2011年奧迪商務(wù)政策.ppt

1、,2011年奧迪品牌商務(wù)政策 2011 Audi Dealer Margin Policy,一汽-大眾奧迪銷售事業(yè)部 ASD,FAW-VW,2,2011年商務(wù)政策總覽 2011 Dealer Margin Policy Overview,CKD(A6L/A4L/Q5) FBU(A8L/Q7/TT/A 5/Q5) FBU(A3) FBU(R8) 3,7.3% 10.3% 8.3% 9.0%,4,CSS-服務(wù) WT -飛行檢查 CSS-銷售 MS-秘采 本地銷售獎(jiǎng)勵(lì) 銷量考核獎(jiǎng)勵(lì) 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì) 基礎(chǔ)傭金 總計(jì),0.4% 0.2% 0.2% 0.4% 0.3% 1.1% 0.5% 4.2% 7.3%

2、,2011年商務(wù)政策2011 Dealer Margin Policy 2011 經(jīng)銷商商務(wù)政策_(dá) 國產(chǎn)車 CKD A4L, A6L, Q5,Service Customer Satisfaction CSS Service Customer Satisfaction WT Sales Customer Satisfaction CSS Sales Customer Satisfaction MS PMA Bonus Sales Volume Bonus Quality Standard Bonus / SSM Basis Margin Sum 5,0.4% 0.2% 0.2% 0.4% 0.

3、3% 1.1% 0.5% 4.2% 7.3%,2011年商務(wù)政策2011 Dealer Margin Policy Dealer Margin Policy 2011 CKD A4L, A6L, Q5,6,0.4% 0.2% 0.2% 0.4% 0.3% 1.6% 0.5% 6.7% 10.3%,A8L, Q7, Q5, TT, A5,0.3% 0.2% 0.2% 0.3% 0.3% 0.8% 0.5% 5.7% 8.3%,A3,R8,CSS-服務(wù) WT -飛行檢查 CSS-銷售 MS-秘采 本地銷售獎(jiǎng)勵(lì) 銷量考核獎(jiǎng)勵(lì) 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì) 基礎(chǔ)傭金 總計(jì),- - - - - - - 9.0% 9.0

4、%,2011年商務(wù)政策2011 Dealer Margin Policy 進(jìn)口車 FBU,7,0.4% 0.2% 0.2% 0.4% 0.3% 1.6% 0.5% 6.7% 10.3%,A8L, Q7, Q5, TT, A5,0.3% 0.2% 0.2% 0.3% 0.3% 0.8% 0.5% 5.7% 8.3%,A3,R8,Service Customer Satisfaction CSS Service Customer Satisfaction WT Sales Customer Satisfaction CSS Sales Customer Satisfaction MS PMA Bo

5、nus Sales Volume Bonus Quality Standard Bonus / SSM Basis Margin Sum,- - - - - - - 9.0% 9.0%,2011年商務(wù)政策2011 Dealer Margin Policy Dealer Margin Policy 2011 FBU,8,2011年奧迪品牌營銷政策細(xì)則,Detailed Rules for,Audi Margin Policy 2011,9,基礎(chǔ)銷售折讓CKD (A6L/A4L/Q5):4.2%; FBU (A8L/Q7/A5/Q5/TT):6.7%;,A3:5.7%; R8:9.0%,目的Obj

6、ective ：,提供經(jīng)銷商正常經(jīng)營的基本費(fèi)用Provide dealers normal operation cost,保證經(jīng)銷商基本生存Ensure the basic survival of dealers,鼓勵(lì)經(jīng)銷商積極開拓市場 Encourage dealers to exploit the market actively,要求Requirement ：,經(jīng)銷商必須遵守“一汽-大眾奧迪特許經(jīng)銷商協(xié)議書”中的所有規(guī)定。 Dealer must comply,with all articles in “FAW-VW Audi Authorized Dealer Agreement”.,基

7、礎(chǔ)銷售折讓規(guī)則Basic Discount Regulations ：,CKD FBU(A8L/Q7/A5/Q5/TT) :1.6%; (A3): 0.8% 目的Objective ：鼓勵(lì)經(jīng)銷商按月完成銷售任務(wù)，確保奧迪品牌總體銷量目標(biāo)的實(shí)現(xiàn) Encourage dealers to fulfill sales task, ensure the total sales target of Audi brand 考核銷售折讓比例 Sales assessment ratio ： CKD: 考核銷售折讓比例 = 1.1% X 折讓系數(shù) A CKD Assessment ratio = 1.1% d

