BEC商務(wù)英語（中級）閱讀模擬試卷12（共390題）

BEC商務(wù)英語(中級)閱讀模擬試卷12

(共9套)

(共390題)

BEC商務(wù)英語(中級)閱讀模擬試卷第

1套

一、概括文意配伍(本題共7題，每題7.0分，共7

分。)

?Readthesesentencesandthefollowingadvertisements.?Whichproductdoeseach

sentence(I-7)describe?-Foreachsentence,markoneletter(A,B,CorD)onyour

AnswerSheet.-Youwillneedtousesomeoftheselettersmorethanonce.AOpenWire

Design—adewapproachtotheage-oldproblemsofStorageandorganisationinyour

computerroom,justonewireshelvingunitcanStoreallyoucomputerhardware一

monitors,CPU's,keyboards—inonereadilyaccessiblelocation.Itwillalsoreducedust

circulationandimproveair-circulation.ReinforcedShelvesprovideextrastrengthand

allowitemstoslideonandoffeasily.Tough,hardsurfaceresistschipping,scratchesand

otherdamage.Assemblesinminutes.Youdon'tevenneedtools—justsnaptogether

sleevesandslideshelfoversleevetosecurelylockinplace.Shelvesareeasilyadjustable.

Thefloorlevelersalsoadjustforsurfaceirregularitiestokeeptheunitstable.BPerfect

fortransportingcomputers,audiovisualequipmentandotherofficemachinery.Non-slip

top(W71mmxD483mmxH25mm)withheavyduty25mmtubularframe,supports

equipmentweighingupto159kgs.Lowerwireshelf(W533mmxD33Omm)holds

additionalequipmentorsupplies.Cartmoveseasilyonfourswivel,ballbearing.102nun

rubberwheels.WT711mmxD483mmxH737mm.14kgs.COrganizeanddistributeyour

mailmoreefficientlywiththissturdycartconstructedofdurable25mmtubularsteel.Top

basket(W914mmxD406mmxH279mm)takeshangingfolders.Bottombasket(W889

mmxD400mmxH279mm)isidealformovingboxesandlargepackages.Rubberwheels

infrontandtwo203mmrigidwheelsinbackprovideeasymobility.Foldsforeasy

storage.W1117mmxD559mmx11279mm.20kgs.DSafelyorganizeyourequipment

wiresandcables.Self-adhesivecabletubes,withslide-oncovers,attachtotheunderside

ofyourdeskoraroundyourofficewallstosafelyroutecablesandwires.Togroup

multiplewires,thekitincludesanassortmentofclampsandties.

1、Itispossibletoputfilesinoneofthebaskets.

標準答案：C

知識點解析：暫無解析

2、Thetopofthishasasurfacewhichpreventsthingssliding.

標準答案：B

知識點解析：暫無解析

3、Thiscanbefixedtoyourofficefurnitureortothewalls.

標準答案：D

知識點解析：暫無解析

4、Youcanputthistogetherveryquickly,usingonlyyourhands.

標準答案：A

知識點解析：暫無解析

5、Youcanusethisproducttopreventpeoplefromfallingoverloosewiresor

accidentallypullingthemout.

標準答案：D

知識點解析：暫無解析

6、Youcanmakeitmuchsmallerwhenyouputitaway.

標準答案：C

知識點解析：暫無解析

7、Thisitemisusefulbecausetherewillbelessdustandmoreairmovingfreelyround

anyequipmentplacedhere.

