pets5_填空題_12頁

1、The most obvious purpose of advertising is to inform the consumer of available products or services . The second (31) is to sell the product The second purpose might be more important to the manufacturers than the (32). The manufacturers go beyond only telling consumersabout their products They also

2、 try to persuade customers to buy the(33) by creating a desire(34)it . Because of advertisement , consumers think that they want something that they do not need After buying somethin9 , the purchaser cannot always explain why it was(35)_Even(36) the purchaser probably does not know why he or she bou

3、ght something , the manufacturers (37). Manufacturers haveanalyzed the business of(38)and buyin9 . They know all thedifferentmotives that inf luence a consumer s purchase -some rationaland(39) emotional . Furthermore , they take advantage of this(40) Why(41) so many products displayed at the checkou

4、t counters in grocery stores? The store management has some good(42) . By the time the customer is(43)to pay for a purchase , he or she hasalready made rational , thought out decisions(44) what he or she needs and wants to buy . The(45) feels that he or she has done a good job of choosing the items

5、The shopper is especially vulnerable at this point . The(46) of candy , chewing gum , and magazines are very attractive They persuade the purchaser to buy something for emotional ， not(47) motives . For example , the customer neither needs nor plans to buy candy but while the customer is standing ，

6、waiting to pay money ， he or she may suddenly decide to buy(48). This is exactly(49) the store and the manufacturer hope that the customer will(50) .The customer follows his or her plan“ Down-to- earth ” means someone or something that is honest realistic and easy to deal with . It is a pleasure to

7、find(31) who is down-to-earth . A person who is down to-earth is easy to talk(32)and accepts other people as equals . A down-to-earth person is justthe(33) of someone who acts important or proudDown-to-earth persons may be(34)members of society , ofcourse . But they do not let theirimportance "

8、(35)to theirheads”They do not consider themselves to be better persons than(36)of less importance . Someone who is filled with his own importance and pride , (37) without cause , is said to have “his nose in the air ” There is(38) way a person with his nose in the air can be down- to-earthAmericans(

9、39) another expression that means almost the same as“ down to- earth ” The expression is “ both feet on-the ground" Someone(40)bothfeet onthe-groundis a personwith a good understanding(41) realityHe has what iscalled “common sense " he may have dreams , (42) he does not allow them to block

10、 his knowledge of(43) is realThe opposite kind of(44)is one who has his ”head in-the clouds ” . A man with his head-in-the clouds is a dreamer(45) mind is not in the real world (46) , such a dreamer can be brought back to earth . Sharp words from teacher can usually(47) a day-dreaming student down-t

11、o-earth Usually . me person who is down to-earth is very(48) to have both feet on the ground . (49)we have both our feet on theground , when we are down-t0 earth , we act honestly and openly(50) others . Our lives are like the ground below us , solid and strongWalking-like swimming ， bicycling and r

12、unning-is an aerobic exercise，(31)builds the capacity for energy output and physical endurance by increasing the supply of oxygen to skin and muscles Such exercisesmay be a primary factor in the(32)0f heart and circulatorydiseaseAs probably the least strenuous ， safest aerobic activity ， walking is

13、the(33)acceptable exercise for the largest number of people .Walking(34)comfortable speed improves the efficiency of thecardio respiratory system(35) stimulating the lungs and heart , but at a more gradual rate(36)most other forms of exerciseIn one test , a group of men 40 t0 57 years of age , (37)

14、at a fast pace for 40 minutes four days a week , showed improvement(38) to men the same age on a 30 minute ， three day a week jogging program in the same period Their resting heart rate and body fat decreased(39). These changes suggest(40) benefits walking can(41) Walking(42) burns calories or(43)0n

15、e pound. Since awill(44) up 300 t0 360 caloriesof the important-even vital- about . It takes 3， 500 calories to gainone hour walk at a moderate pace By walking one hour every otherday, you Can burn up a pound andahalf monthly, or l8 pounds(45) -providing there is no change in your in-take of food. T

