2025年全球消費者展望報告：消費格局劇變

Spending,

Disrupted

AlixPartners’2025

GlobalConsumerOutlook

December2024

Introduction

Wehopeyoufindthisreportvaluable.

Ifyou’dliketoexplorefurtherconsumeranalysis

Theglobalconsumerspendinglandscapeismore

complexthaneveraswepreparetoenter2025.

fromourdatasetbycountry,sector,orconsumerdemographic,ourauthorsareavailabletodiscussthefindingsinmoredetail.

Aboutthisstudy

ResearchforSpending,Disrupted:AlixPartners'2025

GlobalConsumerOutlookwasconductedbetween

SeptemberandOctober2024.Surveyrespondents

comprised15,434consumersfromninecountries—

China,France,Germany,Italy,SaudiArabia,Switzerland,UnitedArabEmirates,theU.K.andtheU.S.

Businessesandconsumersalikecontinuetograpplewiththeaftershocksofthepastfewyears,markedbysignificantdisruptiondrivenbyeconomicand

geopoliticalshifts.

Thepersistentimpactsoflegacyinflationremaina

keydriverofconsumersentimentinmanyregions,aselevatedcostsofgoodsandinterestratesshowlittlesignsofeasingincertainmarkets.Whileeconomic

policiessuchastheincreaseintheU.K.National

MinimumWageandNationalLivingWagemaybringshort-termreliefforsome,theyalsopresenttheriskofreignitinginflationarypressuresforothers.

Concurrently,theconsumerecosystemevolvesatarapidpace.Digitaltechnologies,AI-enhanced

shoppingexperiences,andsustainabilityprioritiesarereshapinghowconsumersthinkandact.

Thisreportexaminestheglobalconsumerspendingoutlookfor2025,leveraginginsightsfrommorethan

15,000consumers.Willspendingpatternscontinuetobesuppressedafteramuted2024?Ifso,why?And

howwillconsumerskeeptheirfinancesunder

control?Inansweringthesequestions,weaimtoequipbusinessleaderswithactionableinsightstostayaheadinthisdynamicenvironment.

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook2

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook3

Globalspendingintentionsfor2025

Globally,acautiousandprudentoutlookprevails,thoughnotwithout

pocketsofoptimism.31%ofconsumersareplanningfurtherspendingcuts,althoughaconsiderable47%plantomaintaintheircurrentspendinglevels.Just19%saytheywillspendmore,equivalenttoanetintentionforreducedspendingof12percentagepoints(ppt).

SpendingistrendingdownwardsintheU.S.andEurope;consumersintheMiddleEastandChinadisplaymoreoptimism.

IntheU.S.andEurope,consumerscontinuetoshowrestraintinspendingplans,withmorethanonethirdofconsumersintendingtocutback,whileintheMiddleEast,weseearelativelybalancedoutlook.Ananticipated10

percentagepointnetincreasetowardsspendingmoreinChinaappears

morepositivestill,yetthisshouldbecontextualizedbytheimpactof

inflationarypressures(particularlygroceries)andlowlevelsofoptimismforthefuture(unattainablepropertyprices,forexample)inspiringspendingonmoreimmediategratification.

Figure1:Globalspendingintentionsbycountryfor20251

-12ppts

Anticipatedglobalnetconsumer

intentforreducedspendingin2025

Europeanconsumers

aremostlikelytosaytheywillspendlessin2025(net)

0%20%40%60%80%100%

France

Germany

U.K.

Switzerland

U.S.

ItalySaudiArabia

China

U.A.E.

MuchlessLessThesameMoreMuchmore

1."Notapplicable"optionforconsumersfromChinanotdisplayed(10.4%).

2025

NetScore(ppt)

-30

-20

-20

-17

-16

-15

0

+10

+13

2024

NetScore(ppt)

-37

-26

-24

-25

N/A

-28

+2

N/A

+2

2023reportrecap:Whatdidconsumerstellustheywoulddothisyear?