標準答案：A

知識點解析：暫無解析

二、段落完型(本題共5題，每題1.0分，共5分。)

?eadthearticlebelowaboutapsychologist'sadvicetomanagers,?hoosethebestsentence

frombelowthepassagetofilleachofthegaps.*oreachgap(8-12),markoneletter(A-

G)onyourAnswerSheet.eonotuseanylettermorethanonce.InsightintoManagement

PsychologyIfoverflowingin-traysfrightenyouorsolvingproblemsmakesyousweat,

there'sanewrangeofbusinessbookscalledTheManagementGuidesthatyoucanturn

towithconfidence.They'reshort,pocket-sized,andveryreasonablypricedat￡2.99

each.Inaddition,they'rewritteninaccessiblelanguagebyKathyHarman,achartered

occupationalpsychologistwhoheadsherownLondonconsultancybusiness.Shesays

thattheguidesareintendedforprofessionalsworkinginsmallBritishcompanies,where

thinkingaboutmanagementcanbealowprioritybecauseofendlesslistsofother

responsibilities.(8)Afterthisinitialmessagetothereader,thefollowingpagescontain

sectionsoneveryaspectofbusiness,frommanagingyourowntimeandselecting

employeestoplanningaheadforthefuture.OneofthereasonsHarmanwrotethese

guideswasthatsheknowsnoteverybusinessisabletoinvestintraining.Thedifficulty,

especiallyforsmallbusinesses,isthat,"Peoplearcprofessionalsfirstandforemostand

somehowtheyarejustexpectedtopickupmanagementskillsastheygoalong."(9)And

becomingone.sherecognizes,isespeciallydifficultifyourenotusedlocommunicating

effectivelyordelegatingwork.Sheadds."It'sallverywellmanagingareasthatyouhave

controloverandyoucandoalltheplanningyoufeelisnecessary,buttherearealways

goingtobeotherpeopleouttherewhodothemostunexpectedthings."(10)Sucha

choiceofapproachesisessentialtoanybusiness:thiscanonlybeachievedbymanagers

havinggood,friendlyrelationshipswithalltheirstaffandbusinesscontacts."The

importantthinginmanagement,"saysHarman."isthehumanelement."Heradviceto

managerseverywhereistomaintainprofessionalismatalltimes."Ifyou'veevermanaged

anyone.'*shesays,"you'llknowthatyou'renotallowedtobefedupbecausewhenthe

staffcometoyou,theydon'twanttoknowaboutyourproblems,theywanttheir

problemssolved."Harmanfeelsconfidentaboutmakingsuchananalysisbecauseofher

yearsoftrainingasanoccupationalpsychologist.(11)"Whatyoufindthereisthatmost

seniormanagershavehadstonekindofpsychologicaltraining,whileinthiscountry'

mommanagersgettheirmanagementpsychologysecond-handbylisteningtoother

managers."TheoverallmessagefromHarmanisasimpleone.andit'sgotnothingmdo

withtechnologyordatabases.(12)"Moreandmoremanagers,"sitesays,"arerealizing

thisandbeginningtoappreciatethatwithouttherightstaffatalllevels,youreallyhaven't

gotabusiness.Peopleareyourprincipalresource."A.Andwhentheydo,managersneed

avarietyofstrategiestofallbackon.B.This,ofcourse,isunlikelytobeeasy,because

beinganexpertinyourfielddoesn'tnecessarilymakeyouagoodmanager.C.This

questionthatmostofthemaskis,"Canweactuallyaffordamanagementtraining

course,?"D.Althoughthisareaofstudyisbecomingmoreacceptableinthebusiness

world,BritainisalongwaybehindtherestofEurope.E.It'saboutcreatingaworking

environmentthatpromotesthewell-beingofeveryone,fromthepostroomtotheboard

room.F.Thisisillustratedatthebeginningofeachguidewiththequotes,"Thisbookis

forthosewhowouldliketomanagebetterbutarctoobusytobegin."G.They'reshort,

pocket-sized,andveryreasonablypricedat￡2.99each.

