國際商務(wù) 題庫 Chapter 12

1、Ch 12: Analyzing International OpportunitiesChapter 12Analyzing International OpportunitiesTRUE/FALSE QUESTIONS1.During the site screening process, a site may be eliminated from consideration if it does not display an appropriate work ethic or educational attainment necessary for production.(True; E

2、asy; p. 340; LO1)2.A governments attitude toward trade and investment is reflected in the quantity and types of restrictions it places on imports, exports, and investment in its country.(True; Easy; p. 341; LO1)3.Under International Monetary Fund rules, governments cannot restrict international comp

3、anies from freely removing profits earned in the domestic market.(False; Moderate; p. 341; LO1)4.Restrictions on profit repatriation can force companies to either hold cash in the host country or to reinvest it in new projects there.(True; Easy; p. 341; LO1)5.Regulations that can eliminate a market

4、or site from further consideration include strict environmental regulations and requirements that companies divulge proprietary information.(True; Moderate; p. 341; LO1) AACSB: Technology6.The key element of political risk that concerns companies is unforeseen political change.(True; Moderate; p. 34

5、2; LO1)7.Political risk can threaten the market of an exporter, the production facilities of a manufacturer, or the ability of a company to remove profits from a host country.(True; Easy; p. 342; LO1)8.Managers usually prefer to take a reactive rather than a proactive stance toward political risk.(F

6、alse; Moderate; p. 342; LO1)9.Political risk increases when a firm cannot predict the future political environment with a fair degree of accuracy.(True; Moderate; p. 342; LO1)10.When analyzing an emerging market, market size does not estimate the size of a market for a particular product, but rather

7、 the size of the overall economy.(True; Moderate; p. 346; LO1)11.When analyzing an emerging market, market receptivity estimates the wealth or buying power of a market from the expenditures of both individuals and businesses.(False; Difficult; p. 346; LO1)12.When analyzing an emerging market, market

8、 consumption capacity is often estimated from the percentage of a markets population in the upper class, thereby concentrating on the core of an economys buying power.(False; Difficult; p. 346; LO1)13.When analyzing an emerging market, one way to estimate market receptivity is by determining a natio

9、ns volume of international trade as a percent of GDP.(True; Difficult; p. 347; LO1)14.A lack of qualified local managers usually indicates the potential site must be dropped from consideration because no alternatives exist to solve this problem.(False; Moderate; p. 347; LO1)15.In the local infrastru

10、cture analysis, telecommunications is of chief importance given increasing reliance on electronic communication.(True; Easy; p. 347; LO1) AACSB: Technology; Communication16.Market research is the collection and analysis of information used to assist managers in making informed decisions.(True; Easy;

11、 p. 350; LO2)17.The three main difficulties associated with conducting international market research are availability of data, measurability of data, and comparability of data.(False; Difficult; p. 350; LO2)18.Given technological advances in emerging and developing nations, previously gathered quali

12、ty information is easy to obtain.(False; Moderate; p. 351; LO2) AACSB: Technology19.The process of obtaining information that already exists within the company or that can be obtained from outside sources is called primary market research.(False; Easy; p. 352; LO3)20.One advantage of written surveys

13、 is that they can be effectively conducted in countries with high rates of illiteracy.(False; Moderate; p. 357; LO4) AACSB: CommunicationMULTIPLE CHOICE QUESTIONS1.Locating production facilities within regional markets is popular because _.ducing in one of a regions countries provides duty-free

14、 access to every consumer in the whole trade blocb.it simplifies language gapsc.it simplifies political and economic gapsd.marketing strategies can then be standardized across the bloc(a; Moderate; p. 338; LO1)2.The first step in the screening process for potential markets and sites is to _.a.select

15、 the market/siteb.obtain government approval for researchc.identify basic appeald.assess the national business environment(c; Easy; p. 338; LO1)3.Assessing the national business environment is the _ step in the screening process for potential markets and sites.a.firstb.secondc.thirdd.fourth(b; Easy;

16、 p. 338; LO1)4.Recognizing a lack of demand for snow skis in Indonesia would take place during the _ stage of the screening process for potential markets and sites.a.firstb.secondc.thirdd.fourth(a; Moderate; p. 339; LO1)5.Selecting the market on site would take place in the _ stage of the screening

