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1、演講稿Un iversity Games, World Un iversity Games.Known as Little Olym pi cs, said, by the Intern ati onal Un iversity Sp orts Federati on (En glish: Intern ati onalUn iversity Sp orts Federati on; Fren ch: Federatio n Intern ati on ale du Sport Uni versitaire), orga ni zed only incollege stude nts and

2、graduates of not more tha n two years of college stude nts (age limit 17-28 years) p artic ip atedin a large multi-s ports world.First laun ched in 1959, its p redecessor, the Intern ati onal Stude nt Games. To 2004, the World Un iversity Games havebee n held 22 sessi ons.In 1959 the first World Un

3、iversity Games, Chi na has p artici pated in some track and field comp etiti on. From 1961un til the sec ond sessi on of the eighth, the Chin ese were not sent a delegatio n to atte nd. In 1975, China was accepted as a full member of the Intern ati onal Un iversity Sp orts Federati on. Ninth in 1977

4、, Chi na sent a delegati onto p artici pate in the World Uni versity Games to date successive.Located in Shen zhe n Grand Canal no rtheast of Shen zhe n city, Lon gga ng District, west of the city, about 15 kilometersfrom the city cen ter, is held in 2011 in She nzhe n 26th Summer Uni versiade in th

5、e main stadium area, is also building up the city of She nzhe n imp leme ntatio n of cultural strategies, the devel opment of sp orts in dustry, to p romotethe future of fitn ess cen ter.The en tire p roject, coveri ng about 87.4 hectares, con struct ion area of over 300,000 square meters, with a to

6、tal investme nt of about 35 billio n yua n, will become the Ian dmark of Shen zhe n. In clude the mai n stadium, gymn asium,swimmi ng pool and fitn ess pl aza, sp orts in tegrated service area, the p ress comma nd cen ter and other sp orts facilities.Mean while, n ear the main stadium, will be built

7、 in a beautiful en vir onment, well equipped athletes village for theathletes to p rovide convenient and comfortable life.A two museums will bear the task of the Uni versiade imp orta nt game. Among them, plans to build 60,000-seat stadiumwill bear the opening and clos ing cerem onies and track and

8、field comp etiti ons; can accommodate 18,000 sp ectatorsthe main stadium will be the main venue basketball game; the same time there are 3,000-seat n atatorium. Uni versiadeCen ter desig ned also embodies the most ava nt-garde architectural concept and people orie nted. A two museums triangular dist

9、ributi on, the middle conn ected by the water, three stadiums just like three crystal stone, and the surr oundingmountains, with gree n, forming a unique la ndsca pe stone structure. The image of rock to break the routi ne, for thefirst time for large p ublic sp orts build ing, to reflect the sp iri

10、t of inno vati on in Shen zhe n. Mean while, thefull acco unt of the n atural lighti ng and ven tilati on, reduce resource consump ti on, en ergy sav ing en viro nmentally frie ndly desig n concep ts, i mprove op eratio n efficie ncy, with a good economy.Shenzhen 26th Summer Universiade1、簡介(introduc

11、tion)University Games, World University Games, known as Little Olympics, organized bythe International University Sports Federation. It organized only in college studentsand graduates of not more than two years of college students (age limit 17-28 years)participated in a large multi-sports world.世界大

12、學生運動會,素有“小奧運會”之稱,由“國際大學生體育聯(lián)合會” (英 語:International University Sports Federation )主辦,只限在校大學生和畢業(yè)不超 過兩年的大學生(年齡限制為 17-28 歲)參加的世界大型綜合性運動會。Shenzhen 26th Summer Universiade will be held from August 12th to August 22th in2011. The main stadium is located in Longgang District, west of the city, about 15kilome

13、ters from the city center.第 26 屆世界大學生運動會將于 2011 年 8 月 12 日到 8 月 22 日在中國深圳舉 行 . 主場館位于深圳市龍崗中心城西區(qū),距離市中心約 15 公里區(qū)。Located in Shenzhen Grand Canal northeast of Shenzhen city, Longgang District, westof the city, about 15 kilometers from the city center, is held in 2011 in Shenzhen 26thSummer Universiade in

14、 the main stadium area, is also building up the city of Shenzhenimplementation of cultural strategies, the development of sports industry, to promotethe future of fitness center.2 、會徽 (emblem)Emblem of Shenzhen Summer Universiade and its meaning“ Happy U” consists of colored dots of varying size. Ea

15、ch dot is deemed a logoelement, the meaning of which is open to different interpretations. The dot can be enlarged,reduced, concentrated or evolved into myriads of things or patterns, therefore carryinga rich variety of meanings. It tries to convey the message that the Universiade is acarnival gathe