36%

wouldspendlessin

2024than2023

45%

ofconsumersaged55andoversaidtheywouldspendlessin2024

41%

wouldspend

aboutthesame

21%

wouldspendmore

33%

of18-to24-year-oldssaidtheywouldspendmorein2024,thehighest

percentageofanyagegroup

Only15%

wouldspendlessongroceries

~40%

saidtheywouldspendlesson

out-of-homeentertainment,

diningout,travel,ornon-fooditems

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook4

Regionalspotlight:

MiddleEast

TheoutlookintheMiddleEastdivergesfromtheWest'sspending

contraction,withmorepositivesentimentamongconsumersinSaudiArabiaandtheU.A.E.

Consumers’spendingintentionsherefor2025displaya6pptnet

positivetrendtowardsspendingmore,incontrastwiththeirU.S.andEuropeancounterparts.

Thispositivityisdrivenbyamorepositivemacroeconomicoutlook,andalesserinclinationorperceivednecessitytosave.This

manifestsinincreasedanticipatedspendingacrossallsectors,particularlygroceriesandclothing,fuelednotonlybyinflationarypressuresbutalsopremiumpurchasesandageneraloptimisticwillingnesstospend.

Diningouthasbecomemorecommonintheregion,especiallyinSaudiArabia,reflectedbyanincreaseinplannedspendingon

restaurants,bars,andentertainmentoutsidethehome.Thepost-pandemicdesiretotravelalsolingers,althoughSaudiArabian

consumersindicatesometendencytowardlocalstaycationsduetoanexpandingtourismofferinganditsrelativeaffordability.

Despitetheregion'soverallgrowthnarrative,consumptionbifurcationremainsprevalent.Asdiscountretailersincreasinglypenetratethe

market,someconsumersaretradingdowntomoreaffordableretailersandvaluebrands,particularlyingroceries.

Thereareprofitabilitychallengesforsomecompaniesintheregion,coupledwithreportsofreducedinvestmentsandrationalized

operations.Thishasyettoaffectconsumersentiment,thoughthatmayadjustnextyear.

Figure2:Globalspendingintentionsbyregionfor2025–netscore(ppt)1

Europeanconsumersaremostlikelytosaytheywillspendlessin2025(net).

ConsumersinChinaaremostlikelytospendmore.

U.S.

Netscore(ppt)2025-16

2024N/A

MiddleEast

Netscore(ppt)2025+6

2024+2

Europe

China

Netscore(ppt)2025+10

Netscore(ppt)2025-21

2024-28

2024N/A

-30

+30

Less

More

1."Notapplicable"optionforconsumersfromChinanotdisplayed(10.4%).

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook5

Demographicspendingintentionsfor2025

Youngerconsumers(18–34agegroup)displayareadinesstospendmore—thoughperhapsagreatershareofarelatively

smallerbudget—whereasthe55+agegroupismostlikelytospendless.

31%ofhigh-incomeconsumersalsoexpecttoincreasetheirspendingin2025,particularlyontravelandleisure,contrastedwithonly16%oflow-incomeconsumers.Companiesfocusedonpremiumizationmuststriketherightbalance,whilebase-levelstoresshouldbemindfulofstrategiestoretainthe

customergroupsthataretradingdown.

-36ppt

Consumersagedover65aremostlikelytosaytheywillspendless(net)in2025

+8ppt

18-to24-year-oldconsumersaremostlikelytosaytheywillspendmore(net)

Figure3:Globalspendingintentionsbyagefor2025—netscore(ppt)1

55-64

35-44

25-34

2025-23

2024-332025-6

2025+62024-7

2024-14

45-54

2025-16

2024-24

18-24

2025+8

2024-2

65+

2025-36

2024-35

-40LessMore+40

1.2024netscoreexcludesChinaandU.S.

Figure4:Globalspendingintentionsbyincomefor2025(%)

8

Muchmore

3

3

23

More

17

13

47

50

Thesame

45

14

Less

18

21

5

Muchless

9

15

HighincomeMediumincomeLowincome

Categoryspendingintentionsfor2025

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook6

Groceryholdsfirm,though

inflationdictatesitishardertospendless

Inretail,theemphasisisonessentials.Only15%ofconsumerssaytheywill

spendlessongroceriesglobally.Acrosseverycountry,agegroup,andincome

bracket,thisisconsistent:morethan

80%ofconsumersexpecttospendthesameormoreongroceriesin2025.Thisreflectshowdifficultithasbecomeforconsumerstoreducespendon

essentials,giventheimpactsofinflationinthepasttwoyears.

