地派溫泉旅游景點(diǎn)營(yíng)銷(xiāo)策劃方案1

1、little baby, dont say a word, papas going to buy you a mockingbird.if that mockingbird wont sing, papas going to buy you a diamond ring.if that diamond ring turns to brass, papas going to buy you a looking-glass.if that looking-glass gets broke, papas going to buy you a billy-goat.if that billy-goat

2、 runs away, papas going to buy you another today.one of the simplest kinds of poems are those like b and c that list things. list poems have a flexible line length and repeated phrases which give both a pattern and a rhythm to the poem. some rhyme (like b) while others do not (like c). i saw a fish-

3、pond all on fire i saw a fish-pond all on fire, i saw a house bow to a squire, i saw a person twelve-feet high, i saw a cottage in the sky, i saw a balloon made of lead, i saw a coffin drop down dead, i saw two sparrows run a race,i saw two horses making lace, i saw a girl just like a cat, i saw a k

4、itten wear a hat, i saw a man who saw these too,and said though strange they all were true.our first football matchwe would have wonif jack had scored that goal,if wed had just a few more minutes,if we had trained harder, if ben had passed the ball to joe,if wed had thousands of fans screaming,if i

5、hadnt taken my eye off the ball,if we hadnt stayed up so late the night before,if we hadnt taken it easy,if we hadnt run out of energy.we would have wonif wed been better!another simple form of poem that students can easily write is the cinquain, a poem made up of five lines. with these, students ca

6、n convey a strong picture in just a few words. look at the examples (d and e) on the top of the next page.(d) brother (e) summer beautiful, athletic sleepy, salty teasing, shouting, laughing drying, drooping, dreading friend and enemy too week in, week out mine endless(f) a fallen blossom (g) snow h

7、aving melted is coming back to the branch. the whole village is brimful look, a butterfly! of happy children. (by moritake) (by issa)haiku is a japanese form of poetry that is made up of 17 syllables. it is not a traditional form of english poetry, but is very popular with english writers. it is eas

8、y to write and, like the cinquain, can give a clear picture and create a special feeling using the minimum of words. the two haiku poems (f and g ) above are translations from the japanese.did you know that english speakers also enjoy other forms of asian poetry tang poems from china in particular?

9、a lot of tang poetry has been translated into english. this tang poem(h) is a translation from the chinese.with so many different forms of poetry to choose from, students may eventually want to write poems of their own. it is easier than you might think and certainly worth a try.where she awaits her

10、 husbandon and on the river flows.never looking back,transformed into stone.day by day upon the mountain top,wind and rain revolve.should the traveler return,this stone would utter speech. (by wang jian) ive saved the summer ive saved the summer and i give it all to you to hold on winter mornings wh

11、en the snow is new. ive saved some sunlight if you should ever need a place away from darkness where your mind can feed. and for myself ive kept your smile when you were but nineteen, till youre older youll not know what brave young smiles can mean. i know no answers to help you on your way the answ

12、ers lie somewhere at the bottom of the day. but if youve a need for love ill give you all i own it might help you down the road till youve found your own. (by rod mckuen)unit 3 advice from grandaddear james,it is a beautiful day here and i am sitting under the big tree at the end of the garden. i ha

13、ve just returned from a long bike ride to an old castle. it seems amazing that at my age i am still fit enough to cycle 20 kilometres in an afternoon. its my birthday in two weeks time and ill be 82 years old! i think my long and active life must be due to the healthy life i live.this brings me to t

14、he real reason for my letter, my dear grandson. your mother tells me that you started smoking some time ago and now you are finding it difficult to give it up. believe me, i know how easy it is to begin smoking and how tough it is to stop. you see, during adolescence i also smoked and became addicte

15、d to cigarettes.by the way, did you know that this is because you become addicted in three different ways? first, you can become physically addicted to nicotine, which is one of the hundreds of chemicals in cigarettes. this means that after a while your body becomes accustomed to having nicotine in

16、it. so when the drug leaves your body, you get withdrawal symptoms. i remember feeling bed-tempered and sometimes even in pain. secondly, you become addicted through habit. as you know, if you do the same thing over and over again. you begin to do it automatically. lastly, you can become mentally ad

17、dicted. i believed i was happier and more relaxed after having a cigarette, so i began to think that i could only feel good when i smoked. i was addicted in all three ways, so it was very difficult to quit. but i did finally manage.when i was young, i didnt know much about the harmful effects of smo

