可口可樂大學(xué)-市場營銷資料（珍藏）.ppt

1、模塊1、投資到市場、市場銷售流程、在市場銷售？marketingreferstotheprocessofplanningandexecutingtheconception、pricing、promotionanddistributionofideas、 goodsandservicestocreateexchangesthatsatisfyindividualandorganizationalgoals.americanmarketingassociation，ama revised definition marketingisanorganizationalfunctionandsetofp

2、rocessesforcreating。 communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholder 3品牌混合管理，4通道開發(fā)，5促銷，7合貿(mào)易執(zhí)行， 1 under rer 6格式化標(biāo)記策略(strategyunderpinskpiachievement )、2標(biāo)記時(shí)間(consumer insights )、 themarket understandingtheorganizationsvisio

3、n/purposeandtherolemarketingplaysinrealizingthatvision/purposesettingmarketinggoalsunderstandingthecurrentsituationidentifyingtheorganizationscompetitiveadvantagedevelopingamarketing asuresimplementingthemarketingstrategyevaluatingmarketingeffortsandadapting、Purpose、alignmentofmarketingwithorganisat

4、ionalpu a基本市場系統(tǒng)、需求狀態(tài)、需求更新、版本更新、功能需求更新、移動(dòng)需求更新、更新、5 key性能指標(biāo)(KPIs )、unitcasevolumegrowthpercapitaconsumptiontransactiongrowthrevenuegrowthnetcontrol demand creation 推特市場能力，需求創(chuàng)建能力，市場角色在價(jià)值鏈， 模塊1摘要， marketingoughttobedrivenbyaphilosophythemarketingconcepttofacilitateprofitableexchangewithconsumerswemustcr

5、eatevaluebybuilding ievethatandexecutethemarketingprocessweutilisefourcapabilities :市場營銷時(shí)間， productmixmanagemacy channelmanagementandpromotionsmarketingplacestheconsumeratthecentreofitsdecision-making，模塊化一體機(jī)learningoutcomesattheendofthismodule是learnerswillbeableto 3360 describemarketingandthemarketingprocess.understandthelinkbetw 價(jià)值創(chuàng)建， exchangeandconsumersatisfaction.demonstrateanunderstandingofthebottlervaluechainanddescribetherolethatmarketingcanplayateat edds ssatthebottlerlinkthemarketingkeyperf