Discretionaryactivitieswillthereforebefightingthegreaterbattleforwallet

share,astrade-offsaremadebeyondtheessentials.

Groceries

seethebiggestglobal

netswingtowards

spendingmorein2025(net+19ppts),butonlya3pptnetriseinEurope

Non-foodretailisatrisk

33%ofconsumersplantospendlessonnon-foodretailin2025,whileonly16%plantospendmore.

Withdiscretionaryspendingunder

pressure,there’saneedforretailerstoreinforcetheirvaluepropositionsand

innovateintermsofloyaltyprogramsandpersonalizedofferstocatertocost-consciousconsumers.

33%

ofconsumers

plantospendlessonnon-foodretailin2025

Figure4:Categoryspendingintentionsbyregionfor2025

Key:10%●25%

EuropeU.S.MiddleEastChina

Muchmore

More

Groceries

NetScore(ppt)2025+19

2024+5

Thesame

Less

Muchless

Muchmore

More

TravelThesame

NetScore(ppt)

2025+2Less

2024-8

Muchless

Muchmore

More

Restaurants

NetScore(ppt)

Thesame

2025-8

2024-18

Less

Muchless

Out-of-home

Muchmore

More

entertainmentThesame

Less

NetScore(ppt)2025-7

2024-22

Muchless

Muchmore

More

Non-food

retail

Thesame

NetScore(ppt)Less

2025-17

2024-24

Muchless

Travelanticipatesconsistentspendinglevelsversus2024

While31%ofconsumersgloballyplantospendlessontravel,anotable28%plantospendmore.Youngerandhigh-incomeconsumersleadthechargeintripspendingactivity,yet

businessesmustbeattentivetoongoingcautionamongmiddle-incomegroups.

31%

ofconsumersgloballyplantospendlessontravel

andholidaysin2025,but28%saythey’llspendmore

Diningoutfacesamixedforecastbyregion

Globally,34%ofconsumersplantospendlessoneatingout,andonly19%plantospendmore.Thispicturediffersbyregion,withgreateroptimismintheMiddleEastandChina,whereathirdofconsumersfromtheU.A.E.,SaudiArabia,andChinaindicatetheywillspendmoreondiningout.Franceleadsthewayonpotentialcutbacksinthisarea,followedbytheU.S.,Germany,and

Switzerland.Lastly,youngerandhigher-incomegroupsappearmorelikelytospendmoreondiningout.

34%

ofconsumersgloballyplantospendlesson

diningout;just19%plantospendmore

Asimilarpictureforentertainmentoutofhome

Entertainmentoperatorsalsofaceuncertaintybyregion.34%ofconsumersgloballyplantospendlessonentertainmentoutsidethehome,versus19%whoplantospendmore–a15pptswingtowardsreducingspend.

WeseegreateroptimismintheMiddleEastandChina.41%ofU.A.E.consumersintendtospendmoreonentertainment

outsidethehome,followedby33%ofconsumersinSaudiArabiaand28%inChina.Youngerandhigh-incomeindividualsarealsomorelikelytodrivedemandforthiscategory.

34%

ofconsumersglobally

plantospendlesson

out-of-homeentertainmentin2025;only19%plan

tospendmore

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook7

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook8

Sixreasonswhyconsumerswillspendlessin2025

1.

Lessmoneytospend

Consumersaretighteningtheirwalletsprimarilyduetoreduceddisposableincome.Theimpactsofinflationandeconomicpoliciesmeanmanysimplyhavelessmoneytospendcomparedtopreviousyears.

Acrossallcategoriesglobally,thisistheleadingreasonbehindspendingcutbacks.Understandingthebalanceof

necessity,value,andcustomerexperiencewillbecrucialforcompaniesnavigatingthiscomplexspendinglandscape.

