新聞標(biāo)題的重要性

1、新聞標(biāo)題的重要性英語(yǔ)新聞在中西方信息交流上起首要作用，它能給我們的工作和生活帶來(lái)幾乎各個(gè)領(lǐng)域 的大量最新信息。因此，讀英語(yǔ)新聞?wù)蔀槲覀兞私馐澜缧畔⒌囊粭l主要途徑。作為一條英 文新聞的首要部分，英語(yǔ)新聞標(biāo)題通常都是一個(gè)人眼睛首先所觸及的地方。讀者是否會(huì)繼續(xù)讀完新聞的整個(gè)段落，絕大部分決定于這則文章標(biāo)題的質(zhì)量。那么，什么才是標(biāo)題的內(nèi)涵呢？現(xiàn)在新出版的辭海對(duì)標(biāo)題作了這樣的解釋 : “新聞工 作術(shù)語(yǔ)。報(bào)刊上新聞和文章的題目，通常特指新聞的題目。報(bào)紙編輯部用標(biāo)題來(lái)概括、評(píng)價(jià) 新聞內(nèi)容，幫助讀者閱讀和理解新聞。 ”辭海的這段解釋，有助于我們對(duì)標(biāo)題的理解。其 實(shí)，究竟什么是“標(biāo)題”，似乎可以作這樣簡(jiǎn)要的表

2、達(dá)：它是報(bào)刊上新聞和文章的標(biāo)題，通常特指新聞這種文體的題目。是以大于正文的字號(hào)，用精警的詞語(yǔ)，對(duì)新聞內(nèi)容和中心思想富 有特色的濃縮和概括。它是新聞的一個(gè)組成部分，是新聞報(bào)道的延續(xù)和最后完成。這也就是說(shuō)，第一，它必須是新聞事實(shí)的濃縮，是新聞不可分割和不能任意擬定的一部分；第二，它 是對(duì)新聞事實(shí)“畫(huà)龍點(diǎn)睛”式的評(píng)論，讓讀者透過(guò)這個(gè)小小的“窗口” ，窺見(jiàn)新聞的要意；第 三，文字簡(jiǎn)短，富有個(gè)性特色。新聞標(biāo)題在整篇新聞稿中可以說(shuō)是必不可少的，其在一篇新聞稿中有五大重要性：提示內(nèi)容。新聞標(biāo)題用最簡(jiǎn)潔的文字將新聞中最具有價(jià)值的內(nèi)容提示給讀者。1：充當(dāng)新聞索引?，F(xiàn)代生活和工作的方式?jīng)Q定了讀者對(duì)新聞只能有選擇的

3、獲取，而新聞標(biāo)題集中 概括了新聞最主要的內(nèi)容，且又是一段最簡(jiǎn)單的文字，讀者可以快速的找到他們所需要獲知的新聞。2：提供簡(jiǎn)要信息。新聞標(biāo)題對(duì)新聞內(nèi)容所作的提示，對(duì)于準(zhǔn)備了解新聞的人來(lái)說(shuō)是 索引、是導(dǎo)向，對(duì)于不準(zhǔn)備詳讀新聞的人來(lái)說(shuō)，便成為了了解新聞信息的窗口了。既然新聞標(biāo)題是新聞中最具有價(jià)值、最為重要的那部分事實(shí)和問(wèn)題的濃縮和概括，這就決定了新聞標(biāo) 題具有依托新聞稿件而存在的從屬性，也具有某種獨(dú)立的負(fù)載新聞、傳遞信息的特殊功能。：評(píng)價(jià)內(nèi)容。由于人們的知識(shí)水平或理解水平的不同，對(duì)待新聞內(nèi)容的主次區(qū)分及對(duì)新聞中透露出的價(jià)值觀的掌握程度也不同。 新聞標(biāo)題有義務(wù)為讀者在概括新聞事實(shí)的基礎(chǔ)上， 點(diǎn)明新聞的意

