策略管理問題

1、策略管理問題“ Everything I need to knowI learned on my parents dairy farm.”所有我需要知道我從我父母的牛奶農(nóng)產(chǎn)學(xué)到了2 Management.?管理？ 3 Consulting.?咨詢？4 Youre in the knowledge business if you cant explain to your Mother what you do!? 如果你不能向你媽媽解釋你在做什么那你只有商業(yè)知識Nancy Brown-Addison51977-2005: The Evolution of Strategy1997-2005：策略進(jìn)

2、化 MWBA One Minute Manager一分鐘管理 Total Quality Management全部質(zhì)量管理 Thriving on Chaos!混亂的繁榮 Marketing Warfare市場戰(zhàn)爭 Just in Time正好及時 The Virtual Organization有效的組織6The Evolution of Strategy within Agriculture農(nóng)業(yè)策略進(jìn)化 Production more and/or better生產(chǎn)更多和或更好 Efficiencies and Lowering Costs效率和低成本 Marketing and Trad

3、e市場和貿(mào)易 Developing Value Added Enterprises發(fā)展增值企業(yè) Food Processing食品加工 Industrial Uses工業(yè)用途 Innovation and New Uses創(chuàng)新和新用途 Nutraceuticals營養(yǎng)物 High valued industrial applications fine chemicals; plastics;高價值的工業(yè)用途精細(xì)化工，塑料7It all comes down to 3 basic questions!全部歸結(jié)為三個問題1.So what?那又怎么？2.Who cares?誰關(guān)心3.Whats i

4、n for me?什么是為我的？8Strategic Management Issues: 策略管理問題There are two major categories:有兩個主要分類 Technical Issues:技術(shù)問題 agronomy, nutrient management, nutrition, financial, market research, communications, information technology農(nóng)藝學(xué)，營養(yǎng)管理，營養(yǎng)，財政，市場研究，交流，信息技術(shù) Directional Issues方向問題Emerging and/or new markets;

5、evaluating choices; feasibility; business planning, facilitation顯現(xiàn)的和或新的市場，評估選擇，可行性，商業(yè)計劃，簡易化9So what did I learn on my parents dairy farm?我從我父母的牛奶農(nóng)場學(xué)到了什么？ There is no substitute for hard work!沒有什么是努力工作的替代品 You only get out what you put in.你只會得到你付出的 The more you look after your most productive assets,

6、 the more you get back!你越照看你最多的生產(chǎn)資產(chǎn)，你就得到越多 Dont be something youre not!不要成為你不是的人10My personal training ground我個人訓(xùn)練范圍 Market Research 市場研究qualitative & quantitative質(zhì)量的和數(shù)量的 Program Evaluation項(xiàng)目評估 Marketing Planning市場計劃 Marketing Communications市場交流 Sales and Marketing Management少收和市場管理 Strategic Pl

7、anning策略計劃11Some more gems to consider!一些更多的精華去考慮12“ There are no answers.just questions!”Jack Kerouac沒有答案,只有問題13“ The height of human wisdom is that we know nothing.”Leo Tolstoy人類智慧的高度是我們什么都不知道14Changing Course!改變課程The Value Added Strategy for the Alberta Agri-Food Sector艾伯塔農(nóng)業(yè)食品部門增值策略15Background:背

8、景 Alberta large land base, low population艾伯塔大量土地,人口少 Historically producers of grains, oilseeds, feeder cattle 歷史上就是谷物,油種子的生產(chǎn)者和牛飼養(yǎng)者Changes in transportation policies significant impact on production economics改變交通政策-對生產(chǎn)經(jīng)濟(jì)有明顯影響Ratio of Value Added to Farm Production 1:1增值對農(nóng)場生產(chǎn)的比例Strong sense of new op

9、portunity強(qiáng)烈的感覺新機(jī)遇1617Trends:趨勢Strong growth in consumer oriented food products以消費(fèi)者為導(dǎo)向的食品產(chǎn)品增長Growth in Asia will lead the world亞洲增長將會領(lǐng)導(dǎo)世界Growing concerns with environment, food safety, foods for health考慮到環(huán)境,食品安全,食品健康的增長Strategic alliances, supply chain management will be critical for growth策略聯(lián)盟,供應(yīng)鏈管理