Figure5a:Whywillconsumersreducespendondiningout?(%ofresponses)

37

191815

75

Ihaveless

moneytospend

Iamtryingto

behealthier

Iamprioritizing

spendinotherareas

Idon’tbelieveI’mgettingenoughvalue

Myfamilysituationhaschanged

Other

Figure5b:Whywillconsumersreducespendonnon-foodretail?(%ofresponses)37

28

17

108

Ihaveless

moneytospend

Iamprioritizing

spendinotherareas

Iwanttousemoresecond-hand/rentalproducts

Myfamilysituationhaschanged

Other

Figure5c:Whywillconsumersreducespendontravelandholidays?(%ofresponses)43

19

131087

Ihaveless

moneytospend

Iamprioritizing

spendinotherareas

Idon’tbelieveI’mgettingenoughvalue

IwanttoreducemyMyfamilysituationcarbonfootprinthaschanged

Other

Figure%totalsmaynotaddupto100%duetorounding

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook9

Figure5d:Whywillconsumersreducespendonout-of-homeentertainment?(%ofresponses)36

22

17

13

65

Ihaveless

moneytospend

Icanwatch

moviesand

sportsfromhome

Iamprioritizing

spendinother

areas

Idon’tbelieve

I’mgetting

enoughvalue

Myfamilysituationhaschanged

Other

2.

Prioritizingspendinginotherareas

Additionalmotivationsincludetheneedtoreprioritize

spending.Consumersindicatethatthistrade-offscenariomaybefeltmostkeenlyinnon-foodretail.Globally,for

thosespendinglessonnon-foodretailin2025,after“havinglessmoneytospendthanbefore”(37%of

responses),“prioritizingspendinginotherareas”wasthesecondmostcommonreason(28%ofresponses).

Foryoungerconsumers(18-24),high-incomeconsumers,andthoseinChina,prioritizingotherareasisthetop

reasonforreducednon-foodretailspend,surpassingincomeconstraintswith32%,38%,and33%of

responses,respectively.

3.

Theavailabilityofmediaoptionsathome

Globally,themostcommonreasonforconsumers

spendinglessonentertainmentoutsideofthehomewashavinglessmoneytospend(36%ofresponses),followedby“Icanwatchmovies,sportmatches,etc.athome”(22%ofresponses).Furthermore,“at-homeentertainment”wasthetopreasonprovidedbyconsumersplanningtoreducespendingonout-of-homeentertainmentinChina,the

U.A.E.,andSaudiArabia(26%,25%,and24%ofresponses,respectively),aheadofhavinglessmoneytospend.

4.

Notseeingenoughvalueforthecost

Asconsumersreprioritizespending,perceivedvalue

becomescritical.Consumersaremostsensitivetoperceivedvalueinleisureactivities:15%ofresponsesforthose

reducingspendindiningoutcitedinsufficientvalue,followedbyentertainment(13%),andtravelandholidays(13%).

5.

Effortstoleadahealthierlifestyleorconsumelessalcohol

Globally,thetopreasonforreducedspendingondiningoutwasfinancialconstraints(37%ofresponsesfromamultiple-choicequestion),followedbyhealthmotivations(19%),andreprioritizingspending(18%).

Regionally,inChina,theU.A.E.,andSaudiArabia,health

motivestoppedthelistforcuttingdiningexpenses(33%,

29%,and25%ofresponses,respectively),surpassing

financialconstraints.Youngerconsumers(18-24)alsocitedhealthreasonsoverfinancialconstraints(27%versus22%ofresponses).

Forover55s,healthmotivationswerenotaprimarydriverforcuttingdiningoutexpenses:46%ofresponsescitedless

disposableincome,followedbyvalueconcerns(16%).

Figure%totalsmaynotaddupto100%duetorounding

6.

Minimizingfoodwaste

Forgroceries,oneoftheprimaryreasonsforreducedspendingisminimizingfoodwaste(23%ofresponses),second

onlytolessdisposableincome(43%).Reducingfoodwasteisaparticularpriorityforyoungerconsumers(26%ofresponsesfrom18-34-year-olds)andhigh-incomeconsumers(28%).

InChina,foodwasteislessofaconcern:thetoptworeasonsforreducinggroceryspendinginthiscountryarereprioritizingspendandreduceddisposableincome.

Figure5e:Whywillconsumersreducespendongroceries?(%ofresponses)

43

23

17

11

5

Ihaveless

moneytospend

IwanttoreducethefoodIthrowaway

IamprioritizingMyfamilysituationOther

spendinotherareashaschanged

Figure%totalsmaynotaddupto100%duetorounding

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook10

Howwill

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook11

consumers

spendless?

