2025文旅景區(qū)商場地產(chǎn)元旦跨年音樂節(jié)活動方案

2025商場丨景區(qū)跨年音樂節(jié)活動策劃方案HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR創(chuàng)意闡述20跨年狂歡夜2420不潮不來電25歡迎來到2025年準(zhǔn)備好迎接新的一年了嗎？讓我?guī)泐I(lǐng)略跨年時刻的魅力！時間定格在午夜12點，心情期待滿滿！眼前的煙花綻放出耀眼的光芒，宛如星星點綴夜空。動聽的音樂充斥著每個角落，讓人儼然置身在夢幻的仙境中。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR創(chuàng)意闡述當(dāng)鐘聲敲響，一年的最后一秒劃過指尖，我們帶著對未來美好的憧憬和堅定的信念迎接2025年的到來。無論遭遇什么，我們都將勇往直前，為夢想奮力拼搏！今年的跨年瞬間，讓我們十指緊扣，共同迸發(fā)出無盡的幸福和快樂。祝福所有的小伙伴們新年快樂，心想事成！讓我們一起在新的一年里創(chuàng)造更多美好時刻！熱情的我們EnthusiasticusHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR創(chuàng)意闡述本次活動將以【不潮不來電跨年音樂節(jié)】為主題定制2025跨年主題活動，集合市集、音樂、趣味游戲等活動元素。在即將到來的2025，讓我們眺望遠(yuǎn)方，勇往直前，為夢想奮力拼搏！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARCONTENTS目錄0101.活動概述02.活動宣傳0203.活動主體0304.活動附錄04HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2025商場丨景區(qū)跨年音樂節(jié)活動活動概況HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動概況活動時間：24.12.31-25.01.01活動地點：文旅景區(qū)丨地產(chǎn)項目營銷中心丨商業(yè)中心01.不潮不來電營造區(qū)02.不潮不來電互動區(qū)03.不潮不來電市集區(qū)04.不潮不來電跨年音樂節(jié)HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR制造聲浪積蓄人浪引發(fā)浪潮打造全新潮酷的“跨年”社交場，用新潮時尚的活動帶××項目出圈，同時增加市集、音樂節(jié)等熱門活動元素組成了頂配版的元旦跨年主題活動。增強(qiáng)項目傳播效應(yīng)，借勢活動熱度，為營銷中心聚集人氣，進(jìn)行銷售轉(zhuǎn)化工作?；顒铀伎糓usicfestivalHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR01.不潮不來電營造區(qū)現(xiàn)場打造2025蛇年IP展藝術(shù)互動裝置區(qū)，設(shè)置不同的互動裝置，增加活動的體驗感！活動亮點HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動亮點02.不潮不來電互動區(qū)在這里偶遇財神、和小財神一起走發(fā)財之路，完成財神廟打卡、再吹吹發(fā)財?shù)娘L(fēng)，這個跨年夜，就是要暴富！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動亮點03.不潮不來電市集區(qū)不潮不來電創(chuàng)意市集區(qū)，現(xiàn)場氣氛非常滿，吃喝玩樂啥都有新年周邊、春聯(lián)、飾物、手工藝、潮玩...HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動亮點04.不潮不來電跨年音樂節(jié)跨年音樂節(jié)燃炸來襲,人氣DJ+MC給你超超超帶感潮酷體驗將氣氛推至高潮!新崖式的降溫也抵擋不住跨年的熱情！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2025商場丨景區(qū)跨年音樂節(jié)活動前期宣傳HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR定制活動主題海報，用多種色彩碰撞出時尚酸性風(fēng)，融入活動元素碰撞設(shè)計海報投放于微博、小紅書、微信朋友圈等平臺，在活動前期預(yù)熱發(fā)酵。發(fā)布預(yù)熱海報HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR發(fā)起跨年夜話題互動發(fā)起互動話題#不潮不來電

