三大B2BSEO策略重點頁分析

1、三大b2b seo策略重點頁分析說明：本文檔并沒有對b2b進(jìn)行而而俱到的分析跟研究，只針對b2b里繪巫要的引流頁面進(jìn)行了分析，詳 細(xì)說明請見引文b2b大型網(wǎng)站seo優(yōu)化策略。代表重要程度環(huán)球資源 gl obal sources, com老牌b2b環(huán)球資源以兩個熱門關(guān)鍵詞"manuf act urers"、"suppl i ersh為主，長尾詞集中抓収“產(chǎn)品 名+ manufacturers/suppliern,并進(jìn)一步將產(chǎn)品屬性細(xì)分、地區(qū)細(xì)分抓収manufacturers與 suppl i er s長尾流量。1、行業(yè)頻道關(guān)鍵詞部署 comput er pr odu

2、c t s manufacturers & suppl i er sh 11 d ： / / www. comduteroroducts gl obal sources com/行業(yè)頻道采用二級域名規(guī)劃，關(guān)鍵詞部署為比較廣泛的分類名，為更為細(xì)分詞頁面提供了訪問入口與穩(wěn)健 的內(nèi)部鏈接。如 led manufacturers 頁 gl obal sources / manufacturers/l ed. htmlfeatured hot products123 floppy dr血 floppy disc disc cd cabinet diskette corrwuter cleanin

3、g cleaning gloues cleaning supply kpyboarci cleaner monitor cleanermade in china productscomputer productscommunications and networking computer peridherals comriuter subsystems, parts & sen/ices corwuters，industrial computers & accessories internet communicaticms2、產(chǎn)品分類目錄關(guān)鍵詞部署 auto part &

4、; accessory manufacturers & suppliers from mainland china, hong kong, taiwan & worldwideht t d： / / www. gl obal sources com/gsol / i/ al 丨 manufactures/b/2000000003844/30000001 4968 1/ -1.htm產(chǎn)品目錄的地址規(guī)劃的比較長，對中國大陸、香港、臺灣等地區(qū)的manufacturers & suppliers長尾詞做 了一個補充抓取。3> manufacturers 目錄頁 關(guān)

5、鍵詞部署comput er cl eani ng manufacturers & suppl i er sh 11 d : / / www. gl obal sources .com/manufacturers/comduter ci eani ng. html環(huán)球資源中的url規(guī)劃相比其他幾大b2b顯得非?；靵y,唯有他們的重點排名頁manuf act urers規(guī)劃 的尤為清晰。搜索引擎中“產(chǎn)品«+manuf acturers"組合關(guān)鍵詞的排名幾乎全部由這部分規(guī)劃的url 獲得。另外，更為細(xì)化的產(chǎn)品屬性詞語也規(guī)劃在這類url中，見范例computer “oduct

6、s索引頁,里 面列舉了所有computer pr oduct s的細(xì)分屬性。directory of computer froduct supplierspath: top products homm >> (computer products suppliersbrowse through the latest computer product products available from leading suppliers: 0-9abcdefghijklmnoporstuvwxyzommcomputer products1 4 inch cmos camera1 din1

7、din bluetooth1 din gps1 gb compact flash1 gb compact flash card1 gb ddr memory1 gb ddr2 sdram1 gb digital card"1 gb flash drive1 gb graphics card1 gb microsd card1 gb ram1 gb ram memow1 gb usb flash drives memory1 inch hdd enclosure1 inch hard disk1 inch microdrive1 inch usb h651 micro drive100

8、0m media con verier1000vv powerloom 巳uetooth adaptor 1ixmhz loomlink1024x768 monitor1066mhz sdram108mbps wir正ss pci adapter109 key flexible kboarm 10cm cleaninq dustermm mini hub10w power adapter lobase t10u server rack110 wiring block110c110v vacuum12 in 1 card reader12 inch lcd12 inch lcd monitor其

