《商務(wù)英語函電2》課件-Lesson 1 Introducing a Trading Company 國際貿(mào)易公司簡介

PARTI

DevelopingPotentialCustomers開發(fā)潛在客戶Task1EstablishingTradeRelations建立業(yè)務(wù)關(guān)系LearningObjectivesTobeabletowriteemailsaskingfortheestablishmentofbusinessrelationsTograspthewritingplans,usefulsentencesandphrasesofdevelopingnewcustomersLesson1IntroducingaTradingCompany介紹貿(mào)易公司

Nidera

NideraisamajorinternationalagribusinessandtradingcompanywithanannualturnoverinexcessofUSD17billion.Thefirm,whichwasestablishedin1920withitsheadquarterinRotterdam(theNetherlands),focuseditsearlycommercialactivitiesongrainandfoodstuffs.OnFebruary28,2014,51%stakeinNiderawasacquiredbytheChinaNationalCereals,OilsandFoodstuffsCorporation(COFCO).Basicinfo:businessscope,businessfigures,history,developmentASAMPLEINTRO

Nideraisanexpertinthetrading,origination,processing,merchandising,handling,storageandlogisticsofgrain,grainby-products,oilseedsandvegetableoils.Inaddition,NideraisengagedinthedistributionofcroptechnologyanditisaleadingseedresearchandproductioncompanyinSouthAmerica.ItsplantsinArgentinahavebeencertifiedtoISO9001:2008,ISO22000:2005,ISO14001:2004,OHSAS18001:2007,andHACCPCodexAlimentarius.InSeptember2010,NiderabecameoneofthefirstinternationalSustainabilityandCarbonCertification(ISCC)certifiedtradingcompaniesintheNetherlands.ASAMPLEINTROProducts&services,certification/strenghs

Today,thecompanyhasdomesticandinternationaloperationsinmorethan20majorexportandimportcountriesanddistributesitsproductstomorethan60countriesworldwide.Thisprivatelyheldcompanyemploysaround3,800peoplegloballyandhas29whollyownedoperationalfacilities.Thecompanyservesasaliaisonbetweenmarketsinitscapacityasadomesticandinternationaltraderofagriculturalcommoditiesandmaintainsanin-housefreightdivisiontoaccommodatecustomers’specificshippingrequirements.ItsbrandsincludeSuperseries,LabradorseriesinthecroptechnologybusinessandLegitimointheedibleoilbusiness.A

SAMPLEINTROBusinessconnections,size,brands

TheCorporateVisionistocreatesustainableeconomic,socialandenvironmentalvaluethroughitsroleasaleadingmulti-commodityoriginatoranddistributorintheglobalagriculturemarkets.Itstrivestobeareliable,innovativeanddynamicbusinesspartnerthatprovidesthehighestqualitybusinesssolutionsandforgesstrongandlong-termrelationshipswithitscustomersandstakeholdersatlarge,fosteringpartnershipsandopendialogue.TheCorporateValuesareIntegrity,Commitment,RespectandAccountability,guidingthecompany'soperationsandbusinessworldwideinaresponsiblemanner.ThesevalueshelpNideratofulfillitspurposeandtoachieveitsvision.ASAMPLEINTROVision&ValuesNotesNidera:荷蘭尼德拉公司，世界知名農(nóng)產(chǎn)品和大宗產(chǎn)品交易集團(tuán)。tradingcompany:貿(mào)易公司tradingpartner貿(mào)易伙伴trade:n.貿(mào)易；買賣tradeagreement貿(mào)易協(xié)定Seventypercentofthecountry'stradeiswithEurope.該國70%的貿(mào)易是和歐洲做的。trade:v.從事……貿(mào)易，進(jìn)行……交易Nideratradesinleadinghybridsandvarietiesoffiveoftheworld’smainstaples(wheat,corn,soybeans,sunflowerseeds,andsorghum).Nidera從事世界五種主要糧食作物（小麥、玉米、黃豆、葵花籽和高粱）的主要雜交品種和變種的貿(mào)易。tradern.商人，交易商awool/sugartrader毛料商/糖商turnover:n.營業(yè)額，成交量，在給定的時(shí)間成交的總額annualturnover年?duì)I業(yè)額