Consumerspendingpredictionscarryacaveatforany

organizationandarethereforecautionarywhenconsideringthepotentialupside.

Macroeconomicdevelopmentsin2025couldalsodrive

furtherbehavioralshiftsineitherdirection.Forexample,aU.S.consumerpulsesurveyconductedbyAlixPartners

post-electionrevealeda14pptnetpositiveshifttowardsspendingmorein2025,versustheU.S.-specificdatainthisglobalreport.

However,additionalinsightintohowconsumersplantomanagetheirbudgetsoffersmoreconcreteforesight,helpingconsumer-facingbusinessesrefineoperatingmodelstorespondtothesetrends.

Figure6a:Howwillconsumersreducespendongroceries?(%ofresponses)

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook12

19

Iwillbetterplanmygroceryshopping,avoidbuyingonimpulse

16

Iwillbuyproductsonpromotionmoreoften

15

14

14

IwillswitchtocheaperproductalternativeswithinaproductcategoryIwillswitchtolessexpensiveretailers,e.g.discountersIwilldogroceryshoppinglessoften

10

10

Iwillavoidbuyingcertainproductcategories,e.g.meat

Iwillbuymorewritten-offproductsclosetotheirexpirydate

2

Other

Figure6b:Howwillconsumersreducespendonnon-foodretail?(%ofresponses)

21

Iwillavoidbuyingcertainproductcategories,e.g.thoseIdon’treallyneed

15

Iwillbetterplanmyshopping,toavoidbuyingonimpulse

14

14

Iwillshoplessoften

Iwillbuyproductsonpromotionmoreoften

12

Iwillswitchtolessexpensiveretailers,e.g.discounters

11

11

Iwillswitchtocheaperproductalternativeswithinaproductcategory

Irecentlymadepurchasesanddon’tneedanymore

2

Other

Figure6c:Howwillconsumersreducespendontravelandholidays?(%ofresponses)

23

Iwillstayathomemoreduringmytimeoff

15

Iwillreducethenumberoftrips

12

Iwilltravellessfar

10

Iwilllookfordiscounts,last-minuteoffers,etc.

9

9

Iwilltraveldomesticallyratherthangoingabroad

Iwillstayatlessexpensiveaccommodation,e.g.hotels,rentalhomes,etc.

7

Iwillreducethelengthofthetrip

5

5

Other

Iwilluseanalternativemethodoftransport

4

Iwilllookforapackageholidayratherthanatailoredholiday

Figure%totalsmaynotaddupto100%duetorounding

Figure6d:Howwillconsumersreducespendondiningout?(%ofresponses)

30

Iwilleatmoreathome

21

IwillreducethenumberoftimesIdineoutatrestaurants

10

IwillreducethenumberoftimesIgotothepuborbar

10

Iwillbuylessfrequentlyon-the-go,e.g.fastfood

9

IwillreducethenumberoftimesIorderdeliveryfromrestaurants

6

Iwilldineoutatororderdeliveryfromlessexpensiverestaurants

5

5

Iwillorderlessexpensivemeals/beverageswheneatingoutororderingdelivery

Iwillreducethenumberofitemsordered,e.g.beverages,sides,etc.

3

Other

Figure6e:Howwillconsumersreducespendonout-of-homeentertainment?(%ofresponses)

38

Iwillstayathomemoreforentertainment

19

Iwillreducetripstothetheatre,shows,themeparksorsportsmatches

13

Iwillchoosecheaperentertainmenteventsandvenues

9

Iwillbuyticketsearlier,toprofitfromcheaperprices/earlybirddiscounts

8

Iwillspendlesswhenatthetheatre,shows,themeparks,orsportsmatches

7

Iwillbuycheaperseatsatthetheatre,shows,themeparks,orsportsmatches

6

Other

Figure%totalsmaynotaddupto100%duetorounding

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook13

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook14

Weseefourkeythemes

emergingacrossthissectordata

1.

Acompromiseon

frequencyofexperience,butnotonquality

Globally,consumerswhoareplanningtospendlessin

2025tellusthattheyplantodosobystayingathome

more,reducingthenumberoftripstorestaurants,bars,orentertainmentvenues,andcurtailingthefrequencyof

holidaytravel.However,whentheydoventureout,the

likelihoodoftradingdownonqualityofvenue,fooditemsordered,ortraveldestination,issmall.

