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1、unit onesectionaiii v ocabulary1. prent 2. permeated 3. decisive 4. inherent 5. literally 6. blessing 7. literacy mingled9. distorted 10. formidable 11. precedent12. certifiedexercises on cd and web course only: 13. simulate 14. doomed 15. cloningiv 1. hunt down 2. absorbed into 3. have access to 4.

2、 with the exception of5. for that matter 6. in the absenceof 7.with respect tois tailored to9. be restricted to 10. calls for 11. in large measure 12. ranged fromexercises on cd and web course only:13. ignorant of 14. to some extent 15. filled withv collocation1. understanding 2. system 3. muscles 4

3、. technique. insights5. skills 6. ability 7. filmexercises on cd and web course only: 9. imagination 10. resourcesvi translation1. in a world full of misinformation it is a formidable challenge for the students to learn to identify the true, the beautiful, and the good.2. any form of mountaineering

4、has its inherent danger. after all, it is an adventure sport.3. the university will permit a degree of individual instruction and the students may receive a curriculumtailored to their needs, learning style and pace.4. it is said that the understanding of the genetic basis of learning will tell us w

5、hich youngsters are likely toadvance quickly and which ones seem doomed to "difficult" school experiences.5. it has been reported that in canada literally thousandsof lakes and rivers are no longer able to support fishor plants.6. in countries with relatively high literacy rates, books pla

6、y an important part in enriching people's lives.7. the essence of government intervention has been to limit and distort competition rather than to encourage it. the great cause of reform being carried out by chinese people is without precedent in history.9. practice in simulated examination cond

7、itions must not be delayed until close to theexamination time.10. people have found that the lions and wolves in the forest often hunt down live animals by cooperative efforts.vii translationthe internet's speed, vast resources, and its ability to directly communicate with others are its greates

8、t benefits. because the internet uses the quickness of computers to transmit its data, information can travel attremendous speeds.speed is not the only benefit. the internet uses hundreds of thousands of computers all connected to each other to store vast amounts of information. and finally, because

9、 the internet allows individuals to have specific electronic mail addresses, people can easily communicate with one another.viii translation1 可能除了教會(huì)以外,很少有機(jī)構(gòu)做主管下一代正規(guī)教育的學(xué)校教育機(jī)構(gòu)那樣缺乏變化了。2 來(lái)自過(guò)去的參觀者一眼就能辨認(rèn)出現(xiàn)在的課堂, 但很難適應(yīng)現(xiàn)今一個(gè)10 歲孩子的校外世界,3 但變化在我們的世界中是如此迅速和 明確,以至于學(xué)校不可能維持現(xiàn)狀或僅 僅做一些表面的改善而 生存下去。4在某種程度上,這些科技輔助設(shè)施已 被吸納

10、到校園生活中,盡管他們往往只 是用一種更方便,更有 效的模式教授舊課程。5 計(jì)算機(jī)將在一定程度上允許針對(duì)個(gè)人 的授課,這種授課形式以往只向有錢(qián)人 提供。6 我們?cè)僖矡o(wú)須花費(fèi)很長(zhǎng)時(shí)間查找某個(gè) 出處或某個(gè)人現(xiàn)在信息的傳遞是瞬 時(shí)的。7信息和虛假信息輕易地混雜在一起, 現(xiàn)在還沒(méi)有將網(wǎng)上十分普遍的被歪曲的 事實(shí)和一派胡言與真實(shí) 含義區(qū)分開(kāi)來(lái)的可靠手段。.今天,數(shù)以百萬(wàn)計(jì)的信息源人人伸手 可及,這種情況是史無(wú)前例的。9 一些權(quán)威人士堅(jiān)持認(rèn)為這些發(fā)現(xiàn)應(yīng)該 應(yīng)用于特定情況中,而另一些人則極力 反對(duì)在基因信息基礎(chǔ)上 所做的任何決定。10 如果年青人要為自己期望承擔(dān)的迅 速變換的角色作好準(zhǔn)備,那么必須培養(yǎng) 出新

