2024巴黎奧運(yùn)會(huì)虎撲營(yíng)銷指南【互聯(lián)網(wǎng)】【通案】【賽事營(yíng)銷】

虎撲呈現(xiàn)|ProudlyPresentedbyJRs五星在巴黎01五星在虎撲02CONTENTS五星正飄揚(yáng)03starsParisHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O時(shí)隔100年，奧運(yùn)會(huì)再次在巴黎綻放

繼北京冬奧、亞運(yùn)會(huì)又一項(xiàng)全國(guó)Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O東京奧運(yùn)會(huì)后，廣大群眾需要一場(chǎng)更開放，更年輕，更符

合主流審美的體育盛會(huì)來再次激活人們的期盼法式浪漫塞納河畔上的奧運(yùn)開幕式，一睹巴黎風(fēng)情新潮項(xiàng)目街舞、滑板、沖浪、攀巖加入中心舞臺(tái)對(duì)品牌來講，這是四年一次的盛大舞臺(tái)，展示自身優(yōu)勢(shì)給千萬用戶Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O通過奧運(yùn)會(huì)的強(qiáng)大勢(shì)能,所有中國(guó)體育健兒

中國(guó)科技、中國(guó)品牌都被全世界看到

所有國(guó)人一起為中國(guó)增光添彩Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHumescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O中JRs心往一處想，勁往一處使國(guó)所有中國(guó)人的榮耀狂歡隊(duì)每個(gè)中國(guó)隊(duì)奪金時(shí)刻都是每個(gè)中國(guó)人最驕傲的時(shí)刻在全世全體國(guó)人為國(guó)的舞臺(tái)贊中央大國(guó)崛起的自豪感體育強(qiáng)國(guó)，老百姓最喜聞樂?HumescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OstarsHUPUHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O歷經(jīng)二十年風(fēng)雨相伴，“大賽時(shí)刻上虎撲”

已經(jīng)深入每一位JRs心中Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O男性興趣為一體的體育社區(qū)，足籃電等興趣全部容納

造就全網(wǎng)最高濃度討論氛圍S13單場(chǎng)比賽評(píng)分200W次+當(dāng)評(píng)分成為一種表達(dá)方式NBA個(gè)人評(píng)分記錄130.3W次+庫(kù)里榮膺總冠軍+總決賽FMVP哈登加盟快船5分鐘3.5W+互動(dòng)量硬核球迷的意見表達(dá)#賽事主題頁(yè)英雄聯(lián)盟臺(tái)詞評(píng)分累計(jì)230.4W隨手添加“愛你老媽”換來全網(wǎng)共鳴Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O線上到線下，活動(dòng)不斷檔，JRs整活與辣評(píng)層出不窮內(nèi)容總條數(shù)：1.抖音2.快手3.微博內(nèi)容傳播度：1.抖音2.快手3.微博4.小紅書.212,834,946Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O大事好事新鮮事，熱梗亮評(píng)整花活火出圈的話題收割機(jī)，全國(guó)網(wǎng)民的快樂源泉，也是興趣愛好的新聚集地游戲人群學(xué)生人群“愛你老媽”臺(tái)詞評(píng)分火爆全網(wǎng)！抖音/站快手微博全網(wǎng)發(fā)酵破圈ingB站累計(jì)播放：1300W+抖音累計(jì)播放：1.2億（統(tǒng)計(jì)日期：2年1月1月初）全網(wǎng)人群情感共鳴小紅書熱門筆記1.3W+點(diǎn)贊抖音三個(gè)相關(guān)話題2.3億+播放微博話題1411w+閱讀萬物皆可評(píng)分Hupu&OlympicGamescampianHupcaympicGamescampGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OTOKYO2020BEIJING2022虎撲JR看奧運(yùn)意愿強(qiáng)烈6%13%23%58%最期待賽場(chǎng)發(fā)生什么3%單日熱度1718w+訪問人數(shù)3247w+12%18%35%32%Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O一句“愛你老媽”，引起百萬JRs打出了“五星好評(píng)”