18、king. i didnt know, for example, that it could do terrible damage to your heart and lungs or that it was more difficult for smoking couples to become pregnant. i certainly didnt know their babies may have a smaller birth weight or even be abnormal in some way. neither did i know that my cigarette sm

19、oke could affect the health of known-smokers. however, what i did know was that my girlfriend thought i smelt terrible. she said my breath and clothes smelt, and that the ends of my fingers were turning yellow. she told me that she wouldnt go out with me again unless i stopped! i also noticed that i

20、 became breathless quickly, and that i wasnt enjoying sport as much. when i was taken off the school football team because i was unfit, i knew it was time to quit smoking.i am sending you some advice i found on the internet. it might help you to stop and strengthen your resolve. i do hope so because

21、 i want you to live as long and healthy a life as i have.love fromgrandad how can you stop smoking? it is not easy to stop smoking, but millions have managed to quit and so can you. here are a few suggestions.prepare yourself. decide on a day to quit. dont choose a day that you know is going to be s

22、tressful, such as the day of an exam. make a list of all the benefits you will get from stopping smoking. then throw away your last packet of cigarettes.be determined. every time you feel like smoking a cigarette, remind yourself that you are a non-smoker. reread the list of benefits you wrote earli

23、er.break the habit. instead of smoking a cigarette, do something else. go for a walk, clean your teeth, drink some water, clean the house; in fact, do anything to keep your mind and especially your hands busy.relax. if you start to feel nervous or stressed, do not reach for a cigarette. try some dee

24、p breathing instead. do some relaxation exercises every time you feel stressed.get help if you need it. arrange to stop smoking with a friend so you can talk about your problems, or join a stop-smoking group. if you feel desperate, you might lie to talk to a doctor or chemist about something to help

25、 you, like nicotine chewing gum.keep trying. do not be disappointed if you have to try several times before you finally stop smoking. if you weaken and have a cigarette, do not feel ashamed. just try again. you will succeed eventually. hiv/aids; are you at risk?hiv is a virus. a virus is a very smal

26、l living thing that causes disease. there are many different viruses, for example, the flu virus or the sars virus. hiv weakens a persons immune system; that is, the part of the body that fights disease. you can have hiv in your blood for a long time, but eventually hiv will damage your immune syste

27、m so much that your body can no longer fight disease. this stage of the illness is called aids. if you develop aids, your chances of survival are very small.hiv is spread through blood or the fluid that the body makes during sex. for a person to become infected, blood or sexual fluid that carries th

28、e virus, has to get inside the body through broken skin or by injection. one day scientists will find a cure for hiv/aids. until that happens, you need to protect yourself. here are some things you can do to make sure you stay safe.if you inject drugs: do not share your needle with anyone else. bloo

29、d from another person can stay on or in the needle. if a person has hiv and you use the same needle, you could inject the virus into your own blood. do not share anything else that a person has used while injecting drugs. blood could have spilt on it.if you have sex with a male or a female: use a co

30、ndom. this will prevent sexual fluid passing from one person to another.the following statements are not true. a person cannot get hiv the first time they have sex. wrong. if one sexual partner has hiv, the other partner could become infected. you can tell by looking at someone whether or not they h

31、ave hiv. wrong.地派溫泉旅游景點(diǎn)營(yíng)銷(xiāo)策劃方案前言地派溫泉是惠州的一個(gè)新開(kāi)業(yè)的溫泉旅游景點(diǎn)，雖然地派的溫泉?dú)v史悠久，但是廣東省內(nèi)溫泉資源豐富，擁有眾多享譽(yù)中外的溫泉景區(qū)，如：海泉灣，惠州南昆山溫泉，惠州海濱溫泉。與這些景區(qū)相比，地派溫泉知名度不是很高，到此的游客也十分有限，遠(yuǎn)沒(méi)達(dá)到景區(qū)的旅游飽和度。為了宣傳地派溫泉，推廣地派溫泉的養(yǎng)生理念，本公司通過(guò)調(diào)研，為地派溫泉設(shè)計(jì)出一整套的營(yíng)銷(xiāo)方案和一份具體的活動(dòng)推廣宣傳方案，為地派溫泉提供一條龍服務(wù)，竭力把地派溫泉打造成廣東一流的溫泉養(yǎng)生度假景區(qū)。一、 旅游景點(diǎn)介紹地派溫泉位于廣東省惠州龍門(mén)縣地派鎮(zhèn)，地處龍門(mén)縣云桂山脈，萬(wàn)畝竹林環(huán)繞，村前一