16、o(46) . weight faster, walk an hour every day and bum up 3 pounds a month , or36pounds(47)your age, rightwell-being as much thought as you(48) Walking is a vital defense(49) diseases and aging It is natureyearnow is the time to give your physicalto pensions or insurancethe ravages of degeneratives (

17、50)of giving you a tuneup(四)Pollution is a something by unclean to usedirty ” wordTo pollute means to contaminate-topsoil orintroducing impurities whichPollution comes in many forms it , drink it breathe pollutionand stumble through itand(33)surprisinglyour health ， our happiness ，Once we thought of

18、 pollution(35) choking , stinging , dirty(36) pollution , while it is(37) contamination among several(38) functionsmake(31)unfit or We see it ， smell it ， (32) We literally lived in and,it is beginning to(34)and our civilizationmeaning simply the smog-thethathoversover cities But airthe most dangero

19、us ， is only one type ofattackthe most basic lifeThrough the uncontrolled use of insecticides ， man has polluted the land , (39) the wildlife . By(40) sewage and chemicals into rivers and lakes , we have contaminated our(41)water . We arepolluting the oceans , too , killing the fish and(42)depriving

20、ourselves(43) an invaluable food supplyPart of the problem is our exploding(44). More and more peopleare producing more wastes But this problem is intensified by our “throwaway/' technology . Each year Americans(45) of 7 million25 million pounds of toothpasteautos ， 20 million tons of waste pape

21、rtubes and 48 million cans We throw away gum wrappers ， newspapers， and paper plates . It is no longer wise to(46)anything . Today almosteverything is disposable .(47)of repairing a toaster or aradi0 ， it is easier and cheaper to buy another one and discard the old，even(48) 95 percent of its parts m

22、ay still be functioning. Babydiapers ， which used to be made of reusable cloth ， are now paper throwaways. Soon we will wear clothing made of(49): “ Wear it once andthrow it away” will be the slogan of the fashionable consciousness Where is this all to end? Are we turning the world into a gigantic d

23、ump or is there hope that we can solve the pollution problem?(50) ,solutions are in sight . A few of them are positively ingenious (五) Impatience characterizes young intellectual workers They want to maketheir mark(31) . So it ' s important to get(32) to them in achallenging manner the idea(33)b

24、ig achievements rarely comeeasily and quickly Point out that the little successes are essentialShow that they(34)turn become the foundation on(35)reputations are built and from which mole important tasks can be accomphishedA variety of job assignments ， including job Or project rotation ， also keep

25、a job(36)becoming dull . Whereas it ' s natural for someindividuals to want to move ahead immediately to more difficult assignments , (37) proper guidance they call continue to learn and to gain versatility by working on a number of jobs that are essentially(38) the same complexity This way they

26、 gain breadth ， if notdepthProbably the greatest offense to guard(39)when dealing with younger specialists is to reject ideas out of hand You must listen-andlisten objectivelyto their suggestions. Avoid(40)0vercritical . Youwant to nurture an inquiring mind with a fresh approach You llfrustrate it q

27、uickly if you revert too often(41)"We ve tried that before and itwon' t(42) here”O(jiān)ne sure way to disenchant(43) college graduates is flagrantly misusing their talents Expect them to do some routine work ， of course But don ' t make their(44) work just one long series of errands This in

28、eludes such break in assignments(45) performing routinecalculations , digging up(46)material , (47)Operatingreproduction equipment One large manufacturing company recently interviewed a number of(48)engineers who had left them. Thecompany found that the overwhelming complaint was that the company no

29、t only did not offer work that(49)challenging but also expected(50)too little from them in the way of performance(六)Children who grip their pens too close to the writing point are likelyto be at a disadvantage in examinations , (31) to the first serious investigation into the way in which writing te

30、chnique Can dramaticallyaffecteducationalachievementThe survey of 643 children and adults ， ranking from pre-school t0 40- plus , also suggests(32) penholding techniques have deteriorated sharply over one generation , with teachers now paying far(33)_ attention to correct pen grip and handwriting st

31、ylefindings haveStephanie Thomas ， a learning support teacher(34)been published , was inspired to investigate this area(35)henoticed that those students who had the most trouble with spelling(36) had a poor pen grip . While Mr. Thomas could not establish a significant statistical link(37)penholing s