11、的和富于想像力的方 法。ix essay summary 1. b 2. a 3. c 4. d 5. d 6. b 7. b 8. a 9. c10. a11. d 12. b 13. c 14. d 15. a 16. a 17. c 18. b 19. d 20.axi structuredwritingschools have to change rapidly and radically to meet the demands and expectations of innumerable special interests from the changing world. nowa

12、days few people will remain in the same occupation for their whole lives. many of them will move frequently from one position and company to another. school education must enable youngsters to educate themselves and to prepare themselves for a constantly changing job market.the education that was es

13、sentially designed to make sure that individuals could carry out a single job has been seriously challenged. besides, there is a strong demand that schools should permit a degree of individual instruction to every student. every student should receive a curriculum designed and modified according to

14、his own needs, his own learning style and his own learning pace. the time when all the students were working on the same materials and doing the same drills is gone forever.section bxiii comprehension of the text1. it means as a teacher, one should make his own decisions in teaching, instead of pass

15、ively following others.2. it stands for the teacher's inner voice, i.e.his/her opinions, ideas, etc.3. they are optimistic, thinking that being a teacher is valuable, and they are resolved to make a difference.4. because they find that as teachers they are nothing more than factory workers, and

16、the school system isbarely more than a 19th-century factory where students collect basic skills on an assembly line.5. teachers, like factory workers, are busy accepting everything passively, therefore having no time to reflector dream. thus, they are unable to positively contribute to schooling'

17、;s original purpose, i.e., to nourish minds and mold dreams.6. the author is trying to show the result of accepting everything passively-the teacher cannot stand tall andproud; and the inspectors will believe that he is crippled, and that "the suit iswell-fitting".7. because if not, they m

18、ay be in trouble, or be exiled by their colleagues.the tailor can be state departments,school superintendents, parents, principals or special interest groups.9. the result is that teachers become busy and tired, and lose the ability to know what is truly important.10. only when the teachers act from

19、 their own voice can real improvements be made to education.xiv v ocabulary1. crippled 2. tugged 3. limped 4. affirms 5. nourishing 6. assimilating 7. nurture tucked 9. murmurs 10. indignant 11. staggered 12. pleadingxv 1. from 2. with 3. into 4. on 5. of 6. down7. up 8. of 9. out/in 10. with 11. up

20、 12.aboutexercises on cd and web course only: 13.out 14. on 15. outsection c 1. f 2. t 3. f 4. f 5. f 6. f 7. f 8. f 9. t 10.unit twoii comprehension of the text1. because they couldn't live longer without growing older.2. be was more famous for his search for the fountain of youth.3. they take

21、a bath in tubs of warm mud and receive injections of monkey glands.4. many people can reach the age they are designed for because of their being well off.5. the emphasis is on finding ways to ensure that more people achieve the maximum lifespan healthy conditions.6. he hated exercise and never took

22、any.7. because they reproduce less or don't reproduce at all. it can help slow down ageing.9. old people would soon end up as a huge majority and the planet would have trouble supporting so many people.10. the author thinks that old age is one of the natural phenomena, and it is the last pan of

23、one's life.ii vocabulary1 .terminating 2. originates 3. tempted 4. afflicted5. optimum 6. rapture 7. adhered persistent 9. diminishing 10. despised 11. patented12. manipulateexercises on cd and web course only: 13. promising 14. necessitate 15. perishiv1. searching for 2. ended up 3. in the hope

24、 of 4. looked forward to 5. ho1d on to 6. in time 7. well off conditions9. involved in 10. to such an extent 11.originated in 12. adhered toexercises on cd and web course only:13. perished from 14. slowed down 15. handed outv collocation 1. abilities 2. quality 3. condition 4. standard. skills5. sys

25、tem 6. chances 7. utilizationexercises on cd and web course only: 9. efficiency 10. environmentvi translation1. during that battle a large number of men perished from hunger and thirst due to the severe shortage of food.2. this research project bas further proved that fireworks have originated in ch

26、ina.3. he is tempted to go there in person and check out how the accident happened.4. at present, people have not found an effective way to cure this disease, which is still afflicting old people.5. the contractor must adhere to the contract and complete the important project on time.6. with persist

