China's exhibition industry in the development of the logistics obstacles and Countermeasures

1、Chinas exhibition industry in the development of the logistics obstacles and CountermeasuresPaper Keywords: exhibition logistics; obstacle to development; Countermeasures Abstract: Exhibition logistics industry is the exhibition industry has an important impact of the development of the cause of the

2、 logistics industry in Chinas exhibition in the ascendant, but also many constraints. Analysis of the logistics industry in restricting the development of Chinas exhibition on the basis of various factors, and then propose a solution, an attempt to the development of Chinas exhibition logistics indu

3、stry to identify the appropriate path. As the logistics industry in Chinas exhibition industry in the development of Chinas exhibition in the ascendant, but still can not conceal the difficulties on the overall development. Exhibition Logistics shall meet the special needs of the exhibition of goods

4、, will exhibit this particular product timely and accurate country from exhibitors (prefecture) and transferred to the participating destinations, after the end of the exhibition will be exhibits from the exhibition back to the process, including the Show before and after the storage, packaging, dom

5、estic transportation, import and export declarations and customs clearance, international transportation, exhibition handling, transport, and in the process flow of information. Exhibition Logistics is related to the Convention to carry out an important element of success, the exhibition industry fo

6、r the development of the logistics exhibition provides a broad space, while high-quality exhibition logistics services has promoted the healthy and steady development of exhibition industry. As the logistics industry in Chinas exhibition industry in the development of Chinas exhibition in the ascend

7、ant, but still can not conceal the difficulties on the overall development. 1 impede the rapid development of Chinas exhibition logistics industry, the factors that (A) External factors 1. Management level of Chinas exhibition industry is still unsatisfactory. Exhibition Logistics as a new logistics

8、 branch, its development and exhibition industry is interactive. Although in recent years, Chinas exhibition industry is booming, but local protection, Zhengqibufen, the lack of cross-regional exchanges of the disadvantages are very obvious. Such drawbacks to the Convention reflected in the logistic

9、s industry is provided by customers at the junior levels, low levels of transport, handling operations, while the strength of the logistics enterprise but because of local protectionism, rapid growth can not be seriously constrained the maturity of Chinas exhibition logistics enterprises growth. 2.

10、Price transparency. As the shipping, air price transparency, making the original exhibition of transport in getting smaller and smaller profit margins, profit and cost balance tilt. 3. Increasing degree of market opening. In the reform and opening up the domestic introduction of many new products, n

11、ew technology, international exhibitors to show more, many foreign investors choose outside the door pick-up means a lot of links; and exhibition industry has been implementing a dual pricing system, differentiated, so the time for the the basic price of foreign clients with international standards,

12、 there is a very handsome profit, but with the increasing openness of national markets, many international companies set up factories in China, set up offices, domestic agents are more and more The production base of many multinational companies and R & D centers to China, and make these compani

13、es to participate in a domestic joint ventures mainly in order to reduce the cost of participation, the International Exhibition customs volume decrease correspondingly. Furthermore, according to the relevant provisions of WTO, Chinas service trade liberalization is gaining momentum. From June 1, 20

14、05 onwards, any legal person and natural exhibits to the company can engage in customs clearance, domestic transportation companies owned by the original declaration monopoly has been shaken. 4. Operating costs higher and higher. In the exhibition logistics business processes, the interface between

15、the various links, explicitly or implicitly in the existence of many aspects of non-transportation costs, expenses, customs, quarantine, public security and other departmental fees allow enterprises to avoid any complex variety of fees non-transport operations costs remain high, causing the entire i

16、ndustry margins. Under the impact of various factors, exhibits transport market the original order has been broken, freight a continuous fall, businesses complain incessantly, in an increasingly competitive, making the industry prospects. (B) internal factors 1. A lack of professional exhibition log

17、istics service provider. At present, China has almost no professional in exhibition business logistics providers, many domestic small-famous logistics enterprises is the only exhibition business as one of their own services. At present, a number of exhibitions in the settlement of the local ground s

18、urface rapid transit is still a gap, insufficient number, and some even depend on moving the company to help. Exhibition hopes to be able to easily find such an experienced logistics professional exhibition company, they not only provide a series of exhibitions exhibits line exhibits from transporta

19、tion and distribution, but also to research, coordinate and solve all the problems in exhibition logistics, providing full service. 2. Service quality and characteristics are to be improved. Quick time, quality and quantity to complete exhibition logistics business is the logistics company exhibitor

20、s the basic requirements, but the material provided by the process of exhibition logistics services often arise such as quality of service. 3. The lack of professionals. The logistics industry as a young industry, a serious shortage of professionals in line with requirements of convention exhibitors