在奧運(yùn)賽程中“愛我中華”將會(huì)引來更強(qiáng)烈的共鳴有料話題奪金時(shí)刻激情賽場(chǎng)Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O奧運(yùn)營(yíng)銷在虎撲——核心策略”讓五星好評(píng)化作JRs心中那面五星紅旗披在每位運(yùn)動(dòng)員后背上,揮舞在巴黎奧運(yùn)的正上方starsJRsHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O奧運(yùn)獨(dú)立賽事頻道每日連播不間斷活動(dòng)Banner賽前賽后緊抓時(shí)效熱點(diǎn)資訊實(shí)時(shí)傳遞賽程/金牌榜活動(dòng)入口熱搜、話題、資訊Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O奧運(yùn)營(yíng)銷在虎撲——四重奏Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O1億JRs，為國(guó)而贊Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O計(jì)劃一計(jì)劃二計(jì)劃三計(jì)劃四Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O五證奧運(yùn)獨(dú)立TAB頁(yè)第一流量入口承載每日千萬級(jí)曝光確保活動(dòng)參與基數(shù)五星通行證通行證經(jīng)驗(yàn)條123……464748每個(gè)等級(jí)對(duì)應(yīng)的獎(jiǎng)品升級(jí)通行證?給運(yùn)動(dòng)員打五星好評(píng)?關(guān)注XX品牌官方賬號(hào)?瀏覽奧運(yùn)相關(guān)賽事貼?分享活動(dòng)頁(yè)面?…奧運(yùn)選手精選評(píng)分獨(dú)立H5頁(yè)面用戶參與活動(dòng)簡(jiǎn)單確保每日參與人數(shù)營(yíng)銷權(quán)益蘇炳添全紅嬋9.99.9欄目冠名+定制任務(wù)+文案植入+評(píng)分定制+資源包配套資源適合賽事官方合作類客戶Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OGamingdemo用戶免費(fèi)參加，參與站內(nèi)活動(dòng)，即可獲得經(jīng)驗(yàn)值，升級(jí)通行證登記1級(jí)滿級(jí)48級(jí)123……464748用戶在活動(dòng)中每次升級(jí)都可能獲得獎(jiǎng)品*通行證一共設(shè)有48級(jí)（致敬北京奧運(yùn)會(huì)中國(guó)一共獲得48枚金牌）battleHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O活動(dòng)內(nèi)設(shè)置多樣社區(qū)任務(wù)，用戶完成任務(wù)即可升級(jí)通行證等級(jí)品牌向任務(wù)

社區(qū)向任務(wù)?關(guān)注品牌官方賬號(hào)?完成品牌話題發(fā)帖下互動(dòng)?其他品牌定制類任務(wù)等五星通行證發(fā)布關(guān)于奧運(yùn)助威的帖子點(diǎn)贊評(píng)論分享奧運(yùn)新聞貼…互動(dòng)向任務(wù)

評(píng)分向任務(wù)分享奧運(yùn)隊(duì)員評(píng)分頁(yè)?為奧運(yùn)運(yùn)動(dòng)員評(píng)“五星”?每日瀏覽通用評(píng)分?…分享頁(yè)面到微信朋友圈成功邀請(qǐng)朋友參與活動(dòng)…Hupu&OlympicGamescampianHupu&OlympicGamscampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O獎(jiǎng)品激勵(lì)設(shè)置單次互動(dòng)激勵(lì)、長(zhǎng)線互動(dòng)激勵(lì)奧運(yùn)五星通行證等級(jí)123……464748通行證每3級(jí)均有獎(jiǎng)勵(lì)每一次給運(yùn)動(dòng)員打“五星好評(píng)”均有可能掉落“奧運(yùn)盒子”獎(jiǎng)勵(lì)設(shè)置?品牌獎(jiǎng)品?虎撲定制頭像框?奧運(yùn)禮盒等?品牌獎(jiǎng)品?虎撲會(huì)員?奧運(yùn)禮盒等通行證滿級(jí)大獎(jiǎng)設(shè)置：虎撲JR定制奧運(yùn)金牌*品牌可定制獎(jiǎng)品類型、禮盒等Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O更多關(guān)于奧運(yùn)的五星玩法，主頁(yè)全獲取五星通行證「五星奧運(yùn)競(jìng)技場(chǎng)」在線彈幕互動(dòng)游戲，和全國(guó)JR一起“闖關(guān)奪金”?；涠ㄖ平鹋圃诰€發(fā)放。?直播間在線聯(lián)動(dòng)?彈幕互動(dòng)即可參與?活動(dòng)全程貫穿奧運(yùn)?多運(yùn)動(dòng)項(xiàng)目定制「五星JRs出征巴黎」AI海報(bào)征集，大量素材產(chǎn)出JR奔赴現(xiàn)場(chǎng)，地標(biāo)建筑展示借助AI打造千萬助威圖。巨幅海報(bào)承包巴黎地標(biāo)建筑，與JR一起出征奧運(yùn)?！肝逍荍Rs奧運(yùn)Cos秀」全民奧運(yùn)氛圍，AI為用戶聯(lián)動(dòng)奧運(yùn)，提升社區(qū)氛圍打造你的專屬運(yùn)動(dòng)穿搭。

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效串聯(lián)。Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O評(píng)分功能深度綁定，打造“奧運(yùn)限定版本評(píng)分”評(píng)分主頁(yè)奧運(yùn)評(píng)分置頂評(píng)分頁(yè)面定制奧運(yùn)特色虎撲評(píng)分奧運(yùn)評(píng)分10.0200WJRs評(píng)分立即評(píng)分今日奧運(yùn)奧運(yùn)冠軍虎撲評(píng)分9.9500WJRs評(píng)分立即評(píng)分*品牌信息植入或定制評(píng)分icon等在此基礎(chǔ)上升級(jí)定制Hupu&OlymGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O破次元壁奧運(yùn)選手親自回應(yīng)，隔空互動(dòng)強(qiáng)勢(shì)破圈外圍媒體擴(kuò)散奧運(yùn)?撲亮評(píng)奧運(yùn)運(yùn)動(dòng)員新聞、娛樂矩陣號(hào)更多普通用戶

