曼昆經(jīng)濟學(xué)原理04-供給需求及市場力量.ppt

1、,The Market Forces of Supply and Demand,Chapter 4,The Market Forces of Supply and Demand,Supply and demand are the two words that economists use most often. Supply and demand are the forces that make market economies work. Modern microeconomics is about supply, demand, and market equilibrium.,Market

2、s,A market is a group of buyers and sellers of a particular good or service. The terms supply and demand refer to the behavior of people . . . as they interact with one another in markets.,Markets,Buyers determine demand.,Sellers determine supply.,Market Type: A Competitive Market,A competitive mark

3、et is a market. . .,with many buyers and sellers.,that is not controlled by any one person.,in which a narrow range of prices are established that buyers and sellers act upon.,Competition: Perfect and Otherwise,Products are the same Numerous buyers and sellers so that each has no influence over pric

4、e Buyers and Sellers are price takers,Perfect Competition,Competition: Perfect and Otherwise,Monopoly One seller, and seller controls price Oligopoly Few sellers Not always aggressive competition,Competition: Perfect and Otherwise,Monopolistic Competition Many sellers Slightly differentiated product

5、s Each seller may set price for its own product,Demand,Quantity demanded is the amount of a good that buyers are willing and able to purchase.,Law of Demand,The law of demand states that there is an inverse relationship between price and quantity demanded.,Demand Schedule,The demand schedule is a ta

6、ble that shows the relationship between the price of the good and the quantity demanded.,Demand Schedule,Determinants of Demand,Market price Consumer income Prices of related goods Tastes Expectations,Demand Curve,The demand curve is the downward-sloping line relating price to quantity demanded.,Dem

7、and Curve,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,10,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,Ceteris Paribus,Ceteris paribus is a Latin phrase that means all variables other than the ones being studied are assumed to be constant. Literally, ceteris paribus means “other t

8、hings being equal.”,The demand curve slopes downward because, ceteris paribus, lower prices imply a greater quantity demanded!,Market Demand,Market demand refers to the sum of all individual demands for a particular good or service. Graphically, individual demand curves are summed horizontally to ob

9、tain the market demand curve.,Determinants of Demand,Market price Consumer income Prices of related goods Tastes Expectations,Change in Quantity Demanded versus Change in Demand,Change in Quantity Demanded Movement along the demand curve. Caused by a change in the price of the product.,Changes in Qu

10、antity Demanded,0,D1,Price of Cigarettes per Pack,Number of Cigarettes Smoked per Day,A tax that raises the price of cigarettes results in a movement along the demand curve.,A,20,2.00,Change in Quantity Demanded versus Change in Demand,Change in Demand A shift in the demand curve, either to the left

11、 or right. Caused by a change in a determinant other than the price.,Changes in Demand,0,D1,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,D3,D2,Increase in demand,Decrease in demand,Consumer Income,As income increases the demand for a normal good will increase. As income increases the demand f

12、or an inferior good will decrease.,Consumer IncomeNormal Good,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,10,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,Increase in demand,An increase in income.,D1,D2,Consumer IncomeInferior Good,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,

13、10,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,Decrease in demand,An increase in income.,D1,D2,Prices of Related GoodsSubstitutes & Complements,When a fall in the price of one good reduces the demand for another good, the two goods are called substitutes. When a fall in the price of

14、one good increases the demand for another good, the two goods are called complements.,Change in Quantity Demanded versus Change in Demand,Supply,Quantity supplied is the amount of a good that sellers are willing and able to sell.,Law of Supply,The law of supply states that there is a direct (positiv

15、e) relationship between price and quantity supplied.,Determinants of Supply,Market price Input prices Technology Expectations Number of producers,Supply Schedule,The supply schedule is a table that shows the relationship between the price of the good and the quantity supplied.,Supply Schedule,Supply

16、 Curve,The supply curve is the upward-sloping line relating price to quantity supplied.,Supply Curve,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,10,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,Market Supply,Market supply refers to the sum of all individual supplies for all seller

