聯(lián)合國(guó)世旅組織：2024年11月世界旅游業(yè)晴雨表

Excerpt

Volume22?Issue4?November2024(EXCERPT)

ISSN:1728-9246

Internationaltourismontrackforfullrecoverybyendoftheyear

WorldTourismBarometer?November2024(EXCERPT)

TheWorldTourismOrganization(UNTourism)istheUnitedNationsspecializedagencymandatedwiththepromotionofresponsible,sustainableanduniversallyaccessibletourism.UNTourism’smembershipincludes160countries,6associatemembers,2permanentobservers,andover500affiliatemembersrepresentingtheprivatesector,educationalinstitutions,tourismassociationsandlocaltourismauthorities.

Copyright?2024,WorldTourismOrganization

WorldTourismBarometer(UNTourism)

ISSN:1728-9246

Volume22,issue4,November2024(version05/12/24)

PublishedandprintedbytheWorldTourismOrganization,Madrid,Spain

Firstpublishedvolume:2003Volume22published:2024Allrightsreserved.

WorldTourismOrganizationTel.:(+34)915678100

C/PoetaJoanMaragall4Website:

28020Madrid,SpainE-mail:info@

ThedesignationsemployedandthepresentationofmaterialinthispublicationdonotimplytheexpressionofanyopinionswhatsoeveronthepartoftheSecretariatoftheWorldTourismOrganizationconcerningthelegalstatusofanycountry,territory,cityorarea,orofitsauthoritiesorconcerningthedelimitationofitsfrontiersorboundaries.

TheWorldTourismOrganizationdoesnotguaranteetheaccuracyofthedataincludedinthispublicationandacceptsnoresponsibilityforanyconsequenceoftheiruse.ThementionofspecificcompaniesorproductsofmanufacturersdoesnotimplythattheyareendorsedorrecommendedbytheWorldTourismOrganizationinpreferencetoothersofasimilarnaturethatarenotmentioned.

AllpublicationsoftheWorldTourismOrganizationareprotectedbycopyright.Therefore,andunlessotherwisespecified,nopartofapublicationoftheWorldTourismOrganizationmaybereproduced,storedinaretrievalsystemorutilizedinanyformorbyanymeans,electronicormechanical,includingphotocopying,microfilm,scanning,withoutpriorpermissioninwriting.TheWorldTourismOrganizationencouragesdisseminationofitsworkandispleasedtoconsiderpermissions,licensing,andtranslationrequestsrelatedtoitspublications.

PermissiontophotocopymaterialfromtheWorldTourismOrganizationinSpainmustbeobtainedthrough

/english?lng=en

or

/unwto-publications.

Thecontentsofthisissuemaybequoted,providedthesourceisgivenaccuratelyandclearly.Distributionorreproductioninfullispermittedforownorinternaluseonly.Pleasedonotpostelectroniccopiesonpubliclyaccessiblewebsites.UNTourismencouragesyoutoincludealinkto

/market-intelligence.

Recommendedcitation:

WorldTourismOrganization(2024),WorldTourismBarometer,volume22,issue3,September2024,UNTourism,Madrid,

DOI:

/10.18111/wtobarometereng

AbouttheWorldTourismBarometer

TheWorldTourismBarometerisapublicationoftheWorldTourismOrganizationthatmonitorsshort-termtourismtrendsonaregularbasistoprovideglobaltourismstakeholderswithup-to-dateanalysisoninternationaltourism.

Theinformationisupdatedseveraltimesayearandincludesananalysisofthelatestdataontourismdestinations(inboundtourism)andsourcemarkets(outboundtourism).TheBarometeralsoincludesthreetimesayearaConfidenceIndexbasedontheUNTourismPanelofExpertssurvey,whichprovidesanevaluationofrecentperformanceandshort-termprospectsoninternationaltourism.

TheUNTourismSecretariatwishestoexpressitsgratitudetothosewhohavecontributedtotheproductionofthisWorldTourismBarometer,inparticulartoinstitutionsthatsupplieddata,andtothemembersoftheUNTourismPanelofExpertsfortheirvaluablefeedbackandanalysis.

ThisreportwaspreparedunderthecoordinationofZoritsaUrosevic,ExecutiveDirector,bytheMarketIntelligence,PoliciesandCompetitivenessDepartment,underthesupervisionofSandraCarv?o,DirectoroftheDepartment.Authorsinclude(inalphabeticalorder):FernandoAlonso,MichelJulianandJavierRuescas.Datawascompiledfromthe

TourismMarketIntelligenceDatabase

andthe

TourismStatisticsDatabase

basedonofficialcountrysources.