27、ent efforts, they finally settled the dispute between the two regions.7. if party b fails in delivering goods at a given time, party a is entitled to terminate the contract and claim for any loss. it usually takes a week to patent one's invention.9. a clever politician knows well how to manipula

28、te the public opinion and take advantage of his supporters.10. the amount of water in tile rivers and lakes will diminish as the dry season continues.vii translationwith the 21 st century coming, people have increasingly realized of acquiring round easy information. if a nation can make effective us

29、e of all the information it will benefit in the fields of scientific research, education, economic development, etc. what the nation needs to do is to establish a nation-wide "information network", so as to link up scientists, businessmen, educators, etc. if such a network is set up, it wi

30、ll promote the second information revolution in the country.viii translation 1幾千年來(lái),人們一直想要長(zhǎng)壽,想不 變老,然而他們總是失望。2 許多作家總是幻想著有可以長(zhǎng)命百歲 的福地,在那里,人們以各種辦法,多數(shù)是左道旁門(mén)的招數(shù),保持著他們的青春和活力。3雖然長(zhǎng)壽的可能性已經(jīng)明顯加大了,但是在絕大多數(shù)有記載的歷史時(shí)期內(nèi),自然界賦予人類(lèi)的壽命并沒(méi)有多大變化。4即使主要從理論上探討,人的壽命在寫(xiě)圣經(jīng)的那個(gè)時(shí)候就是 70 歲,到現(xiàn)在也沒(méi)有增加多少。5在出生后的第一年里,嬰兒不再會(huì)大量死亡,在隨后的日子里人們不會(huì)因?yàn)閭魅静』蛘?/p>

31、像闌尾破裂這樣的醫(yī)療問(wèn)題而死亡,也不會(huì)因?yàn)轲囸I或過(guò)度勞累而死亡。6 目前衰老研究的重點(diǎn)是尋求有效的方法,確保日益增多的達(dá)到最大壽限的人能夠在最佳健康狀況下實(shí)現(xiàn)長(zhǎng)壽,而不是僅僅在慢性病和體力衰退的折磨下再多活幾年。7但是,即便是對(duì)那些遵循這些忠告的人來(lái)說(shuō),一種健康的生活方式的作用只不過(guò)是使他們更有機(jī)會(huì)保持就其年齡而言合理的健康狀況,而不會(huì)減緩衰老的過(guò)程。唯一顯示的確能延長(zhǎng)臭名的實(shí)驗(yàn)是用實(shí)驗(yàn)室動(dòng)物進(jìn)行的,受試的大家鼠灰色 小家鼠接受?chē)?yán)格的飲食 限制9衰老過(guò)程是一個(gè)復(fù)雜的事情,涉及到 許多不同的基因。但是,人們即使不能 消除衰老,最終也能夠 用基因療法減緩衰老。10 然而,老年可以說(shuō)是人生戲劇中的最

32、后一幕,當(dāng)我們疲倦時(shí),當(dāng)我們已經(jīng)飽嘗人生的一切之后,我們應(yīng)該從這最后一幕中消失。ix essay summary 1. d 2. a 3. c 4. d 5. b 6. a 7. b 8. a 9. c 10. b 11.d 12. b 13. c 14. d 15. a 16. d 17. c 18. b 19. a 20. dxii reading skills1. dr. john andrews. (para. 3)2. they hope to cure dna deficiency, and to fix a genetic defect that causes a severe

33、form of blood disease.(para. 5)3. it is about injecting functioning genes into the rapidly dividing cells of embryos to replace flawed dna.(para. 7)4. they worry that andrews' technology would help doctors to engineer babies for attractive traits, and interfering with genes before birth might re

34、sult in serious birth defects. (para. 7) 5. in 1995 it abolished federal funding for human embryo research; it also made such research exempt fromfederal reviews and controls. (para. 12) xiii comprehension of the texti.c 2. c 3. b 4. a 5. a 6. c 7. ca 9. c 10. dxiv v ocabulary 1. threshold 2. apt 3.

