薩里國(guó)際學(xué)院級(jí)工商管理專業(yè)畢業(yè)論文(學(xué)術(shù)論文)選題

1、個(gè)人資料整理，僅供個(gè)人學(xué)習(xí)使用薩里國(guó)際學(xué)院2015 級(jí)工商管理專業(yè)畢業(yè)論文（學(xué)術(shù)論文）選題指南Topics Guide for BM 2015 Final Year Project (Academic Dissertation)學(xué)院要求， 學(xué)術(shù)論文必須為一手資料分析或二手?jǐn)?shù)據(jù)量化分析基礎(chǔ)上的規(guī)范的實(shí)證研究，并應(yīng)當(dāng)嚴(yán)格按照學(xué)院畢業(yè)論文（學(xué)術(shù)論文）寫作標(biāo)準(zhǔn)撰寫。矚慫潤(rùn)厲釤瘞睞櫪廡賴賃軔。Academic Dissertation should be the analysis of first hand material or studybased on the second handdata an

2、alysis. Besides, Academic Dissertation should be followed the guideline and standard provided byInstitute. 聞創(chuàng)溝燴鐺險(xiǎn)愛(ài)氌譴凈禍測(cè)。推薦學(xué)術(shù)實(shí)證研究論文選題指導(dǎo)教師SupervisorProposed Topics of Academic Empirical Dissertation班楠楠博士Dr. Ban Nannan賀欣博士Dr. He Xin劉振華 博士 Dr. Liu ZhenhuaMr. Peter Bittler曲毅博士Dr. Qu YiAcademic thesis top

3、ics are related to finance, international finance, international trade, such as topics involving free trade agreement, private banks.Any topic from economics, finance and real estate. （ Students should consult the prospective supervisor before deciding on a specific area of study for their dissertat

4、ion.）Empirical studies on privacy issues in social mediaThe impact of social media on E-commerceEmpirical studies on mobile commerceEmpirical studies on social commerceCommunication in Virtual TeamsManaging demand and capacity in service businessBuilding customer relationships in hospitality busines

5、sCustomer expectations in B2B industryDifferentiation policy in B2C industryThe role of influencers in FMCG marketingFactors affecting decision-making on FDI by MNEsThe impact of MNEs on firms, industries and national economy of host countries Localization operation/strategy of Multinational Enterpr

6、isesCross-culture management of Multinational Enterprises overseasCorporate social responsibilities or business ethics regarding the internationalization activities of MNEs1 / 3佟姣博士Dr. Tong Jiao朱華博士Dr. Zhu Hua梁欣榮博士Dr. Liang Xinrong楊宜苗 博士 Dr. Yang Yimiao李文靜博士Dr. Li Wenjing個(gè)人資料整理，僅供個(gè)人學(xué)習(xí)使用Stock repurch

7、ases,corporate finance, risk management, development of Internet bank, risk of derivatives in financial market,Business dynamics and strategy (Internationalization process, Subsidiary management, joint ventures)Culture, conflict, and cognition (Cultures influence on entry mode, Cultures influence on

8、 international joint ventures, Cultures influence on general management issues)Entrepreneurship and new venturesFDI risks in various forms and different regionsRelational assets in international businessAccountingEconomicsMarketing ManagementConsumer BehaviorRetailing EnterprisesBrand managementHuma

9、n Resource ManagementPerformance ManagementOrganization Behavior2 / 3個(gè)人資料整理，僅供個(gè)人學(xué)習(xí)使用Strategic Management孫輕宇 博士International BusinessDr. Sun QingyuMarketing注：在畢業(yè)論文撰寫過(guò)程中，學(xué)生需遵守學(xué)院對(duì)論文寫作過(guò)程的要求，具備認(rèn)真的寫作態(tài)度，通過(guò)面談、電子郵件、 電話等方式與教師及時(shí)溝通，且應(yīng)有兩次以上的面談指導(dǎo)。在規(guī)定時(shí)間提交選題、大綱、初稿等，按照導(dǎo)師要求修改論文，不得未經(jīng)教師同意擅自改題。殘騖樓諍錈瀨濟(jì)溆塹籟婭騍。其他有關(guān) “選題與研究主旨

10、”、“總體結(jié)構(gòu)及邏輯性”、 “能力水平 ”、 “成果質(zhì)量 ”方面的要求，須參見(jiàn)學(xué)術(shù)論文成績(jī)?cè)u(píng)定標(biāo)準(zhǔn)的相關(guān)內(nèi)容。釅錒極額閉鎮(zhèn)檜豬訣錐顧葒。Note:During the progress of writing FYP, students should have serious attitude, communicate with supervisorvia meeting, email, telephone positively, including at least twice face to face meetings. Submit topic, outline, draft and other material on time. Modify academic dissertation according to the suggestions. Donot change topics without supervisor彈s貿(mào)permission攝爾霽斃攬磚.鹵廡詒爾。Other requirements for Topic Choosi