32、條終年流淌的清澈溪流，年平均氣溫20c，負(fù)離子含量達(dá)80000個(gè)/立方厘米。地派鎮(zhèn)是惠州與廣州從化、韶關(guān)新豐縣、河源接壤的中心點(diǎn)，353省道貫穿全鎮(zhèn)，距廣州市中心僅120公里，惠州市區(qū)120公里，交通便利。即將開(kāi)通的廣河高速、莞惠高深，更是拉近了度假村到達(dá)省內(nèi)各中心城市的距離，溶入了珠三角生態(tài)旅游圈。30分鐘以內(nèi)車(chē)程覆蓋包括有南昆山國(guó)家森林公園、廣東云髻山、雷公峽漂流、從化抽水蓄能電站、藍(lán)田瑤族風(fēng)情園、響水峽生態(tài)旅游區(qū)、白水寨等熱門(mén)旅游景區(qū)，而且沿途還可以觀賞十里竹廊萬(wàn)畝稻海，美景醉人，是一個(gè)廣東省內(nèi)的生態(tài)旅游黃金圈。二 、策劃目的提高地派溫泉的知名度，促進(jìn)游客數(shù)量和旅游收入，打造廣東省一流的

33、溫泉養(yǎng)生度假景區(qū)三 、旅游市場(chǎng)狀況介紹1全球市場(chǎng)目前旅游市場(chǎng)的狀況進(jìn)行分析，可以預(yù)料，即從現(xiàn)在到2020年，全球國(guó)際旅游者的年增長(zhǎng)率為4.1%。從1990年到2020這20年間，國(guó)際旅游總?cè)藬?shù)將從4.56億人次增加到2000年的6.61億人次，2010年的9.31億人次，到2020年達(dá)到16億。據(jù)各種權(quán)威機(jī)構(gòu)和權(quán)威人士的預(yù)測(cè)，在以后的幾十年里，中國(guó)將在世界旅游市場(chǎng)發(fā)揮重要的作用，到2015年成為世界第一旅游大國(guó)。2中國(guó)市場(chǎng)與國(guó)際旅游市場(chǎng)穩(wěn)定增長(zhǎng)相比，中國(guó)國(guó)內(nèi)旅游市場(chǎng)帽出快速增長(zhǎng)的局面，20世紀(jì)90年代國(guó)內(nèi)旅游也游率不斷上升。隨著人們生活水平的提高、可自由支配收入比重的增大，節(jié)假日的延長(zhǎng)，閑暇時(shí)

34、間的增多，必然會(huì)極大的促進(jìn)國(guó)內(nèi)旅游的發(fā)展。假日旅游的火爆就充分證明了這一點(diǎn)。發(fā)達(dá)國(guó)家發(fā)展旅游業(yè)的經(jīng)驗(yàn)表明，在人均gdp達(dá)到1000美元以后，旅游的大眾化、普遍化便開(kāi)始迅猛發(fā)展，我國(guó)已經(jīng)接近于這一臨界值，說(shuō)明我國(guó)的大眾旅游時(shí)代很快就要到來(lái)。按國(guó)際慣例，國(guó)際旅游收入與國(guó)內(nèi)收入的比例為1：8或1：9，我國(guó)目前僅達(dá)到了1：2.35，由此可見(jiàn)，中國(guó)旅游業(yè)的發(fā)展?jié)摿薮?，中?guó)旅游市場(chǎng)在21世紀(jì)將進(jìn)一步擴(kuò)大，其不斷發(fā)展的有利條件有：中國(guó)豐富的旅游資源不斷得到開(kāi)發(fā)；旅游產(chǎn)品結(jié)構(gòu)不斷完善；旅游產(chǎn)業(yè)規(guī)模不斷擴(kuò)大；發(fā)展旅游的大環(huán)境逐漸優(yōu)化，這些都為中國(guó)旅游市場(chǎng)的護(hù)大提供了堅(jiān)實(shí)的保障。3廣東市場(chǎng)廣東省社會(huì)科學(xué)院旅游研

