPLAY周邊展示SECTIONAKANSBRANDCONCEPTCANAT-TRACTCONSUMERS,ANDBUILDBRANDLOYALTY,CREATETHECONCEPTOFBRANDSTATUS.品牌理念KANS的品牌理念能夠吸引消費(fèi)者，并且建立品牌忠誠(chéng)度，創(chuàng)造品牌地位的觀念。BRANDCONCEPTBRANDCONCEPT品牌理念中國(guó)抗衰老領(lǐng)先品牌專研亞洲肌膚之美帶來更適合中國(guó)人的抗衰解決方案THELEADEROFSCIENTIFICBRANDINCHINADEDICATEDTORESEARCHINGTHEBEAUTYOFASIANSKINANDBRINGINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLE.BRANDATTITUDE品牌態(tài)度韓束為年輕提供一份底氣這個(gè)時(shí)代的年輕人做事總有一股氣，他們底氣十足。他們果敢。他們有著自己的堅(jiān)持和態(tài)度。韓束鼓勵(lì)這樣的年輕態(tài)度，和他們一直站在一起。KANSENCOURAGEDSUCHYOUNGATTITUDESANDSTOODWITHTHEMALLTHETIME.LOCALIZATION產(chǎn)品定位20年來，韓束持續(xù)深耕科學(xué)抗衰一個(gè)命題科學(xué)抗衰專注功效型護(hù)膚科學(xué)抗衰專注功效型護(hù)膚沉淀200+專利、20+篇國(guó)際高影響力論文,自研多肽成分，打破國(guó)際原料商壟斷20年來，韓束持續(xù)深耕科學(xué)抗衰一個(gè)命題，沉淀200+專利、20+篇國(guó)際高影響力論文，自研多肽成分，打破國(guó)際原料商壟斷。SCIENTIFICANTI-AGINGFOCUSONEFFICACYOFSKINCARE.LOCALIZATIONlighttechnologyAcon?dDaretoDaretoFaceof視覺定位visualingredientsthree-dimensionaldynamics科技TECHNOLOGY留白WHITESPACE果敢DECISIVE輕科技風(fēng)｜簡(jiǎn)約｜可視化成份｜三維動(dòng)態(tài)時(shí)尚高級(jí)｜真實(shí)質(zhì)感｜光影｜攝影｜設(shè)計(jì)自信態(tài)度｜敢于嘗試｜敢于創(chuàng)造｜東方面孔SECTIONBLOGO是品牌標(biāo)識(shí)的靈魂，應(yīng)始終易于辨別且具有影響力LOGOISTHESOULOFTHEBRANDIDENTITY,EASYTOIDENTIFY品牌標(biāo)志BRANDLOGOBRANDLOGOLOGO是品牌標(biāo)識(shí)的靈魂，應(yīng)始終易于辨別且具有影響力LOGOISTHESOULOFTHEBRANDIDENTITY,EASYTOIDENTIFY品牌標(biāo)志主識(shí)別LOGO輔識(shí)別LOGO輔識(shí)別LOGOTPUTINTOUSEMINIMUMSIZE標(biāo)志應(yīng)用最小應(yīng)用尺寸ONLINEW:10XPPRINTINGW:10MM線上W:10XP印刷W:10MMINVIOLABLESECURITYZONE不可侵犯安全范圍SPECIALUSEISCONFIRMEDWITHTHEBRAND特殊使用需與品牌方確認(rèn)K01K主識(shí)別LOGOTSPECUTIIONNTOBUSEMINIMUMSIZE品牌標(biāo)標(biāo)志志應(yīng)用最小應(yīng)用尺寸ONLINEW:10XPPRINTINGW:10MM線上W:10XP印刷W:10MMINVIOLABLESECURITYZONE不可侵犯安全范圍SPECIALUSEISCONFIRMEDWITHTHEBRAND特殊使用需與品牌方確認(rèn)KK02K輔識(shí)別LOGOTSPECUTIIONNTOBUSEMINIMUMSIZE品牌標(biāo)標(biāo)志志應(yīng)用最小應(yīng)用尺寸ONLINEW:10XP線上W:10XPINVIOLABLESECURITYZONE不可侵犯安全范圍SPECIALUSEISCONFIRMEDWITHTHEBRAND特殊使用需與品牌方確認(rèn)K03K輔識(shí)別LOGO-線上SLOECGTOIOCNOBLOR標(biāo)志標(biāo)色志彩色彩BLACK黑KANSRED韓束紅WHITE白CSEOC-TBIROANNBDINGBRANDONLINECAMPAIGN"I"標(biāo)志色品彩牌聯(lián)名品牌線上活動(dòng)“I”WHENCO-BRANDINGWITHTHIRD-PAR-TYBRANDS,ITISAPPLIEDINTHEFORMOFI當(dāng)與第三方品牌進(jìn)行聯(lián)名合作時(shí)均以I形式應(yīng)用。*對(duì)內(nèi)：可使用英文LOGO*對(duì)外：需使用中英文LOGO品牌聯(lián)名“X”BRANDNAME"X"當(dāng)與第三方品牌進(jìn)行聯(lián)名合作時(shí)均以X形式應(yīng)用。*左右或上下排版的品牌LOGO格式均可WHENCO-BRANDINGWITHTHIRD-PAR-TYBRANDS,ITISAPPLIEDINXFORMKKKKKKKKKKKK品牌線上活動(dòng)“I”品牌聯(lián)名“X”SECTIONCBCOLORISTHEMOSTDIRECTSPOKESPERSONOFTHEBRANDWECHOOSEKANSREDASTHEBRANDCOLOR標(biāo)品