8、iscount coefficient ( A ) FBU 考核銷售折讓比例 = 1.6%(0.8) X 折讓系數(shù) A FBU Assessment ratio = 1.6%(0.8) discount coefficient ( A ) 考核辦法Assessment method ： 各品種分別考核，每月分別下達(dá)分銷計(jì)劃 Each model shall be assessed separately. Monthly distribution plan will be released separately.,14,以經(jīng)銷商全年商務(wù)計(jì)劃完成率作為計(jì)算各月計(jì)劃完成率的最低標(biāo)準(zhǔn)，其他情況不予追

9、溯Dealers yearly BP fulfillment rate shall be taken as the lowest standard for,recalculation of monthly plan fulfillment rate. Other situations will not be,considered.,如果由于銷售公司提前封帳，造成月計(jì)劃未完成，銷售公司年底將給予追溯。 If the,monthly plan is not fulfilled due to the account book sealing by SC ahead of,schedule, SC w

10、ill recalculate this assessment margin by the end of the year.,Of their yearly business plan by the end of the year, the assessment margin will be recalculated as following:,考核銷售折讓 Assessment Discount 銷量考核 Sales Volume,計(jì)劃完成率 Sales Plan Fulfillment Rate,CKD(A6L/A4L/Q5) 1.1%; FBU(A8L/Q7/A5/Q5/TT) :1.6

11、%; (A3): 0.8% C. 對(duì)當(dāng)月未完成計(jì)劃的經(jīng)銷商，如果年底完成全年商務(wù)計(jì)劃達(dá)80%以上的，按以下方法追 溯 For dealers who do not fulfill the monthly plan, if they can fulfill more than 80%,15,區(qū)域負(fù)責(zé)對(duì)經(jīng)銷商每月下達(dá)分銷計(jì)劃，并將計(jì)劃簽字后上報(bào)綜合銷售部，上報(bào)時(shí)間必 須在第5個(gè)工作日前，節(jié)假日順延。 Field force is responsible for releasing the,monthly distribution plan to dealers, deliver the signe

12、d plan to Audi General Sales Department. The delivery deadline is the 5th workday each month. 區(qū)域?qū)?jīng)銷商每月下達(dá)分銷計(jì)劃總和必須不小于年商務(wù)計(jì)劃，綜合銷售部、控制部負(fù) 責(zé)核查計(jì)劃準(zhǔn)確性。如果出現(xiàn)差異，將以年商務(wù)計(jì)劃為準(zhǔn)。 The summation of,monthly distribution plan released by field force to dealers must be equal or large than the annual business plan. GS and CT

13、 are responsible for checking the accuracy of the plan. In case of discrepancy, the annual business plan shall prevail.,考核周期：每月 Assessment period: Each month,計(jì)劃完成率 Sales Plan Fulfillment Rate,CKD(A6L/A4L/Q5) 1.1%; FBU(A8L/Q7/A5/Q5/TT) 1.6%(A3) 0.8%,考核銷售折讓 Assessment Discount 銷量考核 Sales Volume,考核銷售折讓

14、Sales assessment margin：,考核銷售折讓 Assessment Discount 銷量考核 Sales Volume 本地銷售獎(jiǎng)勵(lì) PMA - 傭金比例Margin rate：CKD (A6L/A4L/Q5): 0.3% FBU(A8L/Q7/A5/Q5/TT/A3) 0.3% 目的Objective ：鼓勵(lì)經(jīng)銷商集中精力開發(fā)本地市場，確保奧迪市場份額目標(biāo)的實(shí)現(xiàn) Encourage dealers to develop local market, ensure the market share target of Audi.,注,考核銷售折讓 = 本地上牌車輛整車市場指導(dǎo)

15、價(jià) 傭金比例本地銷售考核系數(shù) Note Assessment margin = PMA AAK Cars MSRP Margin rate Local sales assessment rate 本地銷售地理范圍定義原則 Definition of PMA geographic area 1、以省為界，進(jìn)行經(jīng)銷商本地銷售考核 Dealers PMA assessment based on Province 2、根據(jù)商務(wù)計(jì)劃分配，局部調(diào)整考核區(qū)域 Partial adjustment according to BP distribution. 考核周期：按季度考核Assessment perio