16、ring for university students from around the world. As innovation is thehallmark of the city of Shenzhen, the Executive Office of the Organizing Committee forShenzhen Summer Universiade is committed to presenting a brand-new emblem distinguishingthe Universiade from other international sports meetin

17、gs. While communicating powerfulmessages about the city, the Universiade, the youth and the life, the emblem embracesdiversity and innovation and is open to different interpretations.is rich in meanings. It may stand for “university ” , “ you” , “ union ”“ universe ” or other words, or be taken as a

18、 graphical mark representing bays in theUcity, Dapeng Bay for example, suggesting a happy reunion of college studentsof different races and colors from the five continents. The semicircular mark implies simultaneouslyopenness and inclusiveness. U may be understood in six different ways, including a

19、happy U (suggestingbeautiful colors, liveliness, energy, and the theme of happy reunion of the youth from differentparts of the world), an open U ( consisting of dots in five different colors, the simple yet powerfulmark is rich in meanings), an inclusive U ( the colored dots evolve into smiling fac

20、es, balloons,garlands and drops of moisture); a youthful U (evolving into different sports-related images, tobe used for the different sports of the Universiade), a cosmopolitan U ( the variedly colored andsized dots indicate a gathering of people of different races and colors), and a futuristic U (

21、aforward-looking design projecting the Shenzhen edition of the Universiade in an innovative way).Unlike previous pictographic designs for emblems, the emblem for Shenzhen SummerUniversiade features dots which, when partitioned, separated or combined into different forms, canstill fully represent and

22、 identify the image to be conveyed. Its openness to a wide range ofinterpretations implies the host city s vitality and inclusiveness. The design is highly praisedby the expert panel.歡樂的 U” 由大大小小的彩色圓點組成,每個圓點作為 logo 的其中一個元素,沒有固定含義, 可以有多種想像,完全是一個開放的標志。U :大學(Un iversity )、你U (You)、聯(lián)合(Un io n、Uni ted )、

23、世界宇 宙(Universe )。U/也可以理解為深圳的海灣,比如大鵬灣,五大洲不同膚色的大 學生聚集大鵬灣; U/U 的半環(huán)和杯形,象征既容納雙開放。又可以成為六個段落的 標題一一歡樂的 U、幵放的 U、包容的 U、青春的 U、世界的 U、未來的 U0整個“歡樂的 U”以紅、綠、黃、藍、黑為基色,五種色彩的圓點組合成一個 U 形, 五彩圓點自由地排列在 U的圖形中,黑色的英文字“Universiade ”代表著世界大學 生運動會的英文名稱0“SHENZHEN2011 ”代表著舉辦城市深圳和舉辦時間 2011 年,五顆星是國際大體聯(lián)的標志03、吉祥物The mascot m? sk?t 吉祥物

24、Mascot for Shenzhen Summer Universiade and its featuresUU, mascot for the Shenzhen Summer Universiade, is the brainchild of a design team headed byWang Yuefei, a renowned local designer. The other four young members of the team include graphicdesigners Guo Dong and XingYishun, animation designer Wan

25、g Guanqun and 3D animation designer Li Xinyi.UU, close kin to the Universiade emblem, is a smiling face developed from theHappy U. In the shape of U, the initial letter of“Universiade ” , it represents agredeparture from tradition as important sport meetings tend to use human figures, animals or pla

26、ntsas their mascots.“ UU” is given a variety of cute facial expressions: joyous, sweet and somewhat playful. Thesetrendy and cheerful images are designed to embody the great vitality and uplifting spirit typicalof the young people, express the expectation of the host city for the upcoming Shenzhen S

27、ummerUniversiade, and highlight the role of the Games as a stage where young athletes with different racial,ethnic and religious backgrounds compete and show us their best form.吉祥物“UU”是由深圳 2011 世界大運會會徽“歡樂的 U”演變而成一張笑臉, 同時,又具有“ Universiade ”的首寫字母“ U”的形態(tài)。它打破了以往大運會吉祥物動物造型、 寫實風格的設計傳統(tǒng), 展現(xiàn)出同會徽 “歡 樂的u”二者之間的

28、血緣關系,使吉祥物一一本屆運動會會徽一一國際大體聯(lián)永久 會徽呈現(xiàn)出一種基因傳承,因而具有了共同的氣質(zhì)與外貌,形成一種血脈相連的家 族關系。它是年輕的、陽光的、時尚的、幻彩的、幽默的。能夠體現(xiàn)深圳“青春之城”、設計之都”的風范,符合當今世界的設計潮流,具有一定的前瞻性。4 、口號( The slogan )Slogan of Shenzhen Summer UniversiadeOn June 26, 2008, Shenzhen Summer Universiade officially released its slogan“ Start Here ” . The final decisio