35、究所和企業(yè)決策與管理科學(xué)研究所聯(lián)合完成的2008廣東溫泉旅游業(yè)綜合實(shí)力研究報(bào)告正式對(duì)外公布，廣東溫泉旅游業(yè)年收入近百億元。四、swot（優(yōu)勢(shì)與劣勢(shì)，機(jī)會(huì)與威脅）分析swot分析模型優(yōu)勢(shì)：優(yōu)質(zhì)溫泉，環(huán)境優(yōu)美，裝修豪華，特色溫泉機(jī)會(huì)：經(jīng)濟(jì)發(fā)展，人們養(yǎng)生休閑理念，旅游市場(chǎng)潛力大劣勢(shì)：交通，缺乏其他特色元素，知名度不高威脅：競(jìng)爭(zhēng)對(duì)手多，各具特色，短期難以發(fā)掘自身特色來(lái)吸引游客。1）s優(yōu)點(diǎn) 1. 基本介紹“泡養(yǎng)生溫泉、聽(tīng)天籟之音、享貴族服務(wù)”為主要特色，溫泉區(qū)設(shè)計(jì)于山谷中，共有露天溫泉泡池62個(gè)。經(jīng)專家測(cè)評(píng)，地派溫泉屬于偏硅酸泉，日出水量量達(dá)到2500立方，出水溫度50至55，富含多達(dá)75種對(duì)人體有益的

36、微量元素。2. 溫泉特色1） 溫泉區(qū)以自然舒適的設(shè)計(jì)為藍(lán)本，取于自然同時(shí)又嫻熟地融于自然。周?chē)n郁森林環(huán)抱，充滿層次感，階梯式由低向高縱深推進(jìn)的設(shè)計(jì)路徑，更使人享受和迷醉于移步換景、一池一曲的愜意境況：遠(yuǎn)離都市的喧囂，工作的壓力，身心的疲憊，置身于一種心靈深處的安逸與寧?kù)o，品味一種悠然世外、怡然自得的美麗心境2） 地派優(yōu)質(zhì)的蘇打泉水被喻為“溫泉中的王者”。地派溫泉屬于偏硅酸泉，而溫泉含硅量越高，對(duì)人體的保健效果越明顯。水中還含有稀有的氡元素，無(wú)色無(wú)味，水質(zhì)細(xì)膩，對(duì)心血管、胃、骨骼生長(zhǎng)、等內(nèi)循環(huán)系統(tǒng)等均有保健作用，同時(shí)對(duì)人體主動(dòng)脈具有軟化作用，可以維持運(yùn)動(dòng)脈壁的彈性，有效保護(hù)內(nèi)膜。故地派溫泉是難

37、得的保健養(yǎng)生溫泉。3） 溫泉池根據(jù)五行六氣和四季氣候，配合設(shè)立多個(gè)特色加料溫泉、動(dòng)感溫泉、私家溫泉、spa水療等。池中加入各種珍稀名貴的中草藥，倡導(dǎo)有中國(guó)特色的溫泉沐浴文化，營(yíng)造溫泉文化和健康養(yǎng)生的度假新理念。 2）w劣勢(shì) 1.景區(qū)邊缺乏 瀑布 原始森林 海洋等特色元素2.地理位置不佳地圖顯示地處惠州北部，相對(duì)其他溫泉較為偏遠(yuǎn)，離珠三角 發(fā)達(dá)地區(qū)相對(duì)較遠(yuǎn)， 如圖4.2.1所示。 3.知名度 地派溫泉建立不久，知名度有限，而且周?chē)鷾厝Y源眾多，用電視報(bào)紙廣告等傳統(tǒng)方式推廣，很難打出名堂！圖4.2.1 廣東溫泉分布圖 3）o機(jī)會(huì) 在2020年旅游展望中世界組織預(yù)測(cè)，中國(guó)到2015年成為全球第一旅游

38、大國(guó)，由此可見(jiàn)，中國(guó)旅游市場(chǎng)潛力很大。 從1978年到2008年，廣東旅游在開(kāi)拓與創(chuàng)新中經(jīng)歷了整整三十年的風(fēng)風(fēng)雨雨。在這三十年中，廣東旅游引領(lǐng)全國(guó)風(fēng)氣之先，在“摸著石頭過(guò)河”的改革探索中，廣東旅游從無(wú)到有、從小到大，使廣東旅游不僅總收入長(zhǎng)期居全國(guó)前列，所占比重獨(dú)居全國(guó)旅游業(yè)四分之一，更在思想解放的大潮下，以諸多劃時(shí)代的創(chuàng)舉，打破了觀念和制度禁忌，推動(dòng)了中國(guó)旅游乃至整個(gè)中國(guó)社會(huì)的現(xiàn)代化發(fā)展。廣東省社會(huì)科學(xué)院旅游研究所和企業(yè)決策與管理科學(xué)研究所聯(lián)合完 成的2008廣東溫泉旅游業(yè)綜合實(shí)力研究報(bào)告正式對(duì)外公布，廣東溫泉旅游業(yè)年收入近百億元。 4）t威脅 1從全省分析：目前全省已開(kāi)發(fā)的溫泉有200多處。

