商務(wù)英語(yǔ)閱讀第二版葉興國(guó)unit1（課堂PPT）

1、.1Effective Communication Unit1.2Warm-up Questions1Effective Communication .3 1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth peoples spontaneous enthusiasm and coo

2、peratoin?.4 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?.5Texts2Effective Communication .6 Text A：Voice of Courage1Text B: Tell Stories to strengthen Organizational Bonds2CONTENTS.7Voice of CourageQuestions:1. What made the first Firesid

3、e Chat a hit? 2. Which point was emphasized both in Roosevelts inaugural address and his first Fireside Chat? .8Voice of Courage3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president? .9Voice of CourageBackgr

4、ound Infromation:Fireside Chat: 爐邊談話爐邊談話爐邊談話是美國(guó)總統(tǒng)羅斯福利用大眾傳播手段進(jìn)行政治性公關(guān)活動(dòng)的事例之一。20世紀(jì)30年代，美國(guó)經(jīng)濟(jì)處于大蕭條時(shí)期。羅斯福的前任總統(tǒng)胡佛，4年任期內(nèi)正碰上全球性經(jīng)濟(jì)危機(jī)，美國(guó)經(jīng)濟(jì)在短短幾個(gè)月內(nèi)幾乎崩潰，至1932年冬天，全國(guó)至少有.10Voice of Courage1300萬(wàn)人失業(yè)，3400萬(wàn)人沒(méi)有任何收入。人們依靠私人施舍、市和州政府少得可憐的公共救濟(jì)，以及自己微不足道的積蓄度日。為了求得美國(guó)人民對(duì)政府的支持，緩解蕭條，美國(guó)總統(tǒng)富蘭克林羅斯福利用爐邊談話節(jié)目通過(guò)收音機(jī)向美國(guó)人民進(jìn)行宣傳。他的談話不僅鼓舞了美國(guó)人民，

5、堅(jiān)定了人民的信心，而且也宣傳了他的貨幣及社會(huì)改革的基本主張，從而贏得了人們的理解和尊敬。對(duì)美國(guó)政府度過(guò)艱難，緩和危機(jī)起到了較大作用。.11Voice of CourageNotes on the Text:1. Fireside Chat: 爐邊談話爐邊談話著名的“爐邊談話”至少進(jìn)行了二十一次。1933年3月12日，拯救金融：第一次“爐邊談話”（羅斯福新政的開(kāi)始）。.12Voice of Courage1933年5月7日，復(fù)興工業(yè)：第二次“爐邊談話”。1933年7月24日，為了徹底解決童工和勞動(dòng)時(shí)間問(wèn)題，羅斯福發(fā)布了第三次“爐邊談話”。 1933年10月22日晚，羅斯福向全國(guó)做了第四次“爐邊談

6、話”，他回顧了3月份以來(lái)“足以自豪的事實(shí)和行動(dòng)”，并高度概括了“第一次新政”所致力于實(shí)現(xiàn)的目標(biāo)。.132. basso profundo: (意大利語(yǔ))深沉男低音歌手3. FDR walked people through the basics of banking without being patronizing. 羅斯福耐心細(xì)致地給人們講解了銀行業(yè)的基本原理，絲毫沒(méi)有居高臨下的口吻。walk: 原意是“陪同走路或步行護(hù)送”，這里用來(lái)比喻耐心細(xì)致。.144. In the middle of the speech, Roosevelt said simply, “I can assure

7、you that it is safer to keep your money in a reopened bank than under the mattress.” 在演講的中段，羅斯福簡(jiǎn)單地說(shuō)：在演講的中段，羅斯福簡(jiǎn)單地說(shuō)：“我向你們保證，把錢(qián)存我向你們保證，把錢(qián)存在重開(kāi)的銀行里比你們把錢(qián)藏在床墊底下更安全。在重開(kāi)的銀行里比你們把錢(qián)藏在床墊底下更安全?！?155. Preparations for a bill to spend the end of Prohibition began that night.當(dāng)天晚上，羅斯福又開(kāi)始準(zhǔn)備議案以加速結(jié)束禁酒令。當(dāng)天晚上，羅斯福又開(kāi)始準(zhǔn)備議案以

8、加速結(jié)束禁酒令。Prohibition：用作大寫(xiě)時(shí)，意思是：用作大寫(xiě)時(shí)，意思是：“禁酒禁酒”，指美國(guó)，指美國(guó)1920年至年至1933年期間的禁酒。年期間的禁酒。.16Text B: Tell Stories to strengthen Organizational BondsNotes on the Text:1. Tell Stories to Strengthen Organizational Bonds用講故事的方法來(lái)增加組織的凝聚力。用講故事的方法來(lái)增加組織的凝聚力。 這里這里story是指對(duì)于一場(chǎng)事件或一系列事件的描述和復(fù)述，可是指對(duì)于一場(chǎng)事件或一系列事件的描述和復(fù)述，可能為真實(shí)的，

9、也可能是虛構(gòu)的。能為真實(shí)的，也可能是虛構(gòu)的。.17Text B: Tell Stories to strengthen Organizational Bonds2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非營(yíng)利組

10、織領(lǐng)域，這種高效率的工具卻讓位給但是在公司和非營(yíng)利組織領(lǐng)域，這種高效率的工具卻讓位給更高效的電子通訊方式，如電子郵件和電信會(huì)議。更高效的電子通訊方式，如電子郵件和電信會(huì)議。.18Text B: Tell Stories to strengthen Organizational Bonds3. I often use the analogy of the space shuttle commanders role vis-vis a variety of payload experts as opposed to the command and control leadership model

11、of a ships captain. 我常常把面對(duì)各類有效載荷專家的航天飛機(jī)機(jī)長(zhǎng)的職責(zé)與一我常常把面對(duì)各類有效載荷專家的航天飛機(jī)機(jī)長(zhǎng)的職責(zé)與一艘船的船長(zhǎng)發(fā)號(hào)施令的領(lǐng)導(dǎo)模式進(jìn)行類比。艘船的船長(zhǎng)發(fā)號(hào)施令的領(lǐng)導(dǎo)模式進(jìn)行類比。.19Text B: Tell Stories to strengthen Organizational Bonds4. The employee used his snow mobile to drive seven miles in 20 feet of snow to get to the airport to free up a plane for take-off.這

12、位員工用雪地車(chē)在這位員工用雪地車(chē)在20英尺厚的積雪里英尺厚的積雪里行駛了七英里，到達(dá)機(jī)場(chǎng)讓飛機(jī)起飛。行駛了七英里，到達(dá)機(jī)場(chǎng)讓飛機(jī)起飛。.20Text B: Tell Stories to strengthen Organizational Bonds5. While its easy to see achievements, other powerful stories can come from near misses that people that risk has its rewards.雖然成就很容易看到，但其他感人的故事也可能來(lái)自僥幸脫雖然成就很容易看到，但其他感人的故事也可能來(lái)自僥幸脫險(xiǎn)，讓人們明白風(fēng)險(xiǎn)也有回報(bào)。險(xiǎn)，讓人們明白風(fēng)險(xiǎn)也有回報(bào)。.21Text B: Tell Stories to strengthen Organizational Bonds6. Stories can support change initiatives, enhance fund raising, and establish deep and lastiengage employees and oth