創(chuàng)新大學英語綜合教程U8課件

UnitEightInnovationInnovationEnglishIntegratedCourseBook4Lead-inAfter-readingTextAFromWords&SentencestoTextFromStructuretoTextAdditionalMaterialscontent01020304TextA3TeachingSessionsTextB1.5TeachingSessionsListening&Speaking1.5TeachingSessionsExercises2TeachingSessionsSuggestedTeachingSteps01Lead-inLead-inDirections:Pleasewatchavideoclipandcomeupwithsomeanswerstothequestions.l.Whatinformationcanweknowaboutinnovationaccordingtothevideo?2.Whataredifferenttypesofinnovationaccordingtothevideo?Lead-inReferenceanswers:l.Innovationisoftenlinkedtotechnology,butinnovationisnotonlyabouttechnology.2.Thereareproductinnovation,processinnovation,managerialinnovation,disruptiveinnovation,businessmodelinnovation...02TextATextAIntensiveReadingDetailedStudyoftheTextFromStructuretoTextTextAChina’sInnovationTrendisBoomingOvermanyyears,Chinahasgainedacclaimastheworld’smanufacturingpowerhouse.Buttoday,innovationisflourishingintheworld’smostpopulousnation,whichisrapidlybecomingatrendsetterwiththepotentialtodisruptbusinessmodelsglobally.OnarecentresearchtriptoChina,wewerestruckbythehugeenthusiasmforlocallydevelopedsmartphonesandtheentrepreneurialspiritsweepingthecountry.Indeed,thenumberofpatentsfiledbyChineseresidentshassurgedinrecentyears,bothlocallyandabroad,toexceedtheworld’slargestdevelopedeconomies.Somecompanieshavereceivedinternationalrecognition.Forexample,onetechnologygroupbasedinShenzhenwontheprestigious20l5CESInnovationsAwardforitslatestsmartphone,whichallowsuserstotouchandinteractwithitsholographicscreen.Meanwhile,onebio-technologycompanyrecentlyreceivedChineseFDAapprovalformedicine,anoveltreatmentforlymphoma.Itwasthefirstdomesticallydiscoveredanddevelopedinnovativedrugtoreceiveregulatoryapproval.Smartphonesshowcaseasharperedge④Corporateinnovationreflectstheenergyofthepeople.Forexample,wemetMr.Wang,ajuniorhumanresourcesadministrator,inhismodestroominWuhan,thecapitalcityofHubeiProvinceinCentralChina.Duringourconversation,Mr.Wangwastransfixedbyhisnewdomesticsmartphoneboughtfor￥700(US$113)—andwasintentontellingushowmuchbetteritwasthaniPhones.Wewereimpressedbyitsfeaturesandfunctionality.⑤OtherswespoketoalsowantedtosharetheexcitementtheyfeltinowningapieceofChinese-madecutting-edgetechnology.Thistypeofbottom-uppassioncanbeespeciallypowerfulinavastcountrylikeChina,wherelocalcompanies,seekingtocommercializeaproduct,benefitfromdomesticdemandandcanbuildupChinesedistributiontotestthewatersbeforegoingglobal.Investorsareoftenslowtorecognizeacountrymakingtheleapfrommanufacturingtoinventing.InJapan,forexample,TVmanufacturingpeakedduringthel980s,whenmanyintheweststillsaw“MadeinJapan”asasignoflowquality.Itwasn’tuntilthel990s—whenitsTV-makersrelocatedproductiontoeasternEuropeandMexico—thatthecountrybecamerecognizedasaglobalinnovatorinthefield.Similarly,webelievethatit’sonlyamatteroftimebeforea“MadeinChina”labelwillcometorepresentnoveltyandevenchic.