Formoreinformationincludingcopiesofpreviousissues,pleasevisit

:/loi/wtobarometereng

.

Wewelcomeyourcommentsandsuggestionsat

barom@.

Datacollectionforthisissuewasclosedmid-November2024.

ThenextissueoftheUNWTOWorldTourismBarometerisscheduledtobepublishedontheoccasionofFITUR,theSpanishtourismfair(22-26January2025).

Pages1–5ofthisdocumentconstitutetheExcerptoftheWorldTourismBarometer.ThefulldocumentisavailablefreeofchargeforUNTourismMembersandsubscribersfromtheUNTourismElibraryat

.ThisreleaseisavailableinEnglish,whiletheStatisticalAnnexisprovidedinEnglish,FrenchandSpanish.

WorldTourismBarometer?November2024(EXCERPT)

1

Keyresults

Internationaltourismontrackforfullrecoverybytheendoftheyearwithspendinggrowingfasterthanarrivals

?Anestimated1.1billioninternationaltouristarrivals(overnightvisitors)wererecordedintheJanuary-September2024,about11%morethaninthesameperiodof2023.

?Internationalarrivalsreached98%of2019levelsinthefirstninemonthsoftheyear(-2%oversameperiodof

2019)followingastrongNorthernHemispheresummerseason.

?Resultsweredrivenbystrongpost-pandemicdemandinEuropeandrobustperformancefromlargesourcemarketsglobally,aswellastheongoingrecoveryofdestinationsinAsiaandthePacific.Increasedairconnectivityandvisafacilitationalsosupportedinternationaltravel.

?MostdestinationsreportingmonthlydatacontinuedtoenjoystrongresultsinJanuary-September2024comparedtothesameperiodin2023,withamajorityexceedingpre-pandemiclevels.

?TheMiddleEastremainedthestrongest-growingregion,withinternationalarrivalsclimbing29%above

2019levels.Africawelcomed6%moretouriststhanthesamemonthsof2019.ArrivalsinEuropeexceededby1%pre-pandemicarrivals,whileAmericarecovered97%of2019levelsandAsiaandthePacific85%.

?Bysubregions,NorthAfricaandCentralAmericasawthestrongestperformanceinJanuary-September2024,with18%and16%moreinternationalarrivalsthanbeforethepandemicrespectively.

?Internationaltourismreceiptshaveseenextraordinarygrowthsofarin2024followinganalreadystrong2023,surpassingpre-pandemiclevelsinmostdestinations.

?Themajorityofdestinationsreportingdatahasseenfastergrowthinreceiptsthaninarrivalsduetohigheraveragespendingperinternationaltrip.

?Dataoninternationaltourismexpenditurereflectsthesametrend,especiallyamonglargesourcemarketssuchasGermany(+35%comparedto2019),theUnitedStates(+33%)andFrance(+11%).

?AfterfouryearssincethestartoftheCOVID-19pandemic,internationaltouristarrivalsareexpectedtoreach2019levelsbytheendof2024,thoughstillinachallengingeconomicandgeopoliticalcontext.

InternationalTouristArrivals(%changeover2019)

40

20

0

-20

-40

-60

+31

+29

20222023

+1

-3-4

-9

-15

-18

-32

Jan.-Sep.2024*

+6

-2

-5

-5

-11

-28

-33

-34

-74

-80

-100

WorldEuropeAsia

Pacific

AmericasAfricaMiddle

East

Source:UNTourism(November2024)*Provisionaldata

InternationalTourismReceipts(%changeover2019)1

.202120222023*+46

40

20

0

-20

-40

-60

-80

+25

60

+6

-4

-16

-23

-37

-47

-57

-63

-1

-59

-59

-24

-24

-6

-2

-80

-100

WorldEuropeAsia

Pacific

AmericasAfricaMiddle

East

Source:UNTourism(November2024)*Provisionaldata

1Localcurrencies,constantprices

WorldTourismBarometer?November2024(EXCERPT)

2

Inboundtourism

Internationaltourismreached98%ofpre-pandemiclevelsinJanuary-September2024

?Anestimated1.1billiontouriststravelledinternationallyinthefirstninemonthsof2024,about11%morethaninthesameperiodof2023.

?Internationalarrivalsreached98%of2019levelsintheperiodJanuarytoSeptember2024(-2%oversameperiodof2019)followingastrongNorthernHemispheresummerseason.

?Resultsweredrivenbystrongpost-pandemicdemandinEuropeandrobustperformancefromlargesourcemarketsglobally,aswellastheongoingrecoveryofdestinationsinAsiaandthePacific.Increasedairconnectivityandvisafacilitationalsosupportedinternationaltravel.

