職業(yè)技術(shù)學(xué)院《演講與溝通（Speech Communication）》課程教學(xué)大綱（課程標(biāo)準(zhǔn)）

10/10《演講與溝通》教學(xué)大綱課程基本信息課程代碼6478課程名稱（中/英）演講與溝通開課學(xué)院智能制造與信息工程適用專業(yè)大數(shù)據(jù)中美班學(xué)分4分總學(xué)時(shí)64學(xué)時(shí)理論學(xué)時(shí)64實(shí)踐學(xué)時(shí)0課程性質(zhì)必修課程類別通識(shí)教育課程考核方式考查先修課程英語基礎(chǔ)課程選用教材商務(wù)英語與溝通(英文版·第8版)，(美)考特蘭·博韋//約翰·蒂爾，中國(guó)人民大學(xué)出版社，出版年2023年5月，ISBN9787300315362網(wǎng)絡(luò)課程課程簡(jiǎn)介Providesanoverviewoftheskillsandtechniquesutilizedindeveloping,planning,andcommunicatingmessageseffectivelyinbusinesssettings.Topicsaredividedintofourmainparts:BusinessCommunicationFoundations,TheThree-StepWritingProcess,BriefBusinessMessagesandLongerBusinessMessages課程目標(biāo)Atthecompletionofthecourse,studentsareableto:1.Demonstratepropermechanicsofoutlining,organizing,anddeliveringspeechesthatresultinfocused,unified,andcoherentpresentations.2.Distinguishtheperceptionassociatedwithnon-verbalbehaviorsinvariousinterpersonalsituationsandassesstheimpactmade.3.Exhibitactivelisteningandspeakingskills.4.Deliverspeecheswhichexhibiteffectiveuseoftheverbalandnon-verbalcomponents.5.Applytheprinciplesofeffectivecommunicationbyengaginginpracticalsimulationstoprovidethemwiththerelevantskillsrequiredinprofessionalbusinesssettings課程內(nèi)容與教學(xué)要求教程第一章（UnitOneandTwo）（一）課程內(nèi)容一、Adetailedintroductiontothecoursewillbegivenandstudentswillgiveaself-introductioninclass.TheywillalsoengageinaQandAsessionwiththeinstructorandfellowstudentsTopicsCovered1.OverviewofSpeechPreparation2.Overviewofkeywordsandphrasesinaspeech3.Criticalevaluationofapresentation4.Characteristicsofgoodpresentations5.Techniquesofspeakingeffectively二、Studentswilllearnhowtoplanandorganizeapresentation,evaluatethepurposeofapresentation,anddesigncontentofapresentationbasedontheaudience.TopicsCovered1.Themainfactorstoconsiderwhenplanningapresentation2.Determiningthepurposeandobjectives3.Understandingtheaudience4.Developingconfidencewhenspeaking（二）教學(xué)要求1.Understandtherelevantknowledgeofcommunication.2.ExperiencethedifficultpartsofEnglishlearningandcorrespondingculturalbackgroundknowledge.3.Masterkeyvocabulary,sentencepatterns,andgrammaticalstructures.4.Keypoints：Overviewofkeywordsandphrasesinaspeech.5.Difficultpoints：Techniquesofspeakingeffectively/Developingconfidencewhenspeaking.教程第二章（UnitThreeandFour）（一）課程內(nèi)容Studentswilllearntheimportanceofbeingfamiliarwiththebusinessenvironment,howtomakeagoodimpressiononanaudience,andpropervoicetechniquestouseindeliveringapresentation.TopicsCovered1.Familiarizationwiththebusinessenvironment2.Preparationanddeliveryofimpromptuspeeches3.Choosingandworkingwithequipment4.Whattosayandhowtosayit5.Properuseofthespeaker’svoice–verbalandnon-verbalcues（二）教學(xué)要求1.Understandtherelevantknowledgeofcommunication.2.ExperiencethedifficultpartsofEnglishlearningandcorrespondingculturalbackgroundknowledge.3.Masterkeyvocabulary,sentencepatterns,andgrammaticalstructures.4.Keypoints：Preparationanddeliveryofimpromptuspeeches.5.Difficultpoints：Properuseofthespeaker’svoice–verbalandnon-verbalcues.