32、tyle and accuracy inspelling , he(38)findhuge differences in technique between theyoung children and the mature adults , and a definite(39) between near point gripping and slow ， illegible writing People who(40)theirpens at the writing point also showother characteristics(41) inhibit learning , (42)

33、as poorposture , leaning too(43) to the desk , using four fingers to grip the pen(44) than three , and clumsy positioning of the thumb(which canobscure(45) isbeingwritten)Mr. Thomas believes that the(46)between elder and youngerwriters is(47)too dramatic to be accounted for simply by thepossibility

34、that people get better at writing as they grow(48).He attributes it to a failure to teach the most effective methods， pointing out that the differences between(49)groups coincideswith the abandonment of formal handwriting instruction in classrooms in the sixties “ The 30 -year- old showed a huge div

35、ersity of grips， (50)me over 40s group all had a uniform 'tripod ' grip . ”(七)， from(31) and creativity actions andperformance at workpsychologists take contrastive views of how external rewardspraise to cold cash , affect motivation Behaviorists , (32)research the relation(33) their consequ

36、ences argue that rewards Can improveand school Cognitive researchers ， who study various aspects of mental life , maintain(34)rewards often destroy creativity(35) encouraging dependence(36)approval and gifts from othersThe latter view has gained many supporters , especially(37)educators . But the ca

37、reful use of small monetary rewards sparks(38) in grade-school children , suggesting(39)properly presentedinducements indeed aid inventiveness , (40) to a study in the June Journal of Personality and Social Psychol-ogy “If kids know they ' re working for a(41) and can focus(42)a relatively chall

38、enging task ， they show the most creativity ” ， says Robert Eisenberger of the University of Delaware in Newark“ But it Seasy to kill creativity by giving rewards for(43) performance orcreating too (44) anticipation for re wards ”A teacher(45)continually draws attention to rewards or whohands(46) hi

39、gh grades for ordinary achievement ends up(47) discouraged students , Eisenberger holds . (48) an example of the latter point ， he notes growing efforts at major universities to tighten grading standards and restore failing(49).In earlier grades , theuse of so-calledtoken economies , in(50)students

40、handlechallenging problems and receive performance-based points toward valued rewards ， shows promise in raising effort and creativity， the Dela warepsychologist claims (八 ) You may say that the business of marking books is going to slow down your reading. (31 )probably will. That.s one of the(32)fo

41、r doing it. Most of us have been taken in by the notionlhai speed of 33)is a measure of our intelligence. There is(34)such things as the right (35)for intelligentreading. Some things should be (36)quickly and effortlessly,and some should be read(37)and even laboriously. The sign ofintelligence (38)r

42、eading is the ability toreaddifferently according to their worth. In the(40)of good books, the point is not to see how many ofthem can you get through, (41)how many can you get throughthemhow many you can (42)own. A few friends are(43) lhan a thousand acquaintances. If this be your goal,(44) should

43、be. you will ncx be impalicnt if it takes more limeand effort to read a great book than a news - paper (4*>). You mayhave another objection to (46)boolcs. You can*l lend them toyour friends(47)can't I notes.nobody else can 9Ad them(48) being disiractcd by your notes. What's more, you won*

44、i wantto lend them bccausc a (49)copy is a kind of intellectual diary,and (50)it is almost like giving your mind away. If your friendhopes to read your tell him, gently but firmly， (o buy a copy. You willlend him your car or your coat 一 but your books arc as much a part of you as your head or your h

45、eart.答案：(一)31 purpose 【解析】從文中的第一句話“The most obvio us purpose ”可以看出后面還有別的目的，而不是僅僅有最明顯的目的。故答案為purpose。32 first 【解析】根據(jù)題意，作者想在這里做一個(gè)比較，而比較的對象是目的。這里作者僅僅給出了兩個(gè)目的，所以這里是和第一個(gè)目的進(jìn)行比較。故答案為first。33 production 【 解 析 】 從 前 一 句 話 “ The manufacturers go beyond only telling consumers about their products ”可以看出，一方面廣告要介紹