8、

標準答案：E

知識點解析：暫無解析

9、

標準答案：B

知識點解析：暫無解析

10、

標準答室.A

知識點露斤：暫無解析

11、

標準答案：D

知識點解析：暫無解析

12、

標準答案：E

知識點解析：暫無解析

三、常規(guī)閱讀理解(本題共6題，每題7.0分，共6

分。)

?Readthefollowingarticleaboutpartnershipandthequestionsbelowthepassage.?For

eachquestion(13一18),markoneletter(A,B,CorD)miyourAnswerSheetforthe

answeryouchoose.UnderstandingPartnershipTheUniformPartnershipActdefinesa

partnershipas"anassociationoftwoormorepersonstocarryonasco-owncrsofa

businessforaprofit."Thepartnershipcameintobeingusanevolutionaryoutgrowthof

theproprietorshipbycorrectingstoneoftiledisadvantagesofthatownershipform.The

formationofapartnershipisrelativelysimple,butbecauseitinvolvestwoormore

people,itmustbebaseduponanunderstandingbetweenthepartners.Inotherwords,a

contractisrequired.Althoughthecontractcanbeoral,itiswisertohavesoimportanta

documentdrawnupbyanattorney.AcontractofthissortiscalledtheArticlesofCo-

partnership.Partnershiphasninnyadvantages.Firstly,itisrelativelysimpletoorganize

anddissolve.AlthoughnotassimpletoorganizeasasoleproprietorshipbecauseArticles

ofCo-partnershiparerequired,partnershipsaresimplerandlessexpensivetoformthan

corporations.Secondly,itissubjecttolessgovernmentcontrol.Asisthecasewithsole

proprietorships,partnershipsarenotcontrolledbythesamefederalandstatelawsasare

corporations.Thirdly,itcankeeplargertaxsavings.Unlikecorporations,partnershipsare

notlegalentities.Partnerships,therefore,donothavespecialtaxesleviedonthem.

Finally,itmayprovideahighpersonalincentive.Becausethepartnershipbusinessis

carriedonbyworkingowners,thisformofbusinessownershipretainsthehighincentive

ofthesoleproprietorship.Thepartnersareworkingforthemselves,andconsequentlyare

rewardedforextraeffort.Althoughmanyoftheadvantagesofasoleproprietorshipare

carriedoverintopartnership,manyofitsdisadvantagesareaswell.Likethesole

proprietorship,partnershipshavethedisadvantagesofunlimitedliability.Thismeansthat

inthecaseofbankruptcyofthebusiness,bothpartnerspersonalassetsmustbeusedto

settlepartnershipdebts.Whenonepartner'sinvestmentplushispersonalassetsare

insufficienttomeethisshareofthecreditor'sclaims,thesedebtsmustbesettledbythe

remainingpartnerorpartners.Furthermore,itisdifficulttoraisemoneyforpartnership

andthedisagreementsamongpartnersmayeasilyresultinthefailureofthepartnership.

Theformofpartnershippreviouslydiscussedisthatofageneralpartnership.Thereare

otherformsofpartnershipavailabletobusinessmenwhichhavespecificadvantagesor

overcomespecificdisadvantagesofthegeneralpartnership.Alimitedpartnershipisone

inwhichtheliabilityofoneormoreofthepartnersislimitedtotheamountinvestedby

him.Alimitedpartnershipmusthaveatleastonegeneralpartnerwhoseliabilitiesarc

unlimited.Limitedpartnershipstakeadvantageofthetaxsavingsavailableto

partnershipswhilemaintainingsomeofthecapital-raisingresourcesavailableto

corporations.However.theyarelegallycomplicatedandexpensivetosetup;further,any

activitybyalimitedpartnermayresultinthelossofhislimitedstatus(andhislimited

liability);andtheyarenotpermittedtodobusinessinallstates.Ajointventureisa

partnershipthathasbeensetupforonespecificundertaking.Uponcompletionofthe

undertaking,thejointventureisdissolved.Unlikeageneralpartnership,thejointventure

isnotacontinuingbusiness.However,thisneednotbethecase.Theprimecharacteristic

isitslimitationtoonespecificventure.

13、Accordingtothetext,partnershipisderivedfrom

A、corporation.

sole-proprietorship.