17、process for potential market and sites.a.firstb.secondc.thirdd.fourth(d; Easy; p. 339; LO1)6.During the _ stage of the screening process for potential markets and sites, basic appeal for the product or service is identified.a.firstb.secondc.thirdd.fourth(a; Easy; p. 339; LO1)7.Measuring market or si

18、te potential takes place during the _ stage of the screening process for potential markets and sites.a.firstb.secondc.thirdd.fourth(c; Easy; p. 339; LO1)8.Which of the following is the correct sequence in the screening process for potential markets and sites?a.Measure market/site potential, identify

19、 basic appeal, select market/site, assess the national business environmentb.Identify basic appeal, assess the national business environment, measure market/site potential, select the market/sitec.Assess the national business environment, identify basic appeal, select the market/site, measure the po

20、tentiald.Select the market/site, measure the potential, assess the national business environment, identify basic appeal(b; Moderate; p. 339; LO1)9.Once the basic appeal of a market/site has been identified, which of these should occur in the screening process?a.Assess the national business environme

21、ntb.Select the market/sitec.Measure the market/site potentiald.Conduct a climate suitability test(a; Moderate; p. 339; LO1)10.Which of these is the final step in the screening process for potential markets and sites?a.Assess the national business environmentb.Measure market/site potentialc.Select th

22、e market/sited.Identify basic appeal(c; Easy; p. 339; LO1)11.Currency and liquidity problems create all of the following challenges for companies EXCEPT _.a.it is difficult to predict future earnings accurately in the home-country currencyb.it is difficult to calculate the capital a company needs fo

23、r an investmentc.liquidating assets is more difficultd.a company could find its assets liquidated quickly(d; Difficult; p. 343; LO1)12.Fiscal and monetary policies of a nation are evaluated in which step of the market/site screening process?a.Assess the national business environmentb.Identify basic

24、appealc.Select the market/sited.Measure market/site potential(a; Moderate; p. 343; LO1)13.Poor fiscal and monetary policies of a nations central bank can cause which of the following?a.High rates of inflationb.Increasing budget deficitsc.Flagging innovationd.All of the above(d; Difficult; p. 349; LO

25、1)14.Which of the following refers to management of the physical flow of products from point of origin as raw materials to end users as finished products?a.Market receptivityb.Logisticsc.Commercial infrastructured.Environmental scanning(b; Easy; p. 343; LO1) 15.Assessing how country image affects th

26、e decision to enter a particular market is part of the _ stage of the screening process for potential markets and sites.a.firstb.secondc.thirdd.fourth(b; Easy; p. 343; LO1)16.All of these are true about country image EXCEPT that _.a.it embodies every facet of a nations business environmentb.the posi

27、tive or negative image is the same across all product classesc.it can change over ducts made in relatively more developed countries tend to be evaluated more positively(b; Difficult; p. 343-344; LO1)17.A products income elasticity is determined in which of these steps of the market/site scr

28、eening process?a.Measure market/site potentialb.Identify basic appealc.Select the market/sited.Assess the national business environment(a; Moderate; p. 346; LO1)18.A typical industry analysis includes which of the following?a.Volume of exports and imports of a productb.Structure of the wholesale and

29、 retail distribution networksc.Total expenditure on the product in the market and future outlookd.All of the above(d; Moderate; p. 345; LO1)19.The sensitivity of demand for a product relative to changes in income is called _.a.income duct elasticityc.the relativity principled.the mark

30、et intensity(a; Moderate; p. 346; LO1)20.When analyzing an emerging market, an estimate of the wealth or buying power of a nation can be found by examining _.a.market intensityb.market consumption capacityc.market sized.market receptivity(a; Moderate; p. 346; LO1)21.When analyzing an emerging market

31、, which of these variables attempts to estimate market openness?a.Market consumption capacityb.Market receptivityc.Market sized.Market intensity(b; Easy; p. 347; LO1)22.When analyzing an emerging market, we can estimate _ by determining a nations volume of international trade as a percent of GDP.a.m