教程第三章（UnitFiveandSix）（一）課程內(nèi)容一、In-classpresentationsandreviewofpreviousweek’scontent二、Studentswilllearntheimportanceofplanningbusinessmessagesandtheuseofkeywordsandwordfamiliesbasedonthetopicofthespeech.TopicsCovered1.Keywordsusedinthemaincontent2.Wordfamiliesusedinthemainmessage三、TopicsCovered(requiredlearninghours:2hours)1.Properuseoflanguageindiscussingtrends2.Presentationphrasesappropriateforbeginningthespeech3.Choosingappropriatemediachannels（二）教學(xué)要求1.Understandtherelevantknowledgeofcommunication.2.Masterkeyvocabulary,sentencepatterns,andgrammaticalstructures.3.Keypoints：Studentswilllearntheimportanceofplanningthecontentofapresentationandtheuseofkeywordsandwordfamiliesbasedonthetopicofthespeech.4.Difficultpoints：Properuseoflanguageindiscussingtrends.教程第四章（UnitSevenandEight）（一）課程內(nèi)容一、WritingRoutineandPositiveMessages Maintainproductiveworkingrelationshipsbywritingroutinemessages quicklyandeasilyWritingNegativeMessages Learnthesecretsofsharingnegativeinformationinathoughtfulway WritingPersuasiveMessages Explorethetechniquestomakeinternalmessagesaswellasmarketingandsalesmessagesmorepersuasive二、Studentswilllearnhowtopitchtheirideasinformalandinformalsettings.Studentswillalsodoanotherroundofpresentations.TopicsCovered1.Importanceanduseofeyecontact,facialexpressions,movement,gesturesandappropriatepostureininterpersonalcommunication2.Effectivechoiceofwordsandtimemanagement3.Properpreparationofvisualsusedinapitch（二）教學(xué)要求1.Studentswilllearnhowtopromotetheirideasinbothformalandinformalenvironments.2.Masterkeyvocabulary,sentencepatterns,andgrammaticalstructures.3.Keypoints：Speechpractice.4.Difficultpoints：Importanceanduseofeyecontact,facialexpressions,movement,gesturesandappropriatepostureininterpersonalcommunication.教程第五章（UnitNineandTen）（一）課程內(nèi)容一、Studentswilllearntheproperwaysofusingvisualsinapresentation,planningcontentbasedonobjectives,andplanningtheoverallstructureofthepresentation.UnderstandingandPlanningReportsand Simplifytheprocessofwritinginformationalandanalyticalreportsand Proposals WritingandCompletingReportsand Createcompellingvisualsandputthefinishingtouchesonformalreports TopicsCovered1.Organizationofvisuals2.Howtousebutnotbecompletelydependentonvisuals3.Preparingtheaudienceforvisuals4.Usingvisualstobuildtowardstheconclusion5.Propercontentforthepresentation6.Structuringmaincontent7.Usingmindmapsinpreparingcontent8.Usingnotecardswhengivingaspeech9.Makingthepresentationinterestingtotheaudience10.Designingtheoverallstructureofthepresentation二、Studentswilllearnaboutnegotiationandspeakingincomplexmulticulturalsituations.StudentswillalsowatchvideosofvariousspeakersinmultiplesettingsTopicsCovered1.Useofquestionstoengagepeopleinagroupscenario2.Presentinginamulticulturalscenario3.Avoidinguseofnon-universalsymbolsandgesturesinmulticulturalenvironments（二）教學(xué)要求1.Understandthecorrectwaytousevisualeffectsinpresentations.2.Masterkeyvocabulary,sentencepatterns,andgrammaticalstructures.3.Keypoints：Makingthepresentationinterestingtotheaudience.4.Difficultpoints：Presentinginamulticulturalscenario.