C^co-operative.

D、jointventure.

標準答案：B

知識點解析：暫無解析

14、Allofthefollowingareadvantagesofpartnershipexcept

A、itisrelativelyeasytoorganizeanddissolve.

B、thepartnersarcsubjecttolessregulations.

C、thepartnershaveunlimitedliability.

D、thepartnerscanidentifythemselveswiththeassociation.

標準答案：C

知識點解析：暫無解析

15、Partnershipsarefreefromsomespecialtaxesbecause

ANthereislegaldistinctionbetweenthepartnersandpartnerships.

B、partnershipsarenotlegalentities.

C>partnershipsarekeepinglargetaxsavings.

D、partnershipsownsomespecialprivileges.

標準答案：B

知識點解析：暫無解析

16、Accordinglu(helexl,ifihtbusinessfails,

A、itwillbedifficulttoraisefundsforpartnership.

therewillbedisagreementsamongpartners.

C、thepartners'personalpropertywillbeimplicated.

D、thepartners*personalassetswillnot'besufficienttopaydebts.

標準答案：C

知識點解析：暫無解析

17、Accordingtothetext,allofthefollowingamdisadvantagesoflimitedpartnerships

except

A、theyarelegallycomplexandcostlytoform.

B、theytakeadvantageoflaxsavingsavailabletopartnerships.

C、anyactivitybyalimitedpartnermayleadtothelossofhislimitedstatus.

D、theareasofbusinessareconfined.

標準答案：B

知識點解析：暫無解析

18、Themainfeatureofjointventuresis

A>theyarenotcontinuingbusiness.

B、rileyareofshortduration.

C、theyareusuallylimitedtoonespecificventure.

D、theyaredissolvedupontheimplementationoftheundertaking.

標準答案：C

知識點解析：暫無解析

四、完形填空（本題共15題，每題1.0分，共15分。）

?Readthepassageaboutthejobofstoreassistants.?ChoosethecorrectwordA,B,Cor

Dfrombelowthepassagetofilleachgap.?Foreachquestion(19-33),markoneletter

(A,B,CorD)onyourAnswerSheet.Themovetoself-servicehasmeantthatinmany

shops,fewertasksarenowperformedbystoreassistants.Typicaltaskswhichremainare

makingsurethatshelvesandcountersarefully(19),takingthecustomer'spayment,and

(20)thepurchases.However,insomeshops,themoretraditionalsellingskillsarestill

important.Inlargerstores,itisnormalforarangeof(21)toberotatedamongstaff,

givinggreaterworkvariety.Everycustomerhasdifferent(22).anddifferentreasonsfbr

coiningintothestore.Someknow(23)whattheywant,askforitandbuyit.Many,

however,arenotsure,andiftheyarenot(24)correctlytheymaygosomewhereelseto

boy.Thestoreassistantmust(25)whenandhowtoofferhelp,andgainthecustomer's

confidencewiththe(26)amountofquestioningaboutwhattheyarelookingfor.They

canthengiveinformationandadviceabouttheproductswhichmight(27)thecustomer's

requirements.Thisdemandsbothcommunicationskillsandknowledgeoftheproduct.

Finally,theyhavetopersuadethecustomertomakethe(28)tobuy,andclosethedeal'.

Ifthecustomerisjust(29),thestoreassistantneedstoofferefficientandfriendly

service,hopingthatthecustomerwillreturnwhenheorsiteisreadytobuy.Itisworth

rememberingthatmanystoresdependontheir(30)customersforalargepartoftheir

(31)Theactualtasksofastoreassistantvarywiththetypeofgoodssold.Inamen's

outfittersthesecouldinclude(32)acustomerfbrasuit.Inanelectronicsstore,itisvital

tobeableto(33)howacomputerorhi-fiunitworksandtoensurethatthecustomerbas

anyaccessoriestheymightneed.