志牌

色標(biāo)

彩志色彩是品牌最直接的代言人我們選用韓束紅作為品牌色BRANDPALETTEBRANDCOLORSTANDARDCOLOR品牌色標(biāo)準(zhǔn)色韓束紅線上使用RGBKANSUSERGBONREDLINES韓束紅印刷使用PANTONKANSREDPRINTUSINGPANTONBF0017C=0M=100Y=90K=25PANTON200cREDBRANDPALETTEBLACK,GREYANDGOLDWERECHOSENASTHEBRAND'SCOM-PLEMENTARYCOLOURS品牌色板我們選用了黑色，灰色和金色作為品牌的色板，金色代表了印刷中的燙金工藝F7F6F6C=4M=4Y=3K=0PANTONGREY000000FACD99C=93M=88Y=89K=80PANTONC=3M=26Y=42K=0PANTONBLACKGOLDENSECTIONDBSTANDARDFONTSAREASIMPORT-ANTASLOGOSANDAREPARTOFTHEBRAND品牌字標(biāo)體志VI中的標(biāo)準(zhǔn)字體和LOGO是一樣重要的，是品牌規(guī)范中的一部分BRANDFONTBRANDFONTGILROY品牌字體方正蘭亭黑THIN\LIGHT\REGULAR\MEDIUM\BOLDTHIN\LIGHT\REGULAR\MEDIUM\BOLD為年輕EMPOWERYOUTHWITHCONFIDENCEYOUTH提供一份底氣WITHCONFIDENCEWITHCONFIDENCEWITHCONFIDENCEEMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\EMPOWERYOUTHWITHCONFIDENCE\123456789SECTIONETHELAYOUTDESIGNREFLECTSBRANDPROFESSIONALISMWHILEENSURINGSOCIALMEDIAPLAT-FORMVISIBILITY品牌版式統(tǒng)一的版式設(shè)計(jì)能體現(xiàn)品牌的專業(yè)性，同時(shí)能保證社交媒體平臺(tái)的視覺調(diào)性BRANDFORMATBRANDFORMATTHELAYOUTDESIGNREFLECTSBRANDPROFESSIONALISMWHILEENSURINGSOCIALMEDIAPLAT-FORMVISIBILITY品牌版式統(tǒng)一的版式設(shè)計(jì)能體現(xiàn)品牌的專業(yè)性，同時(shí)能保證社交媒體平臺(tái)的視覺調(diào)性SCIENTIFICANTI-AGINGSCIENTIFICANTI-AGINGSCIENTIFICANTI-AGINGSCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKINBRANDFORMATTHELAYOUTDESIGNREFLECTSBRANDPROFESSIONALISMWHILEENSURINGSOCIALMEDIAPLAT-FORMVISIBILITY品牌版式統(tǒng)一的版式設(shè)計(jì)能體現(xiàn)品牌的專業(yè)性，同時(shí)能保證社交媒體平臺(tái)的視覺調(diào)性SCIENTIFICANTI-AGINGSKINCARESCIENTIFICANTI-AGINGSKINCARE科學(xué)抗衰專注功效型護(hù)膚科學(xué)抗衰專注功效型護(hù)膚SCIENTIFICANTI-AGINGSCIENTIFICANTI-AGING韓束星品韓束星品SCIENTIFICANTI-AGINGSCIENTIFICANTI-AGING紅蠻腰系列紅蠻腰系列PAGEDISPLAY頁面展示SCIENTIFICANTI-AGINGSKINCARE科學(xué)抗衰專注功效型護(hù)膚SCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESCIENTIFICANTI-AGINGBRINGMORESUITABSLPEEACNIATIL-IAZIGNIGNGINSAOSLIAUNTISOKNINSFORCHINESEPEOPLESPECIALIZINGINASIANSKINSCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKIN心動(dòng)觀影周｜科學(xué)抗衰韓束星品｜紅蠻腰系列20年科研沉淀，韓束，為年輕提供一份底氣專研緊致組合肽，專為緊致肌膚而來SCIENTIFICANTI-AGING內(nèi)外兼修｜緊致之旅SCIENTIFICANTI-AGINGBRINGMORESUITABLEANTI-AGINGSOLUTIONSFORCHINESEPEOPLESPECIALIZINGINASIANSKIN阻止肌膚糖化氧化，拒絕垮臉膠原流失外源雙抗｜內(nèi)源緊致韓束專研緊致組合肽復(fù)配初生膠原蛋白社交媒體展示*小紅書/INS平臺(tái)通用SECTIONFTHESPECIFICATIONOFTHEBRANDINTMALLVISIONEN-SURESTHEUNITYOFEACHUSESCENARIO天貓規(guī)范品牌在天貓視覺中的規(guī)范，保證各個(gè)使用場(chǎng)景和板塊之間的統(tǒng)一性BRANDTMALLPAGEVISION頁面KV規(guī)范自造節(jié)韓束「紅蠻腰」摯享禮盒她和你一樣愛01日常活動(dòng)格式只放品牌LOGO02030405A/B級(jí)活動(dòng)格式LOGO