10、將對發(fā)展很重要Traditional siting factors declining in importance instead R&D; technology; skilled personnel, market distribution傳統(tǒng)的引用因素在重要性方面下降 大體的是研發(fā),技術(shù),技術(shù)人員,市場分配18Comparative Models:相對模型 Ontario (Canada)安大略(即拿大) USA美國 United Kingdom英國 Netherlands 荷蘭 Denmark丹麥19The Alberta Position:艾伯塔的位置Cost competit

11、ive grains, oilseeds, livestock成品競爭谷類,油種子,牲畜Limited research & development有限的研究和發(fā)展Distant to market與市場有距離Marketing Structures strong commodity orientation市場結(jié)構(gòu)強(qiáng)烈的商品導(dǎo)向Majority of programs and resources directed to production大多數(shù)項(xiàng)目和自然都指向生產(chǎn)20Conclusion:結(jié)論“ The demand for agri-food and fibre products

12、is changing rapidly.unless Alberta embarks on a different strategy from what is currently in place, it runs the risk of falling behind as a supplier of value added products.” 對農(nóng)業(yè)食品和纖維產(chǎn)品的需要變化很快除非艾伯塔從現(xiàn)在現(xiàn)存的著手不同的策略, 將來有危險會落在增值產(chǎn)品提供者的后面21Recommendations:推薦Strategic Initiative 1:策略主動1Create and Foster a Va

13、lue Added Culture創(chuàng)造和促進(jìn)增值文化Strategic Initiative 2:策略主動2Establish Alberta as a Knowledge and Innovation Centre for selected new uses建立艾伯塔為一個新用途的知識和創(chuàng)新中心Strategic Initiative 3:策略主動3Develop new marketing systems (value chains)發(fā)展新市場系統(tǒng)(價值鏈)22The Vision:景象“ Alberta will be a major source of high quality, sa

14、fe, differentiated food products supplied by food producers who are dynamic, customer focused and part of managed supply chains into strategic markets.Alberta will also be a key source of new uses for food and fibre and be known as a centre of knowledge and expertise in selected areas.艾伯塔將會成為高質(zhì)量,安全,

15、多種食品產(chǎn)品的中心,由動態(tài)的,關(guān)注消費(fèi)者的,是策略市場管理供應(yīng)鏈一部分的生產(chǎn)者提供Finally, Alberta will be characterized by a high level of co-operation across all stakeholders.”最終,艾伯塔將成為眾多成員中的高水平的合作者 23Guiding Principles:指導(dǎo)原則Build on strengths 建立實(shí)力Cereals, oilseeds, beef, pork 谷類食物,油種子,牛肉,豬肉Gateway to the Pacific Rim太平洋邊緣的大門A market drive

16、n focus 市場驅(qū)動關(guān)注Recognized Research & Development Excellence承認(rèn)的然就和發(fā)展優(yōu)秀Formation of Supply (Value Chains)供給形成(價值鏈)Focus on quality and food safety關(guān)注質(zhì)量和食品安全Commitment to training許諾訓(xùn)練Beneficiary pays受惠人支付24The Strategy:策略Formation of Alberta Value Added Corporation (AVAC)艾伯塔增值企業(yè)的形成Food and Feed Centr

17、e 食品和飼料中心New Uses Centre 新應(yīng)用中心Special Services 特別服務(wù)Business Development商業(yè)發(fā)展Supply Chain Management供給鏈管理Training訓(xùn)練1.Financial services金融服務(wù)258 Years Later8年后Results:結(jié)果AVAC formed in 1997 and now a major investor in agri-valueAVAC于1997年形成,現(xiàn)在是農(nóng)業(yè)價值A(chǔ)VAC的主要投資者Value Chain Initiative formed in 1998 host of m

18、ajor international conference價值鏈動力1998年形成,-主要國際會議的招待機(jī)構(gòu)268 Years Later8年后Results:結(jié)果Several Major Research & Development Initiatives幾個主要研究和發(fā)展動力IFASA Lipid Research Utilization Program 脂類研究利用項(xiàng)目Agri-food Discovery Place農(nóng)業(yè)食品發(fā)現(xiàn)Food Processing Development Centre major expansion食品加工發(fā)展中心主要擴(kuò)展Alberta Environmental Farm Plan