跨年狂歡夜#分享帶有活動話題的圖文/視頻并附有活動信息。即可參與活動抽獎。2025年跨年狂歡HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR前期宣傳短視頻預(yù)熱互動邀請達(dá)人在活動現(xiàn)場拍攝預(yù)熱視頻，通過短視頻的宣傳方式像目標(biāo)客群種草，提升活動熱度。將活動現(xiàn)場打造為熱門打卡地。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2025商場丨景區(qū)跨年音樂節(jié)活動活動主體HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體蛇年·發(fā)財人一條街01.抱住發(fā)財主題點02.小財神官方認(rèn)證03.發(fā)財人向錢沖04.財神廟打卡05.閃閃發(fā)光的錢途06.吹吹發(fā)財?shù)娘L(fēng)蛇年·小財神音樂會01.音樂節(jié)LIVE現(xiàn)場02.小財神微醺酒館03.DJ打碟開場04.跨年音樂秀05.街舞FREESTYLE06.音樂節(jié)歌手推薦蛇年·發(fā)財人財市場01.出發(fā)去買“財”02.財富購物車03.財市場主題點04.發(fā)財人財市場攤位05.財市場文創(chuàng)06.財市場美食蛇年·財運(yùn)無限行動01.財運(yùn)上上簽02.發(fā)財ATM機(jī)03.好運(yùn)刮刮樂04.杠上開花爭霸賽05.發(fā)財手作手機(jī)殼06.發(fā)財手作毛毯HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體蛇年·發(fā)財人一條街HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體抱住發(fā)財主題點定制大型氣模財神爺抱住發(fā)財?shù)男螒B(tài)主題點。更立體生動的詮釋活動主題的合影區(qū)，完成打卡后踏上發(fā)財之路。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體活動“錢”臺進(jìn)行簽到蓋章。小財神官方認(rèn)證，“發(fā)、福、財”等不同主題印證，想要哪款蓋哪款。小財神官方認(rèn)證中國的財神會保佑每一個漂泊在外的孩子，選一條你喜歡的路去走，比如發(fā)財之路！“發(fā)財向錢沖”“發(fā)財青松”HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體中國的財神會保佑每一個漂泊在外的孩子，選一條你喜歡的路去走，比如發(fā)財之路！“發(fā)財向錢沖”“發(fā)財青松”發(fā)財人向錢沖HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體財神廟打卡發(fā)財廟不可言，在上班和上進(jìn)之間還是選擇了上香，求財求學(xué)求上岸！領(lǐng)導(dǎo)的大餅我愛答不理，財神廟前我長跪不起！HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體閃閃發(fā)光的錢途拋掉戀愛腦，還有什么比搞錢更重要的！元寶開路八方來財，愿你擁有一個閃閃發(fā)光的錢途！跨年元旦發(fā)財人大會HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體吹吹發(fā)財?shù)娘L(fēng)，沒有人能抗拒吹一吹發(fā)財?shù)娘L(fēng)。將發(fā)財?shù)娘L(fēng)吹進(jìn)兜里，吹到下一站暴富！吹吹發(fā)財?shù)娘L(fēng)HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體蛇年·財運(yùn)無限行動HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體財運(yùn)上上簽財神蓋章的求財、求運(yùn)、求上岸的財運(yùn)上上簽。隨機(jī)抽取一支愿你往后余生，都是發(fā)財上上簽！跨年元旦發(fā)財人大會HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體發(fā)財ATM機(jī)發(fā)財人ATM機(jī)，按動機(jī)器按鈕，財神爺隨機(jī)贈送一張發(fā)財?shù)目??？靵斫幼∵@波潑天的富貴吧~跨年元旦發(fā)財人大會HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體每張簽到卡可領(lǐng)取一張刮刮樂，在好運(yùn)中轉(zhuǎn)站中可隨機(jī)抽取一張，快來和朋友切磋下誰的小手更發(fā)財？好運(yùn)刮刮樂HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體杠上開花爭霸賽13:00-17:00晉級賽18:30-21:30決賽每天限定40人報名參加，晉級賽采取積分形式通往總決賽。當(dāng)天獲得杠上開花爭霸賽冠軍的客戶將獲得發(fā)財大禮包一份。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體小眾特殊的發(fā)財手機(jī)殼，最適合時髦的小姐姐們了。享受拼貼發(fā)財?shù)倪^程，手握發(fā)財?shù)氖謾C(jī)，順風(fēng)順?biāo)?！發(fā)財手作·手機(jī)殼HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體發(fā)財手作·毛毯最近巨火的tufting,叫上你的牌搭子一起來打毛線，DIY一款發(fā)財毛毯，蓋上它必定發(fā)發(fā)發(fā)！蛇年發(fā)財人大會HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體蛇年·發(fā)財人財市場發(fā)財暴富快點跑，不做野菜戀愛腦！跟著小財神手握“向錢蔥”騎上小電動吹著發(fā)財?shù)娘L(fēng)一起去“財市場”買點“財”HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體出發(fā)去買“財”HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體手推購物車，裝滿它，把更多的“財”帶回家。購物車在手，發(fā)財不抖。財富購物車HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體招財請財，多吃青菜。發(fā)財向錢沖、芹你發(fā)財、好事發(fā)生、發(fā)財暴富，一茄順利。大財姜至。巨款姜至。財市場主題點HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體發(fā)財人財市場攤位市集攤位采用同活動VI色調(diào)一致的紅白綠搭配的風(fēng)格設(shè)計攤位，搭配隨處可見的小財神掛飾，突顯“財”氣滿滿。