39、正式掛牌營(yíng)業(yè)有65家溫泉企業(yè)，其中，國(guó)家5a級(jí)旅游景區(qū)1家，4a級(jí)8家。除了海泉灣、碧水灣溫泉度假村屬國(guó)有企業(yè)外，絕大多數(shù)是民營(yíng)企業(yè)。據(jù)不完全統(tǒng)計(jì)，全省有可接待游客的溫泉90多處，其中開(kāi)發(fā)為集體休閑度假、保健游樂(lè)、商務(wù)會(huì)義等為一體的大型溫泉旅游風(fēng)景區(qū)30多處2 從地區(qū)分析：附近有惠州南昆山溫泉，鐵泉溫泉等，如果從廣州出發(fā)自駕游，路徑的溫泉不下6家。而且全省十大溫泉發(fā)展迅速，營(yíng)銷(xiāo)策劃出色，特色理念深入人心特色對(duì)比： 景點(diǎn)理念特色德慶盤(pán)龍峽森林之美森林 瀑布 自然風(fēng)光海濱溫泉海洋之美海洋 時(shí)尚 表演南昆山溫泉豐富之美綜合各種異域風(fēng)情 功能齊全五、營(yíng)銷(xiāo)戰(zhàn)略stp1市場(chǎng)細(xì)分：定義：市場(chǎng)細(xì)分（marke

40、t segmentation）是企業(yè)根據(jù)消費(fèi)者需求的不同，把整個(gè)市場(chǎng)劃分成不同的消費(fèi)者群的過(guò)程。地派溫泉旅游市場(chǎng)按照不同標(biāo)準(zhǔn)，可分為以下幾個(gè)：a按地理細(xì)分 ：國(guó)際市場(chǎng)和國(guó)內(nèi)市場(chǎng)。國(guó)內(nèi)市場(chǎng)有分為省內(nèi)與省外市場(chǎng)， 省內(nèi)可以細(xì)分為惠州市內(nèi)與市外。b按社會(huì)經(jīng)濟(jì)細(xì)分：觀光 休閑 療養(yǎng) 商務(wù)會(huì)議市場(chǎng) 節(jié)假日市場(chǎng) 考察 冒險(xiǎn)c 按年齡： 青年 中年 老年d按收入 ：高 中 低端收入者e按家庭生命周期：?jiǎn)紊?新婚 滿巢一二三階段 空巢 *2目標(biāo)市場(chǎng)選定作為其營(yíng)銷(xiāo)對(duì)象的消費(fèi)者群體定義：按消費(fèi)者的特征把整個(gè)潛在市場(chǎng)細(xì)分成若干部分,根據(jù)產(chǎn)品本身的特性,選定其中的某部分或幾部分的消費(fèi)者作為綜合運(yùn)用各種市場(chǎng)策略所追求的

41、銷(xiāo)售目標(biāo),此目標(biāo)即為目標(biāo)市場(chǎng)。1）因?yàn)榈嘏蓽厝麻_(kāi)業(yè)，所以對(duì)現(xiàn)已占有的旅游市場(chǎng)不細(xì)分2）對(duì)潛在的旅游市場(chǎng)進(jìn)行調(diào)研，選擇目標(biāo)市場(chǎng)。我們公司對(duì)潛在市場(chǎng)進(jìn)行充分的市場(chǎng)調(diào)查，分析客源結(jié)構(gòu)，發(fā)掘其市場(chǎng)潛力，依據(jù)貴公司自身優(yōu)勢(shì)的條件和狀況，確定一定的評(píng)價(jià)標(biāo)準(zhǔn)，從中選擇合適的市場(chǎng)，作為下一步打入的目標(biāo)市場(chǎng)?？驮唇Y(jié)構(gòu)：a全國(guó)高端旅游度假團(tuán)b珠三角的高端散客c全省中小型高端會(huì)議商務(wù)團(tuán)d惠州上流社會(huì)的尖端消費(fèi)群體e惠州地區(qū)企業(yè)高層會(huì)議f惠州地區(qū)政府機(jī)關(guān)的高層會(huì)議和接待g*珠三角各類(lèi)散戶自駕游地派溫泉旅游應(yīng)該結(jié)合自身優(yōu)勢(shì)，對(duì)比周邊競(jìng)爭(zhēng)對(duì)手特點(diǎn)，針對(duì)不同客源和細(xì)分市場(chǎng)吸引力的大小，選擇目標(biāo)市場(chǎng)。所以，地派溫泉的目標(biāo)市