?ThesummerseasonintheNorthernHemispherewasgenerallystrong,witharrivalsworldwidereaching99%ofpre-pandemicvaluesinQ32024.

?MostdestinationsreportingmonthlydatacontinuedtoenjoystrongresultsinJanuary-September2024comparedtothesameperiodin2023,withamajorityexceedingpre-pandemiclevels.

?Atotalof60outof111destinationssurpassed2019arrivalnumbersinthefirsteighttoninemonthsof2024.

?SomeofthestrongestperformersinarrivalsthisperiodwereQatar(+141%versus2019)wherearrivalsmorethandoubled,Albania(+77%),SaudiArabia(+61%),Cura?ao(+48%),Tanzania(+43%),ColombiaandAndorra(both+36%).

?Othertourismindustryindicatorsalsoreflectthisglobalrecovery.AccordingtotheUNTourismRecoveryTracker,internationalpassengertrafficfullyrecoveredpre-pandemiclevelsinthemonthsthroughSeptember2024,whileinternationalaircapacityreached99%of

2019levels(IATA).Globaloccupancyratesinaccommodationestablishmentsreached69%inOctober2024,slightlyabovethelevelinAugust2023(68%)basedonSTRdata.

TheMiddleEastcontinuestoshowstrongestgrowthwhileAsiaandthePacificconsolidatesitsrecovery

?TheMiddleEastremainedthestrongest-growingregioninrelativeterms,withinternationalarrivalsclimbing29%above2019levelsinthefirstninemonthsof2024.

?SomeMiddleEasterndestinationsreportedstrongresultsthroughSeptember2024,amongwhichQatar(+141%),wherearrivalsmorethandoubledcomparedto2019,aswellasSaudiArabia(+61%),Oman(+19%)andJordan(+16%).

?Europe,theworld’slargestdestinationregion,sawarrivalsexceedpre-pandemicnumbersby1%inthefirstninemonthsof2019,followingrobustintra-regionaldemand.

?ThehighestgrowthinEuropewasreportedbyAlbania(+77%),Andorra(+36%),Malta(+30%),Serbia(+28%),andLuxembourg(+24%)wherearrivalsclimbedwellabove2019values.

?Amongthelargerdestinations,Portugalreported18%growththroughSeptember2024andDenmark16%,whileGreeceandTürkiyebothrecorded13%morearrivalsandSpain10%.Atotalof30Europeandestinationssurpassedpre-pandemiclevelsthisperiod.

?Africawelcomed6%moreinternationalarrivalsinJanuary-September2024comparedtothesameperiodof2019.Tanzania(+43%)andMorocco(+29%)bothreporteddouble-digitgrowthandKenya(+9%)alsoexceeded2019numbers.

?TheAmericasrecovered97%ofpre-pandemicarrivalsthisnine-monthperiodduetosolidintraregionaldemand.StrongoutboundtravelfromtheUnitedStatesbenefitteddestinationsinCentralAmericaandtheCaribbeaninparticular.

?Cura?ao(+48%),Colombia(+36%),Guatemala(+31%),andtheDominicanRepublic(+29%)wereamongthestrongestperformersinthefirstninemonthsof2024.

WorldTourismBarometer?November2024(EXCERPT)

3

?InternationaltourismcontinuedtoexperiencearapidthoughunevenrecoveryinAsiaandthePacificwherearrivalsreached85%ofitspre-pandemictouristnumbers(-15%versus2019)ascomparedto66%attheendof2023.Internationalarrivalsclimbedto92%inthemonthofAugustand90%inSeptember.

?SouthAsiasawthebestresultsbyAsiansubregions,witha94%recovery,followedbySouth-EastAsia(87%),Oceania(83%)andNorth-EastAsia(81%).

?Acrossindividualdestinations,Mongoliapostedthehighestgrowthintheregion(+24%versus2019),followedbyMaldives(+19%)andJapan(+10%)whichbenefittedfromthedepreciationoftheyenandenhancedconnectivity.Fijisaw9%moreinternationalarrivalsthisperiodandSriLanka8%more.

?AccordingtoairbookingdataprovidedbyForwardKeys,internationalairtraveltoChinaimprovedfrom-44%inQ32023to-18%inQ32024,showingasteadyrecoveryofChina’sinboundtravel.On22November2024,Chinaextendedtheunilateralvisa-freepolicytocoverasixthbatchofninemorecountriesincludingBulgaria,Romania,Croatia,Montenegro,NorthMacedonia,Malta,Estonia,LatviaandJapan,bringingtotalcountriesexemptedfromvisatoenterChinato38.