19、

A^stored

provided

C^stocked

D、packed

標準答案：C

知識點解析：暫無解析

20、

A、wrapping

B>surrounding

C>enclosing

D^covering

標準答案：A

知識點解析：暫無解析

21、

A、acts

B、duties

C、requirements

D、actions

標準答案：B

知識點解析：暫無解析

22、

A、needs

B、necessities

C、targets

D、incentives

標準答案：A

知識點解析：暫無解析

23、

A、obviously

B、surely

C>carefully

D、exactly

標準答案：D

知識點解析：暫無解析

24、

A、conducted

treated

C、serviced

D、controlled

標準答案：B

知識點解析：暫無解析

25、

A、assess

B、validate

C、test

D、question

標準答案：A

知識點解析：暫無解析

26、

A、adequate

B、calculate

C、right

D、just

標準答案：C

知識點解析：暫無解析

27、

A、balance

B、suit

C>equal

D、reach

標準答案：B

知識點解析：暫?無解析

28、

A、decision

B、conclusion

C、contract

D、engagement

標準答案：A

知識點解析：暫無解析

29、

A、reviewing

B>observing

C、looking

D、watching

標準答案.C

知識點而析：暫無解析

30、

A、regular

B、constant

C、continuous

D、fixed

標準答案：A

知識點解析：暫無解析

31、

A、proceeds

B、business

C、assets

D、dealings

標準答案：B

知識點解析：暫無解析

32、

A、grading

rating

C、estimating

D^measuring

標準答案：D

知識點解析：暫無解析

33、

A、present

B、prove

C^demonstrate

D、acknowledge

標準答案：C

知識點解析：暫無解析

五、改錯(本題共72題，每題7.0分，共72分。)

?Readtheletterbelow.?Inmostofthelines34-45thereisoneextraword.Itiseither

grammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Somelines,

however,arecorrect.?Ifalineiscorrect,writeCORRECTonyourAnswerSheet.?If

(hereisanextrawordintheline,writetheextrawordinCAPFI'ALLE'I-I'ERSonyour

AnswerSheet.?Theexercisebeginswithtwoexamples,(0)and(00).I'mSorryDear

Customer(0)OverthelasttwoyearsMilairhasbeenexperiencedunprecedentedgrowth.

(00)Whilstwearedelightedattheincreasingpopularityofourproducts,thissue-(34)

ccsshasbroughtwithitsomeproblems.Eventhoughwith(35)over450trained

customerservicestaff,ourtelephoneansweringstandards(36)havefallendownona

numberofoccasions,particularlyCaringJulyandAu-(37)gust.Thevastmajorityofour

customershavecontinuedsotoreceiveagood(38)qualityofservice,butsomehave

experiencedbyaservicewellshortof(39)their,andour,expectations.Asaresult,v/e

arespeedingupourrecruitment(40)programtohavethemorepeopleavailabletotake

yourcalls.Wearealso(41)makingmuchgreateruseofautomatedtelephonetechnology.

AstoManaging(42)DirectorofMilair,Iwanttotakeupthisopportunitytocontact

thoseofyou(43)whohavebeenaffectedandforassureyouthatmycolleaguesandIare

ded-(44)icatcdtodeliveringthehighestpossiblestandardofservice.Iamconfidentin

that(45)thestepswearetakingonwillhelpuptodothisandapologizeforany

inconveniencecaused.Yourssincerely

34、

標準答案：THOUGH

知識點解析：暫無解析

35、

標準答案：CORRECT

知識點解析：暫無解析

36、

標準答案：DOWN

知識點解析：暫無解析

37、

標準答案：SO

知識點解析：暫無解析

38、

標準答案：BY

知識點解析：暫無解析

39、

標準答案：CORRECT

知識點解析：暫無解析

40、

標準答案：THE

知識點解析：暫無解析

41、

標準答案：TO

知識點解析：暫無解析

42、

標準答案：UP

知識點解析：暫無解析

43、

標準答案：FOR

知識點解析：暫無解析

44、

標準答案：IN

知識點解析：暫無解析

45、

標準答案：ON

知識點解析：暫無解析

BEC商務(wù)英語(中級)閱讀模擬試卷第

2套

一、概括文意配伍(本題共7題，每題1.0分，共7

分。)

