江蘇省高中英語 Unit1 Advertising Welcome and reading教案 牛津譯林版必修4.doc

unit 1 advertisingperiod 1 welcome to the unit and reading一【設計思想】本堂課是以聽、說、讀為主的閱讀課。閱讀課旨在培養(yǎng)學生根據不同的閱讀目的使用不同的閱讀策略的能力，從文章中獲取和處理主要信息的能力，理解文章主旨和作者意圖的能力以及通過上下文進行整體理解語篇的能力。本篇閱讀材料是一位中學生根據研究性活動寫成的一篇說明文。學生應在閱讀本文的基礎上掌握說明文的閱讀策略，了解說明文由三大部分組成。即：導入主題，支撐主題的細節(jié)材料和結論。同時，學生可以在第一課時學習的基礎上學習廣告的基本知識。二【教學目標】1. 知識與技能：(1) to talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. (2) grasp the main ideas in the article. (3) do some practice to improve their reading abilities of expository writing.2. 過程與方法：train the students reading ability. using the approaches of listening, skimming, scanning and discussion. while reading, pay attention to the reading strategy. discussion in pairs or in groups. 3. 情感、態(tài)度與價值觀: be able to make a good choice on ads products三【教學重難點】1. make sure students can understand cas & psas2.to get involved in the discussion and practice spoken english四【教學環(huán)節(jié)】【課堂導入】step1: look at these advertisements. who are they aimed at?step2: free talk1. whats advertising?(1) a form of communication(2) to persuade potential customers to purchase or to buy a product or service.2. how many types of advertising do you know?media, covert advertising, television commercials, infomercials (電視導購節(jié)目), celebrity advertising, newer media and advertising approaches.【預習檢查】observe the four pictures on page1. try to divide them into two parts.(ads for social problems and ads for sales.)【課堂教與學】step3: fast reading for general ideas1. skim and scan the text to answer the questions on page2.answers:1. to buy a product or service or believe in an idea.2. public service advertisements.3. to educate people about health, safety or any other issue which affects public welfare.2. listen to the tape about the text and finish part c1 on page 4.answersc1 1. they are most commonly found in newspapers and magazines, on billboards, the internet, radio and television. 2. a commercial advertisement is one which someone has paid for to promote a product or service, while a public service advertisement is often placed for free, and is intended to educate people about issues which affect public welfare. 3. because although the advertisements do not lie, they do not tell you the complete truth. 4. in 1996. 5. because psas are meant to be helpful, and following the advice in psas, we can often learn a lot.step 4: detailed reading for important information1. read the following sentences and decide whether they are true (t) or false (f) according to the article. advertisements are found in many places. psas are only found in newspapers. all advertisements tell the complete truth. psas and commercials ads use some of the same methods. commercial ads can often give us valuable information about how to live our lives. an ad warning people against smoking is an example of a psa. answers: c2 1 t 2 f 3 f 4 t 5 f 6 t2. please self-evaluate how well you understand and comprehend the article with the following exercise. (this step is optional and flexible.)you should try to summarize the differences and similarities between the two types of advertisements and fill in the following chart.types of adssimilaritiesdifferencesexamplesplaces foundmethods usedpurposesvaliditycommercial adsbillboards, newspapers, magazines, the internet, radio, televisionpersuasive language, exciting imagesto promote a product or servicethey do not tell you the complete truth.bright-teeth fights bad breath!you are proud of your cooking, so shouldnt you buy the very freshest food?psasto educate people about health, safety or any other issue which affects public welfarethey are helpful and we can learn a lot by following the advice they give.yes to life, no to drugsknowledge changes lifeproject hope-schooling every childsmoking is committing suicide slowly3. complete part d (refer to the text while complete part d)answersd 1 b 2 e 3 c 4 f 5 g 6 h 7 a 8 d4. now lets come to part e. its an e-mail that the author of the article writes to thank a professor who helped her with her research. the e-mail serves as a summary of the article. try to finish the e-mail individually which will help you to strengthen what youve learnt in the article. well check the answer later together.answers(1) advice (2) advertisements (3) intended (4) public welfare (5) promote (6) customers (7) persuasive (8) nationwide (9) campaigns (10) encourage5.pair workaccording to the dialogue on page 5, work in pairs and discuss the three questions together.a. what are the differences between commercial ads and public service ads.b. do you think young people are easily persuaded into buying new products? why or why not?c. whats the most impressive psa you have ever seen? why do you think it is impressive?【課堂鞏固】step 5: post-reading activitiesnow id like to divide you into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. (advertising is an integral part of modern life. do you think the positive effects outweigh the negative?)【知識小結】【提升與拓展】閱讀下列短文，從每題所給的四個選項（a、b、c和d）中，選出最佳答案。help wantedpainter must have at least 3 years painting experience. commercial and new construction work. $10/hr. immediate opening. call 435-9201 with work historysecretary part-time position available in friendly, busy office. good typing and general office skills. some weekends required. high pay. various duties. apply at east side management, 500 park drive, dewitt, ny. 13214.help wantedveterinarian assistant(獸醫(yī)助理)person needed for busy animal hospital. some nights and weekends. apply in person to johnson-marks animal hospital, 404 snow road, syracuse, ny.13224. after 4p. m. only please.nursesassistants full-time and part-time positions available for modern nursing home. high pay. call mrs. downes. r.n. at 534-7618.help wantedcook needed immediately. busy downtown restaurant. must be good and dependableexperience preferred. weekends required. call 324-9817.salesperson experienced. must have some knowledge of mens clothing industry. available to work evenings and some saturdays. send resume(個人簡歷) to: martins apparal, 237 rockledge st.syracuse, ny. 13224.teacher small private school needs english and math teachers. must have bs degree and at least 4 years teaching experience. send resume to: wales charter school 19 south 8th st. ny. 13214help wantedhotel needs part-time front desk clerk, no experience necessary. excellent people and phone skills a must. some computer skills helpful. $13/hr. call: mr. jones 357-2897.1. if you are interested in working in a hotel, call _.a. 435-9201 b. 534-7618 c. 324-9817 d. 357-28972. if you want to get a job as a math teacher, send your resume to _a. 237 rockledge st. syracuse, ny. 13224 b. 404 snow road, syracuse, ny. 13224c. 500 park drive, dewitt, ny. 13214 d. 19 south 8th st. ny 132143. if y