NewtrendsinretailconnectivityTrendsettingisalreadyunderwayintheretailspace.Urban,youngChineseconsumerstoldusthattheyhaveapenchantfor“showrooming”.Inotherwords,theytryonclothinginstoresandthenbuytheitemonlineforabetterprice,includinginexpensivenext-daydelivery.Thisisfacilitatedbyonline-shoppingappsandonlinepaymentservices.What’smore,someclothingcompaniesactuallyendorsesuchbehaviorasithelpstotrackcustomerpreferencesandimprovestoreandinventorymanagement.WhyisthishappeninginChina?It’sbecauseoftheseamlessconnectivitybetweencommunicationstechnology,paymentsystemsandorderfulfillmentandlogistics.TheAlipaysystemissosmoothlyintegratedthatthetransactioncanbecompletedinacoupleofclicks—completelybypassingthemajorcreditcardcompanies.Anddeliveryisoftendoneinlessthanadayatverylowcost.Chinaiswellaheadoftherestoftheworldinthisarea.IthasovertakentheUSintermsofe-commercetrade.Anditisreshapingtheretailmodelinfavorofbusinessesthatareskilledatmanagingbrands,merchandisingandinventories,whilethosethatdon’t—likedepartmentstores—riskobsolescence.Onceothercountriescatchupontheintegratedtechnologicalfrontwewouldexpectthe“fastretailingtrend”tospreadtotheyounggenerationaroundtheworld.China’sevolutionasahotbedofinnovationiscreatingapoolofworld-classmanagementtalent,expertiseandexperienceintechnologyande-commerceindustriesthatwillhelpitbecomeagloballeaderinthesefields.Ultimately,thismightbethemostprofoundchangeofall:Insteadofjustchartingitsowncourse,Chinamaysoonbesettingtrendsthatthewestwillbecompelledtofollow.Itmaybetimeforinvestorssearchingforthenextbigthingtostartlookingeast.DetailedStudyFromword&sentencetotextDETAILEDSTUDYOFTHETEXT1.

(Para.1)Buttoday,innovationisflourishingintheworldsmostpopulousnation,whichisrapidlybecomingatrendsetterwiththepotentialtodisruptbusinessmodelsglobally:Nowthatinnovationisbloomingintheworldsmostpopulouscountry,Chinaisfastbecomingatrendsetterwiththepotentialtoupendglobalbusinessmodels.【譯文】而今，創(chuàng)新正在這個世界人口第一大國遍地開花，中國正迅速成為潮流創(chuàng)造者，或將有潛力顛覆全球商業(yè)模式。“Which”引導非限制性定語從句flourishingadj.havingorshowingvigorousvegetaloranimallife繁榮，蓬勃發(fā)展e.g.Thesocialsciencesareflourishing.Fewbusinessesareflourishinginthepresenteconomicclimate.flourishingage盛世populousadj.denselypopulated人口稠密的e.g.Ofthe100mostpopulouscities,22aresmokefree.1.

(Para.1)Buttoday,innovationisflourishingintheworldsmostpopulousnation,whichisrapidlybecomingatrendsetterwiththepotentialtodisruptbusinessmodelsglobally:Nowthatinnovationisbloomingintheworldsmostpopulouscountry,Chinaisfastbecomingatrendsetterwiththepotentialtoupendglobalbusinessmodels.【譯文】而今，創(chuàng)新正在這個世界人口第一大國遍地開花，中國正迅速成為潮流創(chuàng)造者，或將有潛力顛覆全球商業(yè)模式。disruptv.

throwintodisorder中斷，擾亂；徹底改變(某物)的結構e.g.Itcoulddisruptthefoodchainsthere.Anactivedigestivesystemcandisruptsleep.

2.(Para.2)OnarecentresearchtriptoChina,wewerestruckbythehugeenthusiasmforlocallydevelopedsmartphonesandtheentrepreneurialspiritsweepingthecountry:OnarecentvisittoChina,wewereimpressedbytheenthusiasmforsmartphonesdevelopedbylocalcompaniesandtheentrepreneurialspiritsweepingthecountry.【譯文】最近到中國調(diào)研時，中國人對本土企業(yè)自主研發(fā)的智能手機的巨大熱情以及席卷全國的創(chuàng)業(yè)家精神給我們留下了深刻印象。bestruckby

tobeveryimpressedbyorpleasedwith(sth.orsb.)為……所感到，被……所觸動e.g.Wewereimmediatelystruckbythiscity’sholiness.Shewasstruckbyhissimple,spellbindingeloquence.enthusiasmn.

afeelingofexcitement熱情，熱心e.g.Wewereallimpressedbyherenthusiasm.enthusiasmfor熱愛……e.g.Thetalkhadfiredherwithenthusiasmfortheproject.3.