9、中1/41 nch cmos camera的地址如下: ht t d： / / www. gl obal sources .com/manufacturers/1 4丨 nch cmos camer a ht ml小結(jié):環(huán)球資源的核心關(guān)鍵詞"manufacturers"在整個站點的部署都非常徹底,甚至連公司頁的域名 都貫穿其中，如八manuf act ur er. gl obal sour ces. com,這是其seo策略最大的特點，并且能 夠?qū)a(chǎn)品細(xì)分屬性的詞都抓住。不足的是地區(qū)類的詞的頁面規(guī)劃的不夠，某些頁面url規(guī)劃也比較混亂。阿里巴巴a阿里巴巴作為目前b2b行業(yè)的

10、龍頭，首先關(guān)鍵詞當(dāng)仁不讓地選擇了熱門的行業(yè)關(guān)鍵詞，除了搶占熱門詞外, 在各類長尾詞的抓取廣度上顯示了其背后強人的技術(shù)實力。其產(chǎn)品屈性除了細(xì)分以外，還能相互z間進(jìn)行 屬性混合，甚至還能增加到地區(qū)混合。1、產(chǎn)品分類目錄關(guān)鍵詞部署 wallets holders - wallets holders and more 803/ha ndbags_wallets.purses.html關(guān)鍵詞部署的是最激烈的產(chǎn)品名，title寫的比較簡單不像其seo的戰(zhàn)略重心，此頁面重點為匹配的 的 wholesale wallets holders 類熨關(guān)鍵詞做支撐。2、公司目錄關(guān)鍵詞部署 brush cutters

11、suppliers - brush cutters, grass cutters, gasoline brush cutters and morehttp:/www.al nies/cid/1 250301 / brush_cutters html重點部署了”產(chǎn)品名+suppliersm關(guān)鍵訕 后面采用了相關(guān)性很強的屬性進(jìn)行描述，此種描述方式具冇兒人 b2b沒有的創(chuàng)新性，得益丁阿里提前對產(chǎn)品分類增加屈性項，同時對丁程序的要求也有所提高。3、展廳 showroom 產(chǎn)品細(xì)分屬性關(guān)鍵詞部署 wiite rice-white ri ce manufacturers, suppl i er s and

12、 ex por t er s on al i baba .comh11 d: / / www. al i baba. com/ s howr oonv s howr oom. ht mlagriculture阿里巴巴seo長尾策略的重點頻道。以產(chǎn)品分類形式進(jìn)行瀏覽，關(guān)鍵詞增加更為詳細(xì)的屬性插入其中，并 且能夠混合屬性再結(jié)合地區(qū)進(jìn)行瀏覽。select countrybrowse by keywords0 00110-deacetylbaccatin iii100% ganoderma lucidum0.011hy d roxyc a m ptoth e c i nextracts0.0510-

13、hy d roxyc a m ptoth e c i ne100% long grain rice0.1100 %broken rice100% natural extract0.2 trading companies100 avocado oil100% nettle0.25 providers100 broken100% organic oil000 association100 broken rice100% pure palm oil001 providers100 broken white rice100% pure rice011 mobile100 chicken100% ric

14、e1 5 p100 coco fiber100% rice from pakistan1 can chickpeas100 coconut100% sortex rice1 coffee arabica100 cooking oil100% vegetable candle1 oil seeds100 corn oil100% white rice1 pure white garlic snow white100 fresh seeds10ooot steel silogarlic super white100 ganoderma lucidum extracts1000t1-deoxynoj

15、irimycin hydrochloride100 italian oil1000t steel silo1-dnj100 jatropha oil10097-84-41.5 plastic bottle100 leaves10og peeled chest nut在細(xì)分的showroom列表頁中還匹配了屬性更為細(xì)致的相關(guān)搜索，這個對于技術(shù)要求非常的高:buy unnne八【丨耗人home > showroom > search : white lice . is pi h ii letsrelated sealches: white lice price, long grain