exportturnover出口交易額foreigntradeturnover對外貿(mào)易額

salesturnover營業(yè)額firm:n.公司，商號(hào)alawfirm律師事務(wù)所anaccountancyfirm會(huì)計(jì)事務(wù)所headquarter:n.總部v.總部設(shè)在，常用縮寫HQ表示GMisheadquarteredinDetroit,Michigan.通用汽車總部設(shè)在美國密執(zhí)根州的底特律城。表示公司總部地點(diǎn)還可以說：TheWTOisbasedinGeneva.世貿(mào)組織設(shè)在日內(nèi)瓦。ThecompanyhasitsbaseinLondonandbranchesinallEuropeancountries.公司總部設(shè)在倫敦，分公司遍布所有歐洲國家。acquire:v.收購，購得mergersandacquisitions企業(yè)兼并與收購，簡稱“并購”，縮寫為M&ACOFCO:中糧集團(tuán)。中國最大的糧油食品進(jìn)出口公司by-product:副產(chǎn)品，也可以寫作byproductnativeproduceandanimalbyproducts土畜產(chǎn)品beengagedin:從事，從事……經(jīng)營活動(dòng)表示公司“經(jīng)營”，還可以用以下表達(dá)方式：dealin:經(jīng)營Thisfirmdealsinfurs.這家公司經(jīng)營皮貨。handle:v.經(jīng)營Wehavebeenhandlingchemicalsformorethan20years.我們經(jīng)營化工有20多年了。specializein:專營Wespecializeintheimportandexportoftextiles.我們專營紡織品進(jìn)出口業(yè)務(wù)。in…line(business):經(jīng)營WeareinArtsandCraftsline.我們做手工藝品。distribution:n.分發(fā)；分配distributev.分發(fā)；分配ThecompanyaimseventuallytodistributeitsproductsthroughouttheEuropeanUnion.公司計(jì)劃最終讓產(chǎn)品行銷歐盟國家。certify:v.（以書面形式）證明；發(fā)證書給……Thecompaniesarerequiredtoobtainthird-partyauditstocertifythattheyadheretothestandards.這些公司必須取得第三方審核，以證明他們堅(jiān)持了上述標(biāo)準(zhǔn)。BVhascertifiedourfactorytoISO9001:2000.必維（即法國船級社）已按照ISO9001:2000標(biāo)準(zhǔn)給我們工廠頒證。certificate:n.證書SGSisthelegalthirdpartytoissuesuchconformitycertificate.通標(biāo)公司是可以簽發(fā)這種合格證書的合法第三方機(jī)構(gòu)。certification:n.認(rèn)證ObtainingISO9001certificationisextremelydifficult,andmanyaftermarketpartsmanufacturersarehesitanttoadoptthisstandard.通過ISO9001質(zhì)量體系認(rèn)證十分困難，很多售后（汽車）配件廠商對是否采用這一標(biāo)準(zhǔn)猶豫不決。third-partyindependentcertificationbody第三方獨(dú)立檢驗(yàn)機(jī)構(gòu)ISO:國際標(biāo)準(zhǔn)化組織全稱是InternationalOrganizationforStandardizationISO9001:2008質(zhì)量體系認(rèn)證ISO22000:2005食品安全體系認(rèn)證ISO14001:2004環(huán)境管理體系認(rèn)證domestic:a.本國的，國內(nèi)的domesticmarket國內(nèi)市場

domesticdemand國內(nèi)需求domesticairlines國內(nèi)航空公司

domesticflights國內(nèi)航班export:n.出口；出口商品Wehavebeenhandlingtheimportandexportoftextilesformanyyears.我們經(jīng)營紡織品的進(jìn)出口業(yè)務(wù)已有很多年了。Ourexportsnowexceedourimportsinvalue.目前我們出口值超過進(jìn)口值。export:v.出口Thecompanyimportsrawmaterialsandexportsthefinishedproducts.該公司進(jìn)口原料而出口成品。exporter:n.出口商import:n.進(jìn)口；進(jìn)口商品v.進(jìn)口importer:n.進(jìn)口商privatelyheldcompany:私營企業(yè)，私人控股企業(yè)employ:v.雇用Ourcompanyemploys1,500membersofstaff.我公司雇用1,500員工。whollyownedoperationalfacilities:全資的經(jīng)營機(jī)構(gòu)liaison:n.聯(lián)絡(luò)；聯(lián)絡(luò)人liaisonoffice聯(lián)絡(luò)處，聯(lián)絡(luò)辦公室headoffice總部

branchoffice分部，分公司parentcompany母公司

subsidiaries子公司market:n.市場thestockmarket股票市場

thejobmarket就業(yè)市場themoneymarket金融市場

theemergingmarket新興市場in-housefreightdivision:公司內(nèi)設(shè)的貨運(yùn)部門freight:n.貨運(yùn)；運(yùn)費(fèi)oceanfreight海運(yùn)費(fèi)

airfreight空運(yùn)費(fèi)freightforwarder貨運(yùn)代理商

containerfreightstation集裝箱貨運(yùn)站division:n.部門，處，室，科。如：thesalesdivision銷售部門customer:n.顧客，主顧；客戶regular/oldcustomer老客戶 newcustomer新客戶valuedcustomer重要的客戶 customersatisfaction客戶滿意度customerpreference客戶喜好 customerreference客戶（提供的）資信證明potentialcustomer潛在顧客 customerservicedepartment客戶服務(wù)部brand:n.=brandname品牌brandimage品牌形象imitationbrand冒牌brandedgoods品牌貨Theseller’sbrandistobeclearlystampedontheendofeachpiece.每件的末端應(yīng)清楚地加印賣方的品牌。sustainable:a.可持續(xù)的sustainabledevelopment可持續(xù)發(fā)展EXERCISESI.TranslatethefollowingexcerptsofcompanyintroductionsintoChinese.