(Para.3)Forexample,onetechnologygroupbasedinShenzhenwontheprestigious20l5CESInnovationsAwardforitslatestsmartphone,whichallowsuserstotouchandinteractwithitsholographicscreen:Forexample,thelatestsmartphonedevelopedbyonetechnologygroupbasedinShenzhenwonthe2015CESInnovationAward.Thephoneletsuserstouchandinteractwithaholographicscreen.【譯文】例如，深圳市某科技集團研發(fā)的最新款智能手機獲得了2015年消費者電子展（CES）創(chuàng)新獎。該款手機可以讓用戶觸摸并與全息屏幕互動。prestigiousadj.havinganillustriousreputation:respected有威望的，有聲望的e.g.Herfirstnovelwonaprestigiousliteraryprize.Manychefsconsidertheculinarycompetitionthemostprestigiousintheworld.interactwith互動；相互作用e.g.Thishormoneinteractscloselywithotherhormonesinthebody.Theylearnhowtointeractwiththeirpeers.4.Smartphonesshowcaseasharperedge:Smartphonesofferfurtheradvantages.

【譯文】智能手機展現(xiàn)更大優(yōu)勢。showcase(1)n.asettinginwhichsomethingcanbedisplayedtobesteffect展示(本領、優(yōu)點等)的場合e.g.Thefestivalwasashowcaseforyoungmusicians.Puttingtogetherthisgorgeousshowcaseturnedouttoberemarkablyeasy.(2)

v.toshowthebestqualitiesorpartsofsomething展示；展現(xiàn)e.g.Ifyouenjoypottery,showcaseyourcreationsinyourapartment.Showcaseyourtruepersonality.5.(Para.4)OtherswespoketoalsowantedtosharetheexcitementtheyfeltinowningapieceofChinese-madecutting-edgetechnology:OtherChinesewhospoketouswerealsohappytosharetheexcitementofowningapieceofcutting-edgetechnologymadeinChina.【譯文】其他與我們交流的中國人也樂于分享自己擁有一件中國制造的尖端技術產(chǎn)品時的興奮心情。cutting-edgeadj.cutting-edgetechniquesorequipmentarethemostadvancedthatthereareinaparticularfield.尖端的e.g.Manybelieveanentirelynewapproachtoindoorfarmingisrequired,employingcutting-edgetechnologies.Weweren’tthereforthecutting-edgecuisine,butsomethingmucholderandmorefundamental.6.(Para.4)Thistypeofbottom-uppassioncanbeespeciallypowerfulinavastcountrylikeChina,wherelocalcompanies,seekingtocommercializeaproduct,benefitfromdomesticdemandandcanbuildupChinesedistributiontotestthewatersbeforegoingglobal:InacountryaslargeasChina,theimpactofthisbottom-uppassiononlocalcompaniesisparticularlypowerful.Chinesecompanieslookingtocommercializetheirproductsbenefitfromstrongdomesticdemandandcansetupdistributionchannelsathometotestthewatersbeforegoingglobal.譯文】在中國這樣一個大國，這種自下而上的激情對本土企業(yè)的影響是特別強大的。尋求產(chǎn)品商業(yè)化的中國企業(yè)受益于旺盛的國內(nèi)需求，而且可以在國內(nèi)建立分銷渠道，在走向世界之前進行試水?！癢here”引導非限制性定語從句，做補充說明；“seeking”非謂語動詞形式，表主動和進行；從句中的句子主干為“l(fā)ocalcompaniesbenefitfrom...andcanbuildup...”6.(Para.4)Thistypeofbottom-uppassioncanbeespeciallypowerfulinavastcountrylikeChina,wherelocalcompanies,seekingtocommercializeaproduct,benefitfromdomesticdemandandcanbuildupChinesedistributiontotestthewatersbeforegoingglobal.commercializevt.