4、義，幫助讀者正確的理解新聞的內(nèi)容，認(rèn)識(shí)新聞的價(jià)值和意義。贊成什么、反 對(duì)什么、呼吁什么、譴責(zé)什么，旗幟鮮明、一針見(jiàn)血。三：激發(fā)興趣。激發(fā)讀者興趣，吸引讀者閱讀新聞也是新聞標(biāo)題的功能之一。一個(gè)好的標(biāo)題作為一個(gè)有形的物體呈現(xiàn)在讀者面前，給人以形象感、層次感、真實(shí)感，從而容易抓住 讀者的眼睛，吸引讀者的注意，進(jìn)而使讀者產(chǎn)生閱讀新聞的欲求。當(dāng)然最能吸引讀者注意的是標(biāo)題的內(nèi)容所表現(xiàn)出來(lái)的社會(huì)價(jià)值、新聞價(jià)值、審美價(jià)值。四; 美化版面。標(biāo)題是新聞的“眼睛” ，也是報(bào)紙版面的必不可少的點(diǎn)綴。同時(shí)，報(bào)紙版面的大小是一定的。如果沒(méi)有標(biāo)題單單引入一堆稿件，整個(gè)版面就會(huì)黑壓壓的一片分不清稿件的層次。我們可以通過(guò)標(biāo)題本

5、身的形式的多樣化、標(biāo)題內(nèi)容與形式的統(tǒng)一，標(biāo)題與圖片的合理配置及版面上各標(biāo)題間的相互映襯來(lái)實(shí)現(xiàn)個(gè)稿件間的界限，避免版面的單調(diào)、刻板，有助于版面的美化，使整個(gè)版面賞心悅目，富有色彩，使讀者產(chǎn)生美的愉悅。五：體現(xiàn)風(fēng)格。新聞標(biāo)題不僅具有美化版面的功能，還是形成報(bào)紙和其他新聞傳媒風(fēng)格的重要手段。首先，從內(nèi)容上，某個(gè)報(bào)紙（或者某個(gè)新聞傳媒）如果使作為新聞精的標(biāo)題保持某種基本格調(diào)和文風(fēng)，久而久之將形成自己制作標(biāo)題的鮮明特色，成為反映整體風(fēng)格的重要方面。其次，從形式上，某個(gè)報(bào)紙（或者某個(gè)新聞傳媒）如果運(yùn)用不同的編排方式，對(duì)作為新聞眼的標(biāo)題進(jìn)行某種特殊處理也會(huì)形成自己的風(fēng)格。新聞標(biāo)題是新聞的門面，為新聞內(nèi)容作廣

6、告；又好比新聞的眼睛，是新聞內(nèi)容的精華之所在.新聞標(biāo)題的諸多功能和特性，規(guī)定了它既體現(xiàn)著“新聞眼”的信息價(jià)值，又承載著表達(dá)蘊(yùn)含于稿件中的思想價(jià)值和啟示意義。新聞標(biāo)題準(zhǔn)確深刻，有助于稿件的集中概括，刪繁就簡(jiǎn)；新聞標(biāo)題形象生動(dòng)，則有助于作者在選材過(guò)程中慧眼識(shí)珠，從而把那些最有新聞價(jià)值、最為讀者關(guān)注的信息以簡(jiǎn)約的筆墨表現(xiàn)出來(lái)， 把最容易打動(dòng)讀者、影響讀者的細(xì)節(jié)挖掘出來(lái)。The Importance of HeadlineEnglish news plays a capital role in the communication for information betweeneast and west

7、, and it can bring us a great deal of latest information fromthe worldcovering almost every field in our daily work and life. Therefore, reading Englishnews is becoming a main access to the world information. As the capital part of apiece of English news, English news headlines are al ways the first

8、 places where oneseyes would stay, so that whether the people would continue to read the whole passagesis mostly decided on the quality of the articles headline.What is headline? The newest public dictionary defineds the newsheadline: ” It is the term of journalism. The title of news and article in