教程第六章（UnitElevenandTwelve）（一）課程內(nèi)容一、Studentswillreviewandpractiseuseofverbalandnon-verbalcuesforeffectivecommunication二、Studentswilllearnadvancedtechniquesforcreatingeffectivemessagesfordigitalchannels三、StudentswillgiveanotherroundofpresentationsTopicsCovered1.Dealingwithaudiencequestions2.Languageusedforinvitingandclarifyingquestionsfromtheaudience3.Properphrasestouseinendingthespeechandthankingtheaudience四、Studentswilllearnhowtoprepareandgiveacademicoralpresentations.TopicsCovered1.Presentationevaluationbefore,during,andafterthepresentation2.Effectivedeliverytechniques-areview3.Presentationchecklistsforvisuals,audienceculture,andpreparationofthespeech4.Engagingwithpanelistsandfellowstudents5.Bloggingandsocialmediacontent（二）教學(xué)要求1.Understandtheeffectiverequirementsofcommunication.2.Masterkeyvocabulary,sentencepatterns,andgrammaticalstructures.3.Keypoints：Presentationevaluationbefore,during,andafterthepresentation.4.Difficultpoints：creatingeffectivepresentationsespeciallyvideoreinforcementsandvisualaidsforenhancingaudienceinteraction.教程第七章（UnitThirteenandFourteen）（一）課程內(nèi)容一、DevelopingandDeliveringBusiness Developengagingpresentationsandconquertheanxietiesthatevery speakerfeelsBuildingCareersandWritingResumés Succeedwithtwoofthemostimportantdocumentsyou'lleverwrite: applicationlettersandyourrésuméApplyingandInterviewingforEmployment Makesureyourtalentandvalueshinethroughasyouprogressthroughthe job-searchprocessTopicsCovered(requiredlearninghours:1.33hours)1.Routinerequests2.CommunicatingwithBots二、StudentswillcreatepositivemessagesforvariousplatformsbothinOnlineandofflinesettingsTopicsCovered1.PresentationApplication2.Respondingtotheaudience3.Peerevaluation（二）教學(xué)要求1.Understandtheeffectiverequirementsofcommunication.2.Masterkeyvocabulary,sentencepatterns,andgrammaticalstructures.3.Keypoints：PresentationLanguageLearned.4.Difficultpoints：PresentationSkillslearned.五、學(xué)時(shí)分配、教學(xué)方法及支撐課程目標(biāo)序號(hào)教學(xué)單元名稱學(xué)時(shí)主要教學(xué)方法支撐的課程目標(biāo)1教程第一章6講授法、討論法、練習(xí)課課程目標(biāo)ProfessionalCommunicationinToday's Seewhatitmeanstocommunicateasaprofessionalandlearnessential Digital,Social,MobileWorld conceptsofethicsanddiversity 2教程第二章6講授法、討論法、練習(xí)課課程目標(biāo)Collaboration,InterpersonalCommunicationLearnhowtoworksuccessfullyinteams,collaborateonprojects,and BusinessEtiquetteimprovelisteningandetiquette 3教程第三章6講授法、討論法、練習(xí)課課程目標(biāo)KeywordsusedinthemaincontentPresentationphrasesappropriateforbeginningthespeech4教程第四章6講授法、討論法、練習(xí)課課程目標(biāo)PlanningBusinessMessages Discoverasimpleprocessthathelpsyouwritemoreeffectivelywhile spendinglesstimeandenergy5教程第五章8講授法、討論法、練習(xí)課課程目標(biāo)UsingmindmapsinpreparingcontentPresentinginamulticulturalscenario6教程第六章8講授法、討論法、練習(xí)課課程目標(biāo)CompletingBusinessMessages Makeyourwritingmorecompellingw