toorganizesth.tomakeaprofit使商業(yè)化；使經(jīng)營化；使成營利手段e.g.Manyoftheranchersthemselvesseeallthistourismasacheekyattempttocommercializearealandvanishingculture.Eveninahighlycommercializedsociety,lawofvaluestillholdsgood.distributionn.

thecommercialactivityoftransportingandsellinggoodsfromaproducertoaconsumer分發(fā)；分銷，配送e.g.WesignedadistributionagreementwithacompanyinSpain.7.(Para.5)Investorsareoftenslowtorecognizeacountrymakingtheleapfrommanufacturingtoinventing:Investorsareoftenslowtoseewhenacountrymovesfrommanufacturingtocreation.【譯文】一個國家從制造階段向創(chuàng)造階段跨越時，投資者往往不能及時看出。8.(Para.6)Urban,youngChineseconsumerstoldusthattheyhaveapenchantfor“showrooming”:InurbanChina,youngconsumerstellustheypreferapatternofconsumptionknownasshowrooming.【譯文】在中國城市中，年輕的消費者告訴我們，他們偏愛一種名為“展廳現(xiàn)象”的消費模式。penchantn.astrongandcontinuedinclination愛好；嗜好e.g.Shehasapenchantforchampagne.Ontheotherhand,shealsohasapenchantforbrightpinknails.9.(Para.6)What’smore,someclothingcompaniesactuallyendorsesuchbehaviorasithelpstotrackcustomerpreferencesandimprovestoreandinventorymanagement:What’smore,someclothingcompaniesareactuallysupportingit,asithelpstrackcustomerpreferencesandimprovestoreandinventorymanagement.【譯文】更重要的是，一些服裝企業(yè)實際上也在支持這種行為，因為它有助于追蹤客戶偏好，并改善倉儲和庫存管理。“as”引導原因狀語從句e.g.Asheisatailor,heknowswhattodowiththismaterial.what’smore更重要的是；例外e.g.What’smore,Ihaveplentyofexperience.endorsev.

tosaypubliclythatyousupportaperson,statementorcourseofaction(公開)贊同，支持，認可e.g.Iwholeheartedlyendorsehisremarks./Ifullyendorseyouropinionsonthissubject.9.(Para.6)What’smore,someclothingcompaniesactuallyendorsesuchbehaviorasithelpstotrackcustomerpreferencesandimprovestoreandinventorymanagement:What’smore,someclothingcompaniesareactuallysupportingit,asithelpstrackcustomerpreferencesandimprovestoreandinventorymanagement.【譯文】更重要的是，一些服裝企業(yè)實際上也在支持這種行為，因為它有助于追蹤客戶偏好，并改善倉儲和庫存管理。inventoryn.allthegoodsinashop(商店的)存貨，庫存e.g.Theinventorywillbedisposedofoverthenexttwelveweeks.They’relikelytoholdbigfiresalestoliquidatetheirinventory.10.(Para.8)It’sbecauseoftheseamlessconnectivitybetweencommunicationstechnology,paymentsystemsandorderfulfillmentandlogistics:ThisismainlybecauseofChineseseamlessconnectivitybetweencommunicationstechnology,paymentsystems,orderdeliveryandlogisticssystems.【譯文】主要是因為中國在通訊技術、支付系統(tǒng)、訂單交付以及物流系統(tǒng)之間實現(xiàn)了無縫銜接。seamlessadj.withnospacesorpausesbetweenonepartandthenext(兩部分之間)無空隙的，不停頓的e.g.Theintegrationisalmostseamless.Itwasaseamlessprocessionofwonderfulelectronicmusic.11.(Para.10)Ultimately,thismightbethemostprofoundchangeofall:Insteadofjustchartingitsowncourse,Chinamaysoonbesettingtrendsthatthewestwillbecompelledtofollow:Intheend,perhapsthemostprofoundchangeofall:Inadditiontochartingitsowncourse,Chinamaysoonbethetrendsetter,andthewestwillhavetofollowitslead.【譯文】最終，所有變化中最深刻的或許是：除了繪制自己的路線，中國可能很快會成為趨勢的開創(chuàng)者，而西方國家將不得不跟隨中國的腳步。profoundadj.