29、n is made based on two proposals, one by He Zhi(we start here) and the other by Ta n Xiaohui (let s start here) out of over 16,000proposals received since Oct. 18, 2007, with special contribution given by famoustheater director Lai Shengchuan. Experts believe that“ Start Here ” can be appliedextensi

30、vely and demonstrates the Universiades focus on innovation.主題口號從這里開始( Start Here )具有較好的延展性,便于多場合擴展使 用,延續(xù)了大運會不斷追求創(chuàng)新的精神,表明了深圳作為中國先鋒城市在全球化進 程中的起點價值,表明了深圳作 為“試驗田”和“排頭兵 ”在中國改革開放進程中的歷 史地位,同時也表明了第2 6屆世界大運會推進全球青年友誼的愿望。中文口號“從這里開始”,英文口號“ Start Here ”,在意思上高度一致。英 文口號中,“ Start ”是“開始,起步,啟動”的意思, Here 是“這里”,“此時 此地”

31、的意思,有時間、空間兩個概念。5 、核心圖形( The core graphics )The core graphics of Shenzhen Summer Universiade are designed by the team of Central Academyof Fine Arts led by Prof Hang Hai. As part of the basic visual elements of the Universiade, the coregraphics serve to bond together the emblem, the slogan, the masco

32、t and sports pictograms of theUniversiade, playing an important role in creating the unique look and image of Shenzhen SummerUniversiade and in upholding the ideals of the Universiade and the city of Shenzhen. They can beapplied to clothing, licensed products and urban landscape. Following the Unive

33、rsiade tradition ofinnovation, the highly innovative, open-minded and artistic design allows the core graphics to figureprominently in the IML system of the 2011 event, and to reflect the pioneering spirit of ShenzhenSummer Universiade and of Shenzhen, the exact message that the slogan Here” tries t

34、o convey.深圳 2011 年世界大學生運動會核心圖形是大運會基礎形象元素之一,是聯(lián)接 會徽、口號、吉祥物、體育圖標等大運會形象元素的紐帶,對于營造深圳 2011 世 界大運會獨特的形象與景觀、展現(xiàn)世界大運會理念與深圳精神起到重要作用。大運會核心圖形的名稱為 “歡聚 ”,圖形由四部分構成:人,天空,大地,海洋。10 個小圖相互透疊、融合,組成一個“ U 勺形狀,象征著青春的活力,自然的神奇,以及人與自然的和諧共生。人:以笑臉為基本圖形,象征著青春、喜悅、歡笑,全世界大學生在深圳歡聚;海洋:以海星、海膽為基本圖形,象征孕育新生,包容一切的海量與氣魄;大地:以亞熱帶深圳所特有的樹葉、花朵、果

35、實、甲蟲、蝴蝶為基本圖形,象 征共生共榮,生生不息的生存與進化。天空:以云彩、珍稀而美麗的黑臉琵鷺為基本圖形,象征祥云繚繞、展翅高飛 的希望與明天。整個核心圖形詮釋了 “一切在這里孕育、生長、開花、結果 ”的絢麗生命,詮釋 了深圳 2011 世界大運會 “從這里開始 ”的青春主題。6、體育圖標 深圳 2011 世界大運會體育圖標是大運會各 運動項目的圖形標志, 是大運會基礎形 象元素之一。 體育圖標以圖形語言跨越文字的障礙, 易于識別, 廣泛應用于道路指 示系統(tǒng)、出版物、廣告宣傳、環(huán)境布置、電視轉(zhuǎn)播、獎章證書、紀念品等領域,是 大運會信息傳 遞的重要視覺元素和構成一屆大運會形象景觀的重要組成部

36、分。是大運會各運動項目的圖形標志,是大運會基礎形象元素之一。體育圖標以圖 形語言跨越文字的障礙,Start易于識別, 廣泛應用于體育場館、 道路指示系統(tǒng)、出版物、 廣告宣傳、環(huán)境布置、電視轉(zhuǎn)播、獎章證書、紀 念品等領域。是大運會信息傳遞的 重要視覺元素和構成一屆賽會形象景觀的重要組成部分。體育圖標的設計風格應與 大運會整體形象景觀協(xié)調(diào)一致。設計靈感來自大運會會徽的圓點。以圓片切割、透疊的方式,構成體育圖標基 礎人形結構,演繹了大運會 24 項單項體育動作,體現(xiàn)年輕一代所特有的時尚活力 與審美趣味。該系列體育圖標風格獨特,易于識別,透明的意象源于深圳海濱城市所特有的通透空氣與景觀,在透疊基礎上保留工程細線,具有優(yōu)雅活潑的藝術氣質(zhì)。7 、Songs solicitation for the Shenzhen Summer UniversiadeSince 2008, the Executive Office of the OC for Shenzhen SummerUniversiade has carried out two songs solicitation campaigns themed“ CheerfulSongs for the Universiade” , opened to both the public

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