2024年年終美國影視行業(yè)報告：數(shù)據(jù)及趨勢洞察-40正式版

2024YEAR-ENDEM&TVREPORTLUMINATEntroductionWelcometoLuminate'ssecondannualFilm&TVYear-EndReport.Likeallgoodsequels,we'vefocusedonincorporatingwhatwaslovedmostabouttheoriginalwhiletakingthestoryinnewdirections.Onceagain,we'redeliveringthemostcomprehensivenumbersavailableonthevolumeofTVandfilmcontentbeingproducedintheU.S.,aswellasrelevantmeasurementdataandtrendinsights.Thistimearound,though,we'renotjusttappingLuminate'sindustry-leadingfilmandTvmetadatabutprovidingtransparencyonstreamingconsumptionwithourStreamingViewership(M)toolandsharingexclusiveinsightsintoconsumerbehaviorfromourquarterlyLuminateInsightsEntertainment365survey.Weknowhowcriticalaccuratedataistohelpingyoudobusiness.Contactusheretolearnmore.NTHSREPORTHISREPORTFOCUSESONTHREEKEYTOPICS:COUNTINGCONTENT:HOWMUCHDIDTHESTRIKESIMPACTU.S.TVPRODUCTIONVOLUME?WhileYOYseriesvolumeshowsmoderatingdecrease,episodedeclinedeepenedHowstreaming,cable,unscriptedandselectgenresarehurtingwhilebroadcastreboundedTheprosandconsofkeepinglimitedseriesandlong-runningshowsontheairSTREAMINGPERFORMANCE:WHATVIEWINGBEHAVIORSSHAPEDU.S.SVODIN2O24?Most-watched2o24TVseriesrevealedacrossstreaming,linearDataonwhichservicesgetthemostmileageoutoforiginalsandgenresFranchiseanalysis:Weighingfamiliarityvs.fatigueinwell-knownIPFILMTRENDS:WHATDEFINESCURRENTMARKETDYNAMICSINU.S.THEATERS?Filmsfloodbackintotheaters...butebbinstreamingWhyhorrormoviesareHollywood'smosteconomicallyprudentgenreCOUNTNGCONTENT本報告來源于三個皮匠報告站（）,由用戶Id:349461下載,文檔Id:612135,下載日期:2025-02-18TooManySeriesAreGoneTooSoonLuminatetracksplannedendings,anincreasingtrendinwhichnetworksandstreamerswillannouncearenewalforashow'sfinalseasoninadvancetogivethewritersanopportunitytowrapuptheseriesarcs.OneTVformatwithaplannedendingbydefinitionisalimitedseries.Asthechartbelowindicates,theTV'sfinancialDNAisbuiltonlong-runningseries-shorterrunsandlimitedseriespresentchallengesforstudiosandproducers.%OFDRAMASERIESNOTRENEWED/PLANNEDENDING%NR%PE80%60%40%20%0%2022202320242018201920202021RELEASEYEARSOURCE:LUMINATEFILM&TLUMINATEDramaSeriesDeclineMasksDeeperCutsinTotalEpisodesDespiteitsmoreglobalappeal,thechartbelowtracksa6%declinefromthe304dramaseriesorderedin2019tothe285orderedin2024.Thisdifferencemaynotseemimpactfuluntiladeeperlookrevealsa27%declineinthenumberofepisodesorderedfromthe2019peakof3,393to2024's2,492.VOVDRAMASERIESORDERSAVERAGESDRAMAEPISODEANDSERIESORDERS2018-2024No.EpisodesNo.Series4,000.00NO.SERIESRELEASEYEARYOY%CHANGE27330420182019NIA3.000.002,000.0011%20202021232-24%11%25833626130%20221.000.002023-22%0.00%620242852782024202320182019202020212022RELEASEYEARAverage3%AnimatedSeriesOrdersWereListlessin2o24Thestrugglesofdramaseriesarenothingcomparedwithcomedyandanimationseries,whichhavebeenpummeledoverthepastfewyearstoanall-timelow.Animatedserieshadaspikein2o21duetoCOviD-relateddelays,alongwiththeproductionbenefitsofvoiceoverwork.Unfortunately,thevolumeof2024seriesisdown31%fromtheprioryear.Animationserieshada2020-21pandemic-fueleduptick;however,theheadwindsforanimationaremadeclearbytheyear-over-yeardownturnin2023-24.ANIMATIONSERIESANDEPISODESORDERS2018-2024ANIMATIONYEAR-OVER-YEARSERIESORDERS2018-2024INo.SeriesNo.EpisodesRELEASEYEARNO.SERIESYOY%CHANGE100075050025027264020182019NIA-4%2020202154%58%6354594344202220232024-14%%6-27%2018201920202021202220232024-17%AverageRELEASEYEARSOURCE:LUMIN.ATEFILM&TRealitySeriesNoLongerFillingScriptedGapsOnesurprisingfindingistheoveralldeclineinalternativeseriesordersfrom2022to2024.Theexpectationwasthatthe2023WGAandSAG-AFTRAstrikeswouldhaveincreaseddemandforunscriptedprojects.Whiletheoverallvolumeofunscriptedprogrammingremainshigh,thenumberofnewformatsandmultiseasonfranchisesisinalull.Between2022and2024totalunscriptedepisodesproducedaredownby33%,whichisanevensteeperdeclinethandramaseries(at2o%)ALTERNATVESERIESANDEPISODEORDERS2018-2024ALTERNATVEVEAR-OVER-VEARFORCOMPARISONNo.SeriesNo.EpisodesRELEASEYEARNO.SERIESYOY%CHANGENIA201820191,053889100007500-18%5%202093620%5%202120221,1211.18250002023985-17%918-7%-2%202425001,012Average0.002018202020212022202320192024RELEASEYEARSOURCE:LUMIN.ATEFILM&TSREAMNGPEREORMANCESTARWARSSERIESVIEWERSHIP(FIRST5WEEKS)AhsokaTheAcolyteStarWars:SkeletonCrew1,000800(MILLIONS)400200WATCHEDMINUTESWeek1Week2Week3Week4Week5WEEKLUMINATESOURCE:LUMINATESTREAMINGVIEWERSHIP(M)FILMTRENDSDataSourcesThis2024Film&TVYear-EndReportispoweredbyLuminate'sindustry-leadingdata,allofwhicharecommerciallyavailable:StreamingViewership(M)measuresstreamingviewershipconsumption:Film&TVdeliversverifiedinformationonpeople,projectsandcompaniesU.S.Entertainment365measuresconsumerbehaviorsandpreferencesrelatedtoentertainmentandhowconsumersspendtheirleisuretimeacrossallavailableentertainmentchannelsTolearnmoreabouthowtoaccessthedataandproducts,pleasecontactusHEREDigevendeeper