35、 preview 4. premature 5. abolished 6. injected 7. rigorous induced9. epidemic 10. integrity 11. abortion 12. appraisalexercises on cd and web course only: 13. deficiencies 14. recipient 15. irony xv1. onto 2. on 3. in 4. at 5. from 6. forth7. in. on 9. to 10. from 11. at 12. withexercises on cd and

36、web course only: 13. of 14. out 15. onxii reading skills1. the young people. (para. l)2. they dominated the protests against the nuclear weapons and the vietnam war.(para. 2)3. young people are being asked to participate in decision-making affairs.(para. 5)4. almost every school has an elected stude

37、nt council, handling school-level issues. (para. 7)5. they are honest, and are able to forcesensitive issues out into the open. (para. 10)xiii comprehension of the text 1. c 2. c 3. b 4. a 5. a 6. c 7. c 8. a 9. c 10. dxiv v ocabularyi. threshold 2. apt 3. preview 4. premature5. abolished epidemic 1

38、0. integrity6.injected 7. rigorousinduced 9.ii. abortion 12. appraisalexercises on cd and web course only: 13. deficiencies 14. recipient 15. ironyxv 1. onto 2. on 3. in 4. at 5. from 6. forth 7.in 8. on9. to 10. from 11. at 12. withexercises on cd and web course only: 13. of 14. out 15. onxvi readi

39、ng sills1. the young people (para. 1)2. they dominated the protests against the nuclear weapons and the vietnam war (para 2)3. young people are being asked to participate in decision making affairs. (para 5)4. almost every school has an elected student council, handling school- level issues. (para.

40、7)5. they are honest, and are able to force sensitive issues out into the open. (para 10)xvii comprehension of the text1. t 2. f 3. t 4. t 5. f 6. t 7. f 8.t 9. f 10.unit three1. sales promotion, advertising, personal selling and publicity.2. business people use techniques of sales promotion mainly

41、in two ways: they often use a combination ofthese techniques; they use these techniques as supplementary to the other three promotional activities.3. sales promotion is to stimulate demand.4. they are applicable to both consumers and businesses. also, they can be used with industrial selling as well

42、 as consumer products.5. because it brings promotion to the point of purchase, which has been found more effective than mediaadvertising. for example, a us study shows that a majority of purchases in supermarkets are generated by in-store decisions.6. it helps consumers become acquainted with a new

43、product and it also helps provide extra competitive advantage to existing products.7. the effectiveness of sales-promotiontechniques may be reduced or even nullified if they encounterpsychological barriers on the part of shop owners and/or consumers. sales-promotion techniques that are not consisten

44、t with the local preferences will also be ineffective.8. from the last two paragraphs we may learn that, to make the techniques of sales promotion effective, onemust take into account the psychological barriers on the part of both shop owners and consumers. at thesame time, the techniques must be co

45、nsistent with the local preferences.9. positive.10. the author wrote this passage in order to discuss various aspects of sales-promotion techniques, recommend them and advise using them carefully.vocabulary iii1. acquainted 2. magnified 3. quota 4.slump 5. accommodating 6. collided 7. repay amended

46、9. whereby 10.launch 11. filmed 12. expenditureexercises on cd and web course only: 13. stimulus 14. localities 15. enlightened iv 1. as such 2. fail under 3. enlightened about 4. applicable to 5. in conjunction with 6. become acquainted with. bring in 9. in7. is supplementary to search of 10. given

47、 away 11. in nature 12. put up exercises on cd and web course only:13. collide with 14. participated in 15. be consistent withv. collocation 1. education 2. capacity 3. knowledge 4. discussion 5. population 6. awareness 7. empire operationsexercises on cd and web course only: 9. links 10. programvi

48、translation1. as such, the event evoked curiosity and awe in most of us.2. the techniques of sales promotion, to work well must gain the trust of middlemen in business as well as consumers. at the same time, they should be consistent with the local preferences and customs.3. to launch this new produ

49、ct into the european market, the company gave away 10,000 free samples for the local consumers to try.4. as their life has been bettered, going on tours/trips out in the holidays has become a fashionable/stylish pastime for quite a few people.5. the purpose of waging the war is, in nature, to contro