32、arket receptivityb.market intensityc.consumption capacityd.market freedom rate(a; Easy; p. 347; LO1)23.During which stage of the market/site screening process do managers normally want to visit locations?a.Assess national business environmentb.Select the market/sitec.Measure market/site potentiald.I

33、dentify basic appeal(b; Easy; p. 348; LO1)24.International field trips represent an opportunity to _.a.personally experience a foreign cultureb.see firsthand what managers have only seen on paperc.make personal contact with potential customers and distributorsd.all of the above(d; Easy; p. 348; LO1)

34、25.Assessing the potential threat from substitute products takes place in which stage of the screening process for potential markets and sites?a.Firstb.Secondc.Thirdd.Fourth(d; Moderate; p. 349; LO1)26.Competitor analysis is conducted during which stage of the market/site screening process?a.Assess

35、national business environmentb.Select the market/sitec.Measure market/site potentiald.Identify basic appeal(b; Moderate; p. 349; LO1)27.All of the following are main difficulties associated with conducting international market research EXCEPT _.a.availability of datab.cultural problemsc.marketabilit

36、y of parability of data(c; Moderate; p. 350; LO2)28.Which of the following is NOT a difficulty associated with conducting international market research?a.Availability of datab.Comparability of datac.Cultural differencesd.Economic differences(d; Moderate; p. 350; LO2)29.Collection and analys

37、is of information used to assist managers in making informed decisions is known as _.a.data collectionb.market researchc.secondary market researchd.market analysis(b; Easy; p. 350; LO2)30.Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtai

38、n facts, opinions, or attitudes is called a _.a.surveyb.focus groupc.consumer paneld.secondary research method(a; Easy; p. 357; LO4) AACSB: Communication31.An ongoing process of gathering, analyzing, and dispensing information for tactical or strategic purposes is called _.a.secondary researchb.cons

39、umer panelingc.survey researchd.environmental scanning(d; Easy; p. 357; LO4)SHORT-ANSWER QUESTIONS1.If a company cannot estimate the future political environment with a fair degree of accuracy, political risk is _.(increased; Easy; p. 342; LO1)2.Unpredictable changes in currency values can make asse

40、t liquidation more _.(difficult; Moderate; p. 343; LO1)3.Greater uncertainty in currency values likely reduces _ in capital markets.(liquidity; Difficult; p. 343; LO1)4._ refers to management of the physical flow of products from point of origin as raw materials to end users as finished products.(Lo

41、gistics; Moderate; p. 343; LO1)5.Products made in _ countries tend to be evaluated more positively than products made in _ countries.(developed, less developed; Easy; p. 343; LO1)6.Measuring market or site potential is the _ step in the screening process for potential markets and sites.(third; Moder

42、ate; p. 344; LO1)7.The sensitivity of demand for a product relative to changes in income is called _.(income elasticity; Moderate; p. 346; LO1)8.The _ for a product is calculated by dividing a percentage change in the quantity of a product demanded by a percentage change in income.(income elasticity

43、 coefficient; Difficult; p. 346; LO1)9.An income elasticity coefficient greater than 1.0 conveys an _ product.(income elastic; Moderate; p. 346; LO1)10.Secondary research is generally _ than primary research because the data has already been collected, analyzed, and summarized by another party.(less

44、 expensive; Moderate; p. 352; LO3)11.The process of collecting and analyzing original data and applying the results to current research needs is called _.(primary market research; Moderate; p. 355; LO4)12.An exhibition at which members of an industry showcase their latest products, study activities

45、of rivals, and examine recent trends and opportunities is called a(n) _.(trade show; Moderate; p. 355; LO4)13.A(n) _ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international busi

46、ness opportunities.(trade mission; Moderate; p. 355; LO4)14.An unstructured but in-depth interview of a small group of individuals (8 to 12 people) by a moderator to learn the groups attitudes about a company or its product is called a _.(focus group; Moderate; p. 357; LO4)15.Research in which people record in personal diaries information on their attitudes, behaviors, or purchasing habits is called a _.(consumer panel; Easy; p. 357; LO4)16.Research in which an interviewer has current or potential buyers answe