?Lookalthestatementanilthecompanybook'sdescriptionbelow.?Whichdisuripliun(A,

B,CorD)doeseachstatement1—7referto??Foreachsentence1一7,markoneletter

(A,B,CorD)onyourAnswerSheet.*Youwillneedtousesomeofthelettersmorethan

once.ATeachingPitmansShorthandThisbookprovideseverythingtheteacherin

training,andintheclassroom,needstoknowaboutthepresentknowledgeofthe

principlesoflearningandtheirtheoreticalandpracticalapplicationtotheteachingof

Pitman'sShorthand.ItcoversthesyllabusesfortheRoyalSocietyofArts'Teachers'

CertificateinShorthandandtheJointExaminingBoards'Teachers'Diplomain

Shorthand.BObjectiveTestsinEconomicsTheobjectiveformoftestingisbeingused

increasinglyinpublicexaminations.Byemployingthefollowingobjectivemethodsthe

bookwillassisttheteacherintestingstudents*knowledge:multiplechoice;multiple

completion;matching;andassertionreason.Thequestionsmaybeusedwithany

textbookcoveringtheexaminationsineconomicsOlevel,RSA(Stage1)andLCC

(Intermediate).CTypingPersoncanlearntotypeaccuratelyandquicklyinonlyafew

hours.Typeit!presentsaspeedymethodofkeyboardmasteryfollowedbystraightcopy

materialwhichshowshowto'touch'typeforpersonalusewithoutlookingatthe

keyboard.Suitableforanyonewhowishestolearnto'touch'type,theonlyprerequisiteis

intenseconcentration!DDescriptiveEconomicsC.D.Harbury,ProfessorofEconomics

andHeadofDepartmentofSocialScienceandHumanities.CityUniversityOffersa

comprehensivedescriptionoftheBritisheconomy.Thebooksummarizesthetheory

underlyingeconomicsandthefactualandinstitutionalframeworkoftheBritish

economicsystem.Graphs,maps,chartsandexerciseshelptoillustrateandextendthe

text.

1、Collegestudentsstudyinghowtobeagoodteacher.

標準答案：A

知識點解析：“學習如何做合格老師的大學生A項是一本關(guān)于教學方面的書，選

Ao

2、Astudenttrainedtobeateacherofsecretarialsubjects.

標準答案：A

知識點解析：“一位通過培養(yǎng)當文秘課程老師的學生從A段第一句話可知選

Ao

3、Companystypist.

標準答案：C

知識點解析：“公司金融部門的人員及會計顯然對他們來說，BusinessFinance

較合適。

4、Collegestudentsofeconomics.

標準答案：D

知識點解析：“學經(jīng)濟的大學生”，他們應(yīng)該讀有關(guān)經(jīng)濟方面的書，所以D對。

5、SchoolstudentstakingeconomicsforSchoolCertificate.

標準答案：B、

知識點解析：“要拿經(jīng)濟學的證書的學生“，他們應(yīng)該讀有關(guān)經(jīng)濟課考試方面的書，

所以B對。

6、Thecompany'ssecretary.

標準答案：C

知識點解析：”公司經(jīng)理人員“，一般讀BusinessFinance較合適。

7、Theteacherwhoteachingeconomicsincollege.