42、場(chǎng)：重點(diǎn)開(kāi)發(fā)省內(nèi)市場(chǎng)，極大對(duì)珠三角發(fā)達(dá)地區(qū)的宣傳促進(jìn)力度，積極發(fā)展和當(dāng)?shù)仄髽I(yè)和政府部門(mén)的深入交流。影響細(xì)分市場(chǎng)吸引力的大小的因素如圖5.2.1所示。圖5.2.1 影響細(xì)分市場(chǎng)吸引力的因素地派溫泉的目標(biāo)群體：珠三角各類(lèi)散戶自駕游和中高端客戶群體中的老年人3市場(chǎng)定位告訴我們的客戶我們是什么樣的溫泉！根據(jù)地派溫泉旅游的特色 和 廣東十大溫泉的營(yíng)銷(xiāo)理念根據(jù)市場(chǎng)影響中的【避強(qiáng)定位】，結(jié)合地派溫泉“泡養(yǎng)生溫泉、聽(tīng)天籟之音、享貴族服務(wù)”的主要特色，我們公司提供幾個(gè)理念a尊貴高尚典雅 豪華之美b如家親切之美c動(dòng)感 浪漫之美d養(yǎng)生之美高端中端低端老年addb中年addbb青年accc如上圖表所示，如果地派定位根

43、據(jù)不同的市場(chǎng)定位，我們?cè)O(shè)計(jì)不同的活動(dòng)配合宣傳地派溫泉的定位，具體在營(yíng)銷(xiāo)組合策略中的促銷(xiāo)中表現(xiàn)六、營(yíng)銷(xiāo)組合策略1產(chǎn)品1）特色產(chǎn)品體系戰(zhàn)略構(gòu)想“創(chuàng)品牌，重點(diǎn)，搞特色，拼效益”*式：溫泉景色美食街酒店2）加大產(chǎn)品優(yōu)化：如養(yǎng)生理念：，設(shè)備中藥購(gòu)買(mǎi)，人員培訓(xùn)，名師講座，如新產(chǎn)品開(kāi)發(fā)如主題旅游產(chǎn)品：xx溫泉節(jié)3）旅游區(qū)的質(zhì)量等級(jí)評(píng)定工作4）特色商品：增加總收入2 價(jià)格3渠道4服務(wù)*5促銷(xiāo)：活動(dòng):我公司經(jīng)調(diào)查得知，廣東許多優(yōu)秀的景點(diǎn)都舉辦，協(xié)辦或借力過(guò)各類(lèi)選美活動(dòng)，其目的就是為了打開(kāi)知名度，突出其景色之美，而溫泉景點(diǎn)更是如此，如世界小姐 世界旅游小姐。其內(nèi)涵：a溫泉+選美=人美+景色美=美b溫泉+選美=人美

44、+溫泉=溫泉使人美效果：優(yōu)點(diǎn)： a提高知名度 b宣傳其景色美 c突出其溫泉一大效果美容缺點(diǎn) ：a只突出美容，忽略其他效果，養(yǎng)生保健 療養(yǎng) b選美過(guò)于嘩眾取寵，可能流失部分高端客戶但是其主要目的提高知名度達(dá)到了，適合前期景色推廣。根據(jù)【人無(wú)我有，人有我優(yōu)，人優(yōu)我轉(zhuǎn)】的營(yíng)銷(xiāo)策略，我們公司設(shè)計(jì)一系列的活動(dòng)：*1）高雅文化理念：針對(duì)高端消費(fèi)群體和各類(lèi)上層專業(yè)人士，如可以舉辦中華營(yíng)銷(xiāo)人協(xié)會(huì)交流會(huì)，廣東省企業(yè)家交流會(huì)等。地派溫泉杯攝影比賽【有專門(mén)的宣傳推廣方案】2）浪漫動(dòng)感理念：針對(duì)單身青年 或 新婚夫婦集體婚禮當(dāng)?shù)孛襟w 集體相親網(wǎng)絡(luò) 世紀(jì)佳緣3）養(yǎng)生理念：針對(duì)中高端消費(fèi)者中的中老年人養(yǎng)生大師講堂邀請(qǐng)佛山