verygreat;feltorexperiencedverystrongly巨大的；深切的；深遠的e.g.Myfathersdeathhadaprofoundeffectonusall.Herspeechmadeaprofoundimpactoneveryone.11.(Para.10)Ultimately,thismightbethemostprofoundchangeofall:Insteadofjustchartingitsowncourse,Chinamaysoonbesettingtrendsthatthewestwillbecompelledtofollow.insteadofintheplaceofsb./sth.代替；作為…的替換e.g.Wejusthadsoupinsteadofafullmeal.NowIcanwalktoworkinsteadofgoingbycar.compelv.

toforcesb.todosth.;tomakesth.necessary強迫；迫使；使必須e.g.Thelawcancompelfatherstomakeregularpaymentsfortheirchildren.Nothingcancompelmetodosuchathing.StructureStudyFromstructuretotextSTRUCTURESTUDYSummaryoftheText

Directions:Thetextcanbedividedintofourparts.Fillintheblankswithappropriatewordsfromthetexttocompletethemainideaofeach.

PartsParagraphMainIdeasPartoneParas.1—3Innovationis1)flourishinginChina.whichisrapidlybecominga2)trendsetterwiththepotentialto3)disruptbusinessmodelsglobally.

PartTwo

Paras.4—6smartphones4)showcase

asharperedgeamditsonlyamatteroftimebeforea“MadeinChina”labelwillcometo5)represent

noveltyandevenchic.PartThree

Paras.7—9Trendsettingisalreadyunderwayinthe6)retail

space,thuswewouldexpectthe“fastretailigtrend”to7)spread

totheyounggenerationaroundtheworld.

PartFour

Para.10Chinasevolutionasa8)hotbed

ofinnovationiscreatingapoolofworld-classmanagementtalent.expertiseandexperiencein9)technology

