冰露純凈水品牌營銷策劃與廣告策略方案

PowerPoint品牌推銷策劃書LogoBrandMarketingAndStrategyPlan陳述人：xxxxx陳述時之間：2016.3.1CONTENTS前言Introduction行業(yè)商場環(huán)境剖析IndustryMarketEnvironmentAnalysis目的商場環(huán)境剖析TargetMarketEnvironmentAnalysis競品剖析CompetitiveAnalysis消費(fèi)者剖析ConsumerAnalysis品牌剖析BrandAnalysis策略設(shè)計(jì)StrategicDesign品牌計(jì)劃BrandPlan“”IntroductionIntroduction前言目前XX企業(yè)擁有可樂,醒目,芬達(dá),雪碧等碳酸飲料,擁有酷兒等果汁飲料.冰露純凈水自2002年投入商場以來沒有像XX的其它飲料品牌那樣以塑造品牌形象為中心展開廣告宣傳.像XX廣告語:"抓住這感覺"雪碧的"晶晶亮,透心涼"已成為當(dāng)下的時尚語.可冰露作為XX投入中國商場的飲料商品之一,卻沒有進(jìn)行品牌運(yùn)作,悄無聲息的一晚之之間就出現(xiàn)在了消費(fèi)者眼前.做好冰露純凈水的廣告策劃,實(shí)施好其廣告策略有助于塑造與XX企業(yè)相適應(yīng)的冰露純凈水品牌形象,有助于提升冰露純凈水在消費(fèi)者心中的地位行業(yè)商場環(huán)境剖析IndustryMarketEnvironmentAnalysis微觀環(huán)境要素顧客角逐者社會公眾企業(yè)內(nèi)部推銷中之間商企業(yè)的供應(yīng)商人口經(jīng)濟(jì)政治法律科學(xué)技術(shù)社會文化自然地理宏觀環(huán)境要素Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.PLEASEADDYOURTITLEHEREMobMarketingRelationshipSeo

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