|聚劃算年中最強(qiáng)購(gòu)物時(shí)刻韓束星品齊聚大促活動(dòng)格式LOGO

|平臺(tái)LOGO

|聯(lián)合副標(biāo)題文案主標(biāo)題內(nèi)容主標(biāo)題規(guī)范方正蘭亭中黑110PX副標(biāo)題規(guī)范方正蘭亭中黑50PX*KV主題字?jǐn)?shù)限制在5-7個(gè)，版式、LOGO位置以及文字大小不可隨意變動(dòng)PICTUREVISION主圖規(guī)范產(chǎn)品賣點(diǎn)產(chǎn)品賣點(diǎn)蘭亭黑88pt蘭亭黑88pt利益點(diǎn)文案蘭亭細(xì)黑42pt利益點(diǎn)文案蘭亭細(xì)黑42pt219即刻擁有>￥贈(zèng)贈(zèng)？？即刻擁有>正品名方正蘭亭細(xì)黑18pt贈(zèng)品名方正蘭亭細(xì)黑18pt￥￥？？利益點(diǎn)文案正品名方正蘭亭細(xì)黑18pt贈(zèng)品名方正蘭亭細(xì)黑18pt*注釋方正蘭亭細(xì)黑18pt01標(biāo)題規(guī)范主標(biāo)題：方正蘭亭黑字號(hào)88利益點(diǎn)：方正蘭亭細(xì)黑字號(hào)42*方圖：1200*1200

長(zhǎng)圖：750*1000PAGEDISPLAY頁面展示韓束「紅蠻腰」摯享禮盒緊致彈潤(rùn)煥亮抗初老即刻擁有韓束「紅蠻腰」摯享禮盒她和你一樣愛美RED40%WHITE30%BLACK15%GREY15%SECTIONGTHEUNIFIEDICONDESIGNCANREFLECTTHEPROFESSIONALISMOFTHEBRANDANDENSUREVISUALTONALITY品牌圖標(biāo)統(tǒng)一的ICON設(shè)計(jì)能體現(xiàn)品牌的專業(yè)性，同時(shí)能保證各個(gè)平臺(tái)的視覺調(diào)性BRANDICONSCIENCEANDTECHNOLOGYTHISPARTISTHEMAINSCIENTIFICANDTECHNOLOGICALCOMPO-NENTOFKANSICON科技成分ICON，韓束主要的科技成分核心自研專利成分TIRACLE-PRO，整體結(jié)合成分英文簡(jiǎn)寫CHACPg藍(lán)銅肽BLUECOPPERPEPTIDE環(huán)肽CYCLICPEPTIDE膠原蛋白COLLAGEN玻尿酸HYALURONICACIDTPACKPKTNIH乙?；腁CETYLHEXAPEPTIDE煙酰胺NIACINAMIDE氨基酸AMINOACID傳明酸TRANEXAMICACIDTIRACLEPROSECTIONHSURROUNDINGISTHEEXTENSIONANDIMPROVEMENTOFBRANDCULTURE品牌周邊周邊是對(duì)品牌文化的延伸和完善可以吸引年輕消費(fèi)群體