21、 Logistics Manager candidates are even scarcer. Exhibition logistics practitioners not only need to have extensive business knowledge, but also have rich practical experience. Logistics service personnel in general mainly from two aspects, one of the new college graduates, and second, turned to logi

22、stics services logistics related professional staff, with the development of the logistics industry, there are many things to learn. The Convention and Exhibition logistics personnel in addition to master the general logistics expertise, with the general logistics technology and management skills, b

23、ut also understand the need for convention and exhibition industry. Second, Chinas logistics industry exhibition Countermeasures Exhibition logistics services directly related to the overall level of operational efficiency and exhibition activities, exhibitors of the market image and also to a certa

24、in extent affect the overall competitiveness of participating enterprises and its impact on the confidence of exhibitors. In general, only in the course of exhibition material flow to achieve smooth flow of goods, goods every time being, its volume of cargo fitness in order to guarantee the efficien

25、t operation of exhibition activities, thereby contributing to exhibition activities in the benign orbit onrush. The foregoing analysis, I try to make the following response question to Fong. (A) The Government should strengthen guidance to develop and improve relevant policies are increasingly moder

26、n exhibition international, exhibition of materials cross-border flow of activities have become more frequent This should be based on the relevant state administrative departments led by a variety of effective means to organize, guide, coordinate, manage, can take some concrete measures, such as imm

27、igration policy should be more flexibility; exhibits on the Temporary Importation time limit should be relaxed; tariff regard should be supported. Reposted elsewhere in the paper for free download http:/ (B) strongly improved logistics exhibition facilities Currently, businesses must align with the

28、international exhibition logistics should also be in the construction of supporting facilities and other hardware in line to the international advanced level. To parking lot, for example, adequate capacity must be set to the parking lot, such as the famous exhibition of the Kingdom - Germanys Hannov

29、er Exhibition Center is equipped with 50000 parking spaces; the Convention Center and we do not yet have such hardware, other hardware the case with this very similar, still need to improve. (C) a reasonable positioning, brand Exhibition Logistics is a highly specialized industries, a logistics comp

30、any in the logistics market in exhibition form their own core competitiveness, we must grasp the characteristics of the industry for customer demand, using differentiated competitive advantage to provide high quality services . Exhibits a wide range of different types of cargo to the transportation

31、requirements are different, the exhibits of foreign logistics companies have established their own core business, such as Germany to the transport of major piece of BTG exhibits the strengths. Domestic enterprises should be based on its advantages to selecting the right one or several types of exhib

32、its as the main direction, and strive to become experts in that direction, striving to become the direction of the brand-name enterprises. In the current exhibition of the domestic logistics market, the show delivered, COSCO Logistics has built up a resounding professional brand. (D) pay close atten

33、tion to service quality, and stable customer base 1. Have sufficient communication with the customer. Before the show stage, determine the exhibitors, the exhibitors, group exhibition between the three parties and logistics agents to the goods and exhibitors to communicate matters, which exhibits th

34、e packaging, transportation and handling the details must coordinate in advance; in Show and post-show stage, the exhibits move-out, return transportation or continue to be transported to other exhibitions to exhibitors and other destination issues to better communicate with the agencys timely, if t

35、he international exhibition of products for customs supervision, there are still customs transit procedures, which are need full coordination between the parties. 2. Control of the details. Meticulous work to permeate every aspect of exhibition activities, indicative of the details of control to ens

36、ure high quality completion of the entire exhibition logistics process. In particular: (1) The packaging must be nuanced, to label the goods will fill out the box, business name, show name, booth number, date, name and other details of the goods must be clearly written. (2), the various segments of

37、the exhibition should be arranged with individual responsibility and specific issues and individuals. (3) must be flexible and respond to accidents from happening. (4) The operation of the logistics process of exhibition quality control also have to look at the small office, such as transport links

38、punctuality transport rate, full rate, capacity utilization; storage of goods to send and receive the correct rate links, merchandise intact rate, stock commodity defect rate, storage on costs. (E) the use of a wide range of logistics means of In China, now widely used in logistics, transport mainly

39、 trains, automobiles, ships, aircraft and other civil means of transport, etc. These tools are organically combined together to form a multi-faceted means of exhibition logistics. Exhibition of modern logistics development trend is based on delivery distance, the different requirements and condition

40、s, flexible use of means of different combinations of a variety of logistics, using multimodal approach, differences to meet customer needs in order to play the way three-dimensional logistics synergies. (6) for service innovation, providing personalized service Service innovation is the logistics services in the exhibition through for services, meth