北京語言大學《英語商務通論》20秋作業(yè)2答案

1、北京語言大學英語商務通論20秋作業(yè)2答案The major forms of NTB are _.A.quotasB.voluntary export quotasC.foreign exchange controlD.state monopolyThe most common channels of distribution are _.A.wholesalersB.retailersC.agentD.brokersTools that are commonly used for promotion are: _A.dvertisingB.sales promotionC.personal

2、sellingD.public relationsWhen identifying market segments, marketers look at some variables, the most common being: _A.GeographicB.DemographicC.PsychographicD.Product-useBeing a sole proprietor does not mean you are free from problems. There are some of the disadvantages as _.A.unlimited liabilityB.

3、limited access to capitalC.limited managerial expertiseD.easy keep operational and financial secrecyIn order for a document to be a negotiable instrument, it must contain several characteristics: _A.it must be in writing and signed by the maker ordrawerB.it must contain an unconditional promise or o

4、rder to pay a specific sun of moneyC.payment must be made on demand or at a definite future dateD.it must be payable to order or to bearerConsumer products can be further classified into _.A.convenience goodsB.shopping goodsC.specialty goodsD.industrial goodsFrederick Herzberg and his associates put

5、 forward a theory called the two-factor theory, including _.A.hygienic factorsB.motivating factorsC.security factorsD.social factorsAccording to its attributes, property can be classified into _.A.tangible real propertyB.intangible personal propertyC.intellectual propertyD.material propertyThere are

6、 two types of advertising _.A.product advertisingB.institutional advertisingC.indoor advertisingD.outdoor advertisingA check is essentially an order instructing the bank to pay a given sun to a designated person or firm.()A.錯誤B.正確A completely foreign-owned enterprise is independent in decision-makin

7、g and can take all the profits it makes.()A.錯誤B.正確Multinational corporations (MNCs) are the highest form. for organizing international business.()A.錯誤B.正確Well-administered appraisals are very important to human resources development, because they provide systematic and regular feedback to both the e

8、mployer and the employees about how well the latter perform.()A.錯誤B.正確Money acts as a unit of account because we can use it to measure the relative value of goods and services.()A.錯誤B.正確Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of it

9、self.()A.錯誤B.正確Securities markets can be pided into primary and secondary markets.()A.錯誤B.正確A firm should give its new employees proper orientation and help them adapt to the new environment.()A.錯誤B.正確It is generally agreed that the first revealing studies on human relations were made between 1932 and 1943 at the Hawthorne Works Plant of the Western Electric Company.()A.錯誤B.正確Current ratio and quick ratio are two of the most common ratios used to analyze a firms short-term or liquidity position.()