16、white lice, round rice, short grain white rice, basmati rice, jasmine rice, sushi rice, -ice, short gr round grain rig white round grain rice, sun white rice, white round rice, wholesale rice, brown rice, thai rice q view less國家地區(qū)搜索在國家地區(qū)中還進(jìn)行了 product、suppliers、importers分類，抓取的關(guān)鍵詞更為全面。 un trvsearch/c

17、ontinen t.html小結(jié)：阿里巴巴雖然在關(guān)鍵詞上選擇了大量的熱門關(guān)鍵詞，但策略上憑借其技術(shù)優(yōu)勢無限抓取了產(chǎn)品細(xì)分屬性流量與國家地區(qū)細(xì)分的流昴。最后會冇一個橫向的數(shù)據(jù)對比，該項數(shù)據(jù)菲?？捎^地顯示了阿里巴巴在這方面的優(yōu)勢！中國制造 made-in-中國制造借助域名包含關(guān)鍵詞“china ”的優(yōu)勢為整站做“china + keyword ”長尾詞策略。由于其退 步將地區(qū)限定在中國地區(qū)(chi na)，所以可以與b2b熱門關(guān)鍵詞"manuf act ur er s ”、“suppliers” 等進(jìn)行任意組合。但這也并不意味看中國制造放棄菲中國地區(qū)類的熱門關(guān)鍵詞，在某些頁面也部署了非c

18、hi na字眼的熱門關(guān) 鍵詞，各個頁面的關(guān)鍵詞分配既合理乂相互補充，基本不存在重復(fù)與遺漏的情況。1、產(chǎn)品分類目錄關(guān)鍵詞部署 chi na handbags, handbags catalog, chi na handbags manuf act urers ht t d： / / www. madei nchi og /handbags, htmlchi na handbags與chi na handbags manuf act ur er s這類中國地區(qū)類關(guān)鍵詞是中國制造首當(dāng)其沖 需要拿下的關(guān)鍵詞，借助域名包含china的優(yōu)勢可以放心的對關(guān)鍵詞進(jìn)行組合；第2位置關(guān)鍵詞 handbags 一詞

19、在上一級分類的url規(guī)劃中增加了 cat al og字眼；另外將chi na handbags manufacturers放在第3位置并不意味著其重要性最低，這是出于關(guān)鍵詞密度分配的一種安排。非底層分類：做了 qui ck-pr oduct相關(guān)分類的數(shù)據(jù)匹配，該qui ck- pr oduct是長尾關(guān)鍵詞重點部署 的頁面；另外匹配了相關(guān)的貿(mào)易信息(trade leads)。底層分類：默認(rèn)顯示產(chǎn)品列表(cat al og頁)，另個是下面2的company list頁。2、公司分類目錄關(guān)鍵詞部署 handbags, handbags di rectory, chi na handbags supp

20、l i er sh 11 d ： /! www. niade-in-china.co nv ma n u f a c t u r e r s - d i r e c t o r y / i t e m3 j ha n d b a g s - 1. h t ml 嘗試了熱門關(guān)鍵詞handbags ,重點詞實際上是handbags di r ect or y , url中規(guī)劃增加了 / ma nufacturers-di rectory/來支持這個關(guān)鍵詞。chi na handbags suppl i er s 是對對應(yīng)產(chǎn)詁分類頁(1)的chi na handbags manuf act ur e

21、r s關(guān)鍵詞的一個補充，兩個熱門詞一個都沒漏。3、qui ck pr oduct 頁關(guān)鍵詞部署handbags, chi na handbags, handbags manuf act ur er s, chi na handbags suppl i er sh 11 d : / / www. madei nchi na-products /handbags, htm l從上而范例頁還看不出qui ck-product頁的特別z處，返回到它的上一級qui ck product分類 頁：bags, cases & luggages ,里面進(jìn)行了更為細(xì)致的產(chǎn)品分類，其細(xì)分程度遠(yuǎn)大于對應(yīng)產(chǎn)品

22、分類目 錄(1)頁。這是對于產(chǎn)品細(xì)分屬性長尾詞的一種策略。home » quick products » bags cases & luggagesbags, cases & luggageshandbagsa piece of small hand luggage.walletaflat pocket-sized folding case, usually made of leather, fccasea container; a receptacle.pursea small bag or pouch for carrying money.tote ba

