零售運(yùn)營中的150個英文縮寫

1、零售運(yùn)營中的150個英文縮寫很多零售及消費品公司都有一大堆英文名縮寫名詞,什么RG、PG、FMCG零售人都應(yīng)該學(xué)一學(xué),無論你是運(yùn)營、商品還是市場的.DA (Distribution &Assortment )分銷Location :位置Display :陳列Pricing :價格Inventory :庫存Merchandising :助銷Promotion :促銷KA (KeyAccount ):重點客戶GKA (Global KeyAccount ):全球性重點客戶NKA ( National KeyAccount ):全國性重點客戶LKA (Local KeyAccount ):地

2、方性重點客戶RKA ( Retail Key Account ):零售重點客戶SM (ShoppingMall ):大型購物消費中央簡稱銷品茂HYM (Hypermarket):巨型超級市場,簡稱大賣場SPM (Supermarket):超級市場,簡稱超市S-SPM (Small-Supermarket):小型超市M-SPM ( Middle-Supermarket ):中型超市L-SPM (Large-Supermarket):大型超市C&C (Cash &Carry):倉儲式會員店CVS (ConvenienceStore):便利店GS (GasStation):加油站便利

3、店DS ( DiscountStore):折扣店MT ( Modern Trade):現(xiàn)代渠道TT (TradiditionalTrade ):傳統(tǒng)渠道OT (OrganizedTrade):現(xiàn)代特殊渠道OP (On Premise):餐飲渠道HBR (Hotel,Bar,Restaurant):旅館、酒吧、餐館等封閉性通路WHS (Wholesaler):批發(fā)商2nd tier Ws :二級批發(fā)商DT (Distributor ):經(jīng)銷商,分銷商2ndDT :二級分銷商DIST (DistributorSystem ):專營分銷商MW (ManagedWholesalers):管制批發(fā)商PW

4、 (PassiveWholesalers):傳統(tǒng)批發(fā)商DSD (Direct StoreDelivery ):店鋪直接配送CSTD (Company Sells ThirdParty Delivers ):我銷他送DC (DistributionCenter ):配送中央TPL (Third PartyLogistics ):第三方物流CRP (ContiuousReplenishment):持續(xù)補(bǔ)貨CAO (Computer AssistedOrdering ):計算機(jī)輔助訂貨PUR (Purchase):進(jìn)貨OOS (Out ofStock):缺貨Inventory of day (IOS

5、)或 Day ofstock (DOS):庫存天數(shù)SKU (Stock KeepingUint ):最小庫存計量單位UPC:通用產(chǎn)品編碼Bar Code :條形碼Slim (Slim):纖細(xì),苗條(包裝)TC:鐵罐包裝AC :鋁罐包裝TP (TETRAPAK ):利樂無菌包裝(俗稱紙包裝)PET:寶特瓶(俗稱膠瓶)POSM (Point of SaleMaterials ):陳列品GE (Gondola End):端架MIT ( Marketing InpactTeam ):賣場整合性陳列；堆箱TG (Type Genus ):堆頭IslandDisplay :堆頭式陳列FloorDispla

6、y :落地割箱陳列PalletDisplay :卡板陳列Strip Display :掛條陳列SidekickDisplay :側(cè)掛陳列CheckoutDisplay :收銀臺陳列CoolerDisplay :冰柜陳列SecondaryDisplay :二次陳歹UCrossDisplay :交叉陳列PG (PromotionGirl ):促銷員P-T (Part-timer):臨時工,特指臨促POP ( Point OfPurchase):門店廣告Price discount: 特價On-Pack：綁贈Sampling :試吃RoadShow:路演,大型戶外促銷活動DM (Direct Mai

7、l ):商場快訊商品廣告；郵報PR (PublicRelation ):公共關(guān)系NP (NewsPaper):報紙雜志AD (Advertisement):廣告GRP (Gross RatingPoint):毛評點；總收視點(媒介用語)Loyalty :忠誠度Penetration:滲透率ValueShare：市場份額AVE (Average):平均數(shù)WTD (Weighted):力口權(quán)NUM (Numeric):數(shù)值PP (PreviousPeriod):上期YA (Year Ago):去年同期VOL (Volume):銷售量VAL (Value):銷售額VAL-PP (ValuePP):上

8、期銷售額VAL-YA (ValueYA):去年同期銷售額YTD (Year To Date):截至當(dāng)期的本年累計MTD ( Means Month toDate ):本月到今天為止SPPD (Sales Per Point ofDistribution ):每點銷售額BTL (Below TheLine ):線下費用ATL (Above TheLine ):線上費用ABC (Activity basedcosting ):本錢動因核算法(又稱：巴雷托分析法)U&A ( Usage andAttitude):消費態(tài)度和行為(市場調(diào)查)FGD (Focus GroupDiscuss):座談會(市調(diào)一種)StoreCheck:終端調(diào)查,鋪市率調(diào)查CR:銷售代表CR-OP:銷售代表-餐飲渠道CR-OT：銷售代表-現(xiàn)代特殊渠道CR-MT ：銷售代表-現(xiàn)代渠道CR-TT :銷售代表-傳統(tǒng)渠道OTCR:現(xiàn)代渠道銷售代表WDR :批發(fā)拓展代表ADR :客戶拓展代表DCR:分銷商合約代表DSR:分銷商銷售代表KSR:大客戶銷售主任KAM :重點客戶經(jīng)理CDM :渠道拓展經(jīng)理MDR :市場拓展代表MDE :市場拓展主任MDM :市場拓展經(jīng)理TMM :通路行銷市場經(jīng)理TDS :區(qū)域拓展主任TDM :區(qū)域拓展經(jīng)理LTDM :高級區(qū)域拓展