1.Foundedin1978,Versace（范思哲）isoneoftheworld'sleadinginternationalfashionhouses.TheItalianparentcompanyoftheVersaceGroup,GianniVersaceS.p.A.designs,marketsanddistributesluxuryclothing,accessories,fragrances,makeupandhomefurnishingsunderthevariousbrandsoftheVersaceGroup.1.范思哲創(chuàng)立于1978年，是全球國際時(shí)尚業(yè)的先鋒。范思哲集團(tuán)位于意大利的母公司詹尼·范思哲公司負(fù)責(zé)設(shè)計(jì)、營銷和分銷旗下諸多品牌的高檔服裝、配飾、香水、化妝品和家具產(chǎn)品。II.TranslatethefollowingsentencesintoChinese.

2.Whenwewerefoundedin1802,DuPont（杜邦）wasprimarilyanexplosivescompany.Onehundredyearsago,ourfocusturnedtochemicals,materialsandenergy.Today,wedeliverscience-basedsolutionsthatmakearealdifferenceinpeople'slivesaroundtheworldinareassuchasfoodandnutrition,healthcare,apparel,safetyandsecurity,construction,electronicsandtransportation.2.1802年成立時(shí)，杜邦公司主要生產(chǎn)炸藥。一百年前，我們的重點(diǎn)轉(zhuǎn)向了化學(xué)品，材料和能源。今天，我們提供以科學(xué)為基礎(chǔ)的解決方案，對世界各地的人們在食品、營養(yǎng)、保健、服裝、安全、建筑、電子和交通等領(lǐng)域的生活產(chǎn)生巨大影響。II.TranslatethefollowingsentencesintoChinese.

3.GeneralMotorsCorp.（通用汽車公司）,theworld'slargestvehiclemanufacturer,employs349,000peoplegloballyinitscoreautomotivebusinessandsubsidiaries.GM'sglobalheadquartersisattheGMRenaissanceCenterinDetroit,USA.Foundedin1908,GMhasbeentheglobalautomotivesalesleadersince1931.GMtodayhasmanufacturingoperationsin32countriesanditsvehiclesaresoldinmorethan190countries.Asthefirstautomotivecompanytomass-produceanaffordableelectriccar,andthefirsttodevelopanelectricstarterandairbags,nowGMiscommittedtoanall-electricfuture.3.通用汽車，世界上最大的車輛制造公司，在其核心汽車業(yè)務(wù)和子公司就在全球范圍內(nèi)雇傭有34萬9千名員工。成立于1908，通用汽車自1931年以來已成為全球汽車銷售的領(lǐng)導(dǎo)者。今天，通用汽車公司在32個(gè)國家進(jìn)行生產(chǎn)經(jīng)營，其車輛在190多個(gè)國家銷售。通用汽車是第一家大規(guī)模生產(chǎn)價(jià)格可接受的電動(dòng)汽車的汽車公司，并且是第一家開發(fā)電動(dòng)起動(dòng)器和安全氣囊的公司，現(xiàn)在通用汽車致力于全電動(dòng)汽車的未來。II.TranslatethefollowingsentencesintoEnglish.

1.Ourcompanywasfoundedin1970sandhasbeenhandlingtheimportandexportofmedicinesandhealthproductsformorethan40years.WeareheadquarteredinBeijing.1.我公司成立于二十世紀(jì)70年代，從事醫(yī)藥保健品（medicinesandhealthproducts）的進(jìn)出口已有40多年了。公司總部設(shè)在北京。III.TranslatethefollowingsentencesintoEnglish.

2.Besidessixcooperativefactories,wealsohaveaself-ownedfactorywhichoccupiesanareaof10,000squaremetersandhasbeencertifiedtoISO9001:2000.2.我公司擁有6家合作工廠（cooperativefactory）和1家自屬工廠。自屬工廠占地（occupyanareaof）約1萬平方米，已通過ISO9001:2000質(zhì)量體系認(rèn)證。III.TranslatethefollowingsentencesintoEnglish.

3.Ourregisteredcapitalis30millionRenminbiYuan.WehavebranchesinLondon,HamburgandMalaysia.Thedomesticemployeesare2,500intotal.3.我們的注冊資本（registeredcapital）是三千萬人民幣。在倫敦、漢堡、馬來西亞各有一家分公司。國內(nèi)雇員達(dá)2500人。III.TranslatethefollowingsentencesintoEnglish.