46、自己 的產(chǎn)品，而第二個(gè)目的就是賣掉自己的產(chǎn)品。所以這里作者想要表達(dá)的意思是“廣告要使得顧客有一種購買的欲望去購買自己的產(chǎn)品。”故答案為 production 34 for 【解析】解析見上題。desire 后面用介詞for 。故答案為for ，表示“的欲望”。35 bought 【解析】本句的前一句話說“顧客認(rèn)為他們需要一些他們其實(shí)不需要的商品。”這就是廣告的作用。但是買完之后，“他們卻不知道當(dāng)時(shí)為什么買了這種 商 品 ?！?這 里 是 被 動(dòng) 的 句 式 。 故 答 案 為 bought 。36 though 【解析】本句話的意思是“盡管知道顧客們可能不知道自己為什么買了 這 些 商 品 ，

47、 但 是 賣 家 卻 知 道 怎 么 去 做 。 ” 故 答 案 為 though 。 37. do【解析】解析見上題，為了避免與前面的 know重復(fù)，這里可以換做d。故 答案為do。38 selling 【解析】關(guān)鍵是看and 后面的 buying 。本句話的意思是“商家分析市 場 的 供 需 情 況 ?！?故 答 案 為 selling 。39 some 【解析】關(guān)鍵是注意and 前后一致?！皊ome rational and emotional ”，前面說促使顧客購買的動(dòng)機(jī)有很多，有的是理性的，有的卻是沖動(dòng) 。 所 以 這 里 應(yīng) 該 是 some 。 故 答 案 為 some 。40

48、knowledge【解析】前面講商家正確的分析市場的供需信息，知道是什么因素影響顧客的購買欲望。這就是他們利用的信息知識(shí)。故答案為knowledge。41 are 【解析】分析句子結(jié)構(gòu)，這里缺少系動(dòng)詞be 來構(gòu)成動(dòng)詞的被動(dòng)形式。故答案為ale。42 reasons 【解析】本段的第一句話提出問題，問為什么在結(jié)算處擺設(shè)了那么多的商品。很明顯，后面的文章對這個(gè)問題進(jìn)行回答，并列舉了原因。故答案為reasons。43 ready 【解析】顧客來到結(jié)算處，說明他們準(zhǔn)備好了要付賬。be ready to的 意 思 是 “ 準(zhǔn) 備 好 了 做 某 事 ” 。 故 答 案 為 ready 。44 on【解析

49、】“的決定”英語表達(dá)為“ decision on sth .這里介詞需要用on 。故答案為on 。45 customer【解析】從這個(gè)句子的賓語“that he or she has done a goodjob of choosing the items ”可以看出，這里說的是顧客的行為，他們認(rèn)為自己 買 這 些 商 品 是 很 理 性 的 。 故 答 案 為 customer 。46 display 【解析】這里要回應(yīng)本段第一句話中的“displayed ”。在出口結(jié)算處展示的這些小商品無疑是一種誘惑。這里需要用名詞形式。故答案為display 。47 rational 【解析】從文章的后

50、面可以知道，顧客們已經(jīng)要結(jié)算了，認(rèn)為都買了該買的商品。但是售貨員在他們等著付賬的過程中巧妙的利用顧客們的購物沖動(dòng)向 他 們 推 銷 ， 而 不 是 理 性 購 物 。 故 答 案 為 rational 。48 some 【解析】這里需要填寫的是商品的名稱，就是說擺在出口結(jié)算處的那些小 商 品 。 泛 指 時(shí) 用 some 。 故 答 案 為 some 。49 what 【解析】這句話的意思是“這就是商家和賣者希望顧客們做的事情”，what 引 導(dǎo) 的 是 一 個(gè) 表 語 從 句 ， 故 答 案 為 what 。50 do 【解析】分析見上題。故答案為do。（二）31 someone 【解析】由