標準答案：D

知識點解析：”在大學教經(jīng)濟學的老師”，他們當然要看一些經(jīng)濟學的書而不是為了

考試，所以選D而不選B。

二、段落完型(本題共5題，每題1.0分，共5分。)

?Readthearticleaboutcorporationmerger.?Choosethebestsentencetofilleachofthe

blanks.*Foreachblank8-12markoneletter(A-G)onyourAnswerSheet.*Donot

useanylettermorethanonce.eThcrcisanexampleatthebeginningCorporationMerger

Themostcommonkindofconsolidationtodayisthemerger.Amergeroccurswhentwo

ormorecompaniesgettogethertofromonecompanyWiththederegulationofnatural

gas,thenation's20interstatepipelinecompaniesbecamefearfulofcutthroatcompelition.

Somefeltthattheycouldincreasetheirefficiencyandimprovetheirmarketflexibilityby

merging.In1985InternorthofOmahapaid$2,3billionforHoustonNaturalGas

Corporation,(8).Thesystemconnectedmarketsfromcoasttocoastandraisedsalesto

$10billion.Onoccasion,mergershaveoccurredbetweensmallercompaniesinan

industrydominatedbyafewgiantfirms.Thesesmallercompaniesclaimthat(9).They

maintainthatsuchactionincreasescompetitioninsteadofreducingit.TheAntitrust

DivisionoftheJusticeDepartmenthasnotalwaysagreedwiththem.Fourmajorwaves

ofmergershavetakenplaceinthiscountry.Thefirststartedin1887,justpriortothepas

sageoftheShermanAntitrustAct,andendedin1904.ItinvolvedsuchgiantsasUnited

StatesSteelandStandardOiltryingtocreatemonopoliesintheirindustries.Fromtheend

ofWorldWarIuntilthe1930s,largefirmsswallowedsmallerfirmstocreateoligopolies.

Themonopolyhasnochanceandtheoligopolylittlechanceofsucceedingtodayunder

presentantitrustpolicy.Thethirdmajormergermovementbeganinthe1960s,reacheda

peakin1969,(10).Manyoftheacquisitionsinvolvedgiantfirmsinoneindustrybuying

uplargecompaniesintotallyunrelatedindustries.Suchmergersarecalledconglomerate

mergers.AclassicexampleisMobilOilCorporation^purchaseofthehugeretailchain

MontgomeryWard&Company.Mergersinthelasttenyearswereinthethousands.

Moreimportantisthevalueofthetransactions,whichhasrisensharply.Thenumberof

mergersandacquisitionsapply(11).Thepetroleumindustryhadmergersand

acquisitionsvaluedatclosedto$80billionbetween1981and1984.Otherindustries(12)

werebankingandfinance,insurance,miningandmineral,andprocessedfoods.A

therebygainingcontroloftheworld'slongestPipelineBandthengraduallydeclinedC

experiencinglargetakeoversDresultingincombinationsofsmallfirmsEonlytothose

valuedat$100millionormoreFwhentwoormorecompaniesgettogethertoformone

companyGtheyneedtomergetobecomemoreefficientandeffective

8、

標準答案：A

知識點解析：thereby的意思是bymeansofwhich/bydoingso,后面跟動詞的-ing形

式表示結(jié)果。

9、

標準答案：G

知識點解析:claim后跟賓語從句。如Sheclaims(that)sheisrelatedtothe

Queen.她聲稱和女王有親屬關(guān)系。

10、

標準答案：B

知識點解析：填入的是句中三個并列的謂語動詞中的最后一個。

11、

標準答案：E

知識點解析：動詞apply后面可加上介詞I。，解釋為“適用于"。如WhaMsaid

appliestoonlysomeofyouo我所說的只適用于你們當中的一些人。

12、

標準答案：C

知識點解析：這個動詞的-ing短語起的是定語的作用，修飾主語otherindustries。

三、常規(guī)閱讀理解(本題共6題，每題1.0分，共6

分。)

