DOVE產(chǎn)品介紹（課堂PPT）

1、1小組成員：肖瓊 黃鶴仙 陳景怡 曾品 何仁志主講人：肖瓊 黃鶴仙2lThe history of DovelThe production of Dove chocolate lThe reason of so many people love DovelDoves development in China lSome reasons of Doves success in Chinacontents3THE HISTORY OF DOVE1939,Greek immigrant Leo Stefanoopens his shop Under the name of Dove, in the

2、south side of Chicago1956,Stefanos makes his first DOVEBAR ice cream1977,Leo Stefano dies and his son Mike takes over the family business1984,Mike Stefano presents DOVEBAR ice cream at The Fancy Food Show in washing ton. D.C., and begins to receive orders from around the country.4THE HISTORY OF DOVE

3、 1986,Mars buys the company and the DOVEBAR goes fully national.1991,DOVEPROMISES milk chocolate and DOVEPROMISES dark chocolate are launched.2006,Dove celebrate his 50th birthday.2008,The Dove brand introduced a first-in-category innovative new packing format for his premium tablet bar collection5R

4、aw material selectionThe source for Dove chocolate is the cacao plant. Cacao for Dove chocolate is carefully selected from regions in central and south American and West African.6Step5:mouldingStep 1:Roast Cocoa beans Step2:makeCocoa liquorStep3:Mixing and grindingStep4:TemperingPackaging and labeli

5、ngStep6:71.RomanceChocolate seems to be able to melt the cold heart so that every one taste of it, have filled with sweetie, it has a mysterious flushing effect.2.YouthChocolate has a strong antioxidant capacity can delay aging keep up young.3.HealthChocolate can enhance the immune system and are go

6、od for heart health84.EnergyChocolate can effectively complement the energy.5.CareChocolate means that “my heart Is care of you”6.Love Love chocolate is the love for life.7.JoyChocolate is the maker for happiness9 Dove chocolate enters into Chinese market in 1989. It became the leading brand in Chin

7、ese domestic market in1995. From then on, “milky, fragrant, silky feeling has became its classic advertising slogan. Up to now ,Dove chocolate has been a preferred product for people to express their emotion and enjoy the beautiful moments.10Exquisite productRefreshing advertisementInfusing with Chi

8、nese elements11 For the different ingredients added in the production process, Dove chocolate can be divided into different varieties:Milk chocolateDark chocolate Nut chocolate White chocolateChocolate with toysHeart-shaped chocolate12According to broad consumers , Dove chocolate divides its product

9、s into five series :Choice for gratitude Choice for true love Choice for closenessChoice for sharingChoice for wedding13 In packaging, Dove chocolate has a dominant position in Chinese domestic chocolate market. Visually it try to make its products appears more beautiful and delicious. Take Dove mil

10、k chocolate for example, with a fresh bright color and eye-catching convenient design, it attracts a large number of consumers.14The characters :fresh , lovely 2The scene: cozy, peaceful4The emotion :light , relax1The music :sweaty, celestial3Every year Mars put a lot of money in the product adver-tising. Every advertisement is a delicate and creative design.15In 2009, at the point of Chinese fest