23、ga large handbag or shopping bag.bagshopping baga container of flexible material, such as paper, plastic, or h bags for shopping.backpacka knapsack, often mounted on a lightweight frame, that is paper boxa box made of paper, sometimes it means a newspaper tgift baggift bags that are bestowed volunta

24、rir and without compeluggagecontainers for a traveler's belongings.woven bagbag made by weaving, such as pe woven bag. pp wovennon woven bagpouchbags made of non-woven cloth.a small bag often closing with a drawstring and used espipp baga bag made of pp material.travel baga bag fortravelling.pac

25、king baga bag usually used for packing.computer bagsbags used to hold notebook(laptop computer).school baga bag for carrying textbooks and school supplies.fashion bagspopular bags.cosmetic baga container of flexible material, such as paper, plastic, or hhand bagcooler baga womarvs purse or a piece o

26、f small hand luggage.a bag used to keep food or drink cool.promotion baga special bag as a promotional item. see also promotionsladies baga bag or handbag often carried by a woman.小結(jié)：中國制造url規(guī)劃呼應(yīng)了頁面的部署的關(guān)鍵詞，對于網(wǎng)站內(nèi)部的鏈接結(jié)構(gòu)非布匝視，各位看管可以通過 yahoo隨便找個qui ck product中的分類頁面査查他們的內(nèi)部鏈接跟外部鏈接。另外，中國制造目前只 對產(chǎn)品進(jìn)行了細(xì)分，但還沒冇細(xì)分

27、到產(chǎn)品的屬性級，這點還冇很人的提升空間。長尾詞抓取能力對比細(xì)分詞收錄量評價備注阿里巴巴3,770,000產(chǎn)品屈性與是地區(qū)都進(jìn)行了細(xì)分。環(huán)球資源128,000對產(chǎn)品屬性進(jìn)行了細(xì)分。中國制造504,000對產(chǎn)品分類進(jìn)行了更為細(xì)致的細(xì)分，還 沒冇細(xì)分到屬性級。地區(qū)的細(xì)分存在自 身中國制造的定位限制。指令附表：s i t e: al i baba .com/showroom/si t e: gl obal sources .com/manufacturers/si t e: made i n chi na. com/products searchsite: www. -site: www. trade

28、key. com/htm 262, 000 (不完全細(xì)分)幾大b2b都有這樣一些特點：1、只選擇一到兩個熱門關(guān)鍵詞作為自己所側(cè)重的關(guān)鍵詞，除阿里巴巴外環(huán)球資源選擇manufacturers. 中國制造選擇chi na +產(chǎn)品的關(guān)鍵詞組合。2、都對產(chǎn)品細(xì)分屬性流量非常重視，在細(xì)分的詞上面他們都選擇了嘗試競爭最激烈的產(chǎn)品名。3、進(jìn)入這些產(chǎn)品細(xì)分屬性的索引頁非常多，這很重要！。對于2、3點來說都需要技術(shù)上面的支持。討論歡迎人家通過以下方式進(jìn)行交流跟討論，期待中。emai i : huangqi ang2360bl og: httd：/ seo 思踐行幾大b2b首頁關(guān)鍵詞附表備注：日本ip, g搜索環(huán)

29、境；波浪線“謎x趙”表示首頁litle沒有設(shè)置這個關(guān)鍵詞網(wǎng)站(websi t e)關(guān)鍵詞(key wor ds)排名(go o g 1 e. c o m)檢索量/月阿里巴巴al i baba commanuf act ur erdi rectory1140,500suppl i er smanuf act ur er s117,480,000cjlloj一mqdu&n1(s i t e ma p)60,500china manufacturers8165,500i mp o r t e r s1 6(buyi ng leads)823,500環(huán)球資源global sour ces commanuf act ur er s57,480,000gl obal sources140,500qhijia"遜 wa4( subd0mai n)60,500chi na manuf id