9、newspapersand periodicals, in general, standingfor the headline of news.” The explanationin , helping us to understand what is headline. In other words, what isheadline? It seems to express in brief: it is the article of news and article innewspapers and periodicals, in general, standing for the hea

10、dline of news. It uses the word size bigger than text and incisive words, it is the concentrate and summarization of content and main idea in a news. It is the part of a news, it is continuation and accomplishment eventually in a news report. In other words ,the first ,it must be the concentration o

11、f news facts, it is inseparable and baseless part in a news; the second ,it is the comment of a news and act as polish in the whole news and it likes a window, readers can understand the news in brief by it;the third, the headline uses the words as little as possible ,but it is full of characteristi

12、c.The headline of news is essentially in the whole news, and plays many important roles in a news release:First: It can reflect the content. Readers have less time in a modern world. A good headline should mirror and reflect the essence or the main content of the story.For newspapers and magazines,

13、headline is always the most important element on a page.It does occupy a prominent position in news for its irreplaceable functions. The newspaper headline tells what, who, where, whenand howare about the events. Headlinecan set up a bridge between the readers and the information the author intend t

14、o convey.Whats more, an attractive headline can notonly improve the readers understandingof the news but also catch the readers eyesat first sight. The headline to an articleis what the wrapping paper to the chocolate.Once the readers see the headline, theywill be induced to know the taste of the pa

15、per, to explore whats inside the bodybehind the headline. (1)It plays a index role in a news. The life and work style in the present age ask readers to read the news selectively, the headline of newscan find thefor readers.summarizes the main content, and it is the most simple wordage .Readers news

16、which they want to learn in rapid.(2):Offering the belief informationThe headline of news offers the belief of information in the whole news, for that people who want to learn the news ,it is index ;but, for that people who do not want to read news in detail ,it is a window to learn information in t

17、he news. The headline of newsis the most worthful and the most important part, This determines the headlineswith relying on press releases from the property exists, but also has someindependentload news, special features of transmitting information.Second: Evaluation content. Due to the different kn

18、owledge and understandabilityof different people, how to distinguish the major and minor content in a news andhow to grasp the value, some people can understand but the rest of people cannotunderstand thorough. The headline of news has obligation to summarize the base ofnews fact for readers ,at the

19、 same time ,it should tell readers whatis thesignificance of news ,help readers to understand the content of news correctly.tellreaders what they agree, what thy oppose , what they appeal and what they condemn.It seems like a flat.Thirdly: To attract readers attention on news. To attract readers att

20、entionon news and appeal readers to read it is one of the most important functions.a goodheadline can act as an object with shape appear in the front of readers ,shows a imageof a sense , l ayer and realistic, it is easier to obtain the readers eyes, at thesame time, readers will pay more attention

21、to this news, in other words they willhave interest in reading this news. Of course, the social value, news value andaesthetic value in the headline is the most attraction, it also the reason why thenews can get attract from readers, people also want to read this news.Fourthly: Landscaping forum. He

22、adlines plays the role of eyes in a news, at thesame time, it is the essential embellishment in newspapers. It is universallyacknowledged that the size of newspapers is settled. If there have not headline ina whole newspaper just introduce a bunch of articles, the entire layout of a densemass, we wi

23、ll not distinguish the manuscripts level. We can be in the form of theheadline s diversification,makecontent and form of headline in unity, the headline and the picture on the rational allocation and the interplay between the various headlines in the layout to achieve a boundary between manuscript a

24、nd avoid a monotonous and rigid layout, it will help to beautify the layout,make the layout pleasing, rich colors, it will gives reader a beauty pleasure.Fifth: Reflecting the style. Not only has the headline of a news a function tobeautify the layout but it also has an important way to distinguish

25、form the other newspapers. In the first place, from the content, in a newspaper (or a news media), the fine headline of a news can maintain some basic style and writing style, over time the title will be formed to produce their own distinctive characteristics, becoming an important way to reflect the style of their own. The last