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1、國(guó)國(guó)家開放大學(xué)電大??粕虅?wù)英語(yǔ)閱讀期末試題及答案(試卷號(hào):4050)Information for the examinees:This examination consists of three sections. They are:Section One: Grammar and Word Practice (40 points)Section Two: Reading Comprehension (40 points)Section Three: Translation (20 points)The total marks for this examination are 100 poi

2、nts. Time allowed for completing this examination is 90 minutes.Section One Grammar and Word Practice (40 points)Part l Question 1 10. (20 points)Each of the sentences below is followed by thr氏 choices marked A, B and C. Choose the one answer that best completes the sentence. (2 points each)1. How d

3、oes my work fit with the overall objective of the company? A. inB. onC. out2. How do youthe companys alarmingly high staff turnover?A. meant forB. count forC. account for3. Corporate culture is the shared experiences, stories, beliefs, and norms . A. which create a companyB. that charactenze a compa

4、nyC. that company has got4. We believe that business can be a powerful for social change. A. agentB agencyC. agenda5. Mass media promotion aims to influence public perception, not only target . A. competitorsB. consumersC. products6. Markets are as consumer and industrial markets. A. classifiedB. cl

5、assifyingC. classifiesB. deeply7. The new offices are situated close to the motorway and the local railway station.A. convenientlyC. highly8- The Belt and Road Initiative abides market rules and international norms. A inB. byC. on9e The Chinese government peace and cooperation openness and inclusive

6、ness t mutuallearning and mutual benefit.A. advicesB. recommendsC. advocates10 People can buy stocks from A. securities marketsB a state-owned bankC financial marketsPart 2 Question 1120. (20 points)Choose the correct word or words from the box to complete the following sentences. (2 pointseach)mode

7、rnizationdepictlaissez-fairedismantlediscretionaryprofitupholdsbankruptcyholisticcomponents11. Traditional Chinese medicine takes a view of the body, viewing it as an integrated system whose different parts must be kept well-connected and in balance.12. The Belt and Road Initiative the five Principl

8、es of Peaceful Coexistence.13. China is now at the stage of development of building a well-off society and accelerating socialist 14. laws are designed to protect both a person or firm that cannot pay its debts and the creditors involved.15 Automobiles made by competing firms all have the same basic

9、 , although the way they look and fit together may vary.16. Most business prepare organizational charts that the companys structure and how employee where they fit into the firms operations-17. When a business pays all its costs and taxes, any money left is 18. The World Trade Organization (WTO) and

10、 various economic communities havebeen formed to trade barriers and provide an environment in whichinternationalbusiness can grow even faster-19. Consumers use income to buy goods and services that bestsatisfy theirneeds.20. In the nineteenth and early twentieth centuries, the American government ma

11、intained an essentially attitudes towards business.Section Two Reading Comprehension (40 points)Question 2130Read the following passage and decide whether the following statements are true or false. (4 points each)Financial ManagementFinancial management consists o those activities that are concerne

12、d with obtaining money and using it effectively. Short-term financing is money that will be used for one year or less- Although there are many short-term needs, cash flow and inventory are two problems that deserve special attention. Long-term financing is money that will be used for more than one y

13、ear. Such financing may be required for starting a business, expansion, new- product development, or replacement of production facilities. Proper financial management can ensure that money is available when it is needed and that it is used efficiently, in keeping with organizational goals.A financia

14、l plan begins with the organizations goals and objectives. Next these goals and objectives are * translated1 into budgets that detail expected income and expenses. From these budgets, which may be combined into an overall cash budget, the financial manager determines what funding will be needed and

15、where it may be obtained. The four principal sources of financing are sales revenue, equity capital (derived from the sale of common and preferred stock), debt capital, and proceeds from the sale of assets. Once the needed funds have been obtained, the financial manager is responsible for ensuring t