50、l the oil resourcesin thearea.6. sales promotion is effective in helping consumers become acquainted with a new product when it is first introduced to a market.7. the new administration has realized that economic reforms must be deepened in conjunction with effectivemeasures taken to ensure the basi

51、c conditions of employment and daily life for those poor people. towards its sales objective this year, the company offered a training course to enlighten consumers aboutits latest products.9. to effectively raise our productivity, we should bring in advanced management experience from other countri

52、es.10. professor wu's lecture helped the students become acquainted with the use of this software product. it alsogave them an idea of software development.vii translationwith the development of a market economy in china, techniques of sales promotion have been more and more widely employed. the

53、 popularity of varied and numerous promotional activities such as discounts, bonuses, and promotional parties has grown steadily. the reason is that they not only help manufacturers and businesses earn higher and quicker profits, but also help consumers become acquainted with the products involved a

54、nd get some practical benefits. however, if these techniques are used to promote products of inferior quality, both the manufacturers and the businessmen will be made to pay for that. viii translation 1一項(xiàng)問(wèn)卷調(diào)查顯示,除去食品以外,有 70的購(gòu)物行為源自于顧客在超市內(nèi) 一時(shí)沖動(dòng)的決定。2為了使當(dāng)?shù)厝四軌蛄私庠摦a(chǎn)品,該培 訓(xùn)課程運(yùn)用了大量圖例,以適應(yīng)他們較 低的文化水平。3 有些國(guó)外零售商不大愿

55、意接受產(chǎn)品廠家提供的打折贈(zèng)券,因?yàn)樗麄儞?dān)心廠家不會(huì)補(bǔ)償其在打折銷(xiāo)售中損失的款額。4 貿(mào)易活動(dòng)中經(jīng)常不加區(qū)分地使用這一概念。商務(wù)人員在說(shuō)“推銷(xiāo)時(shí),實(shí)際上指的是“促銷(xiāo) 。5促銷(xiāo)不僅可以刺激消費(fèi)者的需求,也可以鼓勵(lì)中間商加大對(duì)銷(xiāo)售產(chǎn)品的支持。6 有五分之三的公司開(kāi)始增加對(duì)非媒體宣傳的投入, 如在產(chǎn)品交易會(huì)擺設(shè)攤位,使顧客能直接購(gòu)買(mǎi)產(chǎn)品。7一家航空公司向顧客贈(zèng)送打折卡,用這種卡在一家有名的服裝公司購(gòu)買(mǎi)大衣,價(jià)格會(huì)低很多。.為了將百威啤酒打入英國(guó)市場(chǎng),啤酒公司運(yùn)用了?美國(guó)主題,在7 月 4 日和感恩節(jié)播放由美國(guó)演員在加利福尼亞拍攝的電視廣告片。9同時(shí),該美國(guó)公司還得說(shuō)服這些泰國(guó)中間商不要在冰箱中儲(chǔ)存其他

56、公司的產(chǎn)品,并且不要為了省電而在夜間拔去冰箱的電源插頭。10 正如同營(yíng)銷(xiāo)活動(dòng)的其他諸多方面一樣,促銷(xiāo)手段也需改進(jìn)。要使所用手段產(chǎn)生效果,就應(yīng)使其迎合當(dāng)?shù)厝说南埠?。ix essay summary 1 c 2 b 3 d 4 a 5 b 6 b 7 c 9 a 10 d 11. a 12 b 13 d 14 c 15 b16 c17 a 1d 19 b 20 dxi structuredwritingas china is increasingly integrated into the global economy, more and more western festivals are en

57、tering and influencing the chinese people's lives, especially the university students' life.take christmas for example. as long as one month before december 25th, the students begin their preparations for this most important western festival. most activities are for entertainment in nature s

58、ince the students are not much concerned with the religious meaning of christmas. and most activities are eveningparties, often lasting all night long. as a result, quite a few students feel tired or even fall asleep in class during that month.another incident still fresh in my mind took place last april. some of us english teachers received a noteon april i st to say that all the english classeswere to be canceled the next day. but actually we were fooled!likewise, students act in

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