?Readthearticlebelowaboutmarketingmanagement.*Forquestions18—20,markone

letter(A,B,C,D)onyouranswersheatfortheansueryouchoose.Marketing

ManagementPlayboy'sprincipaldistritutionchanneluntil1979wasanetworkof

approximately450nonproprietaryretailoutletsthroughouttheUnitedStates,manyof

whichalsosoldotherbrandsofmen'spremiumshoes.Playboy'sshoesweresold

wholesaletoretailersatapproximately50percentofthesuggestedretailprice.Price

increasesusuallywereannouncedinFebruaryorAugust.Thecompanydidnotofferits

retailaccountsquantitydiscounts.Becauseproducinghigh-qualitymen'sdressshoes

demandedhighlyskilledlaborandspecializedfacilities,Playboy'sentireproductlifehad

beenmanufacturedatthecompany'sfacilityinLynn,Massachusetts,throughourmostof

thecompany'shistory.Asconsumerpreferenceschangedandfashionbecamemore

importantinmen'sshoesduringthe1970s,Playboybegancontractingwithoutside

manufacturerstoproducecasualshoesthatmatchedPlayboy'squalityandfeature

specificationsyetcouldextendthebrand'sfranchisetoayoungeragegroup.Playboy's

executiveslabeledthesestyles"outside1'shoes,whilethosemanufacturedattheLynn

plantwerecalled"inside"shoes,in1985,theaveragepricestheretailerpaidPlayboyfor

pairofinsideshoeswas$52and,forapairofoutsideshoes,$34.Variablemanufacturing

costsperpairofinsideshoeswereS40.Theaveragecostofapairofoutsideshoesto

Playboywas$28,Playboysoldapproximately160insideshoestylesand56stylesmade

byoutsidemahufacturers.Sincetherewere80sizestoeachstyle,Playboy'totalSKUs

numberedaround17,280,anditcarriedaninventoryinstockofover64,000pairs,Both

internalandexternalproductionschedulesforeachstyleweresetinadvance,basedon

salesprojections.Playboyrarelydid"makeup'*(stylesnotincludedinitsregularproduct

line,manufacturedtothespecificationofaretailer)foraparticularretailaccount.Eachof

Playboy's16salespeoplewasassignedageographicterritoryandwasresponsiblefor

retailersalesandservicewiththearea.Salespeoplealsowereexpectedtoperform

"previews"atthebeginningoffailandspringseasonsasamethodofincreasingboth

consumerandtradesales,Previewsconsistedofasalespresentationatretailstore,where

thePlayboysalespersonwoulddisplayandexplainthecompany'sentirelinetostore

customers.Duringthepreview,thecustomerwasofferedapricepromotionof$10off

anypairofPlayboyshoes.Theretailerwasresponsiblelorabsorbingthecostofthe

promotion,whilethecostofadvertisingplacedtostimulateretailtrafficduringthe

previewwassharedbetweenPlayboyandtheretailer.ThePlayboysalespersonwould

spendtimewiththeretailer'ssalespeopleandcustomersdescribingthequalityand

comfortofPlayboyshoes.Companymanagementbelievedthatconsumerswerelikelyto

"tradeup"toahigher-pricedbrandiftheyunderstoodthefeaturesandbenefitsof

premiumshoes.Themanagersbelievedthatretailsalespeopleoftenmissedsales

opportunitiesbyassumingthatcasuallydressedcustomerswouldnotbuyexpensive

high-qualityshoes,andoneofPlayboy'sgoalswastohaveretailsalespeopletryapairof

Playboyshoesoneverycustomer.ForsomePlayboyretailaccounts,closeto30percent

ofannualsalesweremadeduringthefallandspringpreviews.Playboymanagement

trackedthesalesofeveryshoestyle.Ifsalesofaparticularstyleslowed,management

mightelecttoreplaceonlythemiddlesizes,ensuringthatPlayboywouldendupwiththe

mostpopularsizesofastylebeforethestylewasterminatedor"closedout".Established

retailaccountshadtheoptionofpurchasingclose-outsata30percentdiscountfromthe

regularwholesaleprice.Alistofclose-outswassenttoretailaccountstwiceeachyear.

Retailerswouldoftentrytosellthesestylesatfullret