跨境電子商務(wù)雙語(yǔ)教程 第1章

Teacher教師：XXX跨境電子商務(wù)雙語(yǔ)教程BilingualCourseofCross-BorderE-CommerceTeacher教師：XXX1.跨境電商緒論1.AnIntroductiontoCross-BorderE-Commerce跨境電子商務(wù)雙語(yǔ)教程BilingualCourseofCross-BorderE-Commerce目錄CONTENTSOverviewofCross-BorderE-Commerce跨境電商概述1.1TheChoiceofMainstreamCross-BorderE-CommercePlatforms跨境電商主流平臺(tái)選擇1.2Cross-BorderE-CommerceCareerPlanning跨境電商職業(yè)生涯規(guī)劃1.3TheApplicationofNewCross-BorderE-CommerceTechnologies跨境電商新技術(shù)的應(yīng)用1.41.跨境電商緒論1.AnIntroductiontoCross-BorderE-CommerceFactoriestendtoselltheirproductstotheoverseasmarketandchangetheirtraditionalsaleschannelstoonlineplatformstosurvive.Nearlyhalfoftheofflineshopsarefacinggreatchallenges.But,shehasnoideaofthewholebigpictureofthecross-bordere-commerceindustry.Lead-inCaseAnIntroductiontoCross-BorderE-Commerce1.XiaoWei’sProblem:Objectivesofknowledge知識(shí)目標(biāo)AnIntroductiontoCross-BorderE-Commerce1.Learningobjectives學(xué)習(xí)目標(biāo)Tomasterthedefinition,classificationanddevelopmentofcross-borderE-commerce.Tomastertheglobalcross-borderE-commercemainstreamplatformsandtheircharacteristics.Tounderstandtherelevantpositionsandrequirementsofcross-borderE-commerceindustry,andthedirectionofprofessionaldevelopment.Tounderstandtheapplicationandprospectsofnewtechnologiessuchasbigdata,5G,VRintheindustry.AnIntroductiontoCross-BorderE-Commerce1.Touseforeignlanguageforcross-culturalbusinesscommunicationandtousecomputersoftwarefordailybusinesscorrespondenceandotherdocuments.Tocarryoutonlineandofflineresearchactivities,collectandsummarizeinformationbasedonthequestions.Toobjectivelyanalyzeone’sowncharacteristicsandfindone’sowncareerdevelopmentdirectionrelatedtocross-borderE-commerce.ToquicklyacquirenewskillsinlinewithchangesinthetimesandinnovateinthefieldofworkObjectivesofskills技能目標(biāo)Learningobjectives學(xué)習(xí)目標(biāo)AnIntroductiontoCross-BorderE-Commerce1.Tohaveapatient,detailedandrigorousworkstyle.Tohavethespiritofabidingbylawsandregulationsrelatedtoforeigntradeandself-discipline.Tohavealong-lastinginterestinandchangeinnewknowledgeandskills.Objectivesofqualities素質(zhì)目標(biāo)Learningobjectives學(xué)習(xí)目標(biāo)Tohavegoodleadershipincommunicationandcoordination,decision-making,analysisandjudgment,motivation,etc.

1.1OverviewofCross-BorderE-Commerce跨境電商概述ConceptandCharacteristicsofCross-BorderE-Commerce1.1.1ClassificationofCross-BorderE-Commerce1.1.2DevelopmentExperiencesofCross-BorderE-Commerce1.1.3DevelopmentProspectsofCross-BorderE-Commerce1.1.4Cross-borderE-commercereferstoaninternationalbusinessactivityinwhichthetransactionentitiesfromdifferentcustomsbordersconducttransactions,makepaymentsandsettlementsthroughcross-borderE-commerceplatforms,delivercommoditiesandcompletetransactionsthroughcross-borderlogistics.1.1.1ConceptandCharacteristicsofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1Cross-BorderE-CommercePlatformsImportyMatouTmallGlobalNetEaseKaolaSuningCloudMerchantsShunfengHaitaoExportAliExpressDHgateLightintheboxMade-in-China1.1.1ConceptandCharacteristicsofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.102.

Intangible01.Global03.Anonymous04.Instantaneous05.Paperless06.Rapidlyevolving1.1.2ClassificationofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1B2BBusinesstoBusinessB2CBusinesstoCustomerC2CConsumertoConsumerM2CManufacturertoCustomer1.1.3DevelopmentExperiencesofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1Source:E-Marketer,ForewordIndustryResearchInstitute資料來(lái)源：網(wǎng)絡(luò)營(yíng)銷者,前瞻產(chǎn)業(yè)研究院2017-2023GlobalOnlineRetailSalesStatisticsandForecast2017-2023年全球網(wǎng)絡(luò)零售額統(tǒng)計(jì)及預(yù)測(cè)1.1.3DevelopmentExperiencesofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1KnowledgeExtension:TheComprehensivePilotAreaofHangzhouTheComprehensivePilotAreaofHangzhouachievestheintegrationofinformationflow,capitalflowandgoodsflowforcross-borderE-commercethroughtheconstructionof“sixsystemsandtwoplatforms”（六體系兩平臺(tái)）,namely,informationsharingsystem,financialservicesystem,intelligentlogisticssystem,E-commerceintegritysystem,statisticalmonitoringsystemandriskcontrolsystem,onlinecomprehensiveserviceplatformandofflinecomprehensiveparkplatform.Source:/1.1.4DevelopmentProspectsofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1010203SoutheastAsiamarkethasabrightfutureOEMenterprisesregisterinternationalbrandandgooverseasthroughmulti-channelsIndependentstationswillleadthemarket