16、d: Each quarter 注Note：本地上牌車輛整車市場指導(dǎo)價(jià)= STD車輛市場指導(dǎo)價(jià)- 異地上牌車輛指導(dǎo)價(jià) PMA AAK Cars MSRP= STD Cars MSRP - Cross-Selling Cars MSRP 16,17,本地銷售考核系數(shù)計(jì)算方法Local sales assessment rate ：,考慮到區(qū)域市場差異性和地理覆蓋情況，2011年設(shè)置較為寬松的全國跨區(qū)銷售比例上限標(biāo)準(zhǔn)：CKD 10%， FBU 15%。CKD cross-selling rate limit 10%, FBU15%;,跨省銷售率大于此上限則本地銷售考核系數(shù)為0，否則為1；If de

17、aler cross-selling rate large than,this limit then the local sales assessment rate is 0, otherwise the local sales assessment rate is 1,跨省銷售率計(jì)算方法：當(dāng)期跨省上牌數(shù)/當(dāng)期經(jīng)銷商上牌總數(shù) Cross-selling rate calculation: dealer,cross-province registration quantity/ dealer total registration quantity,本地銷售考核系數(shù)特別說明Special note

18、 over local sales assessment rate ：,此上限標(biāo)準(zhǔn)并非奧迪銷售事業(yè)部制定的跨區(qū)銷售率的指導(dǎo)標(biāo)準(zhǔn).而是考慮全國情況設(shè)置的較為寬松的過 渡性上限標(biāo)準(zhǔn)。 As the temporary limit, the cross-selling rate limit is made concerning the,national wide sales and management status.,根據(jù)對(duì)不同區(qū)域市場的特定要求和市場特點(diǎn)，區(qū)域需要在此基礎(chǔ)上單獨(dú)制定不低于全國標(biāo)準(zhǔn)的本區(qū)域 的跨區(qū)銷售上限標(biāo)準(zhǔn)并實(shí)施，由區(qū)域代表處在奧迪事業(yè)部批準(zhǔn)的前提下單獨(dú)制定并實(shí)施。 Throug

19、h,the approval process of ASD, the regional offices will make and implement the regional standard based on this national wide requirement, the regional requirement is required to be higher than national wide standard.,同時(shí)奧迪銷售事業(yè)部保留根據(jù)市場需要針對(duì)特定區(qū)域和特定產(chǎn)品制定與此有差異的本地銷售比例上限 標(biāo)準(zhǔn)的可能性。 ASD keeps the right to adjust

20、 requirement of cross-selling rate limit for,individual region or model according to the market status and development.,考核銷售折讓 Assessment Discount 銷量考核 Sales Volume,本地銷售獎(jiǎng)勵(lì) PMA - 傭金比例Margin rate：CKD (A6L/A4L/Q5): 0.3%,FBU(A8L/Q7/A5/Q5/TT/A3) 0.3%,18,目的：檢查奧迪經(jīng)銷商對(duì)標(biāo)準(zhǔn)銷售流程的執(zhí)行及達(dá)成情況。,Objective: Check dealers

21、 implementation of standard sales process,考核傭金比例：最高考核比例為0.4%。根據(jù)經(jīng)銷商的不同秘密采購成績(A:分)，給予經(jīng)銷 商相應(yīng)的考核銷售折讓比例(M) 。未參加相應(yīng)考核周期全部2次秘密采購的經(jīng)銷商將不享受該 期考核政策。,Assessment ratio: Max. discount is 0.4%. Dealers will get corresponding discount (M) according to their MS result (A: scores). Dealers who dont participate in all

22、2 waves MS pro quarter can not get this discount.,秘密采購 Mystery Shopping,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5 ): 0.4%;,考核銷售折讓 Assessment Discount 秘密采購Mystery shopping,考核周期:奧迪銷售事業(yè)部網(wǎng)絡(luò)部每年將委托第三方對(duì)經(jīng)銷商實(shí)施秘密采購8次，按季度兌,現(xiàn)考核返利,每2次平均成績作為相應(yīng)季度的考核依據(jù)。,Assessment period: The third party consigned by FAW-VW Audi Sal

23、es Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment basis for the relative quarter.,當(dāng)If A 90 , 當(dāng)If 90 A 80, 當(dāng)If 80 A 70 , 當(dāng)If A 70 ， 19,M = 0.4% M = 0.3% M = 0.2% M=0,考核銷售折讓 Assessment Discount 秘密采購Mystery shoppin