NorthAfricaandCentralAmericaremainedthestrongestsubregions

?Bysubregions,NorthAfricaandCentralAmericasawthestrongestperformanceinJanuary-September2024,with18%and16%moreinternationalarrivalsthanbeforethepandemicrespectively.TheCaribbean(+9%)andSouthernMediterraneanEurope(+7%)alsoenjoyedrobustgrowth,followedbyNorthernEurope(+6%)andWesternEurope(+5%).

?SouthAmericaandSubsaharanAfricarecovered97%and96%oftheirpre-pandemicnumbersrespectively.

Receiptsgrowfasterthanarrivals

?Internationaltourismreceiptshaveseenextraordinarygrowthfollowinganalreadystrong2023,surpassingpre-pandemiclevelsinmostdestinations.In2023receiptshadreached98%of2019levels(realterms).

?Receiptshavegrownfasterthanarrivalsinmostdestinationsreportingdatasofarin2024,reflectinghigheraveragespendingpertrip.

?Atotalof35outof43countrieswithavailabledataexceededpre-pandemicreceiptsinthefirsteighttoninemonthsof2024,manyreportingdouble-digitgrowthcomparedto2019(inlocalcurrencies),andwellaboveinflationinmostcases.

?AmongthebestperformersintermsofearningswereSerbia(+99%)wherereceiptsmorethandoubled(comparedtothesamemonthsof2019),aswellasPakistan(+64%),Romania(+61%),Japan(+59%),Portugal(+51%),NicaraguaandTanzania(both+50%).

?Japan(+59%),Türkiye(+41%)andFrance(+27%)wereamongtheworld’stopearnerstorecorddouble-digitgrowththroughSeptember2024comparedtothesameperiodof2019.Spain(+36%)andItaly(+26%)alsoreportedstronggrowthinvisitorreceipts,throughAugust.TheUnitedKingdomrecorded43%higherearnings,Canada35%,andAustralia18%,allthroughJune.AsfortheUnitedStates,theworld’stoptourismearner,thedestinationreported7%growththroughSeptember.

?Dataoninternationaltourismexpenditurereflectsthesametrend,especiallyamonglargesourcemarketssuchasGermany(+35%comparedto2019),theUnitedStates(+33%)andFrance(+11%).

?StrongexpendituregrowthwasalsoreportedbytheUnitedKingdom(+46%)Australia(+34%),Canada(+28%)andItaly(+26%)allthroughJune2024.AvailabledataforIndiashowsasurgeinoutboundspendingfromthisincreasinglyimportantmarket,with81%growththroughJune2024(versus2019).

?Robusttourismspendingfrommanysourcemarketsreflectsstrongpost-pandemictraveldemandbutalsoahighervisitorspendingbyconsumerspartlyduetolongerperiodsofstay.

?China,theworld’stoptourismspender,reachedpre-pandemicexpenditurefiguresinthefirsthalfof2024,with42%growthcomparedto2023.DatareportedthroughSeptemberbynearbydestinationssuchasMalaysia,SingaporeandJapan,showasteadyincreaseinarrivalsfromChina,supportedbyeasedvisarequirements.

WorldTourismBarometer?November2024(EXCERPT)

4

Ontrackforfullrecoverybytheendof2024

?AfterfouryearssincethestartoftheCOVID-19pandemic,internationaltouristarrivalsareontracktoreach2019levelsbytheendof2024.

?Thepaceofrecoveryhasbeenmoremoderateinthesecondhalfof2024,reflectingagradualnormalizationofgrowthratesafteranalreadystrongyear2023.

?Whilealargenumberofdestinationsalreadyexceededpre-pandemicarrivalnumbersin2023,orhasdonesoin2024,thereisstillroomforrecoveryacrossseveralsubregionsanddestinations.AslowerreboundinpartsofNorth-EastAsiaandCentralEasternEuropecontrastswithstrongresultsinotherEuropeansubregions,theMiddleEast,CentralAmericaandtheCaribbean,wherearrivalshavesurpassedpre-pandemicvalues.

?Asin2023,theyear2024willalsobemarkedbystrongexportrevenuesfrominternationaltourismasaresultofhigheraveragespendingpertrip(excludingtheeffectsofinflation).Internationaltourismvirtuallyachievedpre-pandemicvaluesin2023withUSD1.8trillion(includingreceiptsandpassengertransportfares),or99%ofpre-pandemicvalues.

?Thestronggrowthseenintourismreceiptsisbenefittingmanyeconomiesaroundtheworld,especiallythosemoredependentontourismforexportrevenues.Visitorspendingindestinationscontributestoimprovecountries’tradebalance,aswellascreatejobs,supportsmallbusinesses,fosterinfrastructuredevelopmentandgeneratetaxrevenues.