1.2TheChoiceofMainstreamCross-BorderE-CommercePlatforms跨境電商主流平臺(tái)選擇MarketDistributionofInternationalE-CommercePlatforms1.2.1GlobalE-CommercePlatforms1.2.2RegionalE-CommercePlatforms1.2.31.2.1MarketDistributionofInternationalE-CommercePlatformsTheChoiceofMainstreamCross-BorderE-CommercePlatforms1.2FindthemainglobalmarketfortheplatformslistedbelowGroupTask:小組作業(yè)1.2.2GlobalE-CommercePlatformsTheChoiceofMainstreamCross-BorderE-CommercePlatforms1.2AlibabaAliExpressAmazoneBay1.2.3RegionalE-CommercePlatformsTheChoiceofMainstreamCross-BorderE-CommercePlatforms1.2Source：/marketplaces-worldwide/online-marketplaces/TheWorld’sTopOnlineMarketplaces2022

1.3Cross-BorderE-CommerceCareerPlanning跨境電商職業(yè)生涯規(guī)劃AnalysisofCross-BorderE-CommerceJobPosts1.3.1RequiredSkillsforCross-BorderE-CommercePositions1.3.2ThePathofCross-BorderE-CommerceCareerDevelopment1.3.3Individualwork:個(gè)人作業(yè)Cross-BorderE-CommerceCareerPlanning1.3Drawatablefor6differentrelatedjobsandnumbersrequiredforrecent3monthsonHRrecruitmentwebsitesFindatleast3levelsforthese6jobs,andrelatedsalariesAnalyseyourstrengthsandweaknessesFindonecareerpathforyourself,drawadetailedtableaboutdifferentlevelsofknowledge,skillsandqualitiesrequiredtofulfilltasksforthelowestleveltothehighestlevelPleaseinvestigatecross-borderE-commerceindustryabout6differentjobsandplanyourcareerJobposts從業(yè)崗位OperationandpromotionProductselectionGraphicDesignerCustomerserviceLivebroadcastingLogisticsDataanalysis

1.4TheApplicationofNewCross-BorderE-CommerceTechnologies跨境電商新技術(shù)的應(yīng)用TheApplicationofBigDataAnalysisinCross-BorderE-Commerce1.4.1TheApplicationof5GTechnologyinCross-BorderE-Commerce1.4.2TheApplicationofArtificialIntelligenceinCross-BorderE-Commerce1.4.3TheApplicationofVirtualRealityinCross-BorderE-Commerce1.4.41.4.1TheApplicationofBigDataAnalysisinCross-BorderE-CommerceTheApplicationofNewCross-BorderE-CommerceTechnologies1.4RhinoIntelligentManufacturingAlibabaestablishedanewmanufacturingteaminAugust2017andbegantodeveloprhinosmartmanufacturing;itwasestablishedinHangzhouinMarch2018.OnSeptember16,2020，Ali's"bigprojectthatwaskeptsecretforthreeyears"andthenewmanufacturingplatform"RhinoSmartManufacturing"wereofficiallyannounced.RhinoIntelligentManufacturingisnotsimplyanupgradeoftheproductionline,nordoesitusemachinestoreplacelabor,butusesdigitaltechnologytoconstructanewecology.Thefront-endconnects800millionconsumersonAlibaba'sretailplatform,andtheback-endconnectsrawmaterials,productionworkshops,logisticsprovidersandmillionsofsmallandmedium-sizedbusinessesonTaobaoandTmall.TheconsumerdemandfromTaobaoTmall'sfront-endinsightscanbetransmittedtotheproductionendwithzerotimedifference.Source:/homeTheApplicationofNewCross-BorderE-CommerceTechnologies1.4Source:TSource:BusinessTimes1.4.2TheApplicationof5GTechnologyinCross-BorderE-Commerce1.4.3TheApplicationofArtificialIntelligenceinCross-BorderE-CommerceTheApplicationofNewCross-BorderE-CommerceTechnologies1.4Nanningdriverlessexpresscariscoming!TheywillstopattrafficlightsanddeliveraccuratelytotheentranceofthecommunitySource：GuangxiNewsNetwork2023-01-14Thedriverlessintelligentexpresscarisdrivingslowlyontheroad.Itwillstopandwaitquietlywhenitmeetsaredlightatthecrossroads,andfinallydrivetotheoutsideofthedesignatedcommunitytowaitforthecitizenstopickupthegoods.Citizenswhohavereceivedthepickupinformationcangetthei