24、g 秘密采購 Mystery Shopping CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5 ): 0.4% 考核辦法Assessment method：,20,目的：檢查奧迪經(jīng)銷商對(duì)標(biāo)準(zhǔn)銷售流程的執(zhí)行及達(dá)成情況。,Objective: Check dealers implementation of standard sales process,考核傭金比例：最高考核比例為0.3%，根據(jù)經(jīng)銷商的不同秘密采購成績(A:分) ，給予經(jīng) 銷商相應(yīng)的考核銷售折讓比例(M)。未參加相應(yīng)考核周期全部2次秘密采購的經(jīng)銷商將不享受 該期考核政策。,Assessment ra

25、tio: Max. discount is 0.3%. Dealers will get corresponding discount (M) according to their MS result (A: scores). Dealers who dont participate in all 2 waves MS pro quarter can not get this discount.,秘密采購 Mystery Shopping,FBU (A3 ): 0.3%,考核銷售折讓 Assessment Discount 秘密采購Mystery shopping,考核周期:奧迪銷售事業(yè)部網(wǎng)絡(luò)

26、部每年將委托第三方對(duì)經(jīng)銷商實(shí)施秘密采購8次，按季度兌,現(xiàn)考核返利,每2次平均成績作為相應(yīng)季度的考核依據(jù)。,Assessment period: The third party consigned by FAW-VW Audi Sales Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment basis for the relative quarter.,當(dāng)If A 90 , 當(dāng)I

27、f 90 A 80, 當(dāng)If 80 A 70 , 當(dāng)If A 70 ， 21,M = 0.3% M = 0.2% M = 0.1% M=0,考核銷售折讓 Assessment Discount 秘密采購Mystery shopping 秘密采購 Mystery Shopping FBU (A3 ): 0.3% 考核辦法Assessment method：,22,目的 ：提高用戶滿意度和奧迪品牌忠誠度,Objective: To improve customer satisfaction and customer loyalty,考核銷售折讓比例Assessment ratio ：,最高考核比例

28、為0.2%。根據(jù)經(jīng)銷商的CSS（銷售）考核排名，給予經(jīng)銷商相應(yīng)的 考核比例。 Max. discount is 0.2%. Dealers will get corresponding discount,according to their CSS (Sales ) ranking.,用戶滿意度-銷售 CSS Sales,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): 0.2%,考核銷售折讓 Assessment Discount CSS 銷售Sales,23,調(diào)查安排Survey arrangement: CSS電話調(diào)研按月度進(jìn)行，調(diào)研的車型為C

29、KD和FBU/,CSS telephone interview will be done monthly for both CKD and FBU models,考核周期Assessment period:每年考核2次，每半年1次，按每半年的綜合成績進(jìn)行考核。,Dealers will be assessed by DD of ASD twice a year according to the general survey result pro half year.,考核資格Assessment Limits:,半年累計(jì)銷售檔案提報(bào)率Customer documents submitting

30、rate in total half year,90%,半年累計(jì)銷售檔案合格率Customer documents fulfilling rate in total half year,90%,半年累計(jì)檔案真實(shí)性 Customer documents facticity in total half year 85%,半年累計(jì)成功樣本量 Sample size in total half year 半年累計(jì)AAK in total half,year *10%,其中, 半年累計(jì)銷售檔案提報(bào)率Customer documents submitting rate in total half year

31、 （%）=半年累計(jì)用戶檔案數(shù)量/半年累計(jì)AAK數(shù)量 * 100%submitting rate (%)=,Customer files volume in total half year / AAK volume in total half year * 100%),用戶滿意度-銷售 CSS Sales,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): 0.2%,考核銷售折讓 Assessment Discount CSS 銷售Sales,24,考核辦法Assessment method:以上條件全部滿足時(shí)，方可按下列規(guī)則進(jìn)行CSS（銷售）的 銷售折

32、讓考核,否則不能獲得該項(xiàng)銷售折讓獎(jiǎng)勵(lì)Only all above premises are fulfilled, can,dealer get CSS discount according to the rules,排名在前25 ，銷售折讓獎(jiǎng)勵(lì) 0.2%,Ranking within top 25%, 0.2% discount will be given.,排名在第2675,銷售折讓獎(jiǎng)勵(lì) 0.15%,Ranking is 26-75%，0.15% discount will be given.,排名在第7690，銷售折讓獎(jiǎng)勵(lì) 0.1%,Ranking is 76-90%，0.1% disco

33、unt will be given.,CSS銷售成績排名在后10，不享受傭金獎(jiǎng)勵(lì),Ranking is within bottom 10%，no discount will be given,考核說明Assessment notes:一經(jīng)查實(shí)經(jīng)銷商有提報(bào)虛假用戶檔案或有其他弄虛作假的行 為，則取消其相應(yīng)考核期內(nèi)的考核資格。 Dealers must provide real customer documents.,If fake documents or actions are found, dealer will have no CSS discount of related period.