?However,economic,geopoliticalandclimatechallengesremain.Thetourismsectorisstillfacinginflationintravelandtourism,namelyhightransportandaccommodationprices,aspartofhigherservicesinflation,aswellasvolatileoilprices.Majorconflictsandgeopoliticaltensionsaroundtheworldcontinuetoimpactconsumerconfidence.Extremeweathereventsandstaffshortagesarealsocriticalchallengesaffectingtourismperformance.

WorldTourismBarometer?November2024(EXCERPT)

5

InternationalTouristArrivalsby(Sub)region

(Percentchangesover2019)Monthlydata

ShareChange(%)Change(%)

(millions)(%)over201922024over2019

2023*

2023*

2019202020212022

20/1921/1922/1923/19*

YTD

Jan.Feb.Mar.Apr.MayJun.Jul.Aug.Sep.

World

1465

406

460

975

1306

100

-72.3

-68.6

-33.4

-10.9

-1.8

-3.5

0.4

-1.8

-8.0

1.2

-1.3

-1.0

-1.5

-1.4

Advancedeconomies1

776

221

240

546

716

54.8

-71.5

-69.0

-29.6

-7.7

0.4

-2.1

1.8

1.6

-5.7

4.8

-0.9

0.7

2.4

-0.5

Emergingeconomies1

689

186

220

429

590

45.2

-73.1

-68.1

-37.7

-14.4

-4.5

-4.9

-1.0

-5.4

-10.7

-3.4

-1.8

-3.3

-6.8

-2.5

ByUNWTOregions:

Europe

742.4

239.4

301.3

609.5

708.4

54.2

-67.8

-59.4

-17.9

-4.6

1.4

1.8

3.9

3.0

-3.8

8.7

0.0

1.2

1.2

-1.4

NorthernEurope

82.1

23.7

21.9

67.1

78.3

6.0

-71.1

-73.3

-18.3

-4.7

5.9

10.0

5.8

4.7

2.4

13.2

0.2

2.6

8.2

9.3

WesternEurope

205.2

83.5

87.6

182.8

207.9

15.9

-59.3

-57.3

-10.9

1.3

5.3

4.9

6.3

9.1

-8.0

17.8

4.0

7.4

9.1

-3.0

Central/EasternEur.

150.9

43.8

53.0

94.1

113.7

8.7

-71.0

-64.9

-37.7

-24.7

-20.9

-20.7

-19.6

-20.1

-22.8

-19.7

-22.3

-21.6

-20.0

-20.7

Southern/Medit.Eur.

304.2

88.4

138.9

265.5

308.5

23.6

-71.0

-54.4

-12.7

1.4

7.3

11.3

16.6

9.6

7.4

14.4

5.9

5.4

2.6

5.6

-ofwhichEU-27

539.2

182.8

222.3

454.3

525.6

40.2

-66.1

-58.8

-15.7

-2.5

3.2

2.3

6.3

6.7

-2.4

10.8

1.9

3.0

3.2

-0.2

AsiaandthePacific

362.7

58.9

26.6

93.3

237.7

18.2

-83.7

-92.7

-74.3

-34.4

-15.1

-21.8

-15.5

-17.0

-20.6

-16.2

-13.5

-12.1

-8.3

-10.0

North-EastAsia

170.3

20.3

10.9

20.5

94.9

7.3

-88.1

-93.6

-88.0

-44.3

-18.5

-29.7

-22.6

-22.7

-25.0

-21.8

-18.5

-14.9

-4.4

-3.7

South-EastAsia

138.6

25.5

3.3

42.3

99.0

7.6

-81.6

-97.6

-69.5

-28.6

-12.5

-17.3

-11.6

-11.8

-14.2

-8.2

-10.4

-10.3

-11.4

-17.6

Oceania

17.5

3.6

0.8

6.8

12.9

1.0

-79.4

-95.7

-61.3

-26.3

-17.3

-19.3

-12.4

-13.1

-21.3

-16.5

-16.9

-20.2

-20.8

-16.0

SouthAsia

36.3

9.6

11.7

23.8

30.9

2.4

-73.5

-67.8

-34.4

-14.8

-6.4

-2.6

-1.7

-10.0

-21.1

-14.6

4.9

0.6

-7.0

-5.0

Americas

219.3

69.7

81.8

157.2

200.1

15.3

-68.2

-62.7

-28.3

-8.8

-3.5

-1.7

1.1

0.9

-8.8

-3.9

-5.2

-5.8

-5.3

-1.4

NorthAmerica

146.6

46.5

57.2

101.