外文翻譯--霓虹燈在廣告中的價(jià)值及作用.doc

1NeonsvalueandeffectinadvertisingNeonsinceitsinceptionin1910,hasnotchangedforcenturies.Neonisglasstubefilledwiththelow-pressureinertgas,anditscoldcathodeglowdischargeandluminousinthefieldofhigh-voltage.Neonlightscolorisdecidedbythespectralpropertiesofthefilledinertgas:optical-tubeneonfilledwithneonligntsred；fluorescence-basedneonfilledwithArgonandmercurylightsblue、yellowandsoon.thetwolargestcategoryofneonlightsbyworkinggasatomicemittingstimulatedradiation.Comparedtootherelectriclight,neonlightshavethefollowingcharacteristics:First,high-efficiency；neonlightsbybothendsoftheelectrodeinhigh-voltagefieldtoburntheinertgaslamp,anditisdifferentfromanordinarytungstenfilamentlightsourceisnecessarytospreadhigh-temperaturetoTungstenWireforlight-emitting,causingalotofpowerintheformofthermalenergyconsumed,therefore,withthesameamountofelectricity,neonhasahigherbrightness.Second；lowertemperature,andtheuseisnomatterwiththeClimate；Third,lowenergyconsumption；fourth,longerlife；neonworksinincaseofUPSmorethan10,000hours,andtheadvantagearehardtomeetbyanyotherpowersource.Fifth,theproductionisflexible,anddiversemanydifferentcolors；neonscreenisComposiedbythelampanddynamicAlwaysscanninglight-emittingtubesanditcanbesettedofscanbeating,graduallyscanning,colorscanninginsevencolorblending.Therefore,theneonisarelativesmallinvestment,astrong,economicaleffectandpracticalformofadvertising.Neonisacoldcathodeglowdischargetube,theradiationspectrumhasastrongabilitytopenetratetheatmosphere,brilliantcolor,sceneinluminousefficiencyofincandescentlampsissuperiortotheordinary,anditsexpressionrichlinestructurecanbeprocessingofanygeometricshapemadefrombendingtomeetthedesignrequirements,throughelectroniccontrol,canchangecolortextpatternsandpopularity.Thebrightneonlights,theUnitedStates,dynamiccharacteristics,isthelightsourcecannotbesubstitutedbyanypower,andinallkindsofnewlightsourcewillcontinuetoemergeanddominatethecompetition.Asaresultofthecoldcathodeneonglowdischarge,soaneonqualityoftheirlifeupto20000-30000hours.Asymbolofneoncolorsandindicative。Inadditiontotheproductionofneongraphics,layoutdesigntodealwithoutsideoftheartsshouldpayattentionto,incolorsonthedesignoftheuseofneonisanimportantsuccessfactor.Ofcolorin2visualcommunicationwithaprimaryroleinpeoplessenseofcolorisabeautyinthemostcommonform.Avarietyofcolorsanddifferentcolorcombinationscanbeadirectimpactonthefeelingsofthosewhofeel,anddirectandeffectivewaytoattractattention,andinspiredbymemories,haveimagination,tothink,aboutemotionsandfeelingstendtoform,produceacertainpsychologicaleffect,theformationofthecorrespondingvisualimpactandimageappeal.Productioninneononthespecificunderstandinganduseofcolorisdifferentfromthepaintingsingeneral,andhasitsownuniqueartisticandutilitarian.Theeye-catchingcolorsofneonlights.Neoncolorstoachievetheremarkableresults,incontrasttothewaytheuseofcolor,resultingindifferentcolorsandcolorcombinationoffeelingandhelptheimageofneonworksfromaroundthethingsandtheenvironment,theformationofcolorvisualimpact,triggeredattention.Comparisonofdifferentcolorcombinations,youcancreateacolorful,brightandlively,itcanbedignifiedandelegant,intheworksofthemomentincontactwiththeconsumers,themoveofconsumers,toenhanceattention,andintheformationofthefirstimpressionwhentheadandcolortocapture,andleftadeepimpressiononme.Asymbolofneoncolorsandindicative.Neondesignedtousethesymbolismofdifferentcolorsthroughacombinationoforganicandcreatepersonalizedadswithimageadsinstrengtheningthevisualidentificationoftheworkforceatthesametime,thesymbolicuseofcolorassociation,supportofadtextadvertisingcontinuestothespecificcontent,brand,corporateimagefortipstoenhanceconsumerunderstandingofadvertisingcontent.Therefore,inconsideringthecompositionofneoncolors,wehavetototheCompany.Theenterprise,thestandardcolor-basedproducts.McDonaldsfast-foodneonadvertising,bythenumeroussmallbulbsformedorangeMshapedlettersglisteninginthenightsky,asignthatisinitsMshapedlettersfollowingthestandardcolorisoneofMcDonalds-red,thewholetheartofneoncolortodealwiththefulldisplayofitslogoandcolorcharacteristics.InorangeandredinembracingMeDonaldsThelightbluedottedthemeantime,primaryandsecondarycolorisclear,theoverallsense.Theneonlettersofthealphabet-shapedJapansKenwoodstereocolorfromwhite,red,yellowtri-colorcomposition,thesethreecolorsarealsosignsKenwoodproductssupportingthestandardcolorandcolor.AnotherexampleisMatsushitaElectricIndustrialCo.Ltd.bytheneonred,blueandwhitecomposition,thecolorisnotredundantduringdoping.Thesebrandsoverthemaincolorsoftheneonlights,allwiththecompany,enterprise,productstandardsmarkedwithcolor-colorandsupport.Ifthepursuitisalwayscolorful,thesestandards3matchedwithothercolorsaroundthegreen,purple,greenandothercolors,fromthepointofviewthetypesofcolorseemstobemorethanafewcolors,butonthecontrary,itdilutesthecompany,productlogostandardcolor,toplaytodominatethesuperfluoussideeffects.Ifwemustworkwithothercolors,itcanonlybeselectedwiththemaincolorsofsimilarcolor.Suchaslightyellowwithyellow,orange-redmatchingthered,darkbluewithlightblueandsoon,suchascolorfoilcontrast,onlyasmallnumberoflimitedplayandactiveroleindecorating.Neoncolorsinthedesignofchoice,itisnecessarytoinordertoenhancetheirbrandnames,manufacturersofcorporateimageasthestartingpoint,throughtheneonlightsofthevisualcommunicationtoenhancecorporateandproductimageintheeyesofconsumers.Vividcolorsofneonlights.Neonrealisticintheircolorreproductionofpromotionalmerchandiseandothercontentrelatedtothespecificimage,richinvividcolorstoattract,impressconsumers.Thesuccessoftheperformanceofcolor,helptostrengthenadvertisingworkstheimageofanobject-specificsenseofbrightness,haveaconvincingrealism,excitingappeal.YellowRiverRoad,thestreetfoodinShanghaiupto10metersoftheBigSpenderseafoodrestaurant,theairstandingontheneonbillboard.Occupyanareaofnearlytwo-fifthsofalargepatternofYue-ranoutofredlobster,redcolorfidelitygivesstrongvisualimpact,ismouthdroolingwithgreed,inthecolorfulcuisineoftheYellowRiverRoad,thestreetlightsinmanygroups.Thedesignisuniqueinitsvividcolor.Neonworkslifelikecolor,andenableconsumerstoaccesstheproductbeforethegoodshaveagoodimpression,establishatrust,inordertoplayagoodproductimageoftheroleofpublicityandpromotion.Neoncolorsofthemold.Beautifulneoncolors,notonlytomaketheaudienceunderstandthecontentoftheadstoconveytheinformationofenterprisesandeffectivelytoachievethepurposeofadvertising,butalsogivestheUnitedStatesinthespiritofenjoyment.Inmeetingthematerialneedsofpeople,butalsotheformationofpeoplesaestheticneedsofcolor,thecoloristhepursuitofbeautyandlonging,itwouldgivepeopleintheUnitedStatesofLenovo,abeautifulreveriesustenanceandhope.Alotofadvertisingworkintheimplementationofadvertisingactivities,asaresultofexquisitedesign,colorcoordinationinplace,andtheprolongedstayinthemindsofconsumers,tastecarefully,andasahistoricalperiodadvertisingrepresentativeaesthetictaste.Materiallifeandspirituallifehasbecomeakindofenjoyment,akindofnoblemoldtheUnitedStates.Somehigh-endbars,inordertocreateaquiet,warm,elegantenvironmentandatmosphere,green,blueor4purple,andneonlightsintothewoods,classicalarchitecture,theshapeofmountains,rivers,sothatconsumersfeelforget,notonlytoachievethepurposeofmarketing,butalsotocultivatethesentiment。Neoncolorconversion.ProducedthefirstneoncafeinFrance,whichwasmainlyasasymbolofcafesanddecorationorembellishment,asinplacesofentertainment.Withthecommercialdevelopment,shoppingmalls,hotelshotelindustryhasintroducedandwidelyusedintheneonlights,particularlyinthefestival,theactive,jumping,thedynamicsofinfinitechanges,conversionoftheneonlights,amorefestivecolortoaddawarm,Huanatmosphereofcelebration.Inthecolorful,falsepictureoftheneonworldofneonlightstocometothefore,oftenwell-offchanges,jumps,dynamiclights.Neontubecanbebentbytheneedsofavarietyofshapes,thechangeswillenabletherichandvariedforms.Dynamic,conversionoftheneonlight,becauseofitsmoreactive,andthereforetheuseofcompanies,enterprises,products,logosandothercriteriatodocolor-colorelements,whenthecolorchangeswiththechanges,stillcannotleavethestandardsofcolorandcolor-assistedbetweenthemainandsub-relations,thatis,transformtheminvariouscolors,whethergraduallyorbyleapsandboundstheorderoftransformation,enterprisecolorstandardshavearisenintheneonlightsofthetimeandoccupiedthearea,alllengthandcolorthantheauxiliaryGreat.Neoncolorchangingcolorchangescolorwiththecomputerprogramhasbeentoregulateandcontrol,eveninanumberofadcontent,forms,multi-colorill