34、,用戶滿意度-銷售 CSS Sales,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): 0.2%,考核銷售折讓 Assessment Discount CSS 銷售Sales,25,目的：提高奧迪用戶的服務(wù)滿意度和品牌忠誠度,Objective: To improve customer satisfaction and customer loyalty,考核依據(jù)Assessment basis ： -CKD,CSS調(diào)研結(jié)果：由一汽-大眾委托第三方調(diào)研公司實(shí)施CSS問卷（服務(wù)）電話調(diào)研，每個(gè) 月滾動(dòng)進(jìn)行、半年核算一次綜合結(jié)果，調(diào)研的目標(biāo)車型為CKD和

35、FBU車型；,CSS results: telephone interview will be done monthly for both CKD and FBU,models by the third party,J.D.Power CSI 結(jié)果：來源于J.D.Power公司實(shí)施的CSI 用戶滿意度調(diào)研，每年一次，調(diào) 研的目標(biāo)車型為A6L和A4L及Q5。,J.D.Power CSI results: Conducted by J.D.Power once a year for A6L & A4L/Q5,考核依據(jù)Assessment basis -FBU,CSS調(diào)研結(jié)果：由一汽-大眾委托第三方

36、調(diào)研公司實(shí)施CSS問卷（服務(wù)）電話調(diào)研，每個(gè) 月滾動(dòng)進(jìn)行、半年核算一次綜合結(jié)果，調(diào)研的目標(biāo)車型為CKD和FBU車型；,CSS results: telephone interview will be done monthly for both CKD and FBU,models by the third party,用戶滿意度-服務(wù) CSS Service,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): 0.4% , A3:0.3%,考核銷售折讓 Assessment Discount CSS 服務(wù)Service,26,考核辦法Assessment me

37、thod -CKD：,非J. D. Power CSI調(diào)研城市：0.4%（ CSS調(diào)研結(jié)果）（考核辦法一）,Non-J.D. Power Survey Cities: 0.4%（ CSS results）(Assessment method 1) J.D. Power CSI調(diào)研城市：分成兩部分，0.3%（ CSS調(diào)研結(jié)果）（考核辦法一）+ 0.1% （J.D.Power CSI結(jié)果）（考核辦法二）,J.D. Power Survey Cities: Two parts, 0.3%（ CSS results）(Assessment method,1) + 0.1%（J.D.Power CSI

38、results）（ Assessment method2）,考核辦法Assessment method -FBU,0.4%（ CSS調(diào)研結(jié)果）（考核辦法一）（ CSS results）(Assessment method 1),考核說明Assessment explanations ：一經(jīng)查實(shí)經(jīng)銷商有提報(bào)虛假用戶檔案或有其他弄虛 作假的行為，則取消其相應(yīng)考核期內(nèi)的CSS問卷（服務(wù)）電話調(diào)研的成績。Dealers must,provide real customer documents. If fake documents or actions are found, dealer will ha

39、ve no score for CSS (service) telephone interview of related period.,用戶滿意度-服務(wù) CSS Service,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): 0.4% , A3:0.3%,考核銷售折讓 Assessment Discount CSS 服務(wù)Service,排名在前Ranking top 25 排名在第Ranking 2675， 排名在第Ranking 7690， 排名在后Bottom10 27,0.4% 0.3% 0.2% 0,0.3% 0.225% 0.15% 0,非J.

40、 D. Power CSI調(diào)研城市Non J.D.Power survey cities,J. D. Power CSI調(diào)研城市 J.D.Power survey cities,考核銷售折讓 Assessment Discount CSS 服務(wù)Service 用戶滿意度-服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): 0.4% , A3:0.3% 考核辦法一Assessment method 1 以半年作為考核結(jié)果的兌現(xiàn)周期，根據(jù)CSS調(diào)研半年綜合成績進(jìn)行經(jīng)銷商排名并給予相 應(yīng)比例的銷售折讓Dealers will be ra