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體財市場文創(chuàng)財神貼紙、財神水杯、元寶加濕器、發(fā)財小夜燈、發(fā)財冰箱貼，把他們帶回家沾沾財氣。日富一日咖啡、發(fā)財熱狗、南瓜元寶糕點，選一款你愛的美食。享受一場舌尖上的美食之旅。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體財市場美食HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體蛇年·跨年音樂節(jié)HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體炫酷的燈光效果和樂隊熱烈的LIVE秀表演，用音樂點燃全場，赴一場盛大的音樂狂歡。音樂節(jié)LIVE現(xiàn)場HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體微醺，是成年人最體面的放肆。沙灘椅、動感音樂，當(dāng)然還要安排上一杯微醺了，小財神親自調(diào)酒，這個夜晚讓酒精和音樂邂逅。小財神微醺酒館HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體新年伊始，熱鬧澎湃，DJ打碟開場，一秒燃炸全場。動感的節(jié)奏，將微醺的現(xiàn)場氣氛點燃。當(dāng)DJ臺按鈕的燈光亮起，炙熱的音浪，讓整個派對的氣氛達(dá)到最高點！跟著狂歡的節(jié)拍，燃起2025！DJMC打碟跨年開場HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體穿越時空通道，進(jìn)入沉浸式電音空間，在渾濁霓虹中釋放壓力，別具一格的零點跨年晚會有投影秀、舞蹈、樂隊、蹦迪、新年抽獎縱情狂歡精彩至極跨年音樂節(jié)HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體街舞FREESTYLE近距離觀看一場街舞表演，這件事情真的“泰褲辣”！高難度的地板動作帥翻全場。感受撲面而來的運(yùn)動魅力。HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動主體跨年歌手推薦冰淇&高山、余梓裙&張子薇、Lil.YoungY、新學(xué)校廢物合唱團(tuán)、周震南、太一、隔壁老樊樊凱杰、方書劍、梁朋杰、旅行新蜜蜂、唐九洲、魏晨姚琛、張超HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR2025商場丨景區(qū)跨年音樂節(jié)活動活動附錄HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動附錄擁擠踩踏疏散預(yù)案在來賓區(qū)周圍及主要通道處安排工作人員及保安，有序入場和退場，出現(xiàn)緊急情況，立即組織人員疏散。如場內(nèi)發(fā)生混亂時由場內(nèi)的工作人員及禮儀迅速引領(lǐng)領(lǐng)導(dǎo)到VIP休息室，確保在場領(lǐng)導(dǎo)的安全。主持人利用現(xiàn)場廣播對場內(nèi)的人員進(jìn)行引導(dǎo)和疏散

。出現(xiàn)緊急情況，造成人員傷病，則立即組織車輛和人員送往醫(yī)院。

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動附錄突發(fā)停電處理應(yīng)急預(yù)案安排備用電源發(fā)電設(shè)備。突發(fā)停電時，專人啟用備用電源設(shè)備，保證現(xiàn)場供電及照明，保證活動的順利完成。ARRANGE

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SMS.臨時活動改期處理預(yù)案不潮不來電跨年音樂節(jié)HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR活動附錄醫(yī)療預(yù)案:現(xiàn)場設(shè)置緊急醫(yī)療箱，準(zhǔn)備常規(guī)藥品，如防暑降溫藥、風(fēng)油精、創(chuàng)可貼等。設(shè)定一鍵撥號，活動前了解距離現(xiàn)場最近的120急救中心，救護(hù)車響應(yīng)時間?；顒忧跋嚓P(guān)培訓(xùn):工作人員培訓(xùn)為了保證活動成功舉辦，本公司負(fù)責(zé)活動的相關(guān)培訓(xùn)。有關(guān)工作人員的培訓(xùn)內(nèi)容涉及:活動內(nèi)容、活動流程、現(xiàn)場配合

。其他人員培訓(xùn)其他人員的培訓(xùn)內(nèi)