4.ShengjiaArts&CraftsFactoryisamanufacturerwiththecapabilityofR&D,productionandtradingofartworkfurniture.4.盛家工藝品廠是一家集研發(fā)、生產(chǎn)、經(jīng)營于一體的工藝家具生產(chǎn)企業(yè)。III.TranslatethefollowingsentencesintoEnglish.

5.Withaturnoverof200millionUSdollarslastyear,werankedhighamongtheChina’sTop500ForeignTradeEnterprisesbyimportandexportvalue.5.我公司去年?duì)I業(yè)額達(dá)2億美元，位于（rank）中國進(jìn)出口額500強(qiáng)企業(yè)前列。WRITINGTASK請你根據(jù)以下信息撰寫一篇貴公司的介紹：

山東天意工藝品進(jìn)出口公司座落在美麗的海濱城市—青島。

公司成立于1982年，主要經(jīng)營各類工藝品的生產(chǎn)和進(jìn)出口業(yè)務(wù)。2019年出口額為3246萬美元，是山東省最大的編織工藝品制造和進(jìn)出口公司之一。TaskA1-1EnglishWRITINGTASK

公司在多年的經(jīng)營活動(dòng)中建立了穩(wěn)定的貨源供應(yīng)和銷售渠道。在國內(nèi)創(chuàng)建了2家自屬生產(chǎn)企業(yè)，占地2萬平方米，員工總數(shù)達(dá)到280余名，其中專業(yè)研發(fā)人員25名。同時(shí)，公司與省內(nèi)外50多家工藝品生產(chǎn)廠家保持著良好的協(xié)作關(guān)系。2012年，自屬工廠通過了SGS公司的ISO9001:2000質(zhì)量體系認(rèn)證。2013年工廠通過了IKEA驗(yàn)廠。TaskA1-1EnglishWRITINGTASK

公司現(xiàn)經(jīng)營的商品主要有：裝飾品（decorations）、手提包、鞋帽、人造花（果）（artificialflowersandfruits）、仿真首飾（simulationjewelries）、圣誕禮品、工藝美術(shù)品、瓷器等多種工藝品和日用工藝品。產(chǎn)品設(shè)計(jì)新穎，工藝精美。選取玉米殼（cornhusk）、麥秸（wheatstraw）、紙繩（paperstraw）、海草（seagrass）、酒椰（Raphia）、柳條（wicker）等純天然材料加工而成的編織工藝品遠(yuǎn)銷北美、南美、東歐、東南亞和非洲市場。TaskA1-1EnglishWRITINGTASK

此外，可承接OEM訂單，根據(jù)客戶要求加工產(chǎn)品，設(shè)計(jì)以及定做包裝。多年來，公司以優(yōu)質(zhì)的服務(wù)、可靠的質(zhì)量和良好的信譽(yù)，贏得了海內(nèi)外客商的信賴。

隨著公司對外貿(mào)易的持續(xù)發(fā)展，公司將不斷增強(qiáng)企業(yè)競爭力、創(chuàng)造力，打造良好的品牌效應(yīng)和現(xiàn)代化的企業(yè)形象，實(shí)現(xiàn)企業(yè)穩(wěn)定、快速的持續(xù)發(fā)展。TaskA1-1EnglishWRITINGTASK

地址：青島市香港西路65號(hào)山東工藝品大廈16-17層

電話：+86-532-82748906

傳真：+86-532-82748909

郵編：266071Email:inquiry@

公司網(wǎng)頁：TaskA1-1EnglishWRITINGTASK

ShandongTianyiArts&CraftsImp.&Exp.Co.,Ltd.islocatedinthebeautifulcoastalcity–Qingdao.Foundedin1982,Tianyihasbeenengagedintheproduction,importandexportofvariousartsandcraftsforover30years.In2014,weachievedanexportvalueuptoUSD32,460,000.Tianyiisoneoftheleadingcompaniesmanufacturingandtradingknittingartsandcrafts.TaskA1-1中文WRITINGTASKWehaveestablishedastablesupplyofgoodsandsaleschannelsinmanyyearsofbusinessactivities.Wesetuptwoself-ownedfactoriesinChina,coveringanareaof20,000squaremeters.Thetotalnumberofemployeeshasreachedmorethan280,25ofwhichareR&Dprofessionals.Besides,wekeepgoodbusinessconnectionswithover50artworkmanufacturersinandoutsideShandongprovince.Theself-ownedfactoryhasbeencertifiedtoISO9001:2000bySGSin2012andpassedthefactoryauditbyIKEAin2013.TaskA1-1中文WRITINGTASKWemainlyhandlevariousartworksandhandicraftsfordailyuse,suchasdecorations,handbags,shoesandhats,artificialflowersandfruits,simulationjewelries,Christmasgifts,artsandcrafts,porcelains,etc.Thepr