3.

Bifurcationingroceryandnon-foodretail

Whileconsumersmayresistbudgetarycompromiseswhencommittingtoout-of-homeexperiences,this

dynamicingroceryandnon-foodretailismore

pronounced.Choosingcheaperproductalternativesorswitchingtocheaperretailersaltogetherareheavy

considerationsforconsumerslookingtospendlessin

2025.The“barbell”combinationofshoppingforlower-pricedessentialsalongsidemorepremiumtreatsisnotnew,buthasexacerbated,creatingcontinuedchallengesforthe“middleground”thatisstrugglingtocompeteonpriceand/orquality,andperceivedvalueasaresult.

2.

Stayingathome—thenewgoingout?

Withfrequencyoftravel,dining,andout-of-home

entertainmentbeingcarefullycontrolled,consumers’stay-at-homeset-upsinverselycontributetothe

solidgroceryspendingexpectationsfor2025.

Furthermore,theavailabilityofmyriadentertainmentoptionsathomeviastreamingsubscriptionservicesformovies,TV,andsportsbringsfurthercomfort

andconveniencetoaphenomenoncatalyzedbythepandemic,andageneralsocietalshifttomoreofa“DIY”cultureinfinancially-constrainedtimes.

4.

Istravelnow

non-discretionary?

Thenumberoftripsmaytightenoverall,buttravel

experiencesremainhighontheagendaforconstrained

consumersin2025.Youngerconsumersarelesslikelytostayathomethantheiroldercounterparts,thoughtheywillbemoremindfulofwaystomanagespendingwhen

travelling—exploringpackageholidaysandmorebudget-friendlyaccommodation,forexample.Consumersaged55+willstayathomemorebutarelesslikelytoreplicatethesecost-savingbehaviors.Shaped,onceagain,bythepandemic,holidayscouldnowalmostbeconsiderednon-discretionary,althoughtheexpenseoftheexperienceis.

Thewishlist:

Ifconsumershadmoreincomein2025,howwouldtheyspendit?

Globally:

29%

wouldspendmoreontravelandholidays

28%

wouldsavetheextramoney

6%

wouldspendmoreoneatingout

Thetravelers:Europeanconsumers,

high-incomeconsumers,youngerconsumers

34%

44%

28%

ofhigh-incomeconsumerswouldspendmoreontravelandholidays

ofconsumersfromItalywouldspend

moreontravelandholidays,followedby30%fromFranceandSwitzerland

of18-34-year-oldconsumerswouldspendmoreontravelandholidays

Thesavers:U.S.consumers,low-incomeconsumers,olderconsumers

38%

29%

34%

ofU.S.consumerswouldsaveany

extramoney

oflow-incomeconsumerswouldsaveanyextramoney,although26%wouldspendmoreontravel

of55+year-oldconsumerswouldsaveanyextramoney

Shouldconsumersfindthemselveswithincreasedfinancialresourcesin2025,theirprimaryinclinationwilleitherbetoindulgeinmoretravelorsavethe

additionalfunds.

Nearlyathirdofconsumersglobally—29%—expressadesiretoallocateextramoneytowardtravelandholidays,while28%prefertosavethesurplus.Only14%wouldconsiderspendingtheextramoneyongroceries,whileaminoritywouldspendmoreon

non-foodretail(9%),entertainmentoutsidethehome(9%)oreatingout(6%).

Byregion,U.S.consumersshowthestrongest

tendencytosaveanyextraincome,with38%

planningtobankanyadditionalfunds.Incontrast,consumersinItalyaremostinclinedtoprioritize

spendingontravel,with44%aimingtochannelanyexcessdisposableincometowardholidays.

Whenexaminingincomelevels,lower-income

consumersdemonstrateonlyaslightpreferenceforsavingovertraveling,with29%optingtosaveas

opposedto26%optingtospendontravel.Higher-

incomeindividualsaremuchmoredisposedtouseanysurplusfortravel;34%wouldspenditinthisway,comparedto23%whowouldsave.

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook15

Spending,Disrupted:AlixPartners’2025GlobalConsumerOutlook16

Figure7a:Ifconsumershadmoremoneytospendin2025,what