17、s of a particular good or service. Graphically, individual supply curves are summed horizontally to obtain the market supply curve.,Determinants of Supply,Market price Input prices Technology Expectations Number of producers,Change in Quantity Supplied versus Change in Supply,Change in Quantity Supp

18、lied Movement along the supply curve. Caused by a change in the market price of the product.,Change in Quantity Supplied,1,5,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,S,1.00,A,C,A rise in the price of ice cream cones results in a movement along the supply curve.,Change in Quantity Suppli

19、ed versus Change in Supply,Change in Supply A shift in the supply curve, either to the left or right. Caused by a change in a determinant other than price.,Change in Supply,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,S1,Change in Quantity Supplied versus Change in Supply,Supply and Demand

20、Together,Equilibrium Price The price that balances supply and demand. On a graph, it is the price at which the supply and demand curves intersect. Equilibrium Quantity The quantity that balances supply and demand. On a graph it is the quantity at which the supply and demand curves intersect.,Supply

21、and Demand Together,Demand Schedule,Supply Schedule,At $2.00, the quantity demanded is equal to the quantity supplied!,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,Equilibrium of Supply and Demand,2,1,3,4,5,6,7,8,9,10,12,11,0,$3.00,2.50,2.00,1.50,1.00,0.50,Price of Ice-Cream Cone,Quantity of

22、Ice-Cream Cones,2,1,3,4,5,6,7,8,9,10,12,11,0,$3.00,2.50,2.00,1.50,1.00,0.50,Supply,Demand,Surplus,Excess Supply,Surplus,When the price is above the equilibrium price, the quantity supplied exceeds the quantity demanded. There is excess supply or a surplus. Suppliers will lower the price to increase

23、sales, thereby moving toward equilibrium.,Excess Demand,Quantity of Ice-Cream Cones,Price of Ice-Cream Cone,$2.00,0,1,2,3,4,5,6,7,8,9,10,11,12,13,Supply,Demand,$1.50,Shortage,Shortage,When the price is below the equilibrium price, the quantity demanded exceeds the quantity supplied. There is excess

24、demand or a shortage. Suppliers will raise the price due to too many buyers chasing too few goods, thereby moving toward equilibrium.,Three Steps To Analyzing Changes in Equilibrium,Decide whether the event shifts the supply or demand curve (or both). Decide whether the curve(s) shift(s) to the left

25、 or to the right. Examine how the shift affects equilibrium price and quantity.,How an Increase in Demand Affects the Equilibrium,Price of Ice-Cream Cone,2.00,0,7,Quantity of Ice-Cream Cones,Supply,Initial equilibrium,D1,1. Hot weather increases the demand for ice cream.,Harcourt, Inc. items and der

26、ived items copyright 2001 by Harcourt, Inc.,Shifts in Curves versus Movements along Curves,A shift in the supply curve is called a change in supply. A movement along a fixed supply curve is called a change in quantity supplied. A shift in the demand curve is called a change in demand. A movement alo

27、ng a fixed demand curve is called a change in quantity demanded.,How a Decrease in Supply Affects the Equilibrium,Price of Ice-Cream Cone,2.00,0,1,2,3,4,7,8,9,11,12,Quantity of Ice-Cream Cones,13,Demand,Initial equilibrium,S1,10,1. An earthquake reduces the supply of ice cream.,New equilibrium,What

28、Happens to Price and Quantity When Supply or Demand Shifts?,Summary,Economists use the model of supply and demand to analyze competitive markets. The demand curve shows how the quantity of a good depends upon the price.,Summary,According to the law of demand, as the price of a good rises, the quanti

29、ty demanded falls. In addition to price, other determinants of quantity demanded include income, tastes, expectations, and the prices of complements and substitutes.,Summary,The supply curve shows how the quantity of a good supplied depends upon the price. According to the law of supply, as the price of a good rises, the quantity supplied rises.,Summary,In addition to price, other determinants of quantity supplied include input prices, technology, and expectations. Market equili