45、一流醫(yī)院資深老醫(yī)生，包裝其成為名家，神醫(yī) 。每隔一段時(shí)間進(jìn)行健康講座，將養(yǎng)生大師講堂打造成珠三角乃至廣東省一流的養(yǎng)生品牌，令游客想要休閑養(yǎng)生保健，就想起養(yǎng)生大師講堂，進(jìn)而想到地派溫泉。此外，可以選擇興建太極館，瑜伽等，活動(dòng)：太極比賽或者交流會(huì) 老干部俱樂(lè)部 公園 小區(qū)交誼舞比賽中藥溫泉=以中醫(yī)中草藥的神秘 =專家鑒定療養(yǎng)效果廣告a理念：高貴典雅- - 高端專業(yè)人士交流會(huì) 企業(yè)家協(xié)會(huì)b理念：如家，親切- - 以家庭兩大一小，突出【幸?？鞓?lè)，輕松自然】=小朋友的歡樂(lè)c理念：養(yǎng)生-情景以兩身體欠佳的老人比兒女的孝順，甲老人的兒子送按摩椅或其他醫(yī)療器材，乙不開(kāi)心，后，兒子送了一個(gè)大禮品盒精美的，打開(kāi)里

46、面是地派溫泉門(mén)票！d理念：浪漫一對(duì)陌生男女在地派溫泉的邂逅，相識(shí)相知到相愛(ài)廣告詞：a地派溫泉出售的就是健康，惠州地派養(yǎng)生體念之旅b地派溫泉，可以喝的溫泉c 21世紀(jì)什么最貴？ 是健康。 21世紀(jì)什么禮品最好？是地派溫泉門(mén)票七 、綠色營(yíng)銷(xiāo)八 、實(shí)施控制little baby, dont say a word, papas going to buy you a mockingbird.if that mockingbird wont sing, papas going to buy you a diamond ring.if that diamond ring turns to brass, pa

47、pas going to buy you a looking-glass.if that looking-glass gets broke, papas going to buy you a billy-goat.if that billy-goat runs away, papas going to buy you another today.one of the simplest kinds of poems are those like b and c that list things. list poems have a flexible line length and repeate

48、d phrases which give both a pattern and a rhythm to the poem. some rhyme (like b) while others do not (like c). i saw a fish-pond all on fire i saw a fish-pond all on fire, i saw a house bow to a squire, i saw a person twelve-feet high, i saw a cottage in the sky, i saw a balloon made of lead, i saw

49、 a coffin drop down dead, i saw two sparrows run a race,i saw two horses making lace, i saw a girl just like a cat, i saw a kitten wear a hat, i saw a man who saw these too,and said though strange they all were true.our first football matchwe would have wonif jack had scored that goal,if wed had jus

50、t a few more minutes,if we had trained harder, if ben had passed the ball to joe,if wed had thousands of fans screaming,if i hadnt taken my eye off the ball,if we hadnt stayed up so late the night before,if we hadnt taken it easy,if we hadnt run out of energy.we would have wonif wed been better!anot

51、her simple form of poem that students can easily write is the cinquain, a poem made up of five lines. with these, students can convey a strong picture in just a few words. look at the examples (d and e) on the top of the next page.(d) brother (e) summer beautiful, athletic sleepy, salty teasing, sho

52、uting, laughing drying, drooping, dreading friend and enemy too week in, week out mine endless(f) a fallen blossom (g) snow having melted is coming back to the branch. the whole village is brimful look, a butterfly! of happy children. (by moritake) (by issa)haiku is a japanese form of poetry that is

53、 made up of 17 syllables. it is not a traditional form of english poetry, but is very popular with english writers. it is easy to write and, like the cinquain, can give a clear picture and create a special feeling using the minimum of words. the two haiku poems (f and g ) above are translations from

54、 the japanese.did you know that english speakers also enjoy other forms of asian poetry tang poems from china in particular? a lot of tang poetry has been translated into english. this tang poem(h) is a translation from the chinese.with so many different forms of poetry to choose from, students may eventuall