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巴黎地標(biāo)承包計(jì)劃，億萬JRs共同為奧運(yùn)

出征，每一個(gè)為奧運(yùn)助威的亮評(píng)都有可能

被送到巴黎，被更多外國(guó)友人看見專題記錄片這次由全體JRs一同參與

跨越東西五千多公里的奧運(yùn)助威行動(dòng)

由虎撲全程記錄下來并在長(zhǎng)視頻媒體上二次擴(kuò)散巨幅海報(bào)在巴黎Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O標(biāo)題冠名結(jié)合賽事超級(jí)曝光，全局用戶最速捕捉同步PUSH重點(diǎn)展示【金牌速遞】針對(duì)奧運(yùn)會(huì)期間，中國(guó)代表團(tuán)熱門項(xiàng)目奪金后，社區(qū)即可發(fā)布【金牌速遞】欄目，并結(jié)合社區(qū)PUSH功能，第一時(shí)間輻射全局用戶。文末文案Banner海報(bào)欄目匹配：奧運(yùn)會(huì)官方贊助商等Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O聯(lián)動(dòng)驚喜盒子，中國(guó)隊(duì)奪金掉落“金牌禮盒”慶祝中國(guó)健兒奪得奧運(yùn)金牌

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資源包配套推廣資源

奧運(yùn)版塊推薦適合奧運(yùn)賽事合作品牌Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O賽場(chǎng)內(nèi)外名場(chǎng)面評(píng)分、神評(píng)不斷不止是賽場(chǎng)瞬間，各種盛會(huì)名場(chǎng)面皆可打分，JR神評(píng)、毒

舌不斷出圈【核心玩法】虎撲資訊不間斷報(bào)道奧運(yùn)內(nèi)外各種名場(chǎng)面；名場(chǎng)面頁(yè)面均帶有評(píng)分、神評(píng)功能，分享、截圖一鍵搞定品牌logo品牌logo【賽場(chǎng)速遞】【賽場(chǎng)速遞】這波操作什么水平這波扣籃什么水平營(yíng)銷權(quán)益品牌定制名場(chǎng)面欄目、品牌露出Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O《奧運(yùn)社區(qū)特輯》Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O奧運(yùn)前瞻奧運(yùn)晚報(bào)JRs專訪今日重點(diǎn)關(guān)注營(yíng)銷權(quán)益沖金聚焦賽事回顧焦點(diǎn)選手?專欄冠名+內(nèi)容植入?資源包配套推廣資源?奧運(yùn)版塊推薦?適合奧運(yùn)賽事合作品牌Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O熱點(diǎn)日歷金牌榜單奧運(yùn)熱點(diǎn)日歷營(yíng)銷權(quán)益?專欄冠名+內(nèi)容植入

?資源包配套推廣資源

?奧運(yùn)版塊推薦?適合奧運(yùn)賽事合作品牌Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OJRs奧運(yùn)最亮評(píng)每日挖掘JRs亮評(píng)內(nèi)容，抓住賽事時(shí)效形成站內(nèi)外內(nèi)容二次傳播奧運(yùn)每日最佳瞬間每日精彩賽場(chǎng)內(nèi)容尋找，邀約用戶投票+討論通過趣味內(nèi)容，聚焦用戶二次探討+金句展現(xiàn)優(yōu)質(zhì)UGC內(nèi)容發(fā)酵聚焦賽場(chǎng)精彩時(shí)刻?賽場(chǎng)熱點(diǎn)內(nèi)容深度觀點(diǎn)?趣味事件二次發(fā)酵?千人千面，不同觀點(diǎn)?每日聚焦熱門話題，有效聚集用戶?比賽精彩瞬間二次探討?提煉用戶UGC二創(chuàng)能力，形成破圈效應(yīng)營(yíng)銷權(quán)益營(yíng)銷權(quán)益?欄目冠名+話題定制+文案植入?資源包配套資源?欄目冠名+話題定制+文案植入?資源包配套資源?適合賽事官方合作類客戶Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O《終于能輪到我了》奧運(yùn)冠軍版邀請(qǐng)中國(guó)奧運(yùn)冠軍在虎撲站內(nèi)與網(wǎng)友一對(duì)

一問答回帖，給廣大網(wǎng)友創(chuàng)造一個(gè)和奧運(yùn)

冠軍對(duì)話的平臺(tái)AMA期間可以抽取固定樓層，送出奧運(yùn)禮

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