41、nked based on the final average half year score CKD 按以下標(biāo)準(zhǔn)兌現(xiàn):CKD standards,考核周期Assessment period：根據(jù)調(diào)研公司的調(diào)查結(jié)果，奧迪銷售事業(yè)部網(wǎng)絡(luò)部每年將 對(duì)該項(xiàng)共考核2次，每半年1次，按每半年的綜合成績進(jìn)行考核。 Dealers will be assessed by DD of ASD twice a year according to the general survey result pro half year. 28,考核銷售折讓 Assessment Discount CSS 服務(wù)Service

42、 用戶滿意度-服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): 0.4% , A3:0.3% 考核辦法一Assessment method 1 FBU 按以下標(biāo)準(zhǔn)兌現(xiàn):FBU standards,排名在前Ranking top 25 排名在第Ranking 2675， 排名在第Ranking 7690， 排名在后Bottom10,0.4% 0.3% 0.2% 0,0.3% 0.2% 0.1% 0,A8/Q7/A5/TT/Q5,A3,29,考核辦法二Assessment method 2,以2011年 J.D.POWER CSI

43、調(diào)研結(jié)果兌現(xiàn)2011年1-12月的0.1%考核比例.,2011 CSI results will be the basis of 0.1% sales discount from Jan to Dec. 2011,情況一：當(dāng)奧迪品牌在J.D.Power CSI排名前3名時(shí)，所有33個(gè)調(diào)研城市的經(jīng)銷商都將獲得,0.1%考核銷售折讓；,Situation 1: If Audi ranks Top 3 in J.D.Power CSI, all dealers in 33 cities have the,qualification to get 0.1%,情況二：當(dāng)奧迪品牌在J.D.Power CS

44、I排名前3名之外時(shí)，以排名第3的品牌得分為基準(zhǔn)，,城市得分高于或等于該分?jǐn)?shù)時(shí)，其所在城市的經(jīng)銷商才能獲得0.1%考核銷售折讓,Situation 2: If Audi not ranks Top 3, the score of the 3rd brand will be regarded as,basis. If citys score this score, dealers in this city have the qualification,to get 0.1%,用戶滿意度-服務(wù) CSS Service,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5)

45、: 0.4% , A3:0.3%,考核銷售折讓 Assessment Discount CSS 服務(wù)Service,30,用戶滿意度-服務(wù) CSS Service,CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): 0.4% , A3:0.3%,考核銷售折讓 Assessment Discount CSS 服務(wù)Service,特別說明Special explanations：,當(dāng)J.D.Power調(diào)研城市沒有CSI 結(jié)果即樣本量為零時(shí)，該城市的經(jīng)銷商考核辦法同非,J.D.Power 調(diào)研城市。,If J.D.Power survey city has no C

46、SI result (no successful sample) , the assessment method of the dealers in this city will be the same as the dealers in non J.D.Power survey city.,2011年6-12月開業(yè)的J.D.Power 調(diào)研城市經(jīng)銷商，考核辦法同非J.D.Power 調(diào)研城市。,The assessment method of dealers which will open within Jun. to Dec. 2011 will,be the same as the de

47、alers in non J.D.Power survey city.,考核辦法二Assessment method 2,31,考核銷售折讓Assessment Discount,目的：檢查奧迪經(jīng)銷商對(duì)標(biāo)準(zhǔn)服務(wù)核心流程及維修技術(shù)標(biāo)準(zhǔn)的執(zhí)行及達(dá)成情況；,Objective: To check Audi dealers implementation of Service Core Process and,Repair Technique Standard.,考核車型范圍Assessment models ：CKD & FBU； 考核依據(jù)Assessment,飛行檢查結(jié)果排名：一汽-大眾委托第三方調(diào)

48、研公司實(shí)施飛行檢查，全年實(shí)施兩輪普查和 兩次復(fù)查。每輪普查之后公布一次排名，普查排名前50%的經(jīng)銷商獲得相應(yīng)考核銷售折 讓；而普查排名后50%經(jīng)銷商需要再接受一次復(fù)查，按照復(fù)查的結(jié)果重新公布一次排名 ，然后再根據(jù)復(fù)查排名給予相應(yīng)考核銷售折讓。飛行檢查目標(biāo)車型為CKD和FBU車型。,The ranking of Workshop Test result: The third party consigned by FAW-VW Audi Sales Division will implement 2 waves overall test and 2 waves retest every year. The ranking will be released after each overall test. The dealers ranking top 50% at the overall test will get the corresponding discount. And the dealers ranking bottom 50% at the overall test will have to take a retest. Afte