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OPENINGOPENINGLETTEROPENINGOPENINGLETTERGofromzerotooneyun1osstoriinowportsRppiGympassTFacilyGympassoliststoneyraiSOURCES15,98015,00010,0005,0005,0227,8974,2364,1862,74320192020202115,98015,00010,0005,0005,0227,8974,2364,1862,74320192020202120222023Q1-Q32024BRAZIBRAZIL3,113MEXICOCOLOMBIACHILEARGENTINAPERU2,5002,000-1,7831,5001,2021000202236223737537411443COUNTRYCOUNTRY-58%BRAZILMEXICO-58%BRAZILMEXICO23%33%44%COCOLOMBIA15%15%CHILE138%ARGENTICHILE138%ARGENTINA1,060%4%3%-100%PERU-100%PERUTOTALTOTALITITHASGOTTENWORSE:10.3%ITHASSTAYEDTHESAME:48.3%ITHASGOTTENBETTER:41.4%ITWILLGETWORSE:3.4%1TWILLSTAYTHESAME:27.6%ITWILLGETBETTER:69%20%40%60%80%100%15.2%2.2%20%40%60%80%100%TheFutureofFintechNORTHNORTHAMERICAEUROPEASIA-PACIFICLATINAMERICAAFRICAMIDDLEEAST48%11%34%5%2%1%20%40%60%80%100%4%2%41%30%14%40%80%20%SOURCESSOURCESto20+fintechunicorns化creditas化creditasstoneSOURCESbe9be9d.localBANXKcltoMagieenaganecfintows回paytrinioTyun1oBANKINGnneeoorr圖WOOBANKINGnneeoorr圖WOOrneGbelvINSURANCEbelvINSURANCE3,3661,6901,5661,04773652640258381,9766,000TOTALBANKSB2CLENDINGB2BLENDINGPAYMENTSSOFTWARE5,0004,0003,0002,0001,000688654184229250145833,3661,6901,5661,04773652640258381,9766,000TOTALBANKSB2CLENDINGB2BLENDINGPAYMENTSSOFTWARE5,0004,0003,0002,0001,0006886541842292501458380841,5541,45226715220192020202120222023Q1-Q32024FINFINTECH:THETRENDSSOURCES42%46%36%57%20%40%60%80%100%FINFINTECH:THETRENDSEmbeddedfinanceturnsnon-fintechsintofintechsSOURCESFINFINTECH:THETRENDS92%82%33%32%25%23%20%20%40%60%80%100%SOURCESFINFINTECH:THETRENDSSOURCESFINFINTECH:THETRENDSSOURCESciprianoEchavarria,LuizRamalho,andMarioAugustos?ininterviewsforLatitud.FINFINTECH:THETRENDSSOURCESFINTECH:THETRENDSCASHVOLUME46%46%DIGITALVOLUME52%55%57%63%72%76%79%80%82%83%48%45%43%51%54%37%34%17%20%18%24%21%28%20222023F2024F2025F2026FSOURCESaserearMareh2Q2;sergiosaraviaininterviewforLatitud.FINFINTECH:THETRENDSSOURCESFINTECH:THEOPPORTUNITIES250OTHERREGIONSRISINGMARKETSSOURCES 20222023202420252027FINFINTECH:THEOPPORTUNITIESSOURCESMARKETPLACEMARKETPLACEFINFINTECH:THEOPPORTUNITIESSOURCESGENERATIVEGENERATIVEAlADVANCEDAFINFINTECH:THECHALLENGESSOURCESFINFINTECH:THECHALLENGESSOURCESCOLOMBIABRAZILTheFutureofsaasREGIONCAGR28%LatAm28%18.4%North18.4%NorthAmerica21%Rest21%Restofworld22.6%Europe22.6%25.1%Africa25.1%AfricaSOURCESincode rolistcpisrnounicovvcSOURCESMKT&SALES(ExittoTOTVS)yalo&assisMKT&SALES(ExittoTOTVS)yalo&assisbirdieomiePIpefyE-COMMERCE3BHubCYBERSECURITY丐BAYONETVERTICALSAASTOTALTOTALFINTECHCRM/SALESITSERVICES,DATA&CLOUDDIGITALSECURITYLOGISTICSTECHHRTECHE-COMMERCESOLUTIONSERP1,4701,000685418282214Q1-Q3202424213282,000-2,5001,5002,06520232022835247133221131236158953258572785SAAS:THESAAS:THETRENDS55MEDIANTOPDECILE7.48.52.44SOURCES<$300K$300K-$1M$1M-$5M$5M+<$300K$300K-$1M$1M-$5M$5M+capchaseinstateosaasLaAmepot(Ee202?.SAAS:THESAAS:THETRENDS4%MEDIAN4%TOPDECILE3%2%2%2%SOURCES<$300K$300K-$1M$1M-$5M$5M+ SAAS:THETRENDS52.4%33.4%10.5%20%40%60%80%100%SOURCESSAAS:THESAAS:THETRENDSSOURCESAlejandrov?zquez,GerryGiacomancolyer,andRobertoperacastroininterviewsforLatitud.SAAS:THESAAS:THETRENDSSAAS:THESAAS:THETRENDSSOURCESSAAS:THESAAS:THETRENDSSOURCESSINGLE-PRODUCTCOMPANIESMULT1-PRODUCTCOMPANIES$255,146i$90,863i47%36%SAAS:THESAAS:THETRENDSSOURCES7%4% 2%20%40%60%80%100%SAAS:THESAAS:THETRENDSSOURCESSAAS:THETRENDS82.6%15.2%2.2%20%40%80%100%SOURCES SAAS:THESAAS:THEOPPORTUNITIESSOURCESSAAS:THESAAS:THEOPPORTUNITIESAIcanbothkillandbreathelifeintosaasSOURCESSAAS:THESAAS:THECHALLENGESSOURCESASIAUSEUROPELATAMAFRICA$1,811$925$631$272$3614%12%30%CAGR2023-20267%14%12%30%$657$467$83$3,370$657$467$83SOURCESSOURCESinowportsRppiYFacilyFfrete.,ssmiedetea3olistcSOURCESE-COMMERCEAGGREGATORSAGGREGATORSMARKETPLACESMARKETPLACESHORIZONTALVERTICALcluimercantotrinioTunbo關(guān)7vVERTICALSAASE-E-COMMERCE.?ONECTAMOSdakiFfinowportsnuvocargoZ人FfinowportsnuvocargoZ人V4,0003,0002,0001,000E-COMMERCE3,967LOGISTICS3,967298526207227172172202120222023Q1-Q32024E-E-COMMERCEANDLOGISTICS:THETRENDSSOURCESE-E-COMMERCEANDLOGISTICS:THETRENDSSOURCES25035%peru35%34%33%34%33%18%18%MexicochileEcuadorBRMXCOCLARPEECCRPADRUYGTSVBOPYBrazil17%E-E-COMMERCEANDLOGISTICS:THETRENDSSOURCESE-E-COMMERCEANDLOGISTICS:THETRENDSOTHERS31%3%35%ARGENTINA31%3%35%30%4%<1%40%BRAZIL30%4%<1%40%20%17%<1%2%32%4%26%CHILE20%17%<1%2%32%4%26%18%25%18%5%18%25%18%5%27%28%22%2%8%33%MEXICO28%22%2%8%33%21%4%<1%31%PERU21%4%<1%31%E-E-COMMERCEANDLOGISTICS:THETRENDSSOURCESJorgeJim?nezandRenatopereiraininterviewsforLatitud;conectamosstudy(2024).E-E-COMMERCEANDLOGISTICS:THETRENDSSOURCES E-E-COMMERCEANDLOGISTICS:THETRENDSSOURCESE-E-COMMERCEANDLOGISTICS:THETRENDSSOURCES2020202120222023202420252026E-E-COMMERCEANDLOGISTICS:THETRENDSRppiE-E-COMMERCEANDLOGISTICS:THEOPPORTUNITIESSOURCESMETHODMETHOD18%26%20%15%38%35%30%18%26%20%15%38%35%30%E-E-COMMERCEANDLOGISTICS:THEOPPORTUNITIESCHINAUSMEXICOBRAZILWORLDWIDESOURCESE-E-COMMERCEANDLOGISTICS:THEOPPORTUNITIESSOURCES山LicifynuvocargoE-COMMERCEE-COMMERCEANDLOGISTICS:THECHALLENGESSOURCESE-COMMERCEE-COMMERCEANDLOGISTICS:THECHALLENGESSOURCESTheFutureofAISOURCESTHEA1-FIRSTLATAMCOMPANYMAPSOURCESLatitudresearch52202120222023Q1-Q3202420852202120222023Q1-Q3202420862.5%62.5%16.3%10.5%EUROPECHINALATAMUSAAI:THETRENDSSOURCESThelayersofGenerativeArtificialIntelligenceAAI:THETRENDSSOURCESLatitudFounder&Investorsurvey2024;aics_i?lansimiEee224.AAI:THETRENDS&assisAAI:THETRENDSAAI:THETRENDSA1:A1:THETRENDSAAI:THETRENDSAAI:THETRENDSAAI:THETRENDS巴BAYONET8巴BAYONET8NOUSEMEDIANTIMETOIDENTIFYMEDIANTIMETOCONTAINSOURCESAAI:THETRENDScloudAAI:THETRENDSSOURCESAAI:THETRENDSFintechLearningTELEGRAMTELEGRAMWHATSAPPFACEBOOKBRAZIL22%28%75%75%75%MEXICO83%30%27%ARGENTINA88%20%13%51%63%WHATSAPPFACEBOOKBRAZIL22%28%

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