16、hat they are properly used. This is accomplished through a system of monitoring and evaluating the firm,s financial activities.Most short-term financing is unsecured. That is, no collateral is required. Sources ot unsecured short-term financing include trade credit, promissory notes issued to suppli

17、ers, unsecured bank loans, commercial paper and commercial drafts. Sources of secured shortterm financing include loans secured by inventory or accounts receivable. It is also possible to sell receivables to factors. Trade credit is the least expensive source of short-term financing; there is no int

18、erest charge. The cost of financing through other sources generally depends on the source and on the credit rating of the firm that requires the financing. Factoring isgenerally the most expensive approach.21. Based on the text, short-term financing and the long-term financing is the same.22. A fina

19、ncial plan begins with the organization plan.23. According to the text, there are three sources of financing, such as sales revenue, equity* debt capital.24. Financial management consists of those activities that are concerned with obtaining money and using it effectively.25. Most short-term financi

20、ng is unsecured.Read the following passage and choose the best statement (A, B, or C) for each questions. (4 points each)Online Cultural TrainingThe Internet can play an important role in preparing marketing people for the international marketplace. While it cannot replace real-life interaction as a

21、n experiential tool, it does provide a number of benefits including comparisons between cultural ways of behaving and can provide an opportunity to develop the skills needed to interact successfully with people from other cultures.Companies typically rely on the following elements in designing web-b

22、ased training:1. Detailed Scenarios. Much of the training materials consists of a detailed, realistic story that is tied into elements of the learners background; i e.,the session becomes more than a briefing; it becomes a narrated experience full of learning moments for participants. This is made p

23、ossible by the ability of the web to store and circulate a lot of information instantaneously around the world.2. (rradual Delivery. The ability to control the flow of information to the participant supports the learning process in a number of ways. Firstly, the participant is allowed to fit the tra

24、ining into his/her schedule. Secondly, the real-life flow of information is mimicked (模 仿)and a higher degree of realism is achieved.3. Support. A set of detailed materials is provided to the participants 24 hours a day. At any hour and at any location, participants can check their perceptions again

25、st the materials, reinforce learning from a dimly recalled lesson, or seek feedback on an important point or issue.4. Relevant Exercises. Participants can be provided with topical exercises and activities the level of which can be adjusted depending upon how the participant has invested in the train

26、ing.5 Online Discussions. Sessionscan be simulcast (同時(shí)播放)to hundreds of participantsaround the world. 1 he lack of face-to-face interaction can be remedied by having discussing groups where participants can share their experiences with each other. The pooled (共享的)learning experience is stronger than

27、 one with a solitary (單個(gè)的)participant.26. The Internet . A. helps develop skills for cross-cultural interactionB. can replace real-life interaction as an important toolC doesnt help prepare people for the international marketplace27. The Internet can .A hold learners from everywhere in the worldB. b

28、e the place for every kind of meetingsC. store a lot of information happening in the world28. Participants in on-line cultural training can be provided with topical exercises and activities .A. only in their own time and their own placesB. totally according to their different levelsC. depending on t

29、heir investment in the training29. The training program can be simulcast to hundreds of around the world.A. participantsB sessionsC. continents30. On-line programs with discussion groups can provide that is stronger than one with a solitary participant.A. face-to-face interactionB much feedbackC. sh

30、ared learning experienceSection Three Translation (20 points)Translate the following passage into Chinese.31. Are all companies having trouble changing? For companies who have not had to change very often, the occasional change is especially difficult but they usually muddle through. For companies m

31、ore experienced with organizational change, the change process goes better. But even the companies who do change best cannot do it as well as they can run their daily businesses. Of those companies best at change, few would be willing to adopt a change standard of on target, on time, and on budget. And therein lies the problem; companies are not changing well enough to avoid negative consequences, much less use change as a competitive weapon.試題答案及評(píng)分標(biāo)準(zhǔn)Section One Grammar and Word Practice (40 points)Part 1 Questions 110. (20 points

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