and10)e-commerceindustries,andChinamaysoonbesettingtrendsthatthewestwillbecompelledtofollow.Directions:Choosethebestanswerforeachquestion.1)Accordingtothetext,whichofthefollowingistrue?A)Overmanyyears.Chinahasgainedacclaimastheworldsinnovationpowerhouse.B)Fewcompanieshavereceivedinternationalrecognition.C)Chinesepeoplehavelittleenthusiasmforlocallydevelopedsmartphonesandtheentrepreneurialspirit.D)Innovationisrapidlybecomingatrendsetterwiththepotentialtodisruptbusinessmodelsglobally.2)Whyis“showrooming”happeninginChina?A)Becauseoftheseamlessconnectivitybetweencommunicationstechnology,paymentsystemsandorderfulfillmentandlogistics.B)Becauseit’scheaper.C)Becauseit’ssuggestedbythegovernment.D)Becauseit’spopularoverseas.3)Whyisitonlyamatteroftimebeforea“MadeinChina”labelwillcometorepresentnoveltyandevenchic?A)Becauseinvestorsareoftenunabletorecognizeacountrymakingtheleapfrommanufacturingtoinventing.B)Becauseinvestorsareoftenslowtorecognizeacountrymakingtheleapfrominventingtomanufacturing.C)Becauseinvestorsareoftenslowtorecognizeacountrymakingtheleapfrommanufacturingtoinventing.D)Becauseinvestorsareoftenfasttorecognizeacountrymakingtheleapfrommanufacturingtoinventing.4)WhichofthefollowingcanbeshownbytheconversationswithMr.Wang?A)Mr.wangisnotsatisfiedwithhisphone.B)Corporateinnovationreflectstheenergyofthepeople.C)Chinesecompanieshavereceivedinternationalrecognition.D)Chinaiswellaheadoftherestoftheworldinthisarea.5)WhichofthefollowingwillNOThelpChinabecomeagloballeader?A)World-classmanagementtalentintechnologyande-commerceindustries.B)Expertiseintechnologyande-commerceindustries.C)Talentedpeopleintechnologyande-commerceindustries.D)Experienceintechnologyande-commerceindustries.03After-readingAfter-reading點擊此處輸入文字內(nèi)容KeytoExercisesAfter-readingActivityKeytoExercisesVocabulary1.1)exceeding2)potential3)acclaimed4)disapproval5)haverecognized6)profound7)surging8)disrupt9)smoothly10)logistics2.1)Summeristheperfecttimetocatchuponthenewbooksyoumeanttoread.2)Ifheiscompelledtodowhatheisunwillingtodo,hecannotbehappy.3)Soifyou’vehadapenchantformusicsincechildhood,it’sprobablydeeplyrootedinyoupsyche.4)Hewasintentonthejobhewasdoing.5)Shewasstruckbyhissimple,spellbindingeloquence.Structure1.1)whoseworksareofwideandgreatpopularity2)whenshehappenedtodiscoverthelandmarktechnology3)wherewelivedforsixyears4)someofwhichwerewrittenbyCharlesDickens5)whyheplayedtruant2.1)Mr.wang,Marytoldmeyesterday,wassentencedtoatwoyearprisontermformoneylaundering.2)PearlBuck,asiswell-known,wasawardedtheNobelPrizeinliteratureinl938forhernovelsandbiographies.3)Hewas,strangeasitmayseem,anexcellentsportsman.4)Hewas,tomeatleast,afiguretobepitied.5)Theoldman,itissaid,wasanartist,butpeopleknewhardlyanythingaboutthissideofhislife.Cloze1)B2)H3)D4)K5)A6)I7)G8)N9)J10)MTranslation中國科技部將堅持科技自力更生，加強對科技的戰(zhàn)略支持。中國將加快國家實驗室建設和重大科技項目實施打造一批具有國際競爭力的區(qū)域創(chuàng)新產(chǎn)品。中國科技部正在加快建設三個綜合性國家技術創(chuàng)新中心。這些中心將以技術創(chuàng)新和成果轉化為重點，突破制約我國工業(yè)發(fā)展的重大科技問題。Directions:Innovativethinkingisoneoftheimportantqualitiesofhumanbeings.Differentpeoplehavedifferentcreativethinking.Someareinspirationalthinkers,somearedivergentthinkersandsoon.Whatwordscometomindwhenyouthinkofinnovation?Whatisinnovationinyourmind?After-readingActivityOne:TalkingaboutPicturesDirections:Everyonehasmoreorlesstheabilitytoinnovate,butitisnoteasytoturn"innovation"into"reality".Whataretheobstaclestoourinnovationprocess?Discusswithyourpartnerandpresentyourideasinclass.Trytoanalyzebothsubjectiveandobjectivereasons.After-readingActivityTwo:PairWorkDirections:Theobjectofinnovationcanbeproduct,method,structure,processandsoon.Trytogiveexamplesofinnovationsinourlife,andthendiscusshowwecanturn“ideas”into“reality”.After-readingActivityThree:Discussion04AdditionalMaterialsAdditionalMaterialsActivityOneActivityTwoBackgroundInformationActivityOneDirections:Innovationandcreativityaretwowordsthatareheardandusedinsociety.Theyareinter-relatedterms,yettheyhavedifferences.Pleasediscusshowinnovationandcreativityaredifferent.Tips:Creativityismoreacharacteristicofindividuals,whileinnovationimplementationtendstobeaccomplishedbygroups,organizationorsocieties.Innovationistheendresultofacreativegroupprocessthatprogressesthroughseveralstages.ActivityTwoDirections:Innovationiscond