化妝品買賣策劃書

1、 新科學院11級08隊 olay系列產(chǎn)品展銷活動策劃書國貿(mào)111班二零一三年六月七日part onein this section ,i would intruduce something of my production .as we all know,olay is one of the most popular cosmetics all around the world .now i want ask you have you already known the love story behind thia cosmetics? take this sentance into engl

2、ish below during the show.20世紀50年代，女性希望擁有更柔嫩的肌膚。而當時的女性普遍使用油膩的面霜來護理肌膚，很難滿足愛美女性的需求。 杰出的科學家葛拉漢伍爾夫（graham wulff）在妻子的建議下進行研究，夢想著有一天能夠調(diào)配出一種清爽滋潤的護膚霜取代油膩的面霜，他希望能夠調(diào)配出一種有效的皮膚滋潤成分，讓皮膚始終處于細膩滋潤狀態(tài)。妻子黛娜（dinah）一直幫助葛拉漢進行試驗，葛拉漢驚奇地發(fā)現(xiàn)妻子用了他研制的護膚霜以后，肌膚比原來滋潤柔嫩多了，人也顯得越來越年輕了。當葛拉漢看到黛娜皮膚起的微妙變化，更增加了他研究的信心，于是決定將研究重點放在皮膚滋潤護理方面。為

3、了幫助更多的女性實現(xiàn)肌膚年輕的夢想，葛拉漢決定將這個神奇的護膚霜推向市場。當首批粉紅色充滿女人優(yōu)雅韻味的olay滋潤霜正式擺在化妝品柜臺的時候，淡雅的幽香加上完美的滋潤效果，讓olay成功成為肌膚年輕美麗的代名詞。而這個關于年輕肌膚的美麗構想演繹了olay超過半世紀的美麗傳奇todaythe olay brand has expanded into a range of other products grouped in “boutiques” including complete, total effects, professional, regenerist, quench (north

4、america), white radiance (asia) and olay vitamins (usa). olay is the market leader in many countries including usa, uk, and china.2 olay has extended its heritage as a moisturizer to stay looking young, to formally creating the “anti-aging” category in mass stores with the launch of total effects in

5、 1999. active hydrating formula, generally the least expensive variety, bears the closest resemblance to the pink oil of olay marketed in the us before the p&g acquisition. the launch was almost double the typical price of a mass market moisturizer at the time. today, there are numerous products in

6、market more expensive than olay.olay regenerist was the best performing anti-aging cream in a 2006 test done by a consumer association, outperforming some much more expensive brands.3 this report also stated:but the u.s. consumer union said none of the creams tested produced a dramatic improvement.:

7、it advised that staying out of the sun or using skin products with a high sun protection factor was the best option.the consumer union said: we found that after 12 weeks our toprated products did smooth out some fine lines and wrinkles.however, it added: even the best performers reduced the average

8、depth of wrinkles by less than 10 per cent, a magnitude of change was, alas, barely visible to the naked eye.in august 2007, olay was launched in india.olays current slogan is challenge whats possible, which was changed from love the skin youre in.since 2010, oil of olaz is called only olaz in germa

9、n-speaking countries. slogan : olaz lsst sie strahlen. (lit: olaz lets you shine.)the olay/olaz brand is known for animal testing, according to a list published by petaok,that is the first part .now,it is my time to inturduce my parters .we have seven members who is lianxiaojuan,liusihan,lishuai,xua

10、nlidan,mayingying,and zhangyuwan.let us look at part two.part twosection onesaleswoman: how can i help you?irene: yes, i would like to look at some of your products.saleswoman: did you have anything specific in mind?irene: well, to be honest, i mostly use sarah winter products now.but im not happy w

11、ith them. so i would like to change companies.saleswoman: well, you made a good choice. coming to us, i mean.we have a full range of products from cosmetics to skin cleansers and moisturizers.irene: what do you have in foundation?saleswoman: our foundation is very high quality. only the finest ingre

12、dients.it will moisturize your skin and it has a sun block rating of 8.irene: what colors do you have in foundation?saleswoman: let me show you.we have this rose color. we also have different shades of beige. irene: the color i use now is rose.how much does this rose foundation cost? the 100ml bottl

13、e.saleswoman: in this size, we sell it for 53.95.irene: wow! thats expensive. saleswoman: what youre paying for, maam, are the ingredients.it is a very high quality product.irene: i understand. i need some mascara too.do you have a good thickening mascara?saleswoman: of course. here is our thickenin

14、g mascara.we also have mascara designed to lengthen the eyelashes. irene: alright. and i want to consider your eye shadow too.do you have a color chart i can look at?saleswoman: we have a very wide selection of colors.and our eye shadow is specially designed to moisturize the skin.so it is very gent

15、le on your eyelids. would you like to sample some?irene: oh, sure. i will need to clean off my own eye shadow first.saleswoman: i can help you with that.irene: thank you.section two customer:hi,im interested in your moisturizers,could you tell me more about them?嗨,我對你們的保濕產(chǎn)品有興趣,你可以介紹一下嗎?salesman:sure,do you know your skin type?好的,你知道你是哪一類肌膚嗎?customer:im not sure.my t-zone gets oily easily, but my cheeks are dry in the winter.我不太確定,我的t區(qū)容易出油,但兩頰冬天卻很干.。salesman:i see.this cream of olives is our bestseller for combination skin. you can try some on your hand.我知道了.這款橄欖滋養(yǎng)霜是我們賣得最