51、本文的第一句話“ Down-to- earth means some one or something that is honest ， realistic and easy to deal with ” 可 知“Down-toearth ”指的是誠實(shí)，現(xiàn)實(shí)、平易近人的那些人。這里的 someone和后 面 是 相 對 應(yīng) 的 。 故 答 案 為 someone 。32 to 【解析】 talk to 的意思是“和某人聊天”， talk 這里不及物動(dòng)詞，后面需要接一個(gè)介詞。在從句中介詞不能省略。作者這里要表達(dá)的意思是“和那些誠實(shí)的平易近人的人聊天是很 愜 意 的 。” 故 答 案 為 to 。

52、33 opposite 【解析】從文章第二段的內(nèi)容可以看出，A down to earthperson 和那些表面上裝的很重要的人物正好相反。所以這里應(yīng)填“相反的”，故 答案為opposite。34 important 【解析】從本句后面的一句話可以看出，A down to earthperson 就算是重要的人物，他們也不會(huì)把這種顯赫寫在臉上。所以前面應(yīng)填 important 。 故 答 案為important 。35 go 【解析】 go to one s heads 的意思是“展現(xiàn)、表現(xiàn)”，俗語。用在文中表示“把寫在臉上”，生怕別人不知道的顯擺。故答案為go。36 those 【解析】本

53、句的意思是“他們不認(rèn)為自己比別的不重要的人更好、更優(yōu)秀?！边@里比較的是down to earth persons 和別人。故答案為those 。37 often 【解析】本句話的意思是“那些自我感覺很了不起、內(nèi)心充滿驕傲的人，總是不需要理由的就被人認(rèn)為是趾高氣揚(yáng)的人?！惫蔬@里答案為 often 。38 n0 【解析】本句話的意思是“那些趾高氣揚(yáng)的人不可能是那些平易近人的人 ”。 這 是 否 定 的 意 思 ， 故 答 案 為 no 。39 use 【解析】后面的一句話“The expression is both feet on the ground.' " 表示 down

54、to earth 的另種表達(dá)方法是 both feet . onthe ground。而后一種說法是美國人的用法，常常被美國人使用。故答案為use。40 with 【解析】根據(jù)對等關(guān)系，這里應(yīng)該與后面的部分“a pe rson with agood understanding ”相對應(yīng)。意思是“那些腳踏實(shí)地的人往往是那些很了解現(xiàn)實(shí)的 人 ?！?故 答 案 為with 。41 of 【 解 析 】 “ 對 現(xiàn) 實(shí) 的 了 解 ” 的 英 文 表 達(dá) 是 “ the understanding of reality ”， 這 里 的 介 詞 用 of 。 故 答 案 為 of 。42 but 【解

55、析】這里表達(dá)的前后句意是一種轉(zhuǎn)折關(guān)系。前面說“he may havedreams, ” 而后面 “ he does not allow them to block his knowledge .”的意思卻是“但是他也不會(huì)讓這些夢想阻擋自己對什么是現(xiàn)實(shí)的理解?！惫蚀鸢笧閎ut。43 what 【解析】解析同上。這里是一個(gè)名詞性從句，what 在句中做主語。故答案為what。44 person 【解析】本句話的意思是“與此相反的一類人是那些想入非非的人。”根據(jù)上下文的要求這里應(yīng)該填入 man 的同義詞。故答案為person 。45 whose 【解析】這是一個(gè)后置定語從句，用whose 來引導(dǎo)，表

56、示mind 與dreamer 的 所 屬 關(guān) 系 。 故 答 案 為 whose 。46 Sometime【解析】通過對后面句子的分析，我們可以知道那些想人非非、飄飄欲 仙 的 人有 朝 一 日 也 是 可 以 “ 雙 腳 落地的 ”， 那 就 是 “ sharpwords fromteacher ”， 所 以 這 里 表 示 的 是 “ 有朝 一 日” ， 故 答 案 為sometime。47 bring 【解析】通過前一句話“such a dreamer Can be brought back toearth .”中的brought可以知道，這里應(yīng)該填 bring ,表示“把帶到"。故答案為bring。48 1ikely 【解析】前面所說的the person who is down to earth 與 theperson whose both feet on the ground 大體是一類人，所以這里表達(dá)的意思是“很有可能就是一類人 ”。 be likely to do 就表達(dá)了這種意思。故答案